Myntra's men's muffler shelf read on 14 October 2026: 32 listings, Rs. 299 to Rs. 2,856. Every one of the ten listings badged 63% or deeper publishes zero ratings — and every one of the 13 rated listings sits at 62% or below. Nothing straddles the line. The largest rating pool in the read, 845, belongs to a Rs. 299 listing badged 0% off. Six listings call themselves merino wool and sell from Rs. 349 to Rs. 2,856, an 8.18-fold spread under one claimed fibre we have not tested. Five Tweedle listings sell at one identical Rs. 497 with rating counts of 113, 59, 57 and two blanks. Nothing bought, unpacked or worn.
AJIO's thermal wear shelf read on 14 October 2026: 61 adult listings, Rs. 246 to Rs. 1,452. Four labels from the same house carry four completely different badge depths — LUX INFERNO 46% to 58%, LUX VENUS 44%, all five LUX COZI listings exactly 10%, and both LUX COTT'S WOOL listings exactly 5%. A LUX INFERNO set and a LUX COZI legging both sell for exactly Rs. 410, badged 46% and 10%; the whole difference is in the stated MRP. Separately, five BEACH CURVE listings print the identical stated MRP of Rs. 1,509 and sell from Rs. 299 to Rs. 404. The MRP multiple across the shelf runs 1.05x to 5.57x. AJIO publishes no ratings here at all. Nothing bought, unpacked or worn.
A windcheater is bought off a grid of near-identical jackets with big percentages beside them, which makes it worth asking what the percentages are computed against. We read 32 distinct Myntra listings on 14 October 2026 and seated 22. Seven of them, across four unrelated brand names, state an MRP of exactly Rs. 1,999 - and sell at Rs. 488, Rs. 580, Rs. 580, Rs. 599, Rs. 639, Rs. 739 and Rs. 1,099, badged 76%, 71%, 71%, 70%, 68%, 63% and 45%. One brand holds ten listings and prices eight of them in matched pairs off four stated MRPs. Two pairs of tiles publish identical rating pools - 43 ratings twice, 864 twice - and two jackets at the identical Rs. 1,007 carry 12 ratings and 875.
Shaving cream is sold in tubes of 60 g and packs of a stated kilogram, and Flipkart's grid prints the pack price beside a discount badge - neither of which tells you what the cream costs. We read 54 listings on 14 October 2026, dropped the hair-removal creams, balms and ml-denominated tiles, and divided the remaining 33 by the weight each tile states. The shelf runs from Rs. 21.35 to Rs. 361.00 per 100 g - a 16.9x spread, median Rs. 83.33. One seller holds 16 of the 47 shaving cream listings and the 14 cheapest places on the ladder, and its own range spans 5.28x: Rs. 21.35 per 100 g on a 36% badge, Rs. 112.80 on a 29% one. Its deepest badge, 44%, buys 26% less cream per rupee than its 36% badge does.
MakeMyTrip's own offers page read on 14 October 2026: 98 live offer cards, 16 of them printing a coupon code. MMTFESTIVE appears twice — "Up to ₹1000 OFF*" on buses, cabs, trains and flights, and "FLAT ₹1000 OFF*" on round trips — and both expire 20 Oct. Six more die within twelve days, including an Air India sale card dated 15 Oct. Nine cards were counting down in hours, not days, two of them naming a one-hour clock window. The bus codes — MMTNORTH, MMTSOUTH, MMTEAST, MMTWEST, MEGABUS, RTCNEW, FLIX15 — all run to 30 or 31 December. Every code and date is MakeMyTrip's own printed text. No code applied, nothing booked.
The Cruise section of MakeMyTrip's User Agreement, read on 14 October 2026, is the least-read part of the most expensive thing on the site. A confirmed cruise booking cannot be amended at all: "no amendments (e.g., date changes, itinerary modifications) will be allowed", and "the User must cancel the existing booking and rebook a new Cruise" at "pricing at the time of" rebooking. "Name changes and modifications to passport details are not permitted." Cancellation terms are the cruise line's, not MMT's, and "taxes or service charge, convenience fees etc." are "not refundable". MMT's ceiling is stated: "The maximum liability of MMT under any scenario will be solely limited to refund of booking amount." Quoted verbatim. Not legal advice.
GoDaddy's Hosting & Security Services Agreement, read on its Indian site on 14 October 2026, stamped "Last Revised: 30-09-2026". It offers "unlimited bandwidth" and says "we do not set a limit" — then states that all plans, "including the unlimited plans", are capped at 100GB of disk storage, 2,50,000 inodes, 1,000 tables per database, 25% of one CPU core, 512MB of RAM, 100 connections and 1 MB/s disk IO. Exceed them and an account "may be temporarily or permanently suspended". It also says "Our servers are not an archive", that on cancellation "we will delete all such content", and that the 99.9% uptime guarantee pays 5% of one month's fee as store credit, if you ask. Quoted verbatim. Not legal advice.
GoDaddy's global privacy notice, read on its Indian site on 14 October 2026, stamped "Last Revised: 28-05-2026". It addresses the browser setting most notices ignore, and declines it: "we do not respond to ‘Do Not Track’ signals", while recognising the Global Privacy Control "where required by applicable law". The retention section contains no period at all — no days, months or years — only three factors, the first being "if you still have an account". It states "We do not sell… personal data" four lines above a disclosure list including "marketers and advertisers", and carves out a sale of the business. To its credit, a rewrite cannot "reduce the rights of affected data subjects". Quoted verbatim. Not legal advice.
GoDaddy's Domain Name Transfer Agreement, read on its Indian site on 14 October 2026 and stamped "Last Revised: 21-10-2020". It publishes twelve grounds on which a transfer can be rejected — four of them waiting periods: 60 days since registration, 60 days since the last transfer in, 60 days since the registrant changed, 10 days since a Change of Account, plus a 30-day order expiry and the 45-day post-expiry grace period. Above the list: "GoDaddy may elect to accept or reject your domain name transfer application for any reason at its sole discretion." And a renewal paid inside that grace period can vanish: "the renewal year will be lost", "GoDaddy will not credit that year" and "GoDaddy will not intervene". Quoted verbatim. Not legal advice.
Mamaearth's Privacy Policy, read on 14 October 2026, contains a paragraph most shoppers will never see. "You agree and consent to receive all communications... even if such mobile number is registered under DND/NCPR list", and "no communication... shall be construed as Unsolicited Commercial Communication under Regulation 2(bw) of the TRAI Regulations". Taking that consent is lawful and routine; knowing you gave it is the point. The policy also lists "names of people to whom purchases have been shipped" and "any open data and public records" among what it collects, says "We do not rent or sell" while providing three routes data still travels, and names three ways to opt out of marketing. Quoted verbatim. Not legal advice.
Amazon's air fryer shelf read on 14 October 2026: 34 listings, Rs. 2,299 to Rs. 9,399. Five of them badge 99% off — and on every one the stated MRP is exactly 100.00 times the selling price, from Rs. 2,99,000 against Rs. 2,990 up to Rs. 5,57,900 against Rs. 5,579. Separately, five KENT listings selling at Rs. 2,799, Rs. 3,099, Rs. 3,999, Rs. 4,599 and Rs. 5,499 all publish 4.0 from exactly 4,528 ratings — a 1.96x price spread under one review pool. The eight Philips listings carry a median badge of 22% against a shelf median of 55.5%. Nothing bought, unpacked, plugged in or cooked with.
A nebuliser is bought once and usually in a hurry, which makes the discount badge on it worth a second look. We read 48 Amazon listings on 14 October 2026, dropped the vaporisers and four tiles with evidently corrupt MRPs, and seated 22 of the remaining 40. One brand holds 11 of the 40 and sells six of them at exactly Rs. 849 - under six different product names, against four different stated MRPs, showing badges of 40%, 40%, 40%, 42%, 57% and 57%. The price does not vary by a rupee; the entire 17-point badge spread lives in the figure each tile strikes through. Their rating pools are genuinely separate - 1,219, 668, 622, 446, 146 and 101 - so these are six listings, not one. This is a price comparison only: it recommends no device and is not medical advice.
Toilet paper is a commodity sold in packs of 3, 4, 6, 8, 10 and 12, and Flipkart's grid prints only the pack price - so the one number that decides value is the one you cannot see. We read 51 listings on 14 October 2026 and divided each by the roll count in its own title. The shelf runs from Rs. 14.17 a roll to Rs. 47.25 a roll, a 3.33x spread, with a median of Rs. 18.92. The cheapest pack on the whole shelf, at Rs. 65, works out as the 18th-cheapest roll of the 22 seated. One seller lists four differently-named 10-roll packs at an identical Rs. 190, against an identical stated Rs. 699, each badged 73%, none carrying a single rating. Two other sellers show identical star averages and rating counts on their 6-roll and 12-roll packs. The sheets subtitle cannot be used at all: one 10-roll pack is labelled '10 Sheets'.
Flipkart's Terms of Use run to about 149,000 characters and a handful of sentences do most of the work. The sale is "a strictly bipartite contract between the Seller and the Buyer", and "At no time shall Flipkart hold any right, title or interest over the products". A mispriced listing can be withdrawn after you order: "in such an event seller may cancel such your order(s)". Disputes are asymmetric — "any proceeding brought by you shall be exclusively before the courts in Bengaluru" while Flipkart may go to "any court/forum". The terms may be revised "without prior notice to you", and the payment facility is "neither a banking nor financial service". Read 13 October 2026. Not legal advice.
AJIO's shelves during the live All Star Sale, read on 13 October 2026: 467 listings, advertised discounts from 1% to 91%, median 69%. Sorted by brand the sale stops looking like one event. Shein's ten listings median 25% and never pass 30%. KOTTY, TEXSTILE, MYRIE, CATWALK and FROH FEET all median 80%. The deepest badges sit on the largest stated MRP multiples — a POSHAX jacket at Rs. 440 states Rs. 4,999, or 11.36x, while GAP states 2.63x and Shein 1.33x. Sixty-nine listings carry a badge of exactly 70%, and two AVAASA kurta sets share a price, a stated MRP and a badge. Not one of the 467 listings publishes a customer rating, so no card here shows a rating pill. Nothing bought or worn.
