We read all 240 answers on Myntra's FAQ on 1 September 2026, and the single most-searched fact about Myntra returns is not in any of them. Five separate answers reach the point where a number belongs and say “within the specified return/exchange period (check product details page for the same)” instead. Myntra's own listing strings say “Easy 14 days returns”, with 10 days on Fine Jewellery and a “Return and Exchange not available” variant, so the window belongs to the item, not to the platform. What the FAQ does commit to is refund speed, and it depends entirely on how you paid: 2 hours to Myntra Credit, 1 day for UPI, wallets and NEFT, 5 days for cards, 7 for netbanking — and 7 to 10 days if you cancelled the order rather than returned the item. Instant Refunds excludes self-ship returns and some PIN codes, the COD fee and donations are never refunded, and a declined return means no refund at all.

Myntra's women's saree listing returned 34 sarees under Rs. 1,500 on 31 August 2026, from a KALINI printed saree at Rs. 450 to a Parmila Fashion sequinned organza at Rs. 1,499, median Rs. 913. Fifteen sit in the Rs. 1,000–1,499 band, thirteen between Rs. 500 and Rs. 999 and six under Rs. 500. The badges run from 42 to 90 per cent, and they track the seller's stated MRP rather than the price: the 90 per cent belongs to the Rs. 1,499 saree because it claims an MRP of Rs. 14,975, ten times its own price, while the two smallest badges belong to two of the more expensive listings. Twenty-five of the 34 carry ratings, median 4.06 — and the best-rated, all about you's Rs. 1,457 satin at 4.5 from 15,842, sits beside a Rs. 1,431 saree rated 2.2.

The first page of Myntra's women's dress listing, read on 31 August 2026, returned 34 dresses — and not one of them asks more than Rs. 1,499. Prices run from Rs. 450 for a 2013 USK COLLECTION crepe dress to Rs. 1,499 for a Marks & Spencer cotton mini, with a median of Rs. 767 and 22 of the 34 between Rs. 500 and Rs. 999. Discount badges run 43 to 84 per cent, and they measure the stated MRP rather than the dress: the median listing claims an MRP 2.98 times its own price, LULU & SKY claims 6.2 times and Libas 1.7. Where this shelf is unusually strong is evidence — 27 of 34 are rated and 17 carry more than 1,000 ratings, led by aayu's georgette wrap at 4.4 from 20,430. The seven unrated listings include the biggest badge on the page.

We pulled Myntra's lehenga, blazer and dupatta listings on 30 August 2026 — 96 of them, Rs. 299 to Rs. 3,499, median Rs. 1,037, badges from 0 to 88 per cent. The eight listings badged zero are the tell: two Soch dupattas, two Rangmanch by Pantaloons, a LA FEMINAE, two H&M blazers and a Peregrine by Pantaloons, every one from a brand with its own stores and every one listed at exactly its stated MRP. Sangria, Myntra's own in-house label, is the mirror image at a median 74 per cent across 16 listings, topping out at 88 on a girls' lehenga priced Rs. 935 against a stated Rs. 7,999. The best-evidenced item on the whole shelf is a Rs. 377 Dupatta Bazaar chiffon dupatta with 4,111 ratings at 4.5. Four blazer listings state a fractional MRP of Rs. 5,224.80.

We pulled 113 kurta set, dupatta and palazzo listings from AJIO's own search data on 30 August 2026. Dupattas run Rs. 81 to Rs. 792 (median Rs. 315), palazzos Rs. 180 to Rs. 666 (median Rs. 356) and kurta sets Rs. 299 to Rs. 1,219 (median Rs. 650). The arithmetic that matters: a median dupatta plus a median palazzo comes to Rs. 671, more than the median complete set at Rs. 650 — and the set includes the kurta too. The discount badge tracks the number of garments rather than the price, climbing from 58 per cent on one-piece dupattas to 78 per cent on multi-piece sets. AVAASA MIX N' MATCH, Reliance's own label, is both the cheapest brand here (median Rs. 254) and the least discounted (49 per cent). Not one of the 113 listings carries a rating.

We pulled eight Myntra category pages on 28 August 2026 - socks, boxers, handkerchiefs, caps, men's vests, men's and women's T-shirts and women's tops - and 172 of the 274 listings sell at Rs. 500 or under, from Rs. 152 to Rs. 499 with a median of Rs. 390. Twenty-three of them carry no discount at all: the price equals the stated MRP, and they come almost entirely from brands with shops - Jockey, H&M, Peter England, Louis Philippe, Van Heusen, U.S. Polo Assn., Decathlon. Those same 23 carry the heaviest customer evidence on the shelf, including an H&M cotton tee at Rs. 499 with 79,821 ratings. At the other end, 56 listings badge 70 per cent or more and every one belongs to an online-first label: Teakwood Leathers at a flat 70 across six listings, Imsa Moda at 83, and a BULLMER two-pack at Rs. 391 against a stated Rs. 2,998. Sort by rating count, not by badge.

We pulled every product on uniqlo.com/in on 27 August 2026 - 357 of them - and the catalogue turns out to carry just fourteen list prices, each one ending in 90: Rs. 290, 490, 690, 990, 1,290, 1,490, 1,990, 2,490, 2,990, 3,490, 3,990, 4,990, 5,990 and 9,990. A hundred and seven products, three in every ten, are priced Rs. 1,490. Nothing on the site costs Rs. 1,349 or Rs. 2,199. Sixty-eight products are marked down, and every markdown lands on a price that already exists on the ladder, 38 of them on Rs. 990 exactly - so a Uniqlo cut moves a garment down a rung rather than producing a new number. Uniqlo publishes no MRP here at all, so no card on this page shows one. Twenty-three products are seated, Rs. 290 to Rs. 9,990, with rating pills only where a real count exists - and only 85 of the 357 have one.

We read 100 listings across Myntra's men's shorts, women's shorts and women's skirts shelves on 27 August 2026 - every one returned a price, an MRP and an image - and seated 21 of them, Rs. 305 to Rs. 983. The selling prices of all three aisles sit in the same band, but the discount badges do not: the median is 47 per cent on men's shorts, 55 on women's shorts and 66 on women's skirts. The gap is entirely in the stated MRP. A U.S. Polo Assn. lounge short sells at Rs. 713 off a stated Rs. 849, a 16 per cent badge; a satin maxi skirt sells at Rs. 824 off a stated Rs. 3,999, a 79 per cent badge. Rs. 111 apart in what you pay, Rs. 3,150 apart in claimed worth. We also found Myntra pooling rating counts across style families - four U.S. Polo listings all show 9,383 ratings - and one Roadster short listed three separate times.

We read both storefronts on 27 August 2026 - Uniqlo's entire 357-product India catalogue and 100 listings across three Myntra shelves - and they price in opposite ways. Uniqlo uses fourteen list prices, every one ending in 90, with 107 products at Rs. 1,490 and no MRP published anywhere; its 68 current markdowns all land on prices the ladder already uses, 38 of them on Rs. 990 exactly. Myntra prices each listing against its own MRP, and the badge tracks the aisle rather than the garment: a median 47 per cent on men's shorts, 55 on women's shorts and 66 on women's skirts, on selling prices that overlap. The evidence runs the other way - 71 per cent of Myntra listings carry ratings, with counts to 18,975, against Uniqlo's largest count of 60 - though Myntra pools those counts across style families.

The women's answer to our Bewakoof capsule: 18 pieces read off the brand's own tops, shirts, jeans, dresses and jackets pages on August 27, 2026 — and this time the job was filtering, because Bewakoof's women's walls run on slogan prints and cartoon licences. Every pick here is plain, textured or washed, never printed, inside one neutral band of black, white, beige, brown and blue denim with sky blue and sage as the two soft accents. The crowds did the ranking: the two biggest in our whole read, 974 and 966, sit on one slim-straight ankle jean in two washes, and the tops wall's two largest, 964 and 963, sit on the same plain textured top in black and mocha — the quiet pieces are what Bewakoof's buyers actually purchase most. Three picks minimum per category, prices Rs. 899 to Rs. 1,999, the full edit Rs. 23,362, the nine-piece starter Rs. 10,321. Linen for June, dark denim for the monsoon, three layering weights for winter: one closet, all three seasons.

We read Myntra's women's jeans and jeggings shelves on 25 August 2026 from the store's own listing data and seated 25 listings priced Rs. 433 to Rs. 1,499. The badge on this shelf runs backwards. Every listing under Rs. 650 carries a discount claim between 68 and 80 per cent, off stated MRPs of Rs. 1,999 to Rs. 2,999 that belong either to marketplace sellers or to Myntra's own Roadster house label - four near-identical Roadster stretch jeans in this read are badged 60, 68, 76 and 80 per cent in the same week. At the top of the range sit H&M and Go Colors at Rs. 1,499 with no discount at all, because a brand that prices the same garment in its own shops has no inflated list price to reduce from. The best-rated pair on the page is a LYRA jegging at Rs. 859, badged 34 per cent, rated 4.5. Myntra also pools rating counts by brand - four KASHIANXSTYLE colourways all returned exactly 12,000 - so we seated one listing per pool. Every figure here is Myntra's own.

We read AJIO's women's kurta shelf on 24 August 2026 from the store's own catalogue across three queries, and seated 22 kurtas and kurta sets priced Rs. 150 to Rs. 919. The first thing to know is what is missing: not one of the 74 listings in the read carries a rating, a review count or a star average, so the discount badge is the only number a shopper is handed - and it is the one worth least. The badges split by whether a label has shops. AVAASA, Reliance Trends' own brand with nineteen listings here, prices to exactly two tiers, 49 and 75 per cent, off MRPs of Rs. 499 to Rs. 1,499; MAX takes 14 and 17 per cent off Rs. 599 and Rs. 699. Every badge above 78 per cent belongs to a label that exists only as listings, and GOSRIKI states the identical Rs. 4,345 MRP on two different garments selling at Rs. 499 and Rs. 849. Every price and MRP on this page is AJIO's own, read on the day.

We read both kurta shelves on 24 August 2026 - 74 listings on AJIO and 108 women's listings on Myntra, each carrying a price and a stated MRP - and the two stores are far closer on price than on evidence. Under Rs. 1,000, AJIO's median is Rs. 509 against Myntra's Rs. 567, and AJIO's cheapest kurta is Rs. 150 against Myntra's Rs. 307. But 67 of Myntra's 85 sub-Rs. 1,000 listings carry a published rating - the largest from 43,521 buyers - while not one of AJIO's 74 carries a rating, a review count or a fabric composition. The sharpest illustration of why the discount badge is useless on either store is GoSriKi, a label selling on both: six of its garments across the two shelves state an MRP of exactly Rs. 4,345 while selling at Rs. 499, Rs. 825, Rs. 849, Rs. 999, Rs. 1,090 and Rs. 1,149, with badges from 89 per cent down to 74. AJIO wins on price floor and complete sets; Myntra wins on everything you can check.

We read 79 Myntra women's kurta and kurta-set listings on 23 August 2026 and seated 24 priced Rs. 354 to Rs. 1,149, after de-duplicating on productId and on the listing photograph. Three things define this shelf. First, six listings state exactly the same MRP - Rs. 4,345 - across two brands (GoSriKi and SZN) and six different garments selling between Rs. 825 and Rs. 999; five more state Rs. 2,199 on kurtas from Rs. 405 to Rs. 1,001, and eight state Rs. 2,999. Second, the discount badge tracks that MRP field rather than the garment: the cheapest kurta here, at Rs. 354, claims Rs. 999 and shows 65 per cent, while a Rs. 718 Varanga claims Rs. 4,599 and shows 84. Third, Myntra pools rating counts across a label's catalogue - FLOWERVELLY shows 14,010 on two listings, Rimeline 836 on two - so we print the count beside every score. Half the listings here are two- or three-piece sets, which changes the per-garment maths considerably.

We read 152 Nykaa Fashion women's listings on 23 August 2026 from the store's own category feed and seated 24 priced Rs. 307 to Rs. 1,088, after de-duplicating on the listing photograph. Three things define this shelf. First, the house label prices differently from its own marketplace: Twenty Dresses by Nykaa Fashion returned 15 listings and 14 are cut by exactly 30, 32 or 35 per cent, a median of 32, while every other brand in the pull has a median of 47 and a range from 5 per cent (Outzidr) to 81 (MYSHKA). Second, Nykaa Fashion publishes no rating and no review count for any of the 152 listings, so this page carries no rating pills and every judgement on it rests on price, stated MRP, brand behaviour and the stated fibre. Third, colourway repetition inflates the shelf: seven of the house label's 15 listings are one puff-sleeve dress in seven colours, four PIMU listings are one dress at Rs. 1,000, and three Blissclub sweatpants are one garment. We seated one of each.