Beardo's refund page opens with the sentence that decides most orders: "Products once delivered cannot be returned as cosmetic products are not re-usable due to hygiene reasons." There is no change-of-mind return. What you get instead is a 7-day window for damaged, incorrect or incomplete orders, raised by email with photos of the invoice and the product. Apparel gets a size exchange - same product, once only, and "Items can only be exchanged and not refunded". Where a refund is due it is initiated within 48 working hours and credited 4-8 days after that, back to the original payment method. Every term here is quoted from Beardo's own pages, read on 1 October 2026.
Dot & Key's refund page runs on a 48-hour clock. "You need to inform us within 48 hours of receipt of the products" - the tightest reporting window among six Indian D2C beauty brands whose policies we read the same morning, where seven days is the norm. Returns are accepted only for transit damage, physical defects or a wrong product shipped, with photographs, and are refused if the seal is broken. Refunds then split by payment method: 7 working days if you paid online, 14 working days if you paid cash on delivery. Free delivery starts at Rs. 999, against Rs. 399 at Beardo and mCaffeine. Every term is quoted from the brand's own pages, read 1 October 2026.
Mamaearth's refund page runs two clocks and most buyers only remember one. Seven days from delivery to report a wrong or expired product - but only two days to report a damaged or missing one, which is exactly the case a courier creates. Neither is a change-of-mind return; opened, used or unpackaged products are refused outright. Cancellation is possible only "till the status is 'Ready to Ship'", and that route refunds in 7 business days, while a return takes 2 working days to review, 5-7 business days for pickup and - the page's own words - "2 weeks after the return has been picked up". Self-shipped courier costs come back as PayTM or Mamapay wallet credit, not cash.
mCaffeine's policy page puts a clock on something most brands leave vague. "You can do so by sending us an email at woot@mcaffeine.com within 3 hours of placing the order" - and "Once orders have been dispatched, they cannot be canceled." After that the page offers the doorstep rather than a returns desk: "You can simply refuse to accept the parcel at the time of delivery as the order will not be returned once delivered." Fault cases get five days from delivery by email or phone; a parcel marked delivered but never received gets only 72 hours. Shipping is free above Rs. 399, with cash on delivery at no extra charge. Every term is quoted from the brand's own page, read 1 October 2026.
Minimalist's refund page turns on one word. "We offer refunds / replacements only in following cases" - a wrong shipment, a damaged product, an expired product. All three are about what arrived, not what you thought of it, and the window is seven days, after which "No return or any other claim will be acceptable or valid". The process is 48 hours to review, a courier pickup from your door with no self-ship clause, and then - once the issue is verified - a refund initiated within 24 hours, the fastest final step among six Indian D2C beauty brands whose policies we read the same morning. Every term is quoted from the brand's own page, read 1 October 2026.
We read six Indian D2C brands' own return policies on 1 October 2026 - Beardo, Dot & Key, Mamaearth, mCaffeine, Minimalist and Libas. The window to report a problem runs from 48 hours (Dot & Key) to seven days, with mCaffeine at five - and Mamaearth gives only two days for a damaged or missing item against seven for a wrong or expired one. Five of the six refuse change-of-mind returns outright; Libas, the clothing brand, is the exception, though its page states 15 days in the headline and 7 in the clause. The shortest clock of all is mCaffeine's: three hours to cancel an order, by email. Refunds run from 24 hours after verification to about two weeks after pickup.
We read Myntra's skincare aisle on 29 September 2026 - 120 distinct listings - and priced the 61 that state a volume by the millilitre. Six brands sell what their own titles call the same product in two bottle sizes, each pair sharing one rating count because Myntra pools the reviews - and in five of the six the small bottle costs 22% to 72% more per millilitre. The 15 listings of 15 ml or less run at a median Rs. 2,360 per 100 ml against Rs. 296 for the 20 listings of 100 ml or more, yet their tickets look alike: Rs. 219 to Rs. 279 against Rs. 214 to Rs. 323. The full rate runs Rs. 55 to Rs. 13,193 per 100 ml. This aisle also barely discounts - a median badge of 15.5%, with 80 of 120 at 20% or less.
We read Myntra's hair care shelf on 28 September 2026 - 50 distinct listings from Rs. 93 to Rs. 2,970, with 25 seated here. The median discount badge is 27%. On five other Myntra shelves pulled in the same run that same morning it was 75% for bedsheets, 75% for men's watches, 64.5% for sandals, 57% for handbags and 45% for mixer grinders. Twelve of the 50 hair care listings are under 15% off and the shallowest is 2%. The feedback runs the other way: 42 of the 50 publish a rating, at a median of 4,550 each, topping out at 88,256. Three brands show one rating count across two or three tiles - one sells the same shampoo at Rs. 786, Rs. 787 and Rs. 794.
We read Myntra's nail polish and makeup brush shelves on 27 September 2026 - 64 listings, 32 each, with 26 seated here. These are the two aisles where Myntra stops discounting. The nail shelf's median badge is 21% and the brush shelf's is 16%, against 65% for men's t-shirts, 76% for women's kurtas and 66.5% for men's casual shirts in a second read taken the same morning. Sixteen of the 64 listings state an MRP identical to the selling price - a badge of exactly zero - against 2 of 98 apparel listings. One brush range name sells at Rs. 80 under the brand's own label and Rs. 425 under a reseller's, both against a stated Rs. 400. And a millilitre of nail polish costs Rs. 3.22 or Rs. 31.25 depending on which bottle you tap.
