Every lipstick and kajal in this Nykaa read rates 4.0 to 4.5. The rating counts span 7,200x and belong to shade families, not shades.
We read 38 lipstick and kajal listings from Nykaa's own search data on 27 October 2026 and looked at what a shopper could actually sort them by. Every one of the 38 rates between 4.0 and 4.5 stars, across six distinct values, with eleven sitting on exactly 4.3. The rating counts look more decisive until you see what they count: they run from 607 to 4,370,640 because Nykaa pools feedback across a product's whole shade family, so two listings from one brand show 4.37 million and 9,378 while both score 4.3. The badges are shallow too - median 20%, ceiling 50%. What is left is the price.
Every price below was pulled from Nykaa on October 27, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Nykaa coupons page, which the deals desk re-verifies daily.
The four largest rating pools on the shelf - 4.37 million, 1.47 million, 784,355 and 321,223 - alongside listings from the identical brands showing 9,378 and 8,020. The count is pooled across a shade family, which is why one house can appear at both ends of it.
Rs. 165 against a stated Rs. 329, badged 50% — 4.3 stars from 4,370,640 ratings
Why it earned its spot it carries the largest rating count on the shelf by a factor of three, which makes it the right place to ask what that number is actually counting.
Rs. 594 against a stated Rs. 990, badged 40% — 4.3 stars from 168,870 ratings
Why it earned its spot at 40% it sits just under the shelf ceiling and is the dearest listing to carry a badge that deep.
Rs. 119 against a stated Rs. 199, badged 40% — 4.3 stars from 98,647 ratings
Why it earned its spot it is the retailer's own-brand kajal and it carries the second-deepest badge of the three own-label listings here.
Rs. 389 against a stated Rs. 599, badged 35% — 4.3 stars from 9,378 ratings
Why it earned its spot two listings from one brand with rating counts four orders of magnitude apart is the cleanest demonstration that the count is a family figure.
Rs. 649 against a stated Rs. 999, badged 35% — 4.3 stars from 13,474 ratings
Why it earned its spot it is a large international house landing on exactly the same star average as eleven other listings here, which is the shelf's central problem.
Rs. 334 against a stated Rs. 499, badged 33% — 4.2 stars from 45,840 ratings
Why it earned its spot it is the only multi-unit listing seated here and it is a reminder that a price on this shelf is not always a price for one thing.
Rs. 769 against a stated Rs. 1,099, badged 30% — 4.5 stars from 9,314 ratings
Why it earned its spot it is the ceiling of the price range and shows that the dearest tile on this shelf is not the best-rated one.
Rs. 160 against a stated Rs. 229, badged 30% — 4.3 stars from 1,471,835 ratings
Why it earned its spot it is the other million-rating listing, and at Rs. 160 it costs a fifth of pick 07 while rating within two tenths of a star.
4.0, 4.1, 4.2, 4.3, 4.4, 4.5 - and nothing else anywhere in the read. The five listings holding the 4.5 ceiling cost Rs. 179 to Rs. 769, and the median badge of 20% arrives in the middle of this chapter.
Rs. 230 against a stated Rs. 329, badged 30% — 4.4 stars from 36,473 ratings
Why it earned its spot it pairs with pick 07 from the same house to show one brand holding a single badge across lipstick and kajal alike.
Rs. 315 against a stated Rs. 450, badged 30% — 4.5 stars from 36,784 ratings
Why it earned its spot nothing in this read rates above 4.5, and this is one of five listings holding that ceiling.
Rs. 384 against a stated Rs. 549, badged 30% — 4.4 stars from 24,080 ratings
Why it earned its spot it is seated because its listing states an inclusion the others do not, which is the kind of thing a price alone will not tell you.
Rs. 599 against a stated Rs. 849, badged 29% — 4.5 stars from 784,355 ratings
Why it earned its spot it is the third-largest rating pool in the read and the only one of the three to reach the shelf's star ceiling.
Rs. 179 against a stated Rs. 249, badged 28% — 4.4 stars from 115,999 ratings
Why it earned its spot it shows the family-pooling effect inside one brand again, with a 6.8x gap in counts and a one-tenth gap in score.
Rs. 437 against a stated Rs. 599, badged 27% — 4.3 stars from 8,020 ratings
Why it earned its spot it is the counter-example to the assumption that a famous brand carries a big rating pool on every listing.
Rs. 176 against a stated Rs. 220, badged 20% — 4.4 stars from 138,492 ratings
Why it earned its spot it closes the brand-pooling argument: one house, two listings, a 17x gap in pool size and a 0.1 gap in score.
Rs. 199 against a stated Rs. 249, badged 20% — 4.3 stars from 29,871 ratings
Why it earned its spot it sits exactly on the median discount of all 38 listings and marks the point where the badges start getting thin.
19% down to 3%, the shallow half of a shelf whose ceiling is 50% - nothing like the 70% to 90% the same tooling returns on apparel. Including the cheapest listing in the read, which also carries the fourth-largest rating pool.
Rs. 242 against a stated Rs. 299, badged 19% — 4.2 stars from 22,395 ratings
Why it earned its spot this brand appears four times in the read at 3%, 19%, 20% and 33%, which is the widest badge band of any house here.
Rs. 85 against a stated Rs. 100, badged 15% — 4.2 stars from 19,157 ratings
Why it earned its spot it is the floor of the eye aisle and the clearest case of a tiny badge on an already tiny price.
Rs. 135 against a stated Rs. 150, badged 10% — 4.4 stars from 96,073 ratings
Why it earned its spot it has the largest rating pool of any listing in the shallow half of the page, which breaks any link between discount depth and popularity.
Rs. 103 against a stated Rs. 110, badged 6% — 4.2 stars from 13,437 ratings
Why it earned its spot it is the second-shallowest discount on the shelf and the point at which quoting a percentage stops being useful at all.
Rs. 66 against a stated Rs. 69, badged 5% — 4.4 stars from 321,223 ratings
Why it earned its spot it is the floor of the price range and carries the fourth-largest rating pool on the shelf, which is the inverse of what a shopper might expect.
Rs. 193 against a stated Rs. 199, badged 3% — 4.2 stars from 38,807 ratings
Why it earned its spot it closes the page at the badge floor and makes the point the first pick opened: on this shelf, neither column you would sort by actually sorts.
First, ignore the star column. All 38 listings in this read score between 4.0 and 4.5 and eleven share one value - it cannot separate a Rs. 66 lip liner from a Rs. 769 lipstick, and on this shelf it does not. Second, read the rating count as an age signal. A seven-figure number means a shade family has sold widely for years; it is not millions of reviews of the colour on the tile. Third, convert the badge into rupees. The median here is 20% and the bottom of the shelf runs 3% to 6%, which is six or seven rupees - at that depth the percentage is a rounding and the price is the whole decision. Fourth, check whether the listing is a multipack - one tile seated on this page is a box of three, so its price is not comparable to a single stick without dividing. Prices change without notice and cart-level coupons are not visible in this data; check the live listing before buying.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| Nykaa Rs. 165 — 4.37 million ratings, 4.3 stars | Rs. 165 | Rs. 329 | 50% |
| Lakme Rs. 594 — the second-deepest badge, 40% | Rs. 594 | Rs. 990 | 40% |
| Nykaa Rs. 119 — the house label's kajal at 40% | Rs. 119 | Rs. 199 | 40% |
| Nykaa Rs. 389 — same brand, 9,378 ratings not 4.37m | Rs. 389 | Rs. 599 | 35% |
| L'Oreal Rs. 649 — 4.3 stars, like almost everything | Rs. 649 | Rs. 999 | 35% |
| MARS Rs. 334 — a three-lipstick box at 33% | Rs. 334 | Rs. 499 | 33% |
| Kay Beauty Rs. 769 — dearest listing in the read | Rs. 769 | Rs. 1,099 | 30% |
| Swiss Beauty Rs. 160 — 1.47 million ratings | Rs. 160 | Rs. 229 | 30% |
| Kay Beauty Rs. 230 — 36,473 ratings, same 30% | Rs. 230 | Rs. 329 | 30% |
| Lakme Rs. 315 — 4.5 stars, the shelf ceiling | Rs. 315 | Rs. 450 | 30% |
| SUGAR Rs. 384 — 30%, and a sharpener in the box | Rs. 384 | Rs. 549 | 30% |
| Faces Canada Rs. 599 — 784,355 ratings at 4.5 | Rs. 599 | Rs. 849 | 29% |
| Faces Canada Rs. 179 — same house, 115,999 ratings | Rs. 179 | Rs. 249 | 28% |
| Maybelline Rs. 437 — 8,020 ratings on a big name | Rs. 437 | Rs. 599 | 27% |
| Maybelline Rs. 176 — 138,492 ratings, 17x pick 14 | Rs. 176 | Rs. 220 | 20% |
| SUGAR Rs. 199 — the badge drops to 20% | Rs. 199 | Rs. 249 | 20% |
| MARS Rs. 242 — 19%, and the brand's middle tile | Rs. 242 | Rs. 299 | 19% |
| Blue Heaven Rs. 85 — 15%, the cheapest kajal | Rs. 85 | Rs. 100 | 15% |
| Elle 18 Rs. 135 — 96,073 ratings at a 10% badge | Rs. 135 | Rs. 150 | 10% |
| Blue Heaven Rs. 103 — a 6% badge on Rs. 110 | Rs. 103 | Rs. 110 | 6% |
| Swiss Beauty Rs. 66 — cheapest in the read, 5% off | Rs. 66 | Rs. 69 | 5% |
| MARS Rs. 193 — the shallowest badge on the shelf, 3% | Rs. 193 | Rs. 199 | 3% |
Each selling price, stated MRP, discount badge, star average and rating count on this page came from the product data nykaa.com itself serves, read on 27 October 2026, logged out, from India, with nothing bought. The queries were "lipstick" and "kajal", returning 38 listings, 19 of each. Every median, range and count quoted is computed over all 38, not over the 22 seated here.
All 38 listings in this read rate between 4.0 and 4.5, across just six distinct values. There is no 3.8 and no 4.7 anywhere on the shelf. A column that compresses an entire category into six steps cannot separate one product from another, so this page prints every score and ranks on none of them. The five listings sharing the 4.5 ceiling cost Rs. 179 to Rs. 769.
Rating counts in this read run from 607 to 4,370,640 - a 7,200x range - and two listings from the same brand can show 4,370,640 and 9,378. That is because Nykaa pools feedback across a product's whole shade family rather than per shade. We report the published count on every card and say what it measures: how long and how widely a line has been selling, not how good the individual shade is.
This page runs from the 50% ceiling down to the 3% floor so the whole badge range is visible. Nothing is seated because it is a good deal and nothing is dropped for being a bad one. Both ends of the price range (Rs. 66 and Rs. 769), both ends of the badge range (3% and 50%), the four largest rating pools and four of the five listings at the 4.5 star ceiling are all on the page.
This is a price read. No lipstick or kajal has been ordered, delivered, opened, worn, swatched or removed, and no claim is made about pigment, transfer, wear time, waterproofing, smudge resistance, shade accuracy or suitability for any skin or eye. "24 Hour", "Smudgeproof", "Non-Drying" and "No Transfer" are the listings' own words, reproduced and not verified. One listing seated here is a box of three and is labelled as such rather than compared against single sticks.
Across 38 lipstick and kajal listings read on 27 October 2026 from Nykaa's own search data, prices ran Rs. 66 to Rs. 769 with a median of Rs. 215. The discount badge ran 3% to 50% with a median of 20%. The cheapest listing was a Rs. 66 lip liner badged 5%; the dearest a Rs. 769 serum lipstick badged 30%.
On this shelf, every single one does. All 38 listings in this read rate between 4.0 and 4.5, across only six distinct values: 4.0, 4.1, 4.2, 4.3, 4.4 and 4.5. Eleven of the 38 sit on exactly 4.3. There is no 3.8 and no 4.7 anywhere in the read. The practical effect is that sorting this shelf by rating barely reorders it - the five listings holding the 4.5 ceiling cost Rs. 179, Rs. 230, Rs. 315, Rs. 599 and Rs. 769.
It is a figure for the whole shade family, not for the shade on the tile. Rating counts in this read run from 607 to 4,370,640, and two listings from the same brand show 4,370,640 and 9,378 while both rate 4.3 stars. A large count tells you a line has been selling widely for a long time; it does not tell you the particular colour you are looking at has been reviewed millions of times.
No, and it is not close. Across these 38 listings the median badge is 20% and the deepest is 50%. The same tooling reading apparel shelves this month returned median badges of 65% to 70% with ceilings of 86% to 88%. At the shallow end of this shelf a badge is worth a few rupees - a 6% badge on a Rs. 110 item is Rs. 7, and a 3% badge on Rs. 199 is Rs. 6.
Nykaa's own label takes the three deepest badges in the read - 50%, 40% and 35% - and all three sit above the shelf median of 20%. At the other end, one budget house runs 6%, 6% and 15% across its three listings, and the shallowest badge on the shelf is a 3% on a Rs. 199 lipstick. We report that split as a published pattern and draw no conclusion about why a retailer's own brand discounts more deeply than the brands it stocks.





















