Nobody reads a skincare brand's terms and conditions, so we read Dot & Key's first-party on 7 October 2026. The opening clause binds a visitor "by mere accessing or using the website ... whether you have read the same or not". The liability section ends with a ceiling: total liability shall not "exceed the amount paid by the User" — on a Rs. 495 moisturiser, Rs. 495. Your order is an "invitation to offer" that becomes a contract only at the dispatch email, which is also the deadline on the pricing-error clause. And on a shelf sold by the millilitre, "weights, dimensions and capacities given are approximate only". Published terms only; nothing here is legal advice.

Flipkart's power-bank results are impossible to compare by eye, so we reduced them to one number: what 1,000 mAh costs. We read 136 tiles on 7 October 2026, collapsed them to 100 unique listings and seated 24. The prices run Rs. 392 to Rs. 4,199 — a 10.7-fold band. The capacities the listings themselves print run 5,000 mAh to 2,000,000 mAh — a 400-fold band. Divide one by the other and 1,000 mAh costs between 48 paise and Rs. 599.80. Every rating pool above 25,000 in this read belongs to a listing stating 20,000 mAh or less. Two 10,000 mAh power banks are badged 86% and 19%; the deep badge has 494 ratings, the shallow one has 290,330.

Flipkart's camera-drone results look like a shelf of wildly different deals. We read 23 of them on 7 October 2026 and seated every single one. They sell between Rs. 1,744 and Rs. 2,391 — a 1.37-fold band with a median of Rs. 1,997 — while their stated MRPs run Rs. 2,799 to Rs. 9,999, a 3.57-fold spread. So the badge ranges from 20% to 79% while what you pay barely moves. Four listings sell at exactly Rs. 1,888 and carry badges of 63%, 50%, 44% and 38%. Thirteen print 'E88' under thirteen seller names. The median star average is 3.0, on pools of 5 to 140 ratings, and three listings publish no rating at all.

A mangalsutra search on Myntra returns sets of five and single pieces side by side and never divides for you. We read 64 unique listings on 7 October 2026 and seated 24. Converted to a price per mangalsutra, the shelf runs Rs. 47.20 to Rs. 629 — a 13.3-fold spread, and the cheapest tag is not the cheapest piece. Anouk sits at both ends: Rs. 47.20 a piece in a set of five, and Rs. 620 for one, badged 0%. Seventeen listings from nine unrelated brands print an identical Rs. 999 stated MRP while selling from Rs. 259 to Rs. 536. And the five cheapest pieces here carry 6, 14, 8, 8 and 29 ratings between them.

We read AJIO's mangalsutra shelf and Myntra's on the same day — 32 listings against 64 — and seated 24. Four brands sell on both, and they split two each: Rubans is 30% cheaper on AJIO and Zeneme 13% cheaper, while Zeraki Jewels is 18% dearer and Digital Dress Room 36% dearer. There is no platform answer here, only a product one. Digital Dress Room is badged exactly 10% on both sites, so the discount convention belongs to the brand. Nine Bevogue listings on AJIO are badged exactly 90%, against stated MRPs set at ten times their price. And AJIO publishes no star rating on this shelf at all; Myntra published one on 38 of 64.

A parent filling one Flipkart basket crosses three aisles that price in completely different ways. We read 93 listings on 7 October 2026, found 90 unique and seated 24, eight from each aisle. Feeding bottles carry a median discount badge of 14% and never pass 53%. Strollers carry a median of 45% and reach 92%. Activity walkers carry a median of 64% and never drop below 33%. The same brand moves with the aisle, not against it: LuvLap is badged 10% on a bottle and 91% on a pram on the same afternoon. We tested whether well-known brands discount less than unknown ones and they do not — 50% against 47%. The aisle sets the badge.

An ashwagandha search on Amazon returns bottles of 60 and bottles of 1,000 side by side, and no tile divides. We read 90 results on 7 October 2026, found 59 unique listings and seated 23, opening every product page to verify the pack count, the MRP and the badge. Per tablet, the shelf runs Rs. 1.72 to Rs. 13.32 — 7.74-fold — and the dearest tag on the page, Rs. 2,310, is the third-CHEAPEST tablet. The badge runs opposite to the price: listings badged 20% or deeper carry a median Rs. 11.49 a tablet, those under 20% a median Rs. 3.75. Three Jiva pack sizes share one 1,373-rating pool. A price page only: no product here is said to work, or to be right for anyone.

TrueMeds shows a cheaper suggested substitute beside each branded medicine, and prints a price-per-unit label on both. We read 94 products on 7 October 2026, found 19 pairs and seated 17. By TrueMeds' own per-unit labels the substitute runs 41% to 68% below the branded pack, with a median of 50% — and six pairs land on exactly half. No branded pack here is badged above 20% off its own MRP; the substitutes reach 80%. On eight pairs the two packs are different sizes, so the shelf price overstates the gap by up to twenty points. This is a price page only: it recommends no switch, and substitution is a decision for a doctor or pharmacist.

Amazon's tablet store has started its Great Indian Festival 2026 countdown with a Most Awaited Deals shelf that shows four festival prices with one digit hidden: the iPad Air M4 at Rs. 6_,999, Galaxy Tab S10 Lite at Rs. 2_,999, and the Lenovo Idea Tab with Pen and Redmi Pad 2 at Rs. 1_,999 each. The visible digit is enough to work out the least you save: at least Rs. 19,901 on the iPad Air against today's Rs. 89,900, and at least Rs. 9,000 on the Lenovo. We read the store and every product page on October 6, 2026, and picked 19 tablets rated 4.0 or better, from the Rs. 16,148 Lenovo Tab to the Galaxy Tab S10+, with today's price, MRP, Amazon rating and whether a festival price has been shown.

Amazon's webcam results carry a price, a struck-through figure and a percentage, and on this shelf the second number repeatedly fails to survive checking. We read 45 rows across three searches on 6 October 2026, found 30 unique ASINs and seated 24. A Rs. 999 webcam prints an MRP of Rs. 99,900 and a Rs. 1,633 webcam prints Rs. 1,63,300 - exactly one hundred times each price, both badged 99%, and we confirmed both on their product pages. One tile's brand string reads LEN0V0, with digit zeros, on a product otherwise named identically to the Lenovo 300 beside it at the same stated MRP and Rs. 200 less. One Logitech C270 sells as two ASINs 12.5% apart, and the deeper badge is on the dearer one.

Croma has hundreds of physical shops and its online FAQ declines to use them. We read croma.com/faq first-party on 6 October 2026. Five separate answers turn down a service - collecting an online order in a store, shipping an order to a store, paying by card at the door, changing the delivery address after ordering, and editing any detail on a generated invoice - and four of them open with the word "Unfortunately". Shipping fees are "applicable on all orders unless otherwise stated", with no figure or threshold published; the amount appears only at checkout. Standard delivery is "7 working days", Zip delivery is same-day before 4 pm, and an order is capped at two units of any item.

Vijay Sales publishes a clause about large orders that almost nobody reads before placing one. We read vijaysales.com/faqs first-party on 6 October 2026. "Vijay Sales (India) Pvt. Ltd. reserves the right to cancel bulk orders without prior notice and refund the balance amount after the deduction of processing fees (up to 4% on Invoice value...)" - and the same sentence covers purchases "either done together or done through multiple orders", so splitting a large order does not take it outside the rule. Retail buyers are carved out by name: refunds "for individual use or gifting purposes will not be impacted". Trade buyers also earn no loyalty points, and any discrepancy must be raised while the delivery is being accepted.

We read 40 Amazon artificial-plant listings on 6 October 2026 and seated 24, opening five product pages to get the full titles the search tile cuts off. Three ASINs carry the identical title - "Dekorly Artificial Lavender Plant in White Pot, 18cm ... (Set of 1)" - and the identical 604-rating pool, at Rs. 259, Rs. 279 and Rs. 279. The two that cost Rs. 20 more are labelled Bougainvillea and Small Chrysanthemum, and their photographs are not lavender. Two more share a title and 13,828 ratings: the Rs. 299 one states "(Set 0F 8)", the Rs. 369 one states no count at all. Fourteen listings share a stated MRP of Rs. 999 while selling at Rs. 252 to Rs. 629, and one states an MRP 14.82 times its price.

We read 40 Amazon cutlery listings on 6 October 2026 and seated 25. On 29 of the 40, the figure printed under the price is not a struck-through MRP at all - it is Amazon's own per-count rate. Divide the price by it and you get the pack size: 168/28 = 6, 180/15 = 12, 545/22 = 24. Those listings advertise no discount whatsoever. And on the largest set in the read, a 60-piece at Rs. 2,249, the printed rate of Rs. 187.42 per count is dividing by the twelve place settings in its title, not the sixty pieces - the real per-piece price is Rs. 37.48, five times less. Per piece the shelf runs Rs. 15.00 to Rs. 224.54, median Rs. 37.48. Two own-brand listings sit at an identical Rs. 549 with one stated piece between them.

A leggings search on Myntra returns packs and single pairs side by side and never divides for you. We read 90 listings on 6 October 2026, found 87 unique, and seated 24. Converted to a price per pair, the shelf runs Rs. 74.80 to Rs. 1,399 - an 18.7-fold spread, and the cheapest tag is not the cheapest pair. 22 of the 87 listings are girls' leggings, and they hold the entire cheap end. Three groups share one rating pool: four max colourways off 38,534 ratings, four ADBUCKS tiles off 2,704, and one LYRA jegging sold at Rs. 619, Rs. 630 and Rs. 701 off 2,360. Badges run 0% to 77% across almost the same band of prices.