Festive ethnic wear is where stated list prices do their heaviest lifting, so we divided. Myntra's men's kurta-set listings read on 10 October 2026: 34 rows selling between Rs. 660 and Rs. 2,058, against stated MRPs running Rs. 999 to Rs. 7,499. Eleven of the 34 claim a list price of Rs. 4,999 or more — more than double what the dearest garment on the shelf actually costs. The median stated MRP is 3.34 times the selling price and the median badge is 70%. Seven listings state the identical Rs. 3,249, and two Jompers tiles at Rs. 1,689 publish exactly the same 482 ratings — the fingerprint of one product listed twice. Eight rows publish no rating at all.

We read Beardo's privacy policy first-party on 10 October 2026 and compared it with four other Indian D2C privacy pages the same morning. The section telling you how to get your own data reads: "You may request details of personal information about you that we hold under the Data Protection Act 1998. A small fee will be payable." That is United Kingdom legislation, repealed in 2018, and it has never applied in India — the Indian law is the DPDP Act, 2023, which is not mentioned, and which permits no fee. The policy also states no retention period, no deletion right and no grievance officer. What it does well: an explicit no-sale clause, opt-in third-party marketing, and the most specific fraud warning we have read this month. Published text only; not legal advice.

We read Dot & Key's privacy policy first-party on 10 October 2026 and compared it with four other Indian D2C privacy pages the same morning. Its registration section says users must provide "medical records and history", "sexual orientation", "biometric information" — on a site that sells face serum. That list is the IT Rules, 2011 definition of sensitive personal data copied into the policy, and the signup form asks for none of it; we explain why publishing the superset still matters. Also here: a parent "will be liable to compensate for whatsoever damages" if a minor orders, no retention period, no deletion right, and liability excluded if data is breached. What it does best: the most complete grievance route of the five, and a stated cap of five marketing messages a week. Published text only; not legal advice.

We read Minimalist's privacy policy first-party on 10 October 2026 and compared it with four other Indian D2C privacy pages the same morning. It contains the clearest no-sale sentence of the five — "We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information" — and, three sentences later, the qualifier: "However, non-personally identifiable information including statistical data may be provided to other parties for marketing, advertising, research or other uses." Both halves are ordinary; a reader who stops at the first has the paragraph backwards. The document is three templates stitched together, one of them the same cookie boilerplate Beardo runs — but it leaves out Beardo's repealed-UK-law clause and adds the only grievance contact we found with stated working hours. Published text only; not legal advice.

We read Bombay Shaving Company's terms and conditions first-party on 10 October 2026. The brand sells razor blades on subscription, and three sentences decide what that costs. "All recurring payments are fully earned upon payment." "Unless you opt out of auto-replenishment ... [subscriptions] will be automatically extended ... at the then-current non-promotional rate." And "Any fees paid hereunder are non-refundable." So renewal is automatic, the introductory price does not carry forward, and cancelling lets the paid term run out rather than refunding it. The company may also end an account "with or without cause, with or without notice". What it does well: cancellation needs no notice period, and you set the delivery frequency yourself. Published terms only; not legal advice.

We read Plum's privacy policy first-party on 10 October 2026 and compared it with five other Indian D2C privacy pages the same morning. It carries the most complete rights list of the six — access, deletion, correction, portability and opting out of targeted advertising — and every one of them is prefixed "Depending on where you live". We counted six such qualifiers. The word "India" appears zero times; the only regions named are the UK and the European Economic Area. It is Shopify's standard merchant notice, which the policy itself states — and which makes it more candid than local drafting about "personalized advertising ... based on your online activity with different merchants and websites". Neemans runs the identical template. Published text only; not legal advice.

We read Libas' shipping policy first-party on 10 October 2026. The whole document is three questions long, and the numbers inside it are firmer than most longer pages manage. Prepaid shipping is free with no minimum order value stated; cash on delivery costs Rs. 69. Five couriers are named — Ecom, Delhivery, Shadowfax, Xpressbees and Shiprocket. And the turnaround is a single figure rather than a range: "dispatched within 24 working hours ... post dispatch, the delivery timeline is 3 to 4 working days." The word "working" qualifies both halves, which matters for a Diwali order. What the policy does not cover: lost or damaged parcels, non-serviceable pincodes, tracking, or any festive-season exception. Published text only; not legal advice.

Two lunch boxes on this shelf cost within nineteen rupees of each other. One tile says you are saving Rs. 629; the other says Rs. 16. Tata CLiQ's lunch box and tiffin results read on 10 October 2026: 35 rows, Rs. 589 to Rs. 6,850, median badge 26%. Milton's five listings badge 2%, 3%, 4%, 4% and 12% at a median Rs. 999, while ALLO badges a median 36%, HAZEL 48% and Goodhomes 53% — at prices that overlap almost completely. Two things this page deliberately does not do: publish a price per millilitre, because no title says whether a stated capacity is per container or total, and show any rating — the largest rating pool on the entire shelf is seven people.

We read SuperBottoms' privacy policy first-party on 10 October 2026 and compared it with four other Indian D2C privacy pages the same morning. Two clauses stand out. "Generally, you may not opt-out of service related communications ... If you do not wish to receive them, you have the option to terminate your account." And a defined category called Select Partners, with whom the brand "might share and cross-reference information, including personal information about you that will enable such persons or entities to contact you" — none of them named. The collection list also covers people you have shipped gifts to, though a referred friend is given a removal route. What it does best: the clearest payment clause we have read — no cards, wallets, UPI or net banking captured — and a grievance officer named as a person. Not legal advice.

We read Plum's user agreement first-party on 10 October 2026 at plumgoodness.com/policies/terms-of-service. The exit clause is the one to find: "You may terminate this User Agreement at any time by informing us in writing through Indian postal system by registered post" — from a brand that sells, ships and answers entirely online. Plum's own right is to terminate "immediately without notice". Elsewhere: the agreement runs "for an indefinite period" and may change "without any obligation to inform you"; reviews and ideas "shall be and remain our property"; and "We cannot confirm the price of a product until after you order". Credit due, and it is substantial: Plum states flatly that it does not let other companies advertise to you and does not give personal data to advertisers. Published terms only; not legal advice.

We read Perfora's refund policy first-party on 10 October 2026. The sentence that decides everything: "we do not provide cash refunds for Cash on Delivery or Prepaid orders" — a return produces "a Perfora Gift Card sent to your registered email on the day of order pickup", as a code with lifetime validity. What qualifies is narrow: a "full priced (non-discounted) electronic product ... unopened, unused and returned within 15 days". Toothpaste and mouthwash are excluded on hygiene grounds, and sale orders get no returns, refunds or exchanges at all. A warranty claim brings a replacement, never money. And Perfora's terms page describes a bank NEFT/RTGS refund instead — two published documents, two answers. Published policy only; not legal or dental advice.

We read Mamaearth's terms and conditions first-party on 10 October 2026 — the site is operated by Honasa Consumer Limited. Delivery gets a real number: "Delivery usually takes 5-7 business days", and if it slips you are emailed a reason and may "cancel the ordered Product or wait", with no liability "to pay for any damage or loss". Two clauses are sharper. The chat window: "the user of such service will not have the right to access such information". And resale: products "and any samples thereof ... are for personal use only" — the free sachet included. Credit where it is due, and it is substantial: Mamaearth names a Grievance Officer, with an address and working hours, which most of its peers do not. Published terms only; not legal advice.

A discount badge on a health device is computed from a number the seller chose, so we counted who chooses which. Amazon's BP monitor, glucometer, nebulizer and first-aid results read on 10 October 2026: 113 rows, Rs. 123 to Rs. 7,040. The 42 rows from Omron, Accu-Chek, Contour, OneTouch, Beurer and Dr Morepen badge a median 29%; the other 71 rows badge a median 54% — and the second group's median price is lower, at Rs. 849 against Rs. 1,036. Exactly two listings badge 90% or deeper, and both state an MRP precisely 100.00 times their selling price. Twenty-one listings state a bundled test-strip count; those counts run 10, 25, 50 and 100, and no refill price appears anywhere on the shelf.

Nobody reads a marketplace privacy policy, so we read Flipkart's first-party on 9 October 2026. One sentence does not read like the others: "We and our affiliates will share / sell some or all of your personal data with another business entity should we (or our assets) plan to merge with, or be acquired by that business entity" — "will", not "may", and "sell", not "transfer". A named section confirms Plus bundled benefits share "name, email address, and mobile number" with partners "including Netflix" for outreach by SMS, Email and WhatsApp. Behavioural insights may go to partners for "other commercial purposes". Credit where due: a named Grievance Officer, a working opt-out link and a published Analytics opt-out. Published policy only; nothing here is legal advice.

We read amazon.in/greatindianfestival first-party on 9 October 2026, the day Flipkart opened Big Billion Days to everyone. The split is odd: 99 product tiles carry a live "% off Great Indian Festival" badge, from 5% to 98%, median 55% — and the page publishes no start date, no end date, no countdown and no notify-me. The word "October" appears only in its SEO keyword blob, which is not an announcement. Of the 30 tiles with full price data, 22 are personal care, prices run Rs. 57 to Rs. 999, and not one is Rs. 1,000 or more. All 30 are plain "BEST_DEAL" tiles: no lightning deals, no timers. We update this page the day Amazon names a date.