AJIO Kurta and Dress Price October 2026: One Name, Three Stated MRPs

Q: How much do kurtas and dresses cost on AJIO in October 2026?

Across 124 distinct listings read on 30 October 2026, selling prices ran Rs. 159 to Rs. 2,250 with a median of Rs. 511, and the discount badge ran 10% to 89% with a median of 71.5%. By section the median badge was 65% on women's kurtas, 72% on men's kurtas and 73% on women's dresses. Prices change without notice.

Q: Do AJIO's own brands discount less than other brands?

In this read, yes. The Reliance house labels — AVAASA MIX N' MATCH, MAX, NETPLAY, FIG, SIYAHI, DNMX and RIO, 34 of the 124 listings — carried a median badge of 45%, against 76.5% for the other 90 listings. No house-label listing went past 65%, and the two shallowest badges on the whole shelf, 10% and 14%, were both MAX kurtas. A shallower badge is not a worse price; on this shelf it mostly means the stated MRP sits close to what is charged.

Q: Do AJIO listings show star ratings?

Not on this feed. None of the 124 listings in this read carried a star average or a rating count — that is what AJIO publishes, not a gap in our reading. It means the usual cross-check, comparing two similar listings by how many people have rated them, is unavailable on AJIO, and the rupee price plus the product page's own size chart and fabric detail are what is left. Nothing in this read was bought, delivered or worn, and no claim is made about fabric, stitching, fit, colour-fastness or sizing.

✍ By Zoutons Editorial Team🕔 Updated: October 30, 2026124 distinct listings; prices, stated MRPs and badges as publishedRepeated listing titles reported in full, not collapsed into one rowHouse labels separated from third-party labels and both medians givenRead 30 October 2026; nothing bought, delivered or worn🔗 Affiliate links included

We read 124 distinct kurta and dress listings on AJIO on 30 October 2026 across women's kurtas, men's kurtas and women's dresses.

One listing title turns up three times at three prices and two stated MRPs — and the dearest of the three wears the smallest badge. Behind that, the house labels discount half as deep as everyone else, and AJIO publishes no ratings at all to check any of it against.

Check live kurta and dress prices on AJIO →

📅 Update log:
30 Oct 2026: first published. Every selling price, stated MRP and discount badge on this page was read from ajio.com's own search feed on 30 October 2026, logged out, from India, for the queries "women kurta", "men kurta" and "women dress". Counts, medians and multiples are our own arithmetic over the 124 distinct listings this read returned. AJIO published no star average or rating count on any of them. Nothing was bought or worn.

See all verified AJIO coupon codes →

We read 124 distinct kurta and dress listings on AJIO on 30 October 2026 from the store's own search feed, across women's kurtas, men's kurtas and women's dresses.

One listing title turns up three times at three different prices with two different stated MRPs. "AVAASA MIX N' MATCH Women Floral Print Straight Kurta" sells at Rs. 305, Rs. 289 and Rs. 354 — badged 49%, 42% and 29%. The dearest of the three carries the shallowest badge.

The shelf in one table

Read on 30 Oct 2026	AJIO kurtas and dresses
Listings read	124 distinct (women's kurta, men's kurta, women's dress)
Selling price range	Rs. 159 – Rs. 2,250, median Rs. 511
Badge range	10% – 89%, median 71.5%
Listings carrying a star rating	None — AJIO publishes none here
Reliance house labels in the read	34 of 124 (AVAASA, MAX, NETPLAY, FIG, SIYAHI, DNMX, RIO)
House-label median badge	45% (range 10% – 65%)
Every other label: median badge	76.5% (range 29% – 89%)
Shallowest badge on the shelf	10% — MAX kurta, Rs. 449
Deepest badge	89% — six listings, all dresses
One listing title appearing at three prices	AVAASA Women Floral Print Straight Kurta — Rs. 289, Rs. 305, Rs. 354
Median by section	women's kurta 65%, men's kurta 72%, women's dress 73%

The same listing name at different prices

Listing title	Price	Stated MRP	Badge
AVAASA MIX N' MATCH Women Floral Print Straight Kurta	Rs. 305	Rs. 599	49%
AVAASA MIX N' MATCH Women Floral Print Straight Kurta	Rs. 289	Rs. 499	42%
AVAASA MIX N' MATCH Women Floral Print Straight Kurta	Rs. 354	Rs. 499	29%
AVAASA MIX N' MATCH Women Embroidered Straight Kurta	Rs. 559	Rs. 999	44%
AVAASA MIX N' MATCH Women Embroidered Straight Kurta	Rs. 341	Rs. 599	43%
MAX Women Embroidered Straight Kurta	Rs. 601	Rs. 699	14%
MAX Women Embroidered Straight Kurta	Rs. 449	Rs. 499	10%
SVARAA Women Embroidered 2-Piece Straight Kurta Set	Rs. 390	Rs. 3,000	87%
SVARAA Women Embroidered 2-Piece Straight Kurta Set	Rs. 543	Rs. 3,197	83%
KISAH Men Printed Kurta	Rs. 1,319	Rs. 3,000	56%
KISAH Men Printed Kurta	Rs. 1,999	Rs. 3,499	43%

Read the top three rows as one row and the badge stops meaning anything. Three listings carrying an identical title sell at Rs. 289, Rs. 305 and Rs. 354. Two of them state an MRP of Rs. 499 and one states Rs. 599. The result is 42%, 49% and 29% off — and the Rs. 354 listing, the dearest of the three, is the one wearing the smallest badge.

The same thing happens on a 2-piece SVARAA set (Rs. 390 against Rs. 3,000, and Rs. 543 against Rs. 3,197) and on a KISAH men's kurta (Rs. 1,319 against Rs. 3,000, and Rs. 1,999 against Rs. 3,499). Listing similar stock under one title, in different colourways or prints, is ordinary marketplace practice and we allege nothing improper — but it does mean the title is not enough to tell two AJIO listings apart, and the badge will not do it either.

House labels against everyone else

Label	Type	Listings	Badge range	Price range
MAX	House label (Landmark/Reliance)	2	10% – 14%	Rs. 449 – Rs. 601
AVAASA MIX N' MATCH	House label	16	29% – 65% (median 44%)	Rs. 289 – Rs. 866
SIYAHI	House label	5	42% – 45%	Rs. 330 – Rs. 390
NETPLAY	House label	5	44% – 65%	Rs. 374 – Rs. 700
FIG	House label	4	43% – 49%	Rs. 483 – Rs. 560
JOMPERS	Third-party	11	69% – 85% (median 75%)	Rs. 559 – Rs. 1,260
SOJANYA	Third-party	5	66% – 81%	Rs. 620 – Rs. 1,185
Popmantra	Third-party	4	83% – 84%	Rs. 159 – Rs. 180
ZWERLON X AG	Third-party	4	89% on all four	Rs. 272 – Rs. 323
XQsee	Third-party	2	89% on both	Rs. 252 – Rs. 265

The seven Reliance house labels in this read — AVAASA MIX N' MATCH, MAX, NETPLAY, FIG, SIYAHI, DNMX and RIO — carry a median badge of 45% across 34 listings. The other 90 listings carry a median of 76.5%. No house-label listing in this read goes past 65%.

The two shallowest badges on the entire shelf, 10% and 14%, are both MAX kurtas — Rs. 449 against a stated Rs. 499, and Rs. 601 against Rs. 699. They are also two of only four listings in the read whose stated MRP is less than 1.2 times the price. A shallow badge is not a worse deal; on this shelf it mostly means the stated MRP is close to what is charged.

The 89% end: two labels, six dresses, one multiple

Listing	Price	Stated MRP	Badge	Stated MRP as a multiple of price
ZWERLON X AG Women Tribal Print Fit & Flare Dress	Rs. 323	Rs. 2,935	89%	9.1x
ZWERLON X AG Women Floral Print A-Line Dress	Rs. 323	Rs. 2,935	89%	9.1x
ZWERLON X AG Women Tribal Print Tiered Dress	Rs. 323	Rs. 2,935	89%	9.1x
ZWERLON X AG Women Floral Print Tiered Dress	Rs. 272	Rs. 2,472	89%	9.1x
XQsee Women Strappy Tiered Dress	Rs. 252	Rs. 2,294	89%	9.1x
XQsee Women Leaf Print Fit & Flare Dress	Rs. 265	Rs. 2,411	89%	9.1x
SVARAA Women Embroidered 2-Piece Straight Kurta Set	Rs. 390	Rs. 3,000	87%	7.7x
WANQUILA Women Fit and Flare Dress	Rs. 324	Rs. 2,499	87%	7.7x

Six of the eight deepest-badged listings in the read belong to two labels, ZWERLON X AG and XQsee, and every one of the six states an MRP about 9.1 times its selling price. All four ZWERLON listings badge exactly 89%; both XQsee listings badge exactly 89%. Three of the ZWERLON four sell at exactly Rs. 323 against exactly Rs. 2,935.

A stated MRP is the figure each listing prints. We report it and compute the multiple from it; nothing here asserts that any such figure is false or improper, and nothing alleges wrongdoing by AJIO or by any label named. What a shopper can take from it is narrower: on this shelf, an 89% badge is a label-level setting repeated across a label's whole range, not a property of the particular dress.

AJIO publishes no star average and no rating count on this feed — not one of the 124 listings in this read carries either. That is AJIO's own choice of what to show, not a gap in our reading, and it means the usual cross-check against a review count is simply unavailable here. Nothing on this page is a claim about fabric, fit or finish; nothing was bought, delivered or worn, and "Embroidered", "Floral Print", "Straight", "A-Line" and "Fit & Flare" are the listings' own words, reproduced and not verified.

On AJIO, compare rupee prices across labels rather than badges within one. The house labels here top out at 65% and two MAX kurtas badge 10% and 14%, while two third-party labels badge exactly 89% across their whole range — yet a 10%-badged MAX kurta at Rs. 449 costs more than a 89%-badged ZWERLON dress at Rs. 323. And check whether the title you are looking at appears more than once: one AVAASA title here sells at three prices.

Four checks before buying a kurta or dress on AJIO

One: search the exact listing title. Three AVAASA listings and two each of SVARAA and KISAH share titles at different prices in this read; the dearest is not always the deepest-badged. Two: divide stated MRP by price — the answer runs from 1.1 to 9.1 here, and clusters by label rather than by garment.

Three: expect no ratings. AJIO shows none on this feed, so a price page cannot substitute for the size chart and fabric details on the product page. Four: compare a house label against a third-party label in rupees, not in percentages — the median AJIO house-label badge is 45% and the median elsewhere is 76.5%, which says more about stated MRPs than about value. Nothing here was bought or worn; prices change without notice, so check the live listing before buying.

See all current AJIO coupon codes and offers →

Frequently Asked Questions

How much do kurtas and dresses cost on AJIO in October 2026?

Across 124 distinct listings read on 30 October 2026, selling prices ran Rs. 159 to Rs. 2,250 with a median of Rs. 511, and the discount badge ran 10% to 89% with a median of 71.5%. By section the median badge was 65% on women's kurtas, 72% on men's kurtas and 73% on women's dresses. Prices change without notice.

Why does the same AJIO kurta show up at different prices?

Because the same listing title is used for more than one listing. "AVAASA MIX N' MATCH Women Floral Print Straight Kurta" appears three times in this read — at Rs. 305 against a stated Rs. 599 (49% off), Rs. 289 against Rs. 499 (42%) and Rs. 354 against Rs. 499 (29%). The dearest of the three wears the smallest badge. A SVARAA kurta set and a KISAH men's kurta do the same. Listing similar stock in different prints or colourways under one title is ordinary marketplace practice and we allege nothing improper — but it means the title alone will not tell two listings apart.

Do AJIO's own brands discount less than other brands?

In this read, yes. The Reliance house labels — AVAASA MIX N' MATCH, MAX, NETPLAY, FIG, SIYAHI, DNMX and RIO, 34 of the 124 listings — carried a median badge of 45%, against 76.5% for the other 90 listings. No house-label listing went past 65%, and the two shallowest badges on the whole shelf, 10% and 14%, were both MAX kurtas. A shallower badge is not a worse price; on this shelf it mostly means the stated MRP sits close to what is charged.

What is the biggest discount on AJIO's kurta and dress shelf?

89%, on six listings — four from ZWERLON X AG and two from XQsee, all of them dresses. Each states an MRP of about 9.1 times its selling price; three ZWERLON listings sell at exactly Rs. 323 against exactly Rs. 2,935. A stated MRP is the figure each listing prints; we report it and compute the multiple from it without asserting that any figure is false, and nothing here alleges wrongdoing by AJIO or any label named. The practical reading is that 89% here is a label-wide setting rather than a deal on a particular dress.

Do AJIO listings show star ratings?

Not on this feed. None of the 124 listings in this read carried a star average or a rating count — that is what AJIO publishes, not a gap in our reading. It means the usual cross-check, comparing two similar listings by how many people have rated them, is unavailable on AJIO, and the rupee price plus the product page's own size chart and fabric detail are what is left. Nothing in this read was bought, delivered or worn, and no claim is made about fabric, stitching, fit, colour-fastness or sizing.

Prices & codes last verified: October 30, 2026

Every selling price, stated MRP and discount badge on this page was read from ajio.com's own search feed on 30 October 2026, logged out, from India, for the queries "women kurta", "men kurta" and "women dress", with nothing bought. Nothing was purchased, delivered, unboxed, handled or worn, and no claim is made about fabric or blend content, embroidery, print quality, stitching, lining, colour-fastness, shrinkage, sizing or the quality of any product. "Embroidered", "Floral Print", "Straight", "A-Line", "Fit & Flare" and "Tiered" are the listings' own marketing words, reproduced as published text and not verified, endorsed or tested by us. A stated MRP is the figure each listing prints; we report it and compute badges and multiples from it, but nothing here asserts that any such figure is false or improper, and nothing alleges wrongdoing by AJIO, by Reliance Retail or by any label or seller named. Listing similar stock in different prints or colourways under one title, and setting a single discount level across a label's range, are both ordinary retail and marketplace practices, reported here as published fact; where two listings share a title we state that the published titles match without claiming the goods are the same item. The description of AVAASA MIX N' MATCH, MAX, NETPLAY, FIG, SIYAHI, DNMX and RIO as house labels reflects their widely reported ownership within the Reliance Retail group and is offered as context, not as a statement about how any of them is priced or managed. Label-level figures are our own arithmetic over the listings this read returned for that label — between two and sixteen listings each — and are not a statement about that label's pricing generally or its catalogue beyond this read. Kurtas, kurta sets, 2-piece sets and dresses are different products at different price points and are not direct substitutes for one another. AJIO published no star average and no rating count on any listing in this read, so no quality comparison of any kind is offered or implied. The 124 listings came from three AJIO search queries and are not a census of what AJIO sells — results vary by query, page, sort order, login state, pin code and time of day. Prices change without notice — check the live listing before buying. Zoutons may earn a commission on purchases made through links on this page; this does not affect what is written above.