Flipkart Review Rules 2026: Rate 48% One Star and Yours Come Down

Flipkart publishes the rules its review system runs on — including the numbers. We read them from flipkart.com's own terms page on 30 October 2026.

If more than 48% of your ratings are one star, and more than half of those are statistical anomalies by a formula Flipkart prints, your ratings come down. The same applies in the other direction above 75% five stars. Flipkart also reserves the right to delete a review that it thinks "unfairly… increases the popularity of the product".

Most marketplaces say they remove unreliable reviews. Flipkart prints the arithmetic. The two reviewer-profile tests are stated with numbers — more than 48% one-star ratings, more than 75% five-star ratings — and each is paired with an anomaly definition given as a formula using the average and two standard deviations. The page even notes that the percentages "arrived at by using outlier detection techniques".

Four of the seven rules are about links between buyers and sellers. If a buyer is linked to a seller and rates that seller's products four or five stars, those ratings are spam. If the same buyer rates rival sellers in the same vertical one or two stars, those are spam too. And if you return something as unsatisfactory and then rate it five stars, that rating is removed as well. These are Flipkart's published rules, reproduced as written; nothing here is a claim about how they are applied in any individual case.

Several of these are things a shopper would consider the most useful part of a review. Price and offer information is a rejection reason. So are delivery and installation comments, packaging comments, service-centre comments and anything about payment, returns, refunds or cancellation. A review mentioning a competing brand — "Brand B is better than this Brand A" — is a listed rejection reason.

Regional-language content and "other mixed languages" are also on the list, as are emojis. Flipkart states the pipeline order plainly: text goes through an algorithmic model first; where the model is not confident above a threshold it goes to manual moderation; all profane reviews go to a human even when the model is sure. Images and videos are manually moderated without exception before they go live.

The video list is the strictest of the three. Background audio from the person filming is a rejection reason. So is sarcasm. So is a comparison with a competitor's product, and so is vernacular content. A video that does not match its own thumbnail is rejected, and so is a screen recording rather than something the user filmed.

Every image and every video is manually moderated before it is visible, which the page states directly. That is a different standard from text, where the algorithm clears most reviews on its own.

Flipkart states that the product rating is a plain average. In its words: "Rating of a product is the plain average of all valid ratings that have been received by the product since the very first rating it received. There are no other considerations/weights here." No recency weighting, no verified-purchase weighting, no decay — the word "valid" is where all the filtering sits. What is scored is the order reviews appear in: Flipkart says thumbs-up and thumbs-down votes feed a Wilson Score, one factor in ranking reviews.

The terms also state that what you post stops being yours. Reviews, ratings, photos, videos and opinions posted to the platform "will become Our property", with "worldwide, perpetual and transferable rights", usable "for any type of use forever, including but not limited to promotional and advertising purposes" and in any medium — and you are "not entitled to any payment or other compensation for such use". Separately, Flipkart may blacklist a customer from posting any further reviews at its sole discretion.

One: you must have bought it. Flipkart says a non-purchaser attempting to rate "sees an error", and reviews are solicited after delivery. Two: the star number is unweighted — a plain average of every valid rating since the first one, so an old product's score carries years of history at equal weight.

Three: a positive review can be deleted too. The terms give Flipkart the right to remove a review it believes unfairly increases a product's popularity, not only one that unfairly harms it. Four: your rating history is itself scored, against published thresholds of 48% one-star and 75% five-star. Five: what you post becomes Flipkart's property, perpetually and without payment. Policy pages change — read the live terms before relying on any of this.