Nothing in the range is discounted and the brand's own bundles cost exactly what their parts cost, so the only question left is which four things you actually need. The cheapest complete routine here is Rs. 1,488.
We pulled Dot and Key's own product feed on August 3, 2026 and got 149 listings, 148 of them in stock with images. Fifty-four are combo listings and twenty-seven are gift-with-purchase slots, which leaves 67 single products you can buy on their own, at 21 distinct prices between Rs. 249 and Rs. 799. Not one of them is discounted. We wrote about that last month - nothing in this range carries a badge - and there is no point writing it again, so this page takes it as settled and asks the question that is actually left. If the price never moves, the only decision is what to buy, and the useful way to answer that is not a list of bestsellers but a routine. So the 22 picks below are arranged as one: cleanse, tone, treat, moisturise, protect. Each step is priced, and the totals are stated. The cheapest complete four-step routine here comes to Rs. 1,488 - a Rs. 249 face wash, a Rs. 399 serum, a Rs. 395 moisturiser and a Rs. 445 sunscreen - and the dry-skin and brightening versions are Rs. 1,688 each. Two things we found while adding up. The first is that the brand's own bundles save you nothing: we checked twelve combo listings against the singles named in them and every one matched to the rupee, so assembling it yourself costs exactly what the box costs. The second is where the numbers are printed. Of those 67 products only nine have a percentage in the title, and seven of the nine are serums - so the treat step is the one shelf you can compare on stated strength, and everywhere else you are buying an ingredient without a quantity. That is not unusual in this market. Plum prints rather more of its numbers, and it makes that catalogue easier to shop.
Every price below was pulled from Dot & Key on August 3, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Dot & Key coupons page, which the deals desk re-verifies daily.
Seven Dot and Key face washes sit at exactly Rs. 249, so this step costs the same whichever skin you have. The only pick that breaks the price is the cleansing balm, and it earns its Rs. 499 only if you are actually wearing the sunscreen at the other end of this page.
Rs. 249 for 100 ml - Rs. 2.49 a millilitre, the cheapest step in any routine here.
Why it earned its spot Rs. 249 buys the oily-skin cleanser, and it is the opening move of the cheapest complete routine on this page.
Also Rs. 249 - fragrance-free, sulphate-free and pH 5.5 by the brand's own listing.
Why it earned its spot Rs. 249 for the gentlest wash in the range, and the only one whose listing names its pH.
Rs. 249 again - the third face wash at the same price, this one the vitamin C gel.
Why it earned its spot Rs. 249 for the vitamin C gel wash, the opening of the brightening routine.
Rs. 499 for 70 ml - Rs. 7.13 a millilitre, three times the rate of the gel washes.
Why it earned its spot Rs. 499 for the cleansing balm - the only pick here that removes sunscreen properly.
Every toner in the range is Rs. 395 or Rs. 399 - a four-rupee spread across the whole shelf. The brand's own CTM bundles treat toner as core; on a Rs. 1,500 budget we would not, and we say so. Three formulas here for three different skins.
Rs. 395 for 150 ml - Rs. 2.63 a millilitre, and every toner here is the same price.
Why it earned its spot Rs. 395 for the cica and niacinamide toner - the optional step in the oily-skin routine.
Rs. 395 - glycolic acid, with no concentration stated on the toner itself.
Why it earned its spot Rs. 395 for the glycolic toner - the one that needs the most care in a routine.
Rs. 395, alcohol-free per the listing, with ceramides and rice water.
Why it earned its spot Rs. 395 for the hydrating toner - the one to pick if toners have stung before.
Of 67 single products, nine have a percentage in the title and seven of those nine are serums. This is the one step you can compare on stated strength rather than on packaging - 2% salicylic, 10% niacinamide, 10% vitamin C, 0.2% retinol. Six picks from Rs. 399 to Rs. 599.
Rs. 399 for 20 ml - the cheapest serum here, and the first pick with a stated percentage.
Why it earned its spot Rs. 399 for a 2% salicylic serum - the cheapest way into the step that actually does the work.
Rs. 449 for 20 ml - Rs. 22.45 a millilitre, the same 10% as the card below it.
Why it earned its spot Rs. 449 for a plain 10% niacinamide serum, with nothing else priced into it.
Also Rs. 449 - the same 10% niacinamide, plus 3% tranexamic acid.
Why it earned its spot Rs. 449 for 10% niacinamide with 3% tranexamic acid - identical money to the card above.
Rs. 499 - 10% vitamin C and 5% niacinamide in one bottle, described as beginner-friendly.
Why it earned its spot Rs. 499 for the vitamin C serum, and the reason the brightening routine only needs one.
Rs. 599 for 30 ml - Rs. 19.97 a millilitre, cheaper per drop than the Rs. 449 bottles.
Why it earned its spot Rs. 599 for the hydrating serum, and the best millilitre rate on the serum shelf.
Rs. 599 for 30 ml - 0.2% retinol, the only place in the catalogue that number appears.
Why it earned its spot Rs. 599 for a 0.2% retinol serum, the one retinol product here that states its strength.
Two moisturisers at the identical Rs. 395, one of them twice the size of the other. This is the step where the arithmetic on the stated pack sizes changes the answer, and where the night products - retinol cream, eye cream - either belong in your routine or very much do not.
Rs. 395 for 50 g - oil-free, fragrance-free, with 5% niacinamide per the listing.
Why it earned its spot Rs. 395 for the oil-free gel, and the moisturiser that completes the Rs. 1,488 routine.
Rs. 395 for 100 g - the same money as the card above, for double the product.
Why it earned its spot Rs. 395 for a hundred grams, which is the best gram-for-rupee buy in the whole range.
Rs. 495 for 60 ml - the moisturise step of the Rs. 1,688 vitamin C routine.
Why it earned its spot Rs. 495 for the vitamin C gel moisturiser, matched to the vitamin C serum and sunscreen.
Rs. 599 for 60 ml - retinol with ceramides, and no strength given on the listing.
Why it earned its spot Rs. 599 for the retinol night cream - the alternative to buying the retinol serum.
Rs. 495 for 20 ml - Rs. 24.75 a millilitre, the priciest rate of anything on this page.
Why it earned its spot Rs. 495 for the retinol eye cream - and an honest case for skipping it.
Every one of them SPF 50+ and PA++++ by the brand's own listing, seven of them at exactly Rs. 445, so the entire decision is texture and finish. This is the step we would fund first and skip last, and the tinted version at Rs. 549 is the one pick here that can come out of a different budget.
Rs. 445 for 50 g - Rs. 8.90 a gram, and seven Dot and Key sunscreens share this exact price.
Why it earned its spot Rs. 445 for the mattifying sunscreen - the last step of the Rs. 1,488 routine.
Also Rs. 445 - the same SPF 50+ PA++++ in the barrier-repair formula.
Why it earned its spot Rs. 445 for the barrier-repair sunscreen, and the fourth item in the dry-skin routine.
Rs. 445 - the third sunscreen at the same price, matched to the vitamin C line.
Why it earned its spot Rs. 445 for the vitamin C sunscreen - the fourth step of the Rs. 1,688 brightening routine.
Rs. 549 for the cheapest shade - Rs. 104 over the plain sunscreens, for a tint.
Why it earned its spot Rs. 549 for a tinted SPF 50+, which is where a sunscreen budget and a makeup budget meet.
First: fund the four steps before you fund a fifth. Cleanse, treat, moisturise and protect is a complete routine and it costs Rs. 1,488 at the cheapest here. A toner is Rs. 395 and an eye cream is Rs. 495, and neither of them does as much for you as the Rs. 445 sunscreen you have not bought yet. We have seated both, and we have said in both cards that they come last. Second: do the arithmetic on the pack size, because on this shelf the price is often identical and the quantity is not. The two Rs. 395 moisturisers are 50 g and 100 g - Rs. 7.90 a gram against Rs. 3.95. The Rs. 599 serums at 30 ml work out cheaper per millilitre, at Rs. 19.97, than the Rs. 449 serums at 20 ml, which come to Rs. 22.45. The smaller number on the shelf is not always the cheaper product. Third: ignore the bundles unless the convenience is worth something to you. Twelve combos we checked cost exactly the sum of their named parts, down to the rupee and matching on stated volume, so a duo is two products in one click rather than a discount. Fourth: buy on the printed number where there is one. The serum shelf states its concentrations - 2% salicylic, 10% niacinamide, 3% tranexamic, 10% vitamin C, 0.2% retinol - and the rest of the catalogue names ingredients without quantities. That is worth knowing when you are comparing a Rs. 599 retinol serum that states 0.2% against a Rs. 599 retinol cream that states nothing. The same active priced several ways is the pattern to watch across every skincare shelf, not just this one.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| Cica + Salicylic Acid Face Wash for Oily Skin | Rs. 249 | Rs. 249 | 0% |
| Barrier Repair Gentle Hydrating Face Wash | Rs. 249 | Rs. 249 | 0% |
| Vitamin C + E Gel Face Wash for Glowing Skin | Rs. 249 | Rs. 249 | 0% |
| Strawberry Dew Cleansing Balm for Dewy Skin | Rs. 499 | Rs. 499 | 0% |
| Cica + Niacinamide Toner with Green Tea | Rs. 395 | Rs. 395 | 0% |
| Watermelon + Glycolic Acid Pore Tightening Toner | Rs. 395 | Rs. 395 | 0% |
| Blueberry Hydrate Barrier Repair Rice Water Toner | Rs. 395 | Rs. 395 | 0% |
| Cica + 2% Salicylic Acid Serum for Acne | Rs. 399 | Rs. 399 | 0% |
| Strawberry Bright 10% Niacinamide Face Serum | Rs. 449 | Rs. 449 | 0% |
| Cica + 10% Niacinamide Face Serum for Oily Skin | Rs. 449 | Rs. 449 | 0% |
| 10% Vitamin C + E Face Serum with 5% Niacinamide | Rs. 499 | Rs. 499 | 0% |
| 12% Barrier Boost Serum (Hyaluronic + Ceramides) | Rs. 599 | Rs. 599 | 0% |
| Pomegranate Youth 0.2% Retinol Complex Face Serum | Rs. 599 | Rs. 599 | 0% |
| Cica + Niacinamide Oil-Free Gel Moisturizer For Face | Rs. 395 | Rs. 395 | 0% |
| Barrier Repair Moisturizer (Hyaluronic + Ceramides) | Rs. 395 | Rs. 395 | 0% |
| Vitamin C + E Super Bright Gel Moisturizer for Face | Rs. 495 | Rs. 495 | 0% |
| Retinol Night Repair Cream with Ceramides | Rs. 599 | Rs. 599 | 0% |
| Pomegranate + Retinol Eye Cream for Dark Circles | Rs. 495 | Rs. 495 | 0% |
| Cica + Niacinamide Sunscreen, In-Vivo Tested SPF 50+ PA++++ | Rs. 445 | Rs. 445 | 0% |
| Barrier Repair Sunscreen, In-Vivo Tested SPF 50+ PA++++ | Rs. 445 | Rs. 445 | 0% |
| Vitamin C + E Sunscreen SPF 50+ PA++++ With New-Age UV Filters | Rs. 445 | Rs. 445 | 0% |
| Strawberry Dew Tinted Sunscreen SPF 50+ PA++++ With New-Age UV Filters | Rs. 549 | Rs. 549 | 0% |
Dot and Key's own products feed at dotandkey.com returned 149 listings on August 3, 2026, 148 of them in stock with images. Fifty-four of those are combo listings and twenty-seven are gift-with-purchase slots whose product type is 'Free' and whose titles end in -FREE, mostly 3 ml to 25 g minis. That leaves 67 single products, at 21 distinct prices, from Rs. 249 to Rs. 799. Every rupee figure on this page came from that feed on that date and can change without notice. Cost-per-millilitre and cost-per-gram figures are our own arithmetic on the pack sizes the brand states.
The picks are arranged as cleanse, tone, treat, moisturise and protect, so you can total a routine before you open a tab. The cheapest complete four-step for oily and acne-prone skin comes to Rs. 1,488: Rs. 249 face wash, Rs. 399 salicylic serum, Rs. 395 oil-free moisturiser, Rs. 445 sunscreen. The dry and reactive equivalent is Rs. 1,688 and the brightening one is also Rs. 1,688. Adding a toner adds Rs. 395 to any of them. We have deliberately not built a routine that costs more than that, because on this shelf the extra spend goes on optional steps rather than better ones.
This matters because it is the reason a page like this is worth writing at all. We checked twelve of Dot and Key's combo listings against the singles named in their titles and their stated total volumes. Every one matched to the rupee. The Hydrating Barrier Repair Duo is Rs. 644, which is Rs. 249 plus Rs. 395. The Good to Glow Vitamin C Combo is Rs. 694, which is Rs. 249 plus Rs. 445. Three CTM regimes are Rs. 1,139, which is Rs. 249 plus Rs. 395 plus Rs. 495. A pack of two 100 ml face washes is Rs. 498, which is twice Rs. 249. A pack of two retinol night creams is Rs. 1,198, twice Rs. 599. There is no volume discount and no bundle discount anywhere we looked, so the bundle is a convenience and nothing more, and assembling your own routine costs exactly the same as buying the brand's.
Dot and Key's feed publishes no customer ratings and no review counts, so not one pick on this page carries a rating pill and we have not imported a score from a marketplace to fill the gap. Not one of the 67 single products carried a discount either - every one is listed at its own price with no higher MRP beside it, which is why every card here reads 0% off. We have not applied any of these products to skin. Where we quote a concentration - 2% salicylic, 10% niacinamide, 3% tranexamic, 10% vitamin C, 5% niacinamide, 0.2% retinol - it is because the brand prints that figure on its own listing, and where no figure is printed we say so rather than estimating one. Nothing here is medical advice, none of these products is a treatment for a skin condition, and actives at these levels can irritate. A dermatologist is the right person to ask about your own skin.
Rs. 1,488 for four steps, on the prices we read from the brand's own feed on August 3, 2026. That is the Rs. 249 Cica and salicylic acid face wash, the Rs. 399 Cica and 2% salicylic acid serum, the Rs. 395 Cica and niacinamide oil-free gel moisturiser and the Rs. 445 Cica and niacinamide sunscreen - a cleanse, treat, moisturise and protect routine aimed at oily and acne-prone skin. The dry and reactive equivalent is Rs. 1,688: the Rs. 249 Barrier Repair face wash, the Rs. 599 12% Barrier Boost serum, the Rs. 395 Barrier Repair moisturiser and the Rs. 445 Barrier Repair sunscreen. The brightening version is also Rs. 1,688, built from the Rs. 249 vitamin C gel wash, the Rs. 499 10% vitamin C serum, the Rs. 495 vitamin C gel moisturiser and the Rs. 445 vitamin C sunscreen. Adding a toner adds Rs. 395 to any of them. These totals are our own arithmetic on the brand's listed prices and can change without notice.
Not on anything we checked. We compared twelve combo listings against the singles named in their titles and their stated total volumes on August 3, 2026, and every one came to exactly the sum of its parts. The Hydrating Barrier Repair Duo is Rs. 644, which is the Rs. 249 face wash plus the Rs. 395 moisturiser. The Good to Glow Vitamin C Combo is Rs. 694, the Rs. 249 wash plus the Rs. 445 sunscreen. Three CTM regimes are each Rs. 1,139, which is Rs. 249 plus Rs. 395 plus Rs. 495. A pack of two 100 ml face washes is Rs. 498, twice Rs. 249. A pack of two retinol night creams is Rs. 1,198, twice Rs. 599. A pack of two 50 g sunscreens is Rs. 890, twice Rs. 445. So a combo is two or three products in one click rather than a discount, and building your own routine costs the same. This is arithmetic on published prices; we allege nothing beyond it.
On stated protection there is nothing to choose between them, so buy on texture. Seven of the brand's sunscreens are listed at exactly Rs. 445 for 50 g and all of them state SPF 50+ and PA++++, with several listings adding that the SPF was tested in vivo, meaning measured on human skin rather than in a lab plate. The Cica and niacinamide one is the mattifying formula aimed at oily and acne-prone skin. The Barrier Repair one is the more emollient option for skin that feels tight. The Vitamin C and E one fits a brightening routine and is listed twice under slightly different titles at the same price. Above that band, the Strawberry Dew tinted sunscreen is Rs. 549 across all twelve shades and can replace a base. The Swim and Sports version is Rs. 495, the stick and the body spray are Rs. 595 each and the 100% mineral version is Rs. 649. We have worn none of them and the feed publishes no ratings.
On the serums, mostly yes. On everything else, mostly no. Of the 67 single products in the feed on August 3, 2026, nine have a number and a per cent sign in the title, and seven of those nine are serums: 2% salicylic acid at Rs. 399, 10% niacinamide at Rs. 449 in two different serums, one of which also states 3% tranexamic acid, 10% glycolic at Rs. 449, 10% vitamin C with 5% niacinamide at Rs. 499, a 12% blend at Rs. 599 and 0.2% retinol at Rs. 599. The oil-free gel moisturiser states 5% niacinamide. The face washes, toners, sunscreens, eye cream and retinol night cream name their ingredients without quantities. That is worth knowing when you compare two products at the same price - the Rs. 599 retinol serum states 0.2% and the Rs. 599 retinol night cream states nothing, so you are choosing between a smaller bottle with a number and a larger jar without one.
Because that is what the brand's own feed says. On August 3, 2026 not one of the 67 single products listed an MRP above its selling price, so there is no discount to display and every card on this page reads 0% off rather than showing an invented one. The single exception anywhere in the 148 in-stock listings was one gift-with-purchase slot for an exfoliating shower gel at Rs. 319 against Rs. 399. This is not a temporary state - we read the same feed in July and found the same thing, which is what our earlier piece on the brand was about. The practical consequence is that there is no point waiting for a sale on a specific product or sorting the catalogue by discount, because the sort would return nothing. What is left to decide is which products you need, in what order, which is why this page is arranged as a routine instead of as a deals list.





















