Plum Skincare Prices August 2026: Read the % and the ml

Two hundred and sixty rupees for a hundred millilitres, thirteen per cent off a stated Rs. 299. Start here if you are starting anywhere. A face wash is on your skin for forty seconds and then goes down the drain, which is exactly why 2% is the right number on it and why nobody should pay serum money for one. Plum sells the same wash in a 150 ml at Rs. 343 and a 100 ml two-pack at Rs. 484; per millilitre those are Rs. 2.29 and Rs. 2.42 against Rs. 2.60 here, so the larger sizes are cheaper by a few paise and worth taking if you already know you like it. What this product cannot do is the work of the serums further down. Niacinamide at 2% in a cleanser is a supporting ingredient, and any brightening claim resting on it alone deserves scepticism. Buy it because it is a decent gentle wash at a fair price, and let the leave-on steps carry the actives.

• Price: Rs. 260 (stated MRP Rs. 299)
• Key detail: 100 ml face wash, 2% niacinamide with rice water
• Discount: 13% off, which is Rs. 39
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Best entry to the niacinamide range
• Buying logic: the cheap end of the ladder

Four hundred rupees for a hundred and fifty millilitres, nine per cent off Rs. 440 - the shallowest discount of our twenty-one picks, and the best per-millilitre rate on any Plum active. Rs. 2.67 a millilitre. Hold that against the 5% serum three cards down at Rs. 16.97 a millilitre and the arithmetic looks absurd until you remember what a toner is: a large volume of mostly water that you sweep across the whole face, against a small volume of concentrated formula you press into it. You are not buying the same thing at a different price. What you are buying is a way to get a moderate dose of niacinamide over a wide area cheaply, which suits anyone whose interest is general evenness rather than a specific mark. Plum also lists a 150 ml two-pack at Rs. 712, which works out to Rs. 2.37 a millilitre - buy that instead if this becomes a staple. The honest limit: 3% in a rinse-adjacent step will not do what 10% in a serum does, and we would not tell you otherwise.

• Price: Rs. 400 (stated MRP Rs. 440)
• Key detail: 150 ml toner, 3% niacinamide - Rs. 2.67 per ml
• Discount: 9% off, which is Rs. 40
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Lowest cost per ml of any Plum active
• Buying logic: volume, not intensity

Five hundred and nine rupees for thirty millilitres, fifteen per cent off Rs. 599, which is Rs. 16.97 a millilitre. This is the pick we would hand to somebody who has read the words niacinamide and rice water on four bottles and wants to be told which one. Five per cent is the concentration most published work on niacinamide sits around, and it is high enough to matter while staying below the level at which a meaningful minority of people report flushing or irritation. Now the number that makes this card interesting. The 10% version of the same serum, in the same 30 ml size, is Rs. 560. Fifty-one rupees more - ten per cent more money - for double the active. If more is automatically better, that is the buy. We do not think it is: doubling niacinamide does not double any outcome, and the 10% is more likely to cause trouble on skin that has not used it before. Our position is that Rs. 509 at 5% is the right default and the Rs. 560 at 10% is the upgrade you take later, if at all. Either way, notice that the price barely moves between them, so the decision is a skin decision, not a budget one.

• Price: Rs. 509 (stated MRP Rs. 599)
• Key detail: 30 ml serum, 5% niacinamide - Rs. 16.97 per ml
• Discount: 15% off, which is Rs. 90
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Best overall serum for most people
• Buying logic: the concentration to default to

Three hundred and three rupees for fifteen millilitres, thirteen per cent off Rs. 349, which is Rs. 20.20 a millilitre. The same listing sells 30 ml at Rs. 560 and 50 ml at Rs. 721, so the per-millilitre rates run Rs. 20.20, Rs. 18.67 and Rs. 14.42 as the bottle grows - the 50 ml is nearly thirty per cent cheaper per millilitre than this one. That makes this card a specific recommendation rather than a general one: buy the 15 ml if you have never used 10% niacinamide, because a fifteen-millilitre bottle is roughly six weeks of twice-daily use and that is exactly long enough to find out whether your skin tolerates it. If it does, the 50 ml is where the money is. One caveat we want on the record. Plum also lists a separate 10% niacinamide serum at Rs. 249 whose feed entry states no size at all - the variant is simply labelled Default Title. We have not seated it as a pick because we cannot tell you what you would be getting, and a price without a volume is not a price you can compare. Check the pack size on the listing page before you buy that one.

• Price: Rs. 303 (stated MRP Rs. 349)
• Key detail: 15 ml serum, 10% niacinamide - Rs. 20.20 per ml; 30 ml is Rs. 560, 50 ml is Rs. 721
• Discount: 13% off, which is Rs. 46
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Biggest steal on the ladder
• Buying logic: a trial size, deliberately

Five hundred and eighty-four rupees, ten per cent off Rs. 649. This sits at the top of the niacinamide chapter and it is the one pick here we would steer most readers away from, which is an odd thing for a page like this to say, so here is the reasoning. What you are paying the extra for is not the niacinamide - that is 10%, the same as the Rs. 303 bottle above - but the tranexamic acid alongside it, which is used against stubborn pigmentation and melasma specifically. If that is your concern, and particularly if a dermatologist has already used the word melasma with you, this is a rational buy and the combination is a well-established one. If your concern is general dullness or the odd mark left by a spot, you are paying roughly Rs. 280 over the plain 10% serum for an ingredient aimed at a problem you do not have. We have not tested this product and cannot tell you how it performs; what we can tell you is which question decides whether it is for you, and that the answer is usually no.

• Price: Rs. 584 (stated MRP Rs. 649)
• Key detail: Night serum, 10% niacinamide with tranexamic acid - the priciest niacinamide here
• Discount: 10% off, which is Rs. 65
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: The most expensive niacinamide here
• Buying logic: targeted, not a default

Three hundred and thirty-seven rupees, ten per cent off Rs. 375. We have seated this one partly as a warning label. Every other active product in our read prints its concentration on the front - 2%, 3%, 5%, 10%, 15%, 1% retinol, 5% glycolic - and this one does not, in either its name or its feed entry. That is not sinister; brands routinely omit percentages on cleansers because the number would be unflattering and the contact time is forty seconds anyway. But it does mean this bottle cannot be compared with the rest of the page on the terms the rest of the page is built on, and if the whole argument here is read the number, then a product with no number has to be judged differently. Judge it as a cleanser: mandarin-scented, foaming, fine. Do not buy it expecting the vitamin C to do anything a leave-on serum would do, and if you want vitamin C working on your face, spend the money two cards down instead.

• Price: Rs. 337 (stated MRP Rs. 375)
• Key detail: Foaming cleanser, vitamin C with mandarin - no percentage stated on this one
• Discount: 10% off, which is Rs. 38
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: The one bottle with no number on it
• Buying logic: a cleanser, judged as one

Three hundred and eighty-two rupees, ten per cent off Rs. 425. The reason this earns a card is what sits next to it on the same shelf: Plum's 1% Vitamin C & Mandarin Pore Tightening Face Toner, Rs. 378, also ten per cent off, also a pore-tightening mandarin toner. Four rupees separates them and the only visible difference is a decimal point. We read that as a range that has been extended rather than replaced - the newer formulation launched alongside the old one rather than in place of it - and it is worth knowing because the category page does not put them side by side. At a four-rupee gap there is no financial decision to make: take the 1.5%. What we cannot tell you from a feed is whether the two share a base formula or differ in ways the names do not capture, and we are not going to guess. If you are already using the 1% and it suits you, there is no case here for switching, and a fifty per cent increase on a concentration this low is not the kind of change you would expect to feel.

• Price: Rs. 382 (stated MRP Rs. 425)
• Key detail: Toner, 1.5% vitamin C - the 1% version of the same toner is Rs. 378
• Discount: 10% off, which is Rs. 43
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Where a decimal costs Rs. 4
• Buying logic: take the higher one, it is free

Four hundred and fifty-six rupees for twenty millilitres, seventeen per cent off Rs. 550, which is Rs. 22.80 a millilitre. The same listing carries a 30 ml at Rs. 632, or Rs. 21.07 a millilitre, so the bigger bottle saves you about eight per cent per unit - a smaller gap than the niacinamide ladder shows, and not by itself a reason to size up. Fifteen per cent is a serious vitamin C concentration and it comes with the trade-offs that implies: more potential for stinging on freshly cleansed or compromised skin, and a shorter useful life once opened, because vitamin C oxidises. That second point is the practical argument for the 20 ml over the 30 ml here. A bottle you finish in two months is worth more than a slightly cheaper bottle that browns on the shelf in month four. We would take the small one, use it in the morning under the sunscreen four cards down, and buy again rather than buy bigger.

• Price: Rs. 456 (stated MRP Rs. 550)
• Key detail: 20 ml serum, 15% vitamin C - Rs. 22.80 per ml; the 30 ml is Rs. 632
• Discount: 17% off, which is Rs. 94
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Strongest vitamin C on the shelf
• Buying logic: small bottle beats cheap bottle

Five hundred and nineteen rupees for thirty millilitres, twenty per cent off Rs. 649. Two things make this the value pick of the vitamin C chapter. The first is the badge: twenty per cent is the deepest discount on any Plum-branded product in our twenty-one, on a shelf where ten per cent is the modal band and the median Plum single sits at exactly ten. The second is the arithmetic against the card above - Rs. 17.30 a millilitre here versus Rs. 22.80 for the 15%, so you are paying about a quarter less per millilitre for two-thirds the concentration. Whether that is a good trade depends on your skin rather than your spreadsheet. Ten per cent with calendula is the gentler proposition and the one we would suggest if you have not used a vitamin C serum before or if your skin objects easily; fifteen is for people who know they tolerate it. Plum also lists a 30 ml two-pack at Rs. 1,051, which is Rs. 525 a bottle and therefore slightly worse than buying two singles at this price - a rare case where the bundle is not the cheaper route, and worth checking before you add it.

• Price: Rs. 519 (stated MRP Rs. 649)
• Key detail: 30 ml serum, 10% vitamin C with calendula - Rs. 17.30 per ml
• Discount: 20% off, which is Rs. 130
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Deepest discount in the actives range
• Buying logic: the badge and the arithmetic agree

Two hundred and eighty-two rupees for a hundred and ten millilitres, thirteen per cent off Rs. 325. Encapsulated salicylic acid is the detail worth understanding here, because it is the difference between this and a cheaper supermarket wash. Encapsulation means the acid is held in a carrier that releases it gradually, which in principle trades a little immediate punch for less sting - a reasonable design for a cleanser you use daily. At 1% in a rinse-off, the realistic expectation is modest: less congestion over weeks, not spots clearing overnight. Plum also sells a 1% Salicylic Acid Clearly Gentle Gel Face Wash at Rs. 292, so there are two 1% salicylic washes on the same shelf ten rupees apart in different textures, foaming and gel. Pick by preference, not price. And if your acne is active and inflamed rather than grumbling, a wash is the wrong tool at any price and the two serums below are where to look.

• Price: Rs. 282 (stated MRP Rs. 325)
• Key detail: 110 ml foaming wash, 1% encapsulated salicylic acid
• Discount: 13% off, which is Rs. 43
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Best starting point for acne-prone skin
• Buying logic: daily maintenance, not treatment

Two hundred and twenty-five rupees for ten millilitres, at exactly MRP - one of the thirty-three buyable listings in our read carrying no discount at all. We have seated it next to its own 30 ml sibling on purpose, because the pair is the clearest illustration of the argument this page is making. Same active, same concentration, same brand, same feed: Rs. 22.50 a millilitre here, Rs. 16.97 a millilitre in the bottle below. The big one is a quarter cheaper per millilitre and it is also the one wearing a fifteen per cent badge, while this one wears none. So the listing that looks like the budget option - lower shelf price, smaller commitment - is the one that costs you more per use, and the badge points the same way for once. There is exactly one good reason to buy this bottle instead: you have never used salicylic acid on your face and you want ten millilitres to find out whether it stings. That is a real reason and we would not talk anyone out of it. Buying it as the cheap option is the mistake.

• Price: Rs. 225 (stated MRP Rs. 225)
• Key detail: 10 ml serum, 2% encapsulated salicylic acid - Rs. 22.50 per ml
• Discount: no discount - listed at MRP
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: The size trap, stated plainly
• Buying logic: a patch test, not a purchase

Five hundred and nine rupees for thirty millilitres, fifteen per cent off Rs. 599, which is Rs. 16.97 a millilitre against Rs. 22.50 for the 10 ml directly above. Three times the liquid for a little over twice the money. If you already know salicylic acid suits you, this is the bottle and there is not much more to say about the arithmetic. What is worth saying is what it is for. Two per cent is the standard leave-on concentration for salicylic acid, it works inside the pore rather than on the surface, and it is the single most useful active on this page for anyone whose problem is blackheads and closed congestion rather than dryness or dullness. It also does not combine happily with every other active in the same routine - stacking it with the 5% glycolic toner two cards down, or with retinol, is how people give themselves a compromised barrier and then blame the wrong product. Alternate them by night rather than layering them. We have not tested this serum; the concentration and the price per millilitre are the two things we can verify, and both point at this bottle over the small one.

• Price: Rs. 509 (stated MRP Rs. 599)
• Key detail: 30 ml serum, identical formula to the 10 ml - Rs. 16.97 per ml
• Discount: 15% off, which is Rs. 90
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Best value acid serum
• Buying logic: the one to actually buy

Four hundred and forty-nine rupees for a hundred and fifty millilitres, ten per cent off Rs. 499, which is Rs. 2.99 a millilitre - toner economics again, and the reason this is a comfortable buy even though glycolic acid is a more aggressive proposition than niacinamide. The distinction between this and the salicylic serum above is the one most people get wrong, so: glycolic is a small alpha hydroxy acid that works on the surface, loosening dead cells, and it is aimed at rough texture, dullness and shallow marks. Salicylic is oil-soluble, goes into the pore, and is aimed at congestion and spots. They are not competitors and they are also not friends - using both on the same night is a common route to a stinging, flaking face. Five per cent is a moderate strength and this is a leave-on toner rather than a rinse-off peel, so start at two or three nights a week rather than daily, and be serious about the sunscreen four cards down, because glycolic acid makes skin more sun-sensitive and using it without SPF is a way of undoing the thing you paid for.

• Price: Rs. 449 (stated MRP Rs. 499)
• Key detail: 150 ml exfoliating toner, 5% glycolic acid - Rs. 2.99 per ml
• Discount: 10% off, which is Rs. 50
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Best for texture rather than spots
• Buying logic: texture, and only with sunscreen

Five hundred and nine rupees for thirty millilitres, fifteen per cent off Rs. 599 - the identical price, size and badge as the 2% salicylic serum two cards up, which tells you Plum prices this tier as a tier rather than by ingredient cost. Alpha arbutin is a tyrosinase inhibitor, which in plain terms means it interferes with the step that makes new pigment, so its use is for tanning and dark marks rather than for spots or texture. Two per cent is a normal and sensible concentration; higher is not obviously better with this ingredient and the evidence thins out above it. The hyaluronic acid alongside is a humectant and is doing hydration duty, not pigmentation duty, so do not read the pairing as two actives for one price. The honest expectation to set: pigmentation responds slowly, twelve weeks is a fair trial rather than four, and no serum will out-run daily sun exposure - which makes the Rs. 269 sunscreen below the more important half of this purchase, and the cheaper half.

• Price: Rs. 509 (stated MRP Rs. 599)
• Key detail: 30 ml serum, 2% alpha arbutin with hyaluronic acid - Rs. 16.97 per ml
• Discount: 15% off, which is Rs. 90
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: For tan and dark marks specifically
• Buying logic: slow, and useless without SPF

Two hundred and sixty-nine rupees for thirty grams, ten per cent off Rs. 299, which is Rs. 8.97 a gram. If you buy one thing from this page, buy this, and we would say that even if it were the most expensive card here rather than one of the cheapest. Every active above - the glycolic, the vitamin C, the alpha arbutin, the retinol below - either increases sun sensitivity or targets damage that sun exposure causes faster than any serum can undo it. Skipping SPF while spending Rs. 509 on a tan-fading serum is not a small inefficiency; it is spending the money for nothing. SPF 50 with PA++++ is the top of the standard Indian labelling for both UVB and UVA, hybrid means it mixes mineral and chemical filters, and the 2% niacinamide is a modest bonus rather than a reason to buy. One honest note on the shelf itself: Plum lists what appears to be the same 30 g sunscreen on a second listing at Rs. 299 with no discount, so the price you pay depends on which listing you land on. This is the cheaper one. On texture, white cast and how it wears under a mask or in humidity we have no view, because we have not worn it, and those are the things that actually decide whether a sunscreen gets used daily.

• Price: Rs. 269 (stated MRP Rs. 299)
• Key detail: 30 g hybrid sunscreen, SPF 50 PA++++ with 2% niacinamide - Rs. 8.97 per g
• Discount: 10% off, which is Rs. 30
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: The most important Rs. 269 on this page
• Buying logic: buy this one first

Three hundred and fifty-nine rupees for fifty grams, ten per cent off Rs. 399, or Rs. 7.18 a gram. This is the card that exists because of the four above it. A page full of acids, retinol and 15% vitamin C is also, implicitly, a page about giving yourself an irritated face, and the ceramide-plus-oat combination is the standard answer to that: ceramides are structural lipids the skin barrier is partly built from, and colloidal oat is a long-established soother with actual clinical history behind it in eczema care. One per cent is a real inclusion rather than a label decoration. Plum lists a two-pack version of this cream at Rs. 646, which is Rs. 323 a jar and genuinely cheaper than this, so if it becomes a staple the bundle is the better buy - unusually, since the combos on this shelf are more often about scent sets than savings. What it will not do is anything corrective. It is not brightening, it is not anti-ageing, and if you are looking for those, the money belongs further up the page. It is the thing you reach for on the nights you have overdone it.

• Price: Rs. 359 (stated MRP Rs. 399)
• Key detail: 50 g cream, 1% ceramide with oat - Rs. 7.18 per g
• Discount: 10% off, which is Rs. 40
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Best moisturiser for a stressed barrier
• Buying logic: the repair step

Four hundred and seventy-eight rupees for twenty millilitres, thirteen per cent off Rs. 550, which is Rs. 23.90 a millilitre - the highest per-millilitre rate on this page other than the Bright Years serum below. One per cent retinol is a high over-the-counter concentration and should be treated as such. Retinol is the best-evidenced ingredient in this entire feed for fine lines and skin renewal, and it is also the one most likely to cause peeling, redness and a fortnight of regret if you start at 1% twice a week with no ramp. If you have never used a retinoid, this is not where to begin, and Plum does not sell an obvious lower-strength alternative in this range - which is a real gap and worth naming rather than papering over. The bakuchiol alongside is often described as a gentler plant-derived alternative to retinol; here it is an addition, not a substitution, so do not read its presence as making the 1% milder. Practical rules if you do buy it: nights only, twice a week to start, never on the same night as the glycolic toner or the salicylic serum, and the Rs. 269 sunscreen becomes non-negotiable rather than advisable.

• Price: Rs. 478 (stated MRP Rs. 550)
• Key detail: 20 ml serum, 1% retinol with bakuchiol - Rs. 23.90 per ml
• Discount: 13% off, which is Rs. 72
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: The advanced pick, with caveats
• Buying logic: not a first retinoid

One thousand four hundred and seventeen rupees, ten per cent off Rs. 1,575. This is the most expensive single product in the 280 buyable listings we read, and it is here to mark the ceiling and to make a point about the badge. Ten per cent off. The same ten per cent as the Rs. 269 sunscreen, the Rs. 359 face cream and the Rs. 584 night serum - because on this shelf the discount is close to a constant and the price is the variable. Whatever you conclude about whether a Rs. 1,417 serum is worth it, you should not conclude it from the badge, which is telling you nothing that the Rs. 269 product's badge is not also telling you. What we can say honestly is narrow. Plum positions Bright Years as its mature-skin line, this is its lead serum, and the feed does not publish an ingredient concentration for it - which, on a page built around the argument that Plum prints its numbers, is a conspicuous exception at the top of the range. We have not tested it, no rating or review count exists in the feed to lean on, and at five times the price of the 5% niacinamide serum the burden of proof sits with the product. Our read: this is the one pick on this page we would want to try before buying, and Plum does not make that easy.

• Price: Rs. 1,417 (stated MRP Rs. 1,575)
• Key detail: Serum for mature skin - the most expensive single product in the whole feed
• Discount: 10% off, which is Rs. 158
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: The ceiling, and what it buys
• Buying logic: the ceiling, unexplained

Two hundred and forty-five rupees for two hundred millilitres, eighteen per cent off Rs. 299, which is Rs. 1.23 a millilitre - by a wide margin the cheapest liquid on this page, and a useful reminder that body products and face products are not sold on the same economics at all. This card also opens the second half of the shop. BodyLovin' is Plum's body and fragrance line, and reading it against the actives side is instructive: our pull found 167 Plum-branded listings against 113 BodyLovin' ones, and the BodyLovin' singles carry a median discount of about sixteen per cent against exactly ten for Plum's own. The cheaper, more impulse-driven half of the catalogue is the half that gets discounted. That is an ordinary retail pattern rather than a scandal, but it does mean the phrase a Plum sale means two different things depending on which shelf you are standing in front of. As a product this is a gourmand-scented lotion in the caramel-vanilla register, and whether that reads as delicious or as too much is entirely a matter of taste, on which a price feed has nothing to offer.

• Price: Rs. 245 (stated MRP Rs. 299)
• Key detail: 200 ml body lotion, dessert-gourmand scent - Rs. 1.23 per ml
• Discount: 18% off, which is Rs. 54
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Best value in the BodyLovin' half
• Buying logic: the cheapest millilitre here

Two hundred and sixty-nine rupees for fifteen millilitres, seventeen per cent off Rs. 325. Two things are worth knowing before you buy any fragrance from this feed. The first is that the same 15 ml eau de parfum appears on more than one listing at more than one price - we found this scent at Rs. 269 with a badge and at Rs. 325 with none, and the same pattern on two other scents in the range. The listing you land on decides what you pay, and nothing on the category page steers you to the cheaper one. The second is that BodyLovin' also sells a Pocket Diary Perfume Discovery Set at Rs. 327, which is a sampler of the range and, for anyone buying a scent they have never smelled, a more sensible Rs. 327 than this is a Rs. 269. Fragrance is the one category on this page where a written description is close to worthless - tropical, coconut, sun-warmed tells you nothing reliable about what will happen on your skin in Indian humidity. We have not smelled any of these, we are not going to pretend otherwise, and we would treat the discovery set as the honest first purchase.

• Price: Rs. 269 (stated MRP Rs. 325)
• Key detail: 15 ml eau de parfum - the cheapest full-size EDP on the shelf
• Discount: 17% off, which is Rs. 56
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Cheapest full-size fragrance
• Buying logic: smell it first, ideally

Seven hundred and ninety-nine rupees, thirty-three per cent off Rs. 1,199, and we are ending on it because it is the exception that defines the rule this page has been describing. Across 280 buyable listings, ten per cent is the most common discount, the median Plum-branded single is exactly ten per cent, and thirty-three of those listings carry no discount at all. Then here, in the fragrance corner, sits a third off. Two other BodyLovin' eaux de parfum carry the same thirty-three per cent. So the deepest discounts in this shop are not on the actives that the brand's reputation rests on - they are on scent, which is the most impulse-driven and least comparable category it sells. That is worth carrying with you. If you came to Plum for a discount, the discount is over here, on the products where price is hardest to judge and where a badge does the most persuading. If you came for skincare, the badge will be ten per cent, it will be ten per cent again next month, and the numbers that should decide your purchase are the concentration and the millilitres, both of which are printed on the front of the bottle.

• Price: Rs. 799 (stated MRP Rs. 1,199)
• Key detail: Eau de parfum - the deepest discount on any buyable single listing we read
• Discount: 33% off, which is Rs. 400
• Rating: none published - Plum's product feed carries no ratings or review counts
• Role: Deepest discount on the whole shelf
• Buying logic: where the real badges live