Dot & Key Terms and Conditions 2026: Liability Capped at What You Pay

Dot & Key's terms open with a sentence that does its work on arrival rather than at checkout:

"By mere accessing or using the website, you are acknowledging, without limitation or qualification, to be bound by these Terms of Use and the Polices, whether you have read the same or not." The spelling of "Polices" is the page's own and is reproduced as published.

Browse-wrap clauses of this shape are common and nothing about including one is improper. What makes this version worth quoting is the final phrase, which states the position most terms leave implied: reading is not a condition of being bound. The page follows it with the usual escape — if you do not accept the terms, do not use the site.

The document identifies its publisher precisely, which is more than many do: Dot & Key Wellness Limited, incorporated under the Companies Act, 2013, registered office at 15 Park Street, Apeejay House, 7th floor, Block C, Kolkata 700016, with its CIN printed on the page. A named entity and a CIN are genuinely useful to anyone who ever needs to send a formal letter, and they are published here rather than buried.

The limitation-of-liability section runs for several paragraphs and ends with a single sentence that does all the work:

"In sum, in no event shall Company's total liability to the User for all damages and/or losses and/or causes of action exceed the amount paid by the User to Company, if any, that is related to the cause of action."

Read plainly, the ceiling the terms describe is the purchase price. If the item that gave rise to the claim cost Rs. 495, the cap described is Rs. 495. The surrounding clauses disclaim indirect, incidental and consequential damages, lost profits and loss of data, and say the company is not liable for interruption, suspension or termination of service "whether such interruption and/or suspension and/or termination was justified or not, negligent or intentional".

There is an indemnity running the other way too. The user "unilaterally agree to indemnify and hold harmless, without objection" the company, its officers, directors, employees and agents against claims arising from the user's use of the site or breach of the terms.

Capping liability at the purchase price is standard commercial drafting and nothing here alleges otherwise. Whether such a cap binds a consumer in India, and how it sits beside statutory remedies under consumer protection law, is a question for a court or a consumer forum. This page expresses no view on it and is not legal advice.

Under "ORDERS & SHIPPING": "All products/services and information displayed on the Website constitute an invitation to offer. Your order for purchase constitutes your offer. Once your order has been placed, we will notify you by email as soon as possible to confirm receipt of your order and email you again to confirm dispatch and therefore acceptance of the order."

That sequence matters more than it looks. The order-confirmation email is described as confirming receipt of your offer. The dispatch email is described as acceptance. Between those two emails, on the terms as written, there is no concluded contract — which is exactly the window the pricing clause uses.

"In the event that a product is listed at an incorrect price or with incorrect information due to an error in pricing or product information, Dot & Key shall have the right, at its sole discretion, to refuse or cancel any orders placed for that product, unless the product has already been dispatched."

So a mispriced order can be cancelled up to dispatch and not after it. That is a clearer line than most pricing-error clauses draw, and the clarity cuts both ways: it tells a buyer precisely when the risk ends. Separately, the company "reserves the right, at its sole discretion, to limit the quantity of items purchased per person, per household or per order" — the sort of clause that matters on a sale day when a buyer is stocking up.

One sentence in the accuracy section deserves more attention than its placement suggests: "The weights, dimensions and capacities given are approximate only."

On most websites that is a throwaway line about furniture dimensions. On a skincare site it touches the unit a buyer actually pays for. Serums and moisturisers are sold in 30 ml, 50 ml and 60 ml sizes at prices that differ sharply per millilitre, and anyone comparing two products — or the same product across a brand's own shop and a marketplace — is dividing by the stated capacity.

The surrounding sentences are reassuring and worth quoting in full for balance: "All precautions have been taken by us to provide accurate data and information in the preparation of the content of this Website, in particular to ensure that prices quoted are correct at time of publishing and all products have been fairly described." The company also says it has made "every effort to correctly display the colours of the products".

Nothing here suggests any Dot & Key product contains less than its stated volume. We did not buy, open, weigh or measure anything, and declared quantities on cosmetics sold in India are governed by their own legal metrology rules regardless of what a website's terms say. The point is narrower: a buyer doing per-millilitre arithmetic is relying on a figure the terms themselves describe as approximate, and it is better to know that than not.

On price the position is clean and in the buyer's favour: "All prices listed on www.dotandkey.com are listed at the Maximum Retail Price (MRP), inclusive of Goods and Services Tax (GST)." Tax-inclusive pricing with no surprise at checkout is the better practice and the terms commit to it.

The termination clause is short and symmetrical on its face, asymmetrical in substance. "These Terms & Conditions are effective unless and until terminated by either you or Dot & Key. You may terminate the Terms & Conditions at any time, provided that you discontinue any further use of this Site. Dot & Key may terminate the Terms & Conditions at any time and may do so without notice, and accordingly deny you access to the website, such termination will be without any liability to the website."

Both sides may walk away at any moment. Only one side can do it without notice and without liability. Again, this is an ordinary shape of clause across e-commerce and nothing improper is alleged by setting it down; it is simply the position a buyer is agreeing to.

The site also publishes a separate SMS marketing programme with its own terms, linked from the foot of this page, and a Grievance Officer link in the site footer. If you have an actual complaint rather than a question about clauses, the grievance route is the thing to use — it exists for that purpose and moves faster than any argument about contract terms.

Four practical points, none of them legal advice. One: the dispatch email is the one that matters. On these terms your order is an offer and dispatch is acceptance, so a confirmation email alone does not close the deal — and a mispriced order can be cancelled right up until the parcel leaves. Two: keep the order page. Prices are quoted as correct at time of publishing and the terms can change, so screenshot the price and the stated size on the day you buy. Three: do your own per-millilitre maths with the caveat in mind — the terms describe stated capacities as approximate, which is worth knowing before building a comparison on them. Four: use the grievance route for complaints, and note the registered company name and CIN published on the page if you ever need to write formally. Everything above is Dot & Key's published text as it stood on 7 October 2026 and a published policy can be amended at any time. This page describes contract terms and expresses no view on whether any of them would be enforced; nothing here is legal advice.