Croma's mobile searches, read on 4 September 2026, returned 84 new handsets — and the most useful finding is about what is not there. Searching Croma for “motorola mobile” returned 15 results and zero Motorola phones; “iqoo mobile” returned 19 and zero iQOO; “poco mobile” returned four and no new Poco. Redmi returns one handset. Two-thirds of the shelf is OnePlus, Apple, Realme and Samsung. On price, the aisle runs Rs. 7,699 to Rs. 1,82,490 at a median of Rs. 40,999 and a median 12% off, and only four phones sit under Rs. 15,000 — the cheapest of them the shelf's only 4G model. Discounts split hard by brand: Oppo a median 43% off and Vivo 31%, against Apple at 3–4% on 16 of its 17 listings.

We read both phone shelves on 4 September 2026, typing the same brand names into each. Three of those searches returned zero handsets on Croma — Motorola, iQOO and new Poco — and Redmi returned one. On Amazon the same names return 11, 12, 2 and 15 listings, Motorola from Rs. 15,476 and iQOO from Rs. 16,999. Apple and OnePlus depth runs the other way, with 17 and 21 Croma listings. On the closest like-for-like sample — brand-name queries on both — Amazon's median handset is Rs. 29,594 against Croma's Rs. 40,999, though Croma's shelf is Apple- and OnePlus-heavy and Amazon's reference prices are seller-set and unverifiable, so we lead on rupee prices. The cleanest difference is evidence: 77 of Amazon's 79 listings carry a rating against 29 of Croma's 84, and the busiest listing on each shelf has 2,468 ratings and 43.

A discount badge measures the distance between a selling price and a stated maximum retail price — and on the 323 listings we read across Myntra, Amazon and Croma on 3 September 2026, that reference price was usually set once per brand, not per product. All six FABRIPPLE listings on Myntra stated an MRP of Rs. 1,999 and badged 70–73%, with five selling at exactly Rs. 539; all 45 Apple listings on Croma badged 7% or 3% and nothing else. Categories have conventions too: OTG ovens carried a median 47% against microwaves at 15% on the same search. The best-evidenced products carry the smallest badges — 18% on a vacuum with 26,651 ratings, 9% on the most-rated microwave. And a 99% badge is almost always an MRP stated at 100 times the price; we found 15 in one afternoon.

We read 76 t-shirt listings from Myntra's own men's, women's and general t-shirt pages on 4 September 2026, taking price, stated MRP, rating and rating count from the data the listing page itself ships. The shelf runs Rs. 196 to Rs. 1,109 at a median of Rs. 415, with 42 of the 76 packed between Rs. 300 and Rs. 500. The useful finding is what happens when you split those listings by customer evidence: the 31 with 1,000 or more ratings are badged a median 39% off and cost Rs. 404, while the 28 with fewer than 100 ratings are badged 66% off and cost Rs. 399. Five rupees apart — and a Rs. 500 gap in the stated maximum retail price the badge is measured from. The busiest listing on the aisle, a Moda Rapido polo with 71,699 ratings, is Rs. 283; the two deepest badges belong to Henley tees with no ratings at all.

We read 142 in-stock clothing listings from Nykaa Fashion's own category API on 4 September 2026 — 76 women's, 66 men's. The shelf runs Rs. 210 to Rs. 5,368 at a median of Rs. 1,255 and a median 47% off, with 92 listings under Rs. 1,500 and 87 of them between Rs. 500 and Rs. 1,500. The finding worth the visit is that the badge runs opposite to the money: the 10 listings badged 70% or more sell at a median Rs. 978 off a stated Rs. 3,749, while the 35 badged 32% or less sell at a median Rs. 1,168 off a stated Rs. 1,599. Several labels carry one flat rate across every listing — BROADSTAR 58%, Mabish 60%, Twenty Dresses 30–32% — and not one of the 142 listings shows a customer rating.

We read both t-shirt shelves on the same morning — 76 listings from Myntra's own listing pages and 90 from AJIO's own search, on 4 September 2026. They report an identical median stated MRP of Rs. 999 and very different prices: Myntra a median Rs. 415, AJIO a median Rs. 285, with 50 of AJIO's 90 listings under Rs. 300 against 10 of Myntra's 76. Almost all of that gap is one label: DNMX, AJIO's own brand, is 29 of the 90 at a median Rs. 152 off a median stated Rs. 299. Strip it out and AJIO's median rises to Rs. 315 while its median stated MRP jumps to Rs. 1,399. On U.S. Polo Assn., the one brand both stock properly, AJIO runs Rs. 420–854 at 43–58% off and Myntra Rs. 594–730 at 14–18%. And Myntra shows a rating count on 56 of 76 listings; AJIO shows none on 90.

We read 125 shoe listings from AJIO's own search on 4 September 2026 — casual shoes, sneakers and sports shoes. The shelf runs Rs. 320 to Rs. 13,599 at a median of Rs. 1,350 and a median 60% off, with 60 listings packed between Rs. 1,000 and Rs. 2,000 and 32 under Rs. 1,000. Two findings are worth the visit. RED TAPE is 34 of the 125 listings — and every recognisable-brand listing badged 70% or more — with a median stated MRP of Rs. 6,699 and a median selling price of Rs. 1,183; Puma's median stated MRP is Rs. 5,999, within Rs. 700, and it sells at Rs. 2,400. And not one of the 125 listings carries a customer rating: AJIO's search response contains no rating field at all, so on this shelf you are choosing on brand and price alone.

We read 69 listings from Crocs India's own store on 4 September 2026 — clogs, sandals and the sale section. The discount is not a continuum but a six-value set with a hard ceiling: 31 listings at 40% off, 24 at 30%, eight at 35%, four at 20%, one at 25% and exactly one at 45%, which is the deepest badge anywhere on the store. The stated MRPs are equally disciplined — eight values in a Rs. 500 ladder from Rs. 2,995 to Rs. 6,495 — and colourways never differ in price: every Classic II sandal is Rs. 1,797 and every Crush clog Rs. 3,897. Prices run Rs. 1,797 to Rs. 4,796 at a median of Rs. 3,297, with eight listings at the floor and the dearest pairs carrying the shallowest badges of all, at 20%.

We read 46 in-stock air conditioners from Croma's own search API on 4 September 2026 — 42 split units, four window units. The shelf runs Rs. 26,490 to Rs. 55,090 at a median of Rs. 35,642 and a median 28% off. Holding capacity constant at the 1.5-ton size that is 29 of the 46 listings, the 3-star median is Rs. 37,740 and the 5-star median Rs. 49,990 — a Rs. 12,250 premium for one efficiency grade, and the badge gets shallower as you pay it. The discount is a brand policy rather than a markdown: Carrier and LG badge 41–50% while Croma's own label badges 12–28%, and both land near Rs. 33,000. And the ratings are unusable — a median of three votes per listing, with 17 perfect 5.0 scores, 15 of them from fewer than five people.

We read both air-conditioner aisles the same morning — 36 Amazon listings and 46 from Croma's own search API, on 4 September 2026. The gap sits in one size: at 1 ton the shelves are Rs. 250 apart (median Rs. 32,740 against Rs. 32,990), while at 1.5 tons Amazon is Rs. 4,990 cheaper (Rs. 34,500 against Rs. 39,490). The more useful finding is that each retailer publishes one field you cannot use, and it is a different field. Croma's star ratings sit on a median of two votes, with 27 of 35 rated listings under ten. Amazon's MRP field is broken on six of 36 listings — four showing an MRP exactly half the selling price, and one showing Rs. 30,99,100 against a Rs. 30,991 machine, rendered as “99% off”. On Amazon, read the reviews and ignore the badge; on Croma, read the price and ignore the stars.

We read 127 in-stock listings from six of Vijay Sales' own category pages on 4 September 2026 — fans, air fryers, chimneys, geysers, dishwashers and air purifiers. The shelf runs Rs. 1,799 to Rs. 72,990 at a median of Rs. 10,999 and a median 36% off, but the single number that matters is which aisle you are in. Fans and air fryers run a median 44% off; chimneys 40%, geysers 37%, air purifiers 21% and dishwashers 18%. Every one of the eight deepest badges on the whole shelf is an air fryer, topping out at 76%. At the other end, two Dyson HushJet purifiers are marked down by one rupee and Rs. 43 from a stated Rs. 29,900, and an IFB dishwasher by 2%. None of the 127 listings carries a customer rating.

We read men's shirts and jackets on both sites the same morning — 152 listings from AJIO's search API, 95 from Myntra's listing pages, on 4 September 2026. The money lands close: a median Rs. 691 on AJIO against Rs. 789 on Myntra, badged 65% and 62%. The shelves do not. AJIO has 40 listings under Rs. 500 from thirteen labels — Voroxy X AG, TIGERSNAKE, Hoodler, DMSF and others with no retail presence you would know — while Myntra has 11, mostly Roadster, HIGHLANDER and Mast & Harbour. And the evidence gap is total: 69 of Myntra's 95 listings carry a rating count at a median of 958, one with 225,249, while none of AJIO's 152 carry one at all. Our Myntra sample stopped at Rs. 1,983, so this compares the two under Rs. 1,000, not at the top of the range.

We read MakeMyTrip's own offers page on the morning of 4 September 2026. Six airline sales were flagged live, and four of them end within five days: Qatar Airways (up to 30% off, stated to 6 September), Singapore Airlines (Australia round trips from Rs. 59,600, to 8 September), AirAsia (Thailand from Rs. 12,850, to 8 September) and FLY91 (Rs. 500 cashback, to 9 September). IndiGo's flat 6% off business class runs to 15 September and Air Astana's free baggage allowance to 26 October. On codes, MMTESCAPE carries a stated expiry of 5 September and FIRSTHOMESTAY was on a same-day timer; the ones with real runway are LASTMINUTE to 30 September, MMTSPECIAL to 30 November, and the card-linked VISAINFINITE and VISASIGNATURE to 31 December and 31 March 2027. Every date here is MakeMyTrip's own; we did not book anything.

Re-read on 4 September 2026: AbhiBus carries fourteen coupon codes tied to a named private bus operator. Two expire on 10 September — BABU10 and RAJHANS150 — and seven of the fourteen are restricted to new users, including every one of the large flat-rupee codes and all four 30 per cent codes. Of the five codes that carried a 31 August expiry when this page first ran, four were extended (VRL10 as far as 15 February 2027) and one, SHYAMOLI200, was withdrawn. The number that decides value is the cap, not the headline: RAJHANS150's 30 per cent stops growing at a Rs. 500 fare and is a flat Rs. 150 above it, while NUEGOAB's 10 per cent keeps growing to a Rs. 2,000 fare. FLIX15 is the only code whose published terms state no cap at all. Existing customers are limited to VRL10, BABU10, PTC100 and UTC300.

We read 33 discounted wristwatches from Tata CLiQ's own product API on 4 September 2026. The shelf runs Rs. 873 to Rs. 44,100 at a median of Rs. 10,797 and a median 35% off a stated median MRP of Rs. 17,000. Two findings are worth the visit. Whole brands share a single badge: all four Seiko listings are discounted exactly 10%, all three Carlton Londons exactly 40%, both French Connections exactly 75%, both Fastracks and both Guesses exactly 30%. And the discount shrinks at every price step — a median 65% off below Rs. 2,000, 49% to Rs. 5,000, 30% to Rs. 15,000 and 15% above it. Only 16 of the 33 listings carry a customer rating, and those sit on a median of seven votes.