We read AJIO's kurta set shelf on 3 October 2026 - 158 listings - and divided every stated MRP by its selling price. The results cluster in a way list prices should not. Five seated listings from four different brands state exactly 4.76x, across a 3.1x price range: Rs. 419 against Rs. 1,996, and Rs. 1,284 against Rs. 6,116, both showing 79% off. Three more land on 5.26-5.27x and one on exactly 5.00x, and 78% and 79% are the two most common badge values in the whole read. AJIO's own house label states 1.96x. There is also nothing to check any of it against: not one of the 158 listings publishes a star rating or a rating count. So we compare the only way this shelf allows - per stated piece, where identical 3-piece sets run Rs. 178 to Rs. 528 each. Twenty-one seated.

Curtains sell in packs of two, three and four, so the sticker price is not the price. We read Flipkart's shelf on 3 October 2026 - 140 listings - and divided every one by the pack size it states. The cheapest curtain here is Rs. 123, inside a four-pack that costs Rs. 492 at the till; the cheapest curtain sold on its own is Rs. 142. Sticker prices span 9.9x across the seated set and per-curtain prices only 5.7x, and the order keeps inverting: a Rs. 726 four-pack works out Rs. 68.50 a curtain cheaper than a Rs. 500 two-pack. We also flag the evidence. Two listings display an identical 37,061 ratings - one review pool serving two sizes - and four seated listings publish no rating at all, none of them the cheapest in its group. Twenty-two seated, 5 ft and 7 ft compared separately.

Myntra Credit is where refunds, gift cards and top-ups land, and its rules are published in Myntra's own FAQ rather than anywhere obvious. The one that costs people money: expiry runs per credit, not per account. 'Myntra Credit has maximum expiry time of 1 year for refunds and top ups. For each credit to Myntra Credit, you shall see a corresponding expiry date... after that it shall lapse.' The only warning described is one email, a month ahead. It also cannot become cash, cannot leave the platform, is capped at Rs. 50,000 for top-ups while refunds keep arriving above the cap, and is always deducted before your card with no way to decline it. The one genuine upside is Myntra's own: a refund taken to Credit is not reduced by discounts you used, while a refund to your bank may be. All quoted verbatim.

We read Amazon's diya and pooja thali shelf on 3 October 2026 - 69 listings - and divided every stated MRP by its selling price. Most land between 1.13x and 3.79x, which is what an ordinary inflated list price looks like. Four do not: Rs. 171 against a stated Rs. 17,114, Rs. 279 against Rs. 27,900, Rs. 499 against Rs. 49,900 and Rs. 3,039 against Rs. 3,03,900 - three of them exactly 100.00x, each generating a 99% badge. A fifth states exactly 25.00x. None is treated as a discount here. The shallowest badge on the page, 11% on a 1.13x multiple, belongs to a lamp with no rating at all, while the two best-evidenced listings in the read are both in the 99% group. Diyas run Rs. 64 to Rs. 876; complete thali sets Rs. 999 to Rs. 4,090, compared per stated piece. Twenty-two seated.

We read Amazon's rangoli shelf on 3 October 2026 — 57 listings — and the price column and the MRP column are not the same kind of thing. There are 41 distinct selling prices and only 18 distinct stated MRPs, and one figure, Rs. 599, is printed by seven unrelated brands selling anything from Rs. 105 to Rs. 236. The five seated listings that share it claim 82%, 73%, 69%, 68% and 67% off — the exact reverse of their price order. There is a second thing the search results do not tell you: seven of the 20 listings seated here are stencils and template mats with no colour in the box, at the same prices as the powders. Every card says which it is. Evidence is thin throughout — one listing carries 3,838 ratings and nine carry under a hundred.

We read Tata CLiQ's bedsheet shelf on 3 October 2026 — 43 listings — and it behaves as two separate shelves with a clean line between them. Everything under Rs. 1,400 claims 30% to 75% off; everything over Rs. 1,700 claims 5% to 40%. One brand prints exactly 15% off on four listings at Rs. 2,209, Rs. 3,399, Rs. 3,829 and Rs. 4,249 — the price moves 92%, the badge does not move at all. The second finding is about evidence, and it is stark: ten of the 20 seated listings publish no rating whatsoever, and the ten that do carry sixteen ratings between them. The largest single count on the page is four. Stated thread count runs 100 to 400 and never tracks the price — a 210 TC cotton sheet is Rs. 1,399 and a 210 TC viscose one is Rs. 3,372.

We read Myntra's men's ethnic shelf on 3 October 2026 — 102 listings across kurtas, ethnic wear and juttis — and one brand makes the whole discount system legible. FAUSTO holds 40 of the 43 juttis here. Its six seated shoes sit inside a Rs. 500 price band, from Rs. 1,199 to Rs. 1,699, but carry four different stated MRPs from Rs. 1,299 to Rs. 4,499 — so the badges read 8%, 45%, 44%, 67%, 64% and 58%. One brand, one shelf, one afternoon: the badge tracks the printed list price, not the price you pay. The same pattern runs through the clothing. The deepest discount claim in the read, 84% off a Rs. 6,499 stated MRP, belongs to a kurta with no rating at all, while the single listing claiming 0% off is the dearest thing on the page. Samples run from 12,112 ratings down to six.

AbhiBus was running 33 offers on its own offers page on 3 October 2026, and six of them lapse inside the month. MAHA200 goes first on 15 October, FESTIVAL on 25 October, and NAVEEN500, NUEGOAB plus the Amazon Pay and BHIM cashback offers on 31 October. FESTIVAL is new - live from 2 October - and carries two conditions its title does not mention: the advertised 20% off is the new-user rate, existing users get 8%, and the offer is restricted to journey dates between 8 and 25 October, so booking inside the window is not enough. The instant discount is capped at Rs. 200 either way. NAVEEN500's flat Rs. 500 with no minimum spend is the largest instant discount on the whole page, though it is new users only and one operator. Two of the six are cashback and will not reduce what you pay at checkout.

MakeMyTrip publishes exactly which traveller reviews it takes down, in its own user agreement, and two of the five categories are not what you would guess. 'Reviews containing abusive or inappropriate language, personal attacks, hotel pricing details, comparisons with other hotels or OTAs, or statements that are controversial or disrespectful towards any religion are removed.' Pricing and comparisons are the two things a traveller comparing options would most want from a review. Three more clauses shape what reaches you: moderation is automated — 'powered by advanced AI technology'; a part-offending review 'may still be published with the remaining appropriate text', with no marker that anything was cut; and reviews in any regional language other than Hindi carry an English translation made 'using available online tools'. All quoted verbatim, read 3 October 2026.

AbhiBus advertises a 150% refund and its own FAQ explains exactly what that means. 'Customers are eligible for upto 150% refund in case of bus service cancellation. While 100% of the booking amount will be refunded back to the source or mode of payment, the remaining upto 50% amount will be refunded back through UPI ID of the customer or through Non-Promo Abhicash... based on customer preference.' There are three other Assured payouts with three different rules, and one deadline that voids all of them: claims must be filed 'within 24 hours of journey end'. The delay clause is the generous one — past a two-hour buffer you get a full refund even if you travelled. The exclusions are blunt: Free Cancellation's own charge 'will not be refunded', and arriving late at the pickup point 'is not considered for refund'.

TrueMeds does something unusual: beside a branded pack it shows its own suggested substitute, with both prices on screen. We read its shelf data on 3 October 2026 and found ten such pairs. In four of them the substitute is a smaller pack - Revital H Women is a bottle of 30 against a strip of 10, Dolo 650 is 15 tablets against Cipmol's 10 - so the two sticker prices read 57% to 82% cheaper while TrueMeds' own published per-unit prices show 47% to 50%. In the six pairs where the packs match, the substitute is 31% to 50% cheaper per unit, which is a real saving. Ignore the badges: four substitutes state a higher MRP than the household name they are offered against - Fruitcee states 2.82x Abbott's Limcee - which is what produces their 60-80% figures. This is a price comparison only; substitution is a decision for your doctor or pharmacist.

Flipkart has a sale running right now and it is not the Big Billion Days. Its own Early Bird store page says 'Early Bird deals live, starting September 24, 2026', while the homepage footer still calls the Big Billion Days 'Upcoming'. We read both pages on the morning of 2 October 2026 and pulled out every rupee figure Flipkart has committed to in print - ten for Early Bird, nine more for a BBD sale that opens at midnight on 8 October for Plus, VIP and Flipkart credit card holders and on 9 October for everyone else. The sharpest find: the same iPhone 17 is Rs. 77,999 on one Flipkart page and Rs. 79,999 on the other, and the difference is a specific credit card. Plus the sponsor list that tells you which aisles have budget behind them, and three theme days that have already passed.

Fans are one of the few shelves where the listings print a size you can match on, so we read Amazon's on 2 October 2026 - 60 listings - and grouped them by it. Thirty-eight state a sweep in millimetres, and the 400 mm class alone holds twenty listings running Rs. 1,749 to Rs. 4,399 - 2.5x in money at one identical stated sweep, with a median of Rs. 2,749. The size bands overlap so heavily that a price sort is useless: a 100 mm exhaust fan and a 150 mm one both cost Rs. 569. We also flag two things the badges hide. Six pairs of listings display a rating count identical to the digit - the same fan listed twice at gaps of Rs. 55 to Rs. 700, sharing one review pool - and four listings state an MRP exactly one hundred times their price, each producing a 99% badge this page does not treat as a discount. Twenty-two seated.

If you are searching for an Amazon Great Indian Festival 2026 date today, the honest answer is that Amazon has not published one. We read amazon.in's own festival page on the afternoon of 2 October 2026: it contains no date anywhere in its text - the words 'October' and 'starts' do not appear at all - and its headline price teasers have the digits deliberately masked, reading 'Samsung | Starting Rs. _ _, _ _ 9'. Flipkart has done the opposite on its own store page. It states early access from midnight on 8 October 2026 for Plus, VIP and Flipkart credit card holders and general access from 9 October, and it names about nineteen rupee figures - the iPhone 17 from Rs. 79,999*, a Samsung Book4 i5 at Rs. 54,990*, a Hero Xtreme 125R from Rs. 84,700* - each with its own asterisk. This page compares what each has committed to in print, not which will be cheaper.

We read Myntra's whole Nehru jacket shelf on 2 October 2026 - 38 listings - and the cluster at the middle of it settles an argument. Seven jackets sit between Rs. 1,104 and Rs. 1,175, which is Rs. 71 of real money, and their discount badges run from 2% to 78%. The direction is the opposite of helpful: the 78% listing publishes no rating at all, while the 2% one carries 499 ratings at 4.4 and is the only jacket here whose stated list price is within Rs. 24 of what it asks. Six listings share one identical stated MRP of Rs. 4,999. Two state an MRP exactly equal to their own price and so show 0% off - including one at Rs. 999, next to another Rs. 999 jacket displaying 70%. Plus three pairs that publish identical rating counts at different prices. Twenty-three seated.