We pulled Flipkart's results for "smart bulb", "smart plug" and "smart door lock" on 25 September 2026 — 185 listings — and counted how many titles claim the thing the search asks for. Eight of the 71 smart bulb results state Wi-Fi, app control, Alexa or Google Assistant in their own title. Thirty-six mention a Bluetooth speaker, five are sewing-machine lamps and seven are star projectors. Twenty-four bulb listings share one stated MRP of Rs. 999 across 18 sellers, nine of them selling at the same Rs. 458, and 13 have never been rated. The plug shelf is healthier — 28 of 59 connected, from Rs. 640 — and the door lock shelf spans Rs. 285 to Rs. 25,999 with 15 of 41 unrated.

We pulled Flipkart's sanitary pad, panty liner and menstrual cup results on 25 September 2026 and divided every price by the piece count the listing states — 177 listings read, 99 with a count we could read without guessing. One sanitary pad costs between Rs. 3.12 and Rs. 19.90, with a median of Rs. 5.20. The discount badge splits by brand recognition: the 27 familiar-name listings carry a median 40% badge and cost Rs. 6.39 a pad, the 23 lesser-known labels a 65% badge and Rs. 3.95. Twenty-nine listings are Cailin Care 155mm liners under 29 different product names, 27 of them with no rating at all — and on the cup shelf Pee Safe pools one rating count across three sizes while SIRONA publishes three separate ones.

We read Tata CLiQ's bedsheet, curtain, doormat and cushion results on 24 September 2026 — 79 listings with a selling price and a stated MRP. Fifty-four publish no rating at all, and the largest rating count on the entire shelf is twelve. Of the 25 rated listings, twelve are rated by one person and twelve show a perfect 5.0. Two HOSTA HOMES mats show 1.0 — also from one rating each. Meanwhile sixteen listings are sold as sets, so the ticket is not the price of a curtain: Bianca's faux silk pair at Rs. 326 is Rs. 163 a curtain, the cheapest here. And the badges repeat exactly — eight HOSTA HOMES listings declare precisely 2.72 times their price and all show 63% off.

We read Amazon's hair oil shelf on 24 September 2026 and divided every price by the millilitres the listing states — 37 listings qualify. The rates run from Rs. 25.80 to Rs. 396.00 per 100 ml, a fifteen-fold spread, against a median of Rs. 95.80. Pack size explains most of it, but not in the direction you would expect: Parachute's 330 ml bottle is Rs. 51.52 per 100 ml while its own 600 ml packs are Rs. 53.33 and Rs. 59.83. And the small-bottle penalty is steep — Mamaearth's Onion Hair Oil is Rs. 198.67 per 100 ml at 150 ml and Rs. 326.00 at 50 ml. This page prints no discount badges, because the MRP figures this shelf returns are per-unit rates rather than MRPs; we explain that in full below.

We read Nykaa's hair colour, shampoo, conditioner, serum, mask and oil listings on 24 September 2026 - 92 distinct listings with a price and a stated MRP, 22 seated here. All 92 publish a rating average and a count, which is not true of the marketplace beauty shelves we read the same week. That makes the count the number that matters: they run from 4 ratings to 544,080, median 8,448, and a 4.8 built on four people looks identical on a search page to a 4.4 built on half a million. The MRP multiples are tame - 1.01x to 2.08x, median badge 15.5% - and size variants share one rating pool, so two Love Beauty & Planet masks Rs. 205 apart both carry 42,085 ratings. The cheapest listing here is Rs. 90.

We read AJIO's shampoo, conditioner, face wash and body wash listings on 24 September 2026 - 284 distinct listings with a price and a stated MRP, 21 seated here. AJIO's beauty titles carry no pack size, so the identical product string 'DOVE Hair Fall Rescue Shampoo' is listed at Rs. 754, Rs. 326 and Rs. 57 - a spread of 13.2 times - and 23 product names in the full read appear two or three times at different prices. Not one of the 284 listings publishes a rating or a rating count, so there is no sample size to tell them apart either. And the badge tracks the pack rather than the deal: within each family the dearest listing wears the biggest percentage, because each listing declares its own MRP.

We read Myntra's shampoo, hair colour, body lotion and face moisturiser listings on 24 September 2026 - 127 distinct listings with a price and a stated MRP, 22 seated here. Myntra prints the pack size in the listing title, so the arithmetic can actually be done: six products appear in two sizes each, and in all six the larger pack is cheaper per 100 ml or per gram, by between nine and 22 per cent. The discount badge does not track that. The same L'Oreal shampoo is badged 55% at Rs. 726 for 1 L and 20% at Rs. 415 for 340 ml - and the two share one pool of 87,175 ratings, so they are the same product. The cheapest rate here is Rs. 35.70 per 100 ml; the dearest shampoo rate is Rs. 155.50.

We read Myntra's saree blouse, shapewear and shrug shelf on 24 September 2026 - 100 distinct listings with a price and a stated MRP, 22 seated here. Sixteen of them declare exactly Rs. 1,999 as their MRP and sell at anything from Rs. 364 to Rs. 1,175, so the badge shrinks from 82% to 41% purely because the price rises. At the opposite end, 21 listings show no discount at all, and 15 of those are TWIN BIRDS, which holds the most-rated garment in the read at full price. Myntra pools ratings across colourways, so the counts describe families: eight listings share 10,488 ratings, three Sera shrugs share 8,174, and three listings at an identical Rs. 899 carry 7,818, 502 and 51.

We read both shelves on 24 September 2026 — 109 listings on AJIO, 100 on Myntra. Twelve brands sell on both, and four of them cost the same to within eight rupees: Curves By ZeroKaata is Rs. 559 against Rs. 558, Sera Rs. 896 against Rs. 894. What differs is the MRP field — Sera declares Rs. 1,494 on AJIO and Rs. 2,294 on Myntra, so the same garment price shows badges of 40% and 61%. AJIO is cheaper on the medians (Rs. 500 against Rs. 702, with 54 listings under Rs. 500 against 11) and reaches to Rs. 2,688 where Myntra stops at Rs. 1,384. But AJIO publishes no star average or rating count on a single one of its 109 listings, where Myntra publishes on 68 of 100.

We pulled Amazon's baby wipes results on 24 September 2026 and divided every price by the wipe count the listing states — 106 listings read, 48 with a count we could read without guessing. One wipe costs between Rs. 0.64 and Rs. 13.27, a spread of 20.7 times, with a median of Rs. 0.92. Against the usual rule, the big pack is not reliably cheaper: Johnson's 72-wipe pack is Rs. 2.07 a wipe and its own 144-wipe pack is Rs. 2.23, while Little's goes the other way, from Rs. 2.54 a wipe at 80 wipes to Rs. 0.88 at 240. Amazon pools ratings across pack sizes, so three Supples listings all show 73,107 ratings — which means the count cannot tell you which box to buy.

We read Myntra's kajal, eyeliner, mascara and concealer listings on 24 September 2026 - 131 distinct listings with a price and a stated MRP, 22 seated here. The shelf splits by evidence, not price. Four Recode kajals all sell at Rs. 99 and all carry 4.4 from the same 9,557 ratings, two declaring Rs. 149 and two Rs. 199, so identical products wear 34% and 50% badges. Two Lakme kajals Rs. 9 apart share 46,215 ratings; two RENEE kohls one rupee apart share 1,881. At the other end, eighteen seller names list one near-identical 3-in-1 combo, all declaring exactly Rs. 999, and not one publishes a rating. The largest badge in the read - 79% off - sits on a listing nobody has rated; the largest rating count, 138,629, sits on a 21% badge.

We read both beauty shelves on 24 September 2026 — 284 AJIO listings and 256 Nykaa listings. Neither site prints a pack size in its titles, so we matched on what both do publish: brand and stated MRP. Of 23 such matches AJIO is cheaper on 14, Nykaa on 4, and 5 are identical to the rupee, with gaps from Rs. 6 to Rs. 175. The bigger difference is not price. None of AJIO's 284 listings publishes a rating average or count; all 256 Nykaa listings do, with counts up to 544,080 on these same brands. And where product names match exactly the result splits two-all — including one L'Oreal conditioner AJIO lists at both Rs. 419 and Rs. 224.

We read Flipkart's home health device shelf on 24 September 2026 - 262 listings with a price and a stated MRP across BP monitors, pulse oximeters, digital thermometers and weighing scales, 24 seated here. The most-rated device in the read, a Dr. Morepen BP02 at Rs. 1,211 with 135,615 ratings, shows a badge of 14 per cent, while an unrated kitchen scale at Rs. 165 shows 86 per cent off a stated Rs. 1,175. curecheck lists three different oximeters at the identical Rs. 313 against the identical stated MRP of Rs. 2,199, with 1,414, 56 and 39 ratings. 121 of 259 distinct listings publish no rating at all. Nothing here was switched on or tested, and nothing on this page is medical advice.

We read both home health device shelves on 24 September 2026 — 90 listings on Amazon, 259 on Flipkart. Six models are stocked by both, and on four of them the two retailers are within Rs. 58 of each other; Omron's HEM 7124 is Rs. 1,644 against Rs. 1,649 and Dr Trust's Professional Series oximeter is Rs. 1,699 in both places. The prices have converged; the evidence has not. The median Flipkart listing carries 6 ratings and the median Amazon listing carries 681, and 121 of Flipkart's 259 listings publish none at all. Flipkart is cheaper on every category median and holds 172 listings under Rs. 500; Amazon carries a top of the range Flipkart does not stock. Nothing here was tested, and nothing here is medical advice.

We read Flipkart's floor cleaner, toilet cleaner and dishwash shelf on 24 September 2026 - 266 listings with a price and a stated MRP, 245 of which state a pack size, 24 seated here. The same GAINDA Black Phenyl 2 x 1 L is listed twice, at Rs. 175 and Rs. 255, and both listings carry the identical 4.4 from 161 ratings - the fingerprint of one product listed twice. Per litre that is Rs. 87.50 against Rs. 127.50, and the dearer copy wears the bigger badge, 49% against 45%. Diversey's TASKI R6 appears at Rs. 22.90, Rs. 52.00 and Rs. 75.60 a litre in the same read. Across the shelf the rates run 130-fold, from Rs. 22.90 to Rs. 2,990 a litre, against a median of Rs. 120.33.