We read Bombay Shaving Company's terms and conditions first-party on 10 October 2026. The brand sells razor blades on subscription, and three sentences decide what that costs. "All recurring payments are fully earned upon payment." "Unless you opt out of auto-replenishment ... [subscriptions] will be automatically extended ... at the then-current non-promotional rate." And "Any fees paid hereunder are non-refundable." So renewal is automatic, the introductory price does not carry forward, and cancelling lets the paid term run out rather than refunding it. The company may also end an account "with or without cause, with or without notice". What it does well: cancellation needs no notice period, and you set the delivery frequency yourself. Published terms only; not legal advice.

We read Plum's privacy policy first-party on 10 October 2026 and compared it with five other Indian D2C privacy pages the same morning. It carries the most complete rights list of the six — access, deletion, correction, portability and opting out of targeted advertising — and every one of them is prefixed "Depending on where you live". We counted six such qualifiers. The word "India" appears zero times; the only regions named are the UK and the European Economic Area. It is Shopify's standard merchant notice, which the policy itself states — and which makes it more candid than local drafting about "personalized advertising ... based on your online activity with different merchants and websites". Neemans runs the identical template. Published text only; not legal advice.

We read Amazon's beard oil shelf on 9 October 2026: 142 rows, 105 unique listings, Rs. 139 to Rs. 1,297. Then we divided every selling price by its own stated MRP. Thirty-six came back at exactly 0.300 — Rs. 149 against Rs. 496, Rs. 214 against Rs. 713, Rs. 1,297 against Rs. 4,323 — so on more than a third of the shelf the list price is just the selling price divided by 0.3, and the 70% badge is a division rather than a markdown. Two listings state an MRP one hundred times the price (Rs. 165 against Rs. 16,500) and twelve print a figure lower than what they charge, because that field is carrying a per-unit rate. Per millilitre the shelf runs Rs. 0.56 to Rs. 43.23, median Rs. 8.47.

Nobody reads a skincare brand's terms and conditions, so we read Dot & Key's first-party on 7 October 2026. The opening clause binds a visitor "by mere accessing or using the website ... whether you have read the same or not". The liability section ends with a ceiling: total liability shall not "exceed the amount paid by the User" — on a Rs. 495 moisturiser, Rs. 495. Your order is an "invitation to offer" that becomes a contract only at the dispatch email, which is also the deadline on the pricing-error clause. And on a shelf sold by the millilitre, "weights, dimensions and capacities given are approximate only". Published terms only; nothing here is legal advice.

Nobody reads a beauty brand's privacy policy, so we read mCaffeine's first-party on 7 October 2026. It states that if the company is bought, "We and our affiliates will share / sell some or all of your personal information with another business entity" — "will", not "may". The page also answers the question of notice twice, in opposite directions: "subject to change at any time without notice" near the top, and "we will post those changes on this page so that you are always aware" near the bottom, with no last-updated date anywhere. On the better side, group affiliates "may not market to you ... unless you explicitly opt-in", and a Grievance Officer is named. Published text only; nothing here is legal advice.

Nobody reads a shampoo brand's terms of service, so we read Mamaearth's first-party on 7 October 2026. It contains a clause headed "Waiver of Class Action Rights", asking buyers to "irrevocably waive any right you may have to join claims with those of other", directly beneath a clause fixing any dispute in "courts located in State of Delhi". The warranty disclaimer is wider than the front of the site suggests: no warranty "as to the results that may be obtained from the use of the Products". On the credit side, the delivery fee is actually published — Rs. 49 under Rs. 399, free above it — delivery is "5-7 business days", and a Grievance Officer is named. Published terms only; nothing here is legal advice.

A mouthwash shelf is a wall of different bottle sizes, so we reduced it to one number: what 100 ml costs. We read 80 tiles on 7 October 2026, deduplicated to 64 listings and seated 25. 100 ml of mouthwash costs between Rs. 44.40 and Rs. 807.60 here — an 18.2-fold spread — and between Rs. 47.00 and Rs. 807.60 inside the Listerine name alone. Amazon prints a per-100-ml rate itself, and our division matched it on 30 of 38 readable listings. The disagreements were the interesting part: one title says 250ml when the bottle count is 750 ml, another says 330ml when the Unit Count is 497. And on four medicated rinses that same field is a maximum retail price, not a rate at all.

We read Myntra's skincare aisle on 29 September 2026 - 120 distinct listings - and priced the 61 that state a volume by the millilitre. Six brands sell what their own titles call the same product in two bottle sizes, each pair sharing one rating count because Myntra pools the reviews - and in five of the six the small bottle costs 22% to 72% more per millilitre. The 15 listings of 15 ml or less run at a median Rs. 2,360 per 100 ml against Rs. 296 for the 20 listings of 100 ml or more, yet their tickets look alike: Rs. 219 to Rs. 279 against Rs. 214 to Rs. 323. The full rate runs Rs. 55 to Rs. 13,193 per 100 ml. This aisle also barely discounts - a median badge of 15.5%, with 80 of 120 at 20% or less.

We read Flipkart's trimmer shelf on 29 September 2026 - 213 distinct listings from Rs. 249 to Rs. 15,805, with 26 seated here. Sixteen of them carry the model number 538 in the title under twelve different brand names, sell for Rs. 423 to Rs. 595, and are badged anywhere from 51% to 88% - because they state six different MRPs between Rs. 999 and Rs. 3,999. Two charge the identical Rs. 448 and show 72% and 55%. Rating counts are pooled too: NOVA displays 483,247 ratings on three trimmers and 203,799 on three more, and a pair of NHT 1083 clippers six rupees apart shows 38% and 45%. The brands with shops barely discount - a median badge of 38% against 69.5% for everything else - and the most-rated listing of all 213, with 488,640 ratings, carries a 22% flash.

We read Myntra's hair care shelf on 28 September 2026 - 50 distinct listings from Rs. 93 to Rs. 2,970, with 25 seated here. The median discount badge is 27%. On five other Myntra shelves pulled in the same run that same morning it was 75% for bedsheets, 75% for men's watches, 64.5% for sandals, 57% for handbags and 45% for mixer grinders. Twelve of the 50 hair care listings are under 15% off and the shallowest is 2%. The feedback runs the other way: 42 of the 50 publish a rating, at a median of 4,550 each, topping out at 88,256. Three brands show one rating count across two or three tiles - one sells the same shampoo at Rs. 786, Rs. 787 and Rs. 794.

We pulled Amazon's results for "almonds 1kg", "cashew 1kg" and "ghee 1 litre" on 25 September 2026 and divided every price by the weight the listing states — 120 listings read, 106 with a readable figure. A kilo of almonds costs Rs. 899 to Rs. 1,598 (median Rs. 1,128), a kilo of cashews Rs. 749 to Rs. 1,898, a litre of ghee Rs. 299 to Rs. 2,890. The cheap kilo and the low star rating arrive together: almonds under Rs. 1,000/kg average 3.44 stars on a median 18 reviews, those above it 4.02 on a median 2,530. Thirteen listings charge exactly Rs. 999 for a kilo of almonds, rated 2.1 to 5.0, and five Avogro cashew packs share one price of Rs. 879 with ratings of 1.2, 1.9, 2.2, 3.0 and 5.0.

We pulled Flipkart's sanitary pad, panty liner and menstrual cup results on 25 September 2026 and divided every price by the piece count the listing states — 177 listings read, 99 with a count we could read without guessing. One sanitary pad costs between Rs. 3.12 and Rs. 19.90, with a median of Rs. 5.20. The discount badge splits by brand recognition: the 27 familiar-name listings carry a median 40% badge and cost Rs. 6.39 a pad, the 23 lesser-known labels a 65% badge and Rs. 3.95. Twenty-nine listings are Cailin Care 155mm liners under 29 different product names, 27 of them with no rating at all — and on the cup shelf Pee Safe pools one rating count across three sizes while SIRONA publishes three separate ones.

We read Amazon's hair oil shelf on 24 September 2026 and divided every price by the millilitres the listing states — 37 listings qualify. The rates run from Rs. 25.80 to Rs. 396.00 per 100 ml, a fifteen-fold spread, against a median of Rs. 95.80. Pack size explains most of it, but not in the direction you would expect: Parachute's 330 ml bottle is Rs. 51.52 per 100 ml while its own 600 ml packs are Rs. 53.33 and Rs. 59.83. And the small-bottle penalty is steep — Mamaearth's Onion Hair Oil is Rs. 198.67 per 100 ml at 150 ml and Rs. 326.00 at 50 ml. This page prints no discount badges, because the MRP figures this shelf returns are per-unit rates rather than MRPs; we explain that in full below.

We read Myntra's shampoo, hair colour, body lotion and face moisturiser listings on 24 September 2026 - 127 distinct listings with a price and a stated MRP, 22 seated here. Myntra prints the pack size in the listing title, so the arithmetic can actually be done: six products appear in two sizes each, and in all six the larger pack is cheaper per 100 ml or per gram, by between nine and 22 per cent. The discount badge does not track that. The same L'Oreal shampoo is badged 55% at Rs. 726 for 1 L and 20% at Rs. 415 for 340 ml - and the two share one pool of 87,175 ratings, so they are the same product. The cheapest rate here is Rs. 35.70 per 100 ml; the dearest shampoo rate is Rs. 155.50.

We read AJIO's shampoo, conditioner, face wash and body wash listings on 24 September 2026 - 284 distinct listings with a price and a stated MRP, 21 seated here. AJIO's beauty titles carry no pack size, so the identical product string 'DOVE Hair Fall Rescue Shampoo' is listed at Rs. 754, Rs. 326 and Rs. 57 - a spread of 13.2 times - and 23 product names in the full read appear two or three times at different prices. Not one of the 284 listings publishes a rating or a rating count, so there is no sample size to tell them apart either. And the badge tracks the pack rather than the deal: within each family the dearest listing wears the biggest percentage, because each listing declares its own MRP.