Amazon's own charger and cable shelf, read 14 November 2026 from India, logged out, nothing bought — 58 distinct listings priced Rs. 89 to Rs. 2,199, median Rs. 309, and not one of them unrated. One search returns three different products: 31 cables (median Rs. 199), 14 car chargers (Rs. 565) and 13 wall adapters (Rs. 649). 44 titles state a wattage, but the number means different things on a cable and on an adapter — which is why a Rs. 199 cable can honestly state 120W while a Rs. 2,199 adapter states 70W. The five best-evidenced listings are all cables under Rs. 230.

GoDaddy's own India web hosting page, read 14 November 2026, logged out, nothing bought. Four plans at Rs. 89, Rs. 219, Rs. 329 and Rs. 399 a month, every one of them stated as being for a first three-year term. Starter and Economy both run exactly one website; Deluxe, Rs. 110 a month above Economy, runs ten. Per website that is Rs. 219 against Rs. 32.90. Per gigabyte the ladder inverts: Rs. 8.90 on the cheapest plan, Rs. 5.32 on the dearest. The struck price on each card is the rate after the term — between 2.58x and 3.36x what you pay in year one. GST and domain costs are excluded. Nothing was bought and no performance claim is made.

Lenovo India's own deals page, read 14 November 2026 with a rendered pull (its prices are client-side), logged out, nothing bought. Eight machines, Rs. 54,999 to Rs. 1,64,991, badges 24% to 55%. A ThinkPad E16 at Rs. 84,991 and an IdeaPad Slim 3 at Rs. 85,491 — Rs. 500 apart — badge 53% and 24%, because their stated reference prices are Rs. 70,214 apart. The split runs by product line: ThinkBook and the cheaper ThinkPad E models state MRPs 1.82x to 2.26x their price; the IdeaPad, the Idea Tab and the top ThinkPad E14 state 1.32x to 1.37x. Two cards state an MRP ending in 001. Nothing was ordered or benchmarked.

Vijay Sales' own router and printer category pages, read 14 November 2026, logged out, nothing bought — 18 distinct listings. The deepest printer discount on the site, 36%, is shallower than the median router discount, 38%. Routers and networking run Rs. 1,029 to Rs. 3,999 and badge up to 61%; printers run Rs. 5,669 to Rs. 26,649 and badge 14% to 36%. Both shelves are one brand deep — all nine networking listings are TP-Link, all nine printers are HP. Two router listings share one stated Rs. 8,999 MRP at Rs. 3,499 and Rs. 3,999. Not one of the 18 publishes a rating or a review count. Nothing was installed or speed-tested.

Vijay Sales' own party speaker and camera category pages, read 14 November 2026, logged out, nothing bought — 32 distinct listings. The badge tracks the brand: Zebronics 50% to 67%, boAt 55% to 63%, Philips 29% to 45%, and JBL 7% to 18% across all six of its listings. JBL is also everything above Rs. 34,999, so the deepest discounts sit on the cheapest speakers. Three camera listings are one instant camera in three colours at Rs. 8,499; one more is a film cartridge pack and one a phone photo printer. The camera shelf's best badge is 29%, which eleven speaker listings beat. None of the 32 publishes a rating. Nothing was powered on.

Myntra's own scarf and muffler listings, read 14 November 2026 from India, logged out, nothing bought — 64 distinct listings running Rs. 299 to Rs. 73,190, with a median of Rs. 499. 57 of the 64 sell under Rs. 1,500; the other seven are Gucci and Versace, and all seven carry no rating count at all. The badges run the opposite way to the prices: luxury listings badge 5% to 25%, cheap ones up to 88%. The best-evidenced listing on the shelf is also the cheapest — a Rs. 299 muffler with 1,277 ratings that badges 0%.

AJIO's own search data for handkerchiefs, pocket squares and suspenders, read 14 November 2026, logged out, nothing bought — 84 distinct listings. Pocket squares badge a median 79% at a median Rs. 210; handkerchiefs badge a median 30% at a median Rs. 104, so the deeper discount sits on the dearer item. Thirty of the 84 state exactly Rs. 999 as their reference price and 29 of those are pocket squares, selling from Rs. 100 to Rs. 280 — one number producing badges from 90% to 72%. One house holds 34 listings; a second prints exactly 30% on all 12 of its, a third exactly 20% on all five. AJIO publishes no rating on any of the 84.

AJIO's own search data for bathrobes, aprons and bath towels, read 14 November 2026, logged out, nothing bought — 94 distinct listings, Rs. 69 to Rs. 1,942, median Rs. 472, median badge 60%. The badge splits by how well known the label is: MONTE CARLO 10% to 20%, DAMENSCH 18% to 30%, one outdoor label exactly 40% — against 76% to 87% for one unfamiliar house and 66% to 70% medians for four more. They sell at overlapping prices, so it is the reference price that differs. Five labels are 46 of the 94 listings; 12 state exactly Rs. 999 and nine exactly Rs. 1,999. Fifty of 94 sell under Rs. 500 and AJIO publishes no rating on any of them.

Flipkart's own photo frame shelf, read 14 November 2026 from India, logged out, nothing bought — 58 distinct listings priced Rs. 94 to Rs. 1,792, median Rs. 212. Thirty of the 58 state exactly the same Rs. 999 reference price across 21 different sellers, while charging Rs. 141 to Rs. 591, so their badges read 41% to 86% off one identical number. 57 of 58 subtitles state a frame count, which makes the real comparison computable: Rs. 5.20 a frame for an 18-piece set against Rs. 1,792 for a single acrylic frame. The three dearest listings carry no rating at all.

Flipkart's and Amazon's own wall clock shelves, both read 14 November 2026 from India, logged out, nothing bought — 58 listings against 47, with medians of Rs. 229 and Rs. 548. 46 of Flipkart's 58 sell under Rs. 300; only 11 of Amazon's 47 do. Eight Amazon listings state no reference price at all, including its best-evidenced clock, while all 58 Flipkart listings state one. The most-reviewed clock on either shelf — an AJANTA with 189,256 ratings — badges 5% on a shelf whose median badge is 77.5%. Two of Amazon's results are not clocks.

One hundred and forty Tata CLiQ lighting listings — table lamps, wall lights, floor lamps and pendants — read 14 November 2026 from Tata CLiQ's own search data, logged out, nothing bought. One house badges exactly 20% on all 20 of its listings, across prices from Rs. 1,900 to Rs. 11,180. Two more badge exactly 10% on every tile they have — 13 listings to Rs. 32,884, and 10 more above Rs. 16,000. That is 43 of the 140 carrying one fixed percentage per brand. A fourth house, 37 listings, never badges below 63% and never sells above Rs. 3,499, so the deep discounts and the cheap prices are the same tiles. Shelf runs Rs. 191 to Rs. 73,990, median Rs. 3,449. 108 of the 140 publish no rating at all.

Tata CLiQ's own bath linen and soap dispenser listings, read 14 November 2026, logged out, nothing bought — 25 distinct listings from Rs. 177 to Rs. 2,993, median Rs. 759. One bath towel appears four times, once per colour, at Rs. 759 against a stated Rs. 1,699 and badged 55% every time. Three two-towel sets from another house all sit at Rs. 999 against Rs. 1,999 at exactly 50%, and two tiles from a third badge exactly 5% at Rs. 380. The dearest listing on the shelf is a soap dispenser set at Rs. 2,993, not a towel. Twenty of the 25 publish no rating; the five that do rest on 1, 2, 3, 4 and 4 ratings. Nothing was washed or weighed.

AJIO's own loafer shelf, read 14 November 2026 from India, logged out, nothing bought — 119 distinct listings priced Rs. 300 to Rs. 6,500, median Rs. 1,400, 65 of them under Rs. 1,500. Seven loafers sit inside a Rs. 58 price band while stating MRPs from Rs. 3,799 to Rs. 11,499, so their badges read 45% to 82% for the same money. RED TAPE and THOMAS CRICK print four-figure reference prices above Rs. 10,000 and sell at Rs. 1,600 to Rs. 2,180; U.S. Polo Assn. takes the same money against a third of the stated MRP. AJIO publishes no ratings at all on this shelf.

Thirty-five Nykaa listings for face scrubs, exfoliators and micellar waters, read 14 November 2026 from Nykaa's own search data, logged out, nothing bought. The shelf splits cleanly in two: 18 scrubs with a median price of Rs. 214 and a median badge of 25%, and 17 cleansing waters with a median price of Rs. 392 and a median badge of 10%. The dearer half is the one that barely discounts — nothing in it passes 30% off, while the deepest badge in the read, 51%, sits on a Rs. 159 scrub. Five listings badge exactly 5%, three of them from one house at Rs. 271, Rs. 294 and Rs. 1,062. Rating counts run from 2 to 378,989. Pack sizes are not stated, so no per-ml price is computed here. Nothing was opened or applied.

Sixty-five Myntra listings for lip gloss and hair brushes, read 14 November 2026 from Myntra's own listing data, logged out, nothing bought. Six tiles under five different names all show exactly 76,957 ratings at 4.57 stars, all priced Rs. 224 against a stated Rs. 249 — shades of one gloss, sharing one pooled review count. Three more share 11,653; two pairs share 15,631 and 14,175. Sixteen of the 65 state exactly Rs. 249 as their reference price and badge 3% to 25% purely because their prices differ by Rs. 56. The 33 hair tools discount twice as deep as the 32 lip products — 19% against 10%. 53 of 65 sell under Rs. 300; ten publish no rating at all. Nothing was swatched, applied or used on hair.