Mamaearth Sells the Same Bottle at Two Prices. Here Is the Cheap One

Twelve hundred and forty-four rupees for one litre, which works out at Rs. 1.24 per ml. It leads this page because it is the clearest single thing we found in Mamaearth's feed. There are two listings for this product on mamaearth.in right now, both live, both in stock, both a one-litre bottle of Onion Shampoo for Hair Growth and Hair Fall Control with Onion and Plant Keratin. This one is Rs. 1,244. The other is Rs. 1,549. That is a Rs. 305 gap, twenty-five per cent, on the same litre from the same brand on the same afternoon, and the only difference between the two product pages is the handle: one ends in the product name, the other ends in the product name plus the digit one. What makes it worth a card rather than a footnote is which of the two Mamaearth has labelled. The Rs. 1,549 listing carries the Lightning Sale tag in the feed. This one, the cheaper by Rs. 305, carries no sale tag at all. Since Mamaearth states no MRP on either listing - or on any of the 926 listings in its feed - there is nothing on either page that would let a shopper spot the difference. You would have to have both tabs open. Mamaearth's description credits onion oil and plant keratin; we are quoting that and have not used the product.

• Price: Rs. 1,244 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 1,244 here, Rs. 1,549 on the second listing of the identical litre - and the dearer one wears the sale tag
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Best overall
• Buying logic: open both tabs before you buy

Twelve hundred and forty-four rupees for one litre, Rs. 1.24 per ml, and the arithmetic is the same as the card above it to the rupee. Mamaearth has two listings up for the one-litre Rosemary Anti-Hair Fall Shampoo. This one is Rs. 1,244. The other is Rs. 1,549. Again a Rs. 305 gap, again the dearer listing is the one wearing the Lightning Sale tag, again the cheaper listing has no sale label on it at all. Two different product ranges, two identical price splits, the same tag pointing the wrong way in both. We are describing what the feed contains and we cannot see Mamaearth's pricing system, so we are not going to tell you why the pattern repeats. What we can say is that it is not a one-off, because it happens in six places in this feed and twice with the same numbers. The practical consequence is the one this whole page keeps arriving at: at Mamaearth the sale label is not evidence about price, and the only reliable comparison available to a shopper is Mamaearth's own other listing of the same thing. On the product itself, Mamaearth's copy credits rosemary and methi dana for reducing hair loss and breakage. That is the brand's claim, quoted here, not tested by us and not endorsed.

• Price: Rs. 1,244 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 1,244 against Rs. 1,549 for the same litre on the twin listing - a Rs. 305 gap, same bottle, same day
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: The same problem, a second time
• Buying logic: the same gap, twice over

Five hundred and thirty-three rupees for 400 ml, Rs. 1.33 per ml. The twin listing for the same 400 ml bottle is Rs. 599, which is Rs. 1.50 per ml, so choosing the wrong tab costs you Rs. 66 and thirteen per cent. Here the sale labelling is more confusing rather than less. Both listings carry the Mamaearth OMG Sale tag. The Rs. 599 one additionally carries the Lightning Sale tag, so a shopper who used the labels as a guide would have two sale badges pointing at the dearer bottle and one pointing at the cheaper. We want to be careful about what that means: a tag in a Shopify feed is a merchandising label that a retailer sets by hand and can leave stale, and it may correspond to something on the storefront that we cannot see from the feed. What we are reporting is that the tags do not line up with the prices, in a store where the prices are the only numbers published. Mamaearth's own copy describes lemon and aloe vera for an itchy and flaky scalp; that is the brand's description and not a claim of ours, and dandruff that persists is a matter for a doctor rather than a shopping page.

• Price: Rs. 533 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 533 on this listing, Rs. 599 on the other 400ml listing - both tagged Mamaearth OMG Sale
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Cheapest way to the same 400ml
• Buying logic: two badges, wrong bottle

Five hundred and thirty-three rupees for 400 ml, Rs. 1.33 per ml, against Rs. 599 on the other listing of the identical bottle. This is the most complete version of the problem on the page. On the two previous cards the sale tags at least differed between the twins, even if they pointed at the dearer one. Here they do not differ at all: both the Rs. 533 listing and the Rs. 599 listing carry Mamaearth Offers and Mamaearth OMG Sale, the same two labels, and nothing else in the feed distinguishes them - same title, same stated volume, same product type, same images, both in stock. There is therefore no signal available on either page, of any kind, that would tell a shopper the other one is Rs. 66 cheaper, because Mamaearth publishes no MRP to compare against and the tags are identical. Sixty-six rupees is not a large sum. The point is structural rather than financial: it is the clearest demonstration in this feed that the sale labelling carries no price information, which matters much more on the litre bottles where the same problem is worth Rs. 305. Mamaearth credits rosemary and methi dana in its own copy for reducing hair loss and breakage. We are quoting that, not confirming it.

• Price: Rs. 533 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Two listings, identical title, identical sale tags, Rs. 533 and Rs. 599 - the tags cannot tell them apart
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: The pair the tags cannot separate
• Buying logic: identical tags, different price

Five hundred and forty-nine rupees for 200 ml, Rs. 2.75 per ml. The other listing of the identical 200 ml bottle is Rs. 599, which is Rs. 3.00 per ml, and both listings carry the Mamaearth OMG Sale tag. Fifty rupees, nine per cent. This one closes the chapter because of where the Rs. 599 listing sits in the wider range. Mamaearth sells this face wash in five sizes plus a pack, and once you put the whole shelf in order by price per ml, the Rs. 599 listing is the single dearest way to buy it - dearer per ml than the 400 ml at Rs. 1,098, dearer than the 300 ml pack at Rs. 838, dearer than the small 100 ml bottle at Rs. 269, which is the cheapest rate on the shelf at Rs. 2.69 per ml. So a shopper who wants a mid-size bottle and clicks the wrong one of two identically titled listings ends up with the worst rate in the range while looking at a sale badge. That is the whole argument of this page compressed into one product. Mamaearth's copy credits rice water and niacinamide and uses the phrase glass skin. That is the brand's marketing language, reproduced here, and it is not a claim we are making or a result we have seen.

• Price: Rs. 549 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 549 here, Rs. 599 for the same 200 ml on the twin listing - Rs. 2.75 per ml against Rs. 3.00
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Best face wash listing to land on
• Buying logic: the wrong tab is the worst rate

Eight hundred and ninety-eight rupees for two 150 ml bottles. A single 150 ml bottle of the same face wash is Rs. 449 on its own listing, and two of those come to Rs. 898. The pack saves nothing whatsoever - not a rupee, not a paisa, the two numbers are identical. It opens this chapter because it is the plainest example of a pattern that runs right through the feed. We took every multipack listing we could match to a single of exactly the same size and compared the pack price against N times the single price. Forty pairs matched. In thirty-four of the forty, the pack price is exactly N times the single. Not approximately - exactly, in every case, down to the rupee. Whatever a pack of two is for at Mamaearth, on this evidence it is generally not a discount. That is not a scandal and there are ordinary reasons a retailer might list a multipack at simple arithmetic, including that it is a convenience listing rather than a value one. What it does mean is that the word pack should not be read as a saving on Mamaearth's site, because on the numbers it usually is not one. Mamaearth's own copy credits vitamin C and turmeric for skin illumination; that is quoted as the brand's claim and we have not used it.

• Price: Rs. 898 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 898 for two, Rs. 449 for one - exactly double, to the rupee, with nothing saved
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: The pack that saves nothing
• Buying logic: exactly two, priced as two

Four hundred and fifty rupees for three 50 ml tubes. One 50 ml tube is Rs. 150, three of them are Rs. 450, and the pack of three costs precisely that - Rs. 3.00 per ml either way. The pack of two, at Rs. 300, is the same rate again. So Mamaearth sells this sunscreen at one, two and three tubes and the rate never moves by a paisa. What makes this the pick of the no-saving packs is the fourth listing on the shelf. There is a single 100 ml bottle of the same Mineral Based Sunscreen at Rs. 299, which is Rs. 2.99 per ml - one paisa per ml cheaper than every pack, and cheaper than the single tube. It is a trivial amount of money and it is the most useful thing on the card, because it shows the direction of travel: on this shelf, buying more never gets you a better rate, and the plain single bottle quietly wins. The sunscreen category is also where we are most careful about language. Mamaearth's listing describes it as mineral based; SPF, protection level, reapplication and suitability for your skin are matters for the label and for a doctor, not for a price page, and we have not used this product or tested anything it claims.

• Price: Rs. 450 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 450 for three 50 ml tubes, against Rs. 150 for one - and a single 100 ml bottle undercuts it per ml
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Beaten by a single bottle
• Buying logic: the single bottle wins

Six hundred and ninety-eight rupees for two 50 ml jars, against Rs. 349 for one. Twice, exactly. Rs. 6.98 per ml on both listings. We have seated it because of what sits next to it on the shelf rather than because the pack itself is interesting. This 50 ml Beetroot Hydraful moisturizer costs Rs. 6.98 per ml at any quantity. Mamaearth also sells a 200 g Beetroot Hydraful moisturizer at Rs. 449, which is Rs. 2.25 per g, and a 400 g pack of two of that at Rs. 798, which is Rs. 2.00 per g. We are not going to convert between the two, because grams and millilitres are different units and a cream and a gel-textured moisturizer are not necessarily the same formula sold in two jar sizes - the feed does not say, and we will not guess. But a shopper standing in front of the Beetroot range should notice that Mamaearth is publishing rates that differ by a factor of roughly three across products sharing a name, with no MRP on any of them and no way to tell from the site which is which. Read the ingredient list and the net quantity on each listing before you compare. Beetroot and hyaluronic acid and the phrase natural pink glow are all Mamaearth's own; we have not used any of it.

• Price: Rs. 698 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 698 for two 50 ml jars against Rs. 349 for one - exactly twice, Rs. 6.98 per ml either way
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Two jars, twice the money
• Buying logic: check the unit before the price

Nine hundred and ninety-eight rupees for two 400 ml bottles, against Rs. 499 for one. Exactly double again, Rs. 1.25 per ml either way. The reason this closes the chapter is the third listing in the range. Mamaearth also sells a single 600 ml bottle of the same Ubtan body lotion at Rs. 849. That is Rs. 1.42 per ml - fourteen per cent above the rate of both the 400 ml single and the 800 ml pack. So on this shelf the middle size is the expensive one, and a shopper reaching for the bigger bottle on the ordinary assumption that bigger is cheaper per ml would pay more. There is no MRP on any of the three listings and none of the three carries a sale tag except the 400 ml single, which carries Mamaearth Offers, so nothing on the site flags any of this. Six hundred millilitres is also an awkward number to hold in your head against 400 and 800, which is exactly when unit pricing earns its keep. We looked at how the whole Mamaearth size ladder behaves in more detail in July. Turmeric, saffron and glowing skin are Mamaearth's own words for this lotion, quoted and not endorsed.

• Price: Rs. 998 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 998 for two 400 ml bottles, Rs. 499 for one - and the single 600 ml bottle is dearer per ml than both
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Where the middle size is the trap
• Buying logic: the 600 ml is the dear one

Seven hundred and ninety-eight rupees for two 200 g jars. The same 200 g jar on its own listing is Rs. 549, so two singles would be Rs. 1,098 and the pack is Rs. 300 below that - twenty-seven per cent. Of the forty pack-versus-single comparisons we could make in this feed, this is the largest saving by a distance; the next is Rs. 100 and thirty-four of the forty save nothing at all. In per-gram terms it is Rs. 2.00 against Rs. 2.75, and the Rs. 2.00 rate is the cheapest way to buy this moisturizer anywhere on the site. So the chapter opens with the good news, and the good news is genuinely good: if this is the product you want, the pack of two is the correct purchase and it is not close. It also, awkwardly, has no sale tag on it. The Rs. 549 single carries Mamaearth Offers. The Rs. 798 pack that saves you Rs. 300 carries nothing, which is the fourth time on this page that the labelling has pointed away from the better price. Turmeric, vitamin C and skin brightening are Mamaearth's descriptions of what the cream is for. We are quoting them. We have not used the product and make no claim about what it does.

• Price: Rs. 798 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 798 for two 200 g jars that cost Rs. 549 each singly - Rs. 300 saved, the largest gap in the feed
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Biggest real saving on the page
• Buying logic: the one pack worth buying

Seven hundred and ninety-eight rupees for two 200 g jars, against Rs. 449 each singly and Rs. 898 for two of those. A Rs. 100 saving, eleven per cent, and it takes the rate from Rs. 2.25 per g down to Rs. 2.00. That is the second-biggest pack saving in the entire feed, which tells you how flat the rest of the picture is - second place is one hundred rupees. It is worth setting this beside the 50 ml Beetroot Hydraful jars from the chapter above, because the two listings share most of a name. Those are Rs. 349 for 50 ml, and the pack of two is Rs. 698, saving nothing. These are Rs. 449 for 200 g, and the pack of two is Rs. 798, saving a hundred. Same brand, same sub-range, same word Hydraful in both titles, and completely different pack economics, with no MRP on any of the four listings to anchor a comparison. The only way to know is to do the multiplication on each listing yourself, which is a strange thing to have to say about a store that publishes no list prices at all. Beetroot, hyaluronic acid and natural pink glow are Mamaearth's own terms for the product. We have not tried it and are not endorsing any of that.

• Price: Rs. 798 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 798 against Rs. 898 for two singles - Rs. 100 saved, and Rs. 2.00 per g instead of Rs. 2.25
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Best value in the Beetroot range
• Buying logic: do the multiplication yourself

Six hundred and twenty rupees for two 250 ml bottles. Singly they are Rs. 349 each, so two would be Rs. 698 and the pack saves Rs. 78, eleven per cent. More usefully, Rs. 620 for 500 ml is Rs. 1.24 per ml, and that is the lowest rate on the entire Rosemary Anti-Hair Fall Shampoo shelf - seven listings, from a 20 ml sachet at Rs. 88 to a one-litre bottle. It ties the Rs. 1,244 litre from chapter one exactly, at Rs. 1.24 per ml, and it beats the 400 ml at Rs. 533, the 600 ml at Rs. 799 and the 650 ml at Rs. 929, all of which land at Rs. 1.33 to Rs. 1.43. So the cheapest way to buy this shampoo is either two small bottles taped together or the largest bottle on the site, and everything in between costs more per ml. If you do not want a litre in your bathroom, this is the listing. The pack carries no sale tag. Four of the seven rosemary shampoo listings do carry one, including three that are dearer per ml than this. Rosemary and methi dana for reducing hair loss and breakage is Mamaearth's own framing of the product, quoted here and not verified by us.

• Price: Rs. 620 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 620 for 500 ml against Rs. 698 for two 250 ml singles - Rs. 1.24 per ml, the cheapest rosemary rate here
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Cheapest rosemary rate in stock
• Buying logic: ties the litre, in a smaller bottle

Five hundred and thirty-eight rupees for two 100 ml bottles, against Rs. 285 each singly, so Rs. 570 for two and a saving of Rs. 32. Six per cent. Rs. 2.69 per ml instead of Rs. 2.85. It closes this chapter as the modest end of the six packs that actually do something, and it is worth ending here rather than on the Rs. 300 one, because Rs. 32 is closer to what a Mamaearth pack discount looks like when there is one at all. Set the six against the thirty-four: the savings we found were Rs. 300, Rs. 100, Rs. 78, Rs. 60, Rs. 40 and this Rs. 32, and every other matched pack in the feed saved exactly nothing. The Rs. 60 was on a 150 ml Rice Dewy face wash pack and the Rs. 40 on a 150 ml Tea Tree pack, both of which we left off this page for space. There is one more pattern worth naming that we could not seat: on the Baby Rich Moisturizing Ultra Light Sunscreen, the pack of two is Rs. 598 against Rs. 399 for a single, a Rs. 200 saving, while the pack of three is Rs. 1,197, exactly three singles, saving nothing. Same product, two packs, opposite arithmetic. Beetroot and hyaluronic acid are Mamaearth's own ingredient claims.

• Price: Rs. 538 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 538 against Rs. 570 for two singles - a Rs. 32 saving, the smallest real one we found
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: The smallest real saving
• Buying logic: what a real pack saving looks like

Five hundred and ninety-nine rupees for 250 ml, Rs. 2.40 per ml. Mamaearth lists this face wash in five ways: 250 ml at Rs. 599, a 300 ml pack of two 150 ml bottles at Rs. 798, 200 ml at Rs. 538, 150 ml at Rs. 419 and 100 ml at Rs. 285. Sorted by rate those come out at Rs. 2.40, Rs. 2.66, Rs. 2.69, Rs. 2.79 and Rs. 2.85 per ml, and this one is the cheapest. It also carries both the Mamaearth OMG Sale and Lightning Sale tags, so here the labelling and the arithmetic agree, and we want to be fair about that: across the twenty-five product families in this feed where there is a real spread in rate and at least one sale tag present, the cheapest listing did carry a sale tag in nineteen. The tags are not random. What they are not is discriminating, which is the point of the card that follows this one. There is no MRP on this listing or on any of the other four, so the sale tag is the only thing on the page suggesting that Rs. 599 is a good number, and the only way to confirm it is to open the other four listings and divide. Tea tree, salicylic and the phrase pimple control are Mamaearth's own; acne is a medical matter and this is a price page.

• Price: Rs. 599 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 2.40 per ml - the cheapest of the five tea tree face wash listings, tagged OMG Sale and Lightning Sale
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Best tea tree rate
• Buying logic: tag and arithmetic agree

Two hundred and eighty-five rupees for 100 ml, Rs. 2.85 per ml, which is the highest rate of the five tea tree face wash listings and nineteen per cent above the 250 ml bottle on the card above. Both listings carry the Mamaearth OMG Sale tag. That is what we mean when we say the tags are not discriminating: within a single product family, the same sale label sits on the best rate and the worst rate at the same time, so it cannot be used to choose between them. It is not an isolated case either. We checked all twenty-five families in the feed that have a genuine spread in price per unit and at least one sale tag, and in eight of the twenty-five a sale tag sits on both the cheapest and the dearest listing simultaneously. In a store that publishes no MRP anywhere, that leaves a shopper with no usable signal at all short of doing the division themselves on every listing in the range. We are not saying the smaller bottle is a bad purchase - if you have not used this face wash before, Rs. 285 is a sensible amount to risk on finding out, and a 250 ml bottle of something that does not suit you is worse value than a 100 ml one at any rate. We are saying the badge is not telling you that. Tea tree and salicylic are Mamaearth's stated ingredients, quoted here.

• Price: Rs. 285 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 2.85 per ml - the dearest of the same five listings, and it carries the same OMG Sale tag
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: The same tag, the worst rate
• Buying logic: the badge cannot choose for you

Two hundred and forty-nine rupees for 80 g, Rs. 3.11 per g. Mamaearth lists this face cream in four sizes: 20 g at Rs. 99, this 80 g at Rs. 249, 150 g at Rs. 399 and a 300 g pack of two 150 g jars at Rs. 798. By rate that is Rs. 4.95, Rs. 3.11, Rs. 2.66 and Rs. 2.66 per g. Three of the four - this one, the 150 g and the 300 g pack - carry the Mamaearth OMG Sale tag, so the tag covers both the middle rate and the best rate and skips only the worst one. Seventeen per cent separates this jar from the 150 g at the same badge. There is a perfectly good reason to buy the 80 g anyway, which is that face cream has a shelf life once opened and 150 g of something you use twice a day is a real commitment; a jar you finish is better value than a bigger jar you throw out. But that is a judgement about your own usage, not something the sale tag is telling you, and the site gives you no MRP against which to check either number. Vitamin C, turmeric and the phrase skin illumination are all Mamaearth's own description of this cream. We have not used it and are neither confirming nor recommending any effect.

• Price: Rs. 249 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 3.11 per g, tagged OMG Sale - and the 150 g jar, tagged OMG Sale too, is Rs. 2.66 per g
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Tagged, and the dearer of two
• Buying logic: the tag skips only the worst

Four hundred and ninety-nine rupees for 80 g, Rs. 6.24 per g. This listing carries the Mamaearth OMG Sale tag. The 160 g tube of the same Ultra-Light Indian Sunscreen is Rs. 998, which is Rs. 6.24 per g to the paisa, and it carries no sale tag at all. So on this shelf the sale label makes precisely no difference to what you pay per gram, which is a third distinct failure mode after the tag pointing at the dearer twin and the tag sitting on both ends of a range. There is a third listing, a 50 g tube at Rs. 399, which is Rs. 7.98 per g - twenty-eight per cent above both - and it is also untagged. The product title itself is worth reading carefully, because it is unusually loaded: Mamaearth's own listing name includes SPF 50 PA++++, In-Vivo Tested, ISO 24444 and ISO 24442 Certified and a clinical trial registry number. All of those are Mamaearth's claims about its own product, reproduced here exactly as the feed states them, and we have not verified any of them, seen any certificate or used the sunscreen. Sun protection, how much to apply and how often to reapply are questions for the product label and for a doctor, and nothing on this page is advice about any of that.

• Price: Rs. 499 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 6.24 per g with an OMG Sale tag - the untagged 160 g tube is the same Rs. 6.24 per g
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Where the tag makes no difference
• Buying logic: tagged and untagged, same rate

Eighty-eight rupees. It is the lowest price on any of the 926 listings in Mamaearth's feed, shared with two other 20 ml sachets, and it is a good place to start the chapter that explains why the lowest price and the cheapest product are not the same thing. Twenty millilitres at Rs. 88 is Rs. 4.40 per ml. The 200 ml bottle of the same Rosemary Hair Growth Oil is Rs. 499, which is Rs. 2.50 per ml, so the sachet costs seventy-six per cent more per millilitre than the bottle. The 150 ml is Rs. 419, Rs. 2.79 per ml, and the 100 ml is Rs. 266, Rs. 2.66 per ml. There is nothing improper about that - trial sizes cost more per unit everywhere, because packaging and handling do not shrink with the contents, and a 20 ml sachet is a rational purchase if what you want is to find out whether you like an oil before committing Rs. 499 to it. The feed tags this one and twenty-eight others Freebies, which suggests these small sizes function as add-ons rather than as a range you are meant to shop. Read them as samples, not as the cheap option. Rosemary and methi dana for promoting hair growth is Mamaearth's own claim about the oil; we have not used it and are not repeating it as fact.

• Price: Rs. 88 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 4.40 per ml - the lowest price in the feed and 76% above the 200 ml rate of Rs. 2.50
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Cheapest listing on the site
• Buying logic: cheapest price, not cheapest oil

Ninety-nine rupees for 25 ml, Rs. 3.96 per ml. The 400 ml bottle of the same Onion Conditioner is Rs. 559, which is Rs. 1.40 per ml, and the 250 ml is Rs. 349, also Rs. 1.40. So the sachet runs at 2.8 times the rate of the bottle, which is the steepest small-size penalty we found anywhere in the Mamaearth catalogue. There is a second oddity here that is worth flagging plainly. This product appears twice in the feed at Rs. 99, once described as 25 ml and once described as 20 ml, under two handles that differ by a suffix. At 20 ml the rate would be Rs. 4.95 per ml rather than Rs. 3.96. We cannot tell you which figure is right, because the two listings state different volumes for what appears to be the same sachet and we have not held either one. Check the printed net quantity on the pack. That is the fourth time on this page that Mamaearth's own feed has said two different things about one product, and it is the reason we keep pushing readers back to the physical label. Onion and coconut and the hair fall control framing are Mamaearth's own words, quoted and not endorsed by us.

• Price: Rs. 99 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 3.96 per ml against Rs. 1.40 for the 400 ml bottle - 2.8 times the rate for the same conditioner
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: The steepest small-size penalty
• Buying logic: check the net quantity yourself

Ninety-nine rupees for 20 ml, Rs. 4.95 per ml, against Rs. 2.75 per ml for the 200 ml bottle at Rs. 549 and Rs. 2.85 for the 100 ml at Rs. 285. So the sachet is eighty per cent above the best rate on its own shelf, which is the ordinary trial-size premium rather than the extreme one on the card before it. We have seated it for the other thing in the feed. There are two listings for this sachet, at two handles, and one of them has the word Copy in its title - Ubtan Face wash - 20ml and Ubtan Face wash - 20ml (Copy). Both are live, both in stock, both Rs. 99. This is the version of the duplicate-listing problem that costs a shopper nothing, and it is useful precisely because it is harmless: it shows the duplication is a housekeeping artefact of how the catalogue is maintained rather than a pricing strategy, and it makes the litre bottles in chapter one look like the same artefact with Rs. 305 attached by accident. We are not asserting that, because we cannot see how Mamaearth manages its catalogue. We are pointing out that the two things look alike. Turmeric, saffron and tan removal are Mamaearth's own description of the Ubtan range; we have not used it and are not repeating those as findings.

• Price: Rs. 99 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 4.95 per ml, against Rs. 2.75 for the 200 ml - and it is listed twice, at Rs. 99 both times
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Listed twice at the same price
• Buying logic: a duplicate that costs nothing

Two hundred and thirty rupees for 200 ml, Rs. 1.15 per ml. Mamaearth has fifteen Onion shampoo listings in stock and this is the second-cheapest per millilitre of all of them. It beats the 400 ml at Rs. 533 and the 600 ml at Rs. 799, both of which sit at Rs. 1.33, and it beats both one-litre listings from chapter one at Rs. 1.24 and Rs. 1.55. The only thing on the shelf that undercuts it is a 180 ml bottle at Rs. 177, which is Rs. 0.98 per ml and the only listing in the entire Mamaearth catalogue to come in under a rupee a millilitre - we wrote about that bottle and the size ladder around it in July. Neither of them carries any sale tag. This is where the page ends up: on a store with no MRP on any listing, the two cheapest ways to buy its best-known shampoo are both unlabelled, sitting quietly below a fifteen-listing shelf where the sale badges are attached to bottles costing thirteen to fifty-eight per cent more per millilitre. Nothing on the site will point you at them. You have to divide. Onion and plant keratin for hair fall control is Mamaearth's own claim for the range, quoted here, untested by us and not a recommendation.

• Price: Rs. 230 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 1.15 per ml, untagged - second-cheapest rate on a fifteen-listing shelf, and no sale label on it
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: Best cheap bottle on the site
• Buying logic: unlabelled and cheapest

Three hundred and ninety-nine rupees for 4.2 g, Rs. 95.00 per gram. Mamaearth lists thirteen shades of the Creamy Matte Long Stay Lipstick and every single one of them is Rs. 399 - not approximately, identically, thirteen listings at one number. Exactly one of the thirteen, this Mauve Bloom, carries the Lightning Sale tag. The other twelve carry no sale tag and cost the same. That is the cleanest possible demonstration of what the sale labelling in this feed actually indicates, because here there is no price difference at all for it to indicate: whatever the tag is doing, it is not marking a lower price, since there is no lower price to mark. The same shape recurs across the makeup counter. Nine shades of the Luxe Matte lipstick, all Rs. 899, with the tag on two of the nine. Ten shades of the 2 g Moisture Matte, all Rs. 599, with the tag on five. Six shades of the Glow Serum Foundation, all Rs. 599, none tagged. On a shelf like this the price is a category decision rather than a product one, and the only variable that matters is whether the colour suits you, which no feed can tell you and neither can we - we have not seen any of these on skin. Murumuru butter and vitamin E are Mamaearth's stated ingredients.

• Price: Rs. 399 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 399, like all thirteen shades - and this is the only one of the thirteen tagged Lightning Sale
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: One of thirteen at one price
• Buying logic: thirteen shades, one price

Two hundred and ninety-nine rupees for 0.7 g, Rs. 427.14 per gram. The Moisture Matte Longstay Mini comes in nine shades in this feed and they are not all one price: three of them, including this Espresso Brown, are Rs. 299, and the other six are Rs. 349. Same product, same 0.7 g, same range, Rs. 50 apart on nothing but colour, with no MRP on any of the nine and no sale tag on any of the nine either. We have no explanation for it and the feed offers none. The other number on this card is the mini penalty, and it is the steepest on the makeup counter. The full-size 2 g Moisture Matte lipstick is Rs. 599, which is Rs. 299.50 per gram. This 0.7 g mini at Rs. 299 is Rs. 427.14 per gram, and the Rs. 349 shades are Rs. 498.57 per gram - two thirds more per gram than the full size for the privilege of a smaller bullet. As with the sachets, that is normal in cosmetics and it is a fair trade if you want to try a colour rather than commit to it. It is not a saving, and nothing on the listing says it is. Shade names, finishes and wear claims are Mamaearth's own. We have not worn any of them.

• Price: Rs. 299 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 299 while six other shades of the same 0.7 g mini are Rs. 349 - a Rs. 50 gap set by colour
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: The shade that costs less
• Buying logic: the price depends on the colour

Three hundred and forty-nine rupees for 18 ml, Rs. 19.39 per ml. The full-size Glow Serum Foundation is 30 ml at Rs. 599, which is Rs. 19.97 per ml. The mini is therefore three per cent cheaper per millilitre than the full bottle, which makes it the only small size anywhere on this page that does not carry a premium - every sachet, every mini lipstick and every trial pack we looked at ran between eighty per cent and 183 per cent above its full-size rate, and this one goes the other way by a whisker. Three per cent is not a reason to buy anything. It closes the page because of what it says about the whole exercise. On a store that publishes no MRP on any of its 926 listings, every one of these judgements - the Rs. 305 litre, the Rs. 300 pack, the Rs. 66 twin, the 2.8-times sachet, this three per cent - had to be produced by dividing Mamaearth's prices into Mamaearth's own stated quantities and comparing them with each other. There was no other number available to compare them to. Six shades of the full-size foundation are Rs. 599 and three mini tubes are Rs. 349, and not one of the nine listings carries a sale tag. Shade range and coverage claims are Mamaearth's; we have not tested the product or seen it on any skin tone.

• Price: Rs. 349 (no MRP stated - Mamaearth publishes none on any listing)
• Key detail: Rs. 19.39 per ml against Rs. 19.97 for the 30 ml bottle - the one mini here that is not a penalty
• Discount: none shown - the feed carries no compare-at price anywhere in the catalogue
• Rating: none published - Shopify's product feed carries no ratings or review counts
• Role: The one mini that is not a penalty
• Buying logic: the exception that closes the page