Seventy Products at Rs. 999 — 21 Beardo Picks

Nine hundred and ninety-nine rupees for four fifty-millilitre eau de parfums, against a stated Rs. 3,396. Two hundred millilitres for Rs. 999 works out at just under five rupees a millilitre, which is the number worth carrying through this article — because the price Rs. 999 is about to appear a great many more times. Seventy of the 349 discounted products in Beardo's own feed sell at exactly Rs. 999, and they carry forty different reference prices between them, from Rs. 1,047 to Rs. 3,397. This one sits at the very top of that range.

• Price: Rs. 999 (stated MRP Rs. 3,396)
• Key specification: Four 50 ml eau de parfums
• Discount: 71% off, which is Rs. 2,397
• Role: Joint-deepest badge here
• Buying logic: just under Rs. 5 a millilitre

The same nine hundred and ninety-nine rupees, the same four fifty-millilitre bottles, and a stated MRP of Rs. 3,397 — a single rupee above the previous pick's Rs. 3,396. That one rupee is the entire difference between two reference prices, on two products selling at an identical price, and it tells you exactly how much thought a number like that carries. Beardo's fragrance combos are the largest single block in its catalogue: fifty-five of the 349 discounted listings are filed under fragrance combos, and almost all of them are Rs. 999.

• Price: Rs. 999 (stated MRP Rs. 3,397)
• Key specification: Four 50 ml eau de parfums
• Discount: 71% off, which is Rs. 2,398
• Role: Highest MRP on the page
• Buying logic: a one-rupee difference between two reference prices

Nine hundred and ninety-nine rupees at 70%. What makes this one worth printing is not the badge but the repetition: 'Best Day Perfumes Combo (50 ml x 4)' appears as ten separate listings in Beardo's feed, all at Rs. 999, carrying MRPs of Rs. 3,296, Rs. 3,196, Rs. 3,096 and Rs. 2,996 between them. The 'Best Seller Perfumes Combo' appears eleven times across four MRPs of its own. Same name, same price, same format, four different claims about what it is worth — which is as close to a proof as a catalogue can offer that the reference price is a field rather than a fact.

• Price: Rs. 999 (stated MRP Rs. 3,296)
• Key specification: Four 50 ml eau de parfums
• Discount: 70% off, which is Rs. 2,297
• Role: One product, ten listings
• Buying logic: one combo, ten listings, four MRPs

Nine hundred and ninety-nine rupees, and this is the highest of the four reference prices attached to a combo name that appears eleven times. If you land on the Rs. 3,396 version you see a 71% badge; if you land on the Rs. 2,996 version of the same thing you see 67%. Your basket is identical either way. On the product itself: four fifty-millilitre bottles is a sensible way to buy fragrance if you do not already know what you like, because fifty millilitres is enough to wear something for a couple of months and find out.

• Price: Rs. 999 (stated MRP Rs. 3,396)
• Key specification: Four 50 ml eau de parfums
• Discount: 71% off, which is Rs. 2,397
• Role: The other repeated combo
• Buying logic: four badges, one basket

Nine hundred and ninety-nine rupees against Rs. 3,096, which is a 68% badge — sitting between the 71% above it and the 67% below, on four bottles of the same size at the same price. The whole fragrance-combo shelf is Rs. 999. What moves is the number it is being compared against, and that number moves in hundred-rupee steps: Rs. 3,396, Rs. 3,296, Rs. 3,196, Rs. 3,096, Rs. 2,996. Laid out like that, the MRP looks less like a price and more like a dial.

• Price: Rs. 999 (stated MRP Rs. 3,096)
• Key specification: Four 50 ml eau de parfums
• Discount: 68% off, which is Rs. 2,097
• Role: Middle of the Rs. 999 fragrance block
• Buying logic: the reference price moves in Rs. 100 steps

Nine hundred and ninety-nine rupees against Rs. 2,996 — the bottom of the fragrance-combo ladder, and a 67% badge. Across six picks in this chapter the selling price has not moved by a single rupee while the badge has run from 71% to 67%. That is the cleanest possible demonstration of what a discount percentage is on this site: a statement about the reference price, containing no information whatsoever about what you pay or what you get. Two hundred millilitres of eau de parfum for Rs. 999 in every case.

• Price: Rs. 999 (stated MRP Rs. 2,996)
• Key specification: Four 50 ml eau de parfums
• Discount: 67% off, which is Rs. 1,997
• Role: Bottom of the fragrance block
• Buying logic: six picks, one price, five badges

Nine hundred and ninety-nine rupees, now for a skincare kit rather than four bottles of perfume. Fifty of the 349 discounted listings are filed as skin combos and a great many of them land on this same figure. What Rs. 999 is on this site is not a price arrived at per product; it is a price point the catalogue is built around, and products are assembled to hit it. That is a perfectly normal way to run a direct-to-consumer brand — it just means the thing to examine is what is inside the box, since the number on the outside is fixed in advance.

• Price: Rs. 999 (stated MRP Rs. 2,873)
• Key specification: Multi-product skincare kit
• Discount: 65% off, which is Rs. 1,874
• Role: Where the format changes, the price does not
• Buying logic: the kit is built to hit the price, not the reverse

Nine hundred and ninety-nine rupees for three fifty-millilitre bottles of the same serum is Rs. 333 a bottle, or Rs. 6.66 a millilitre. Unlike a mixed kit, a three-pack of a single product is easy to value: you know exactly what you are getting and you can divide. The caution is the opposite of the usual one — a hair serum is only worth buying in triplicate if you already know it suits you, since three bottles is the better part of a year and the alternative is a shelf of half-used ones.

• Price: Rs. 999 (stated MRP Rs. 2,697)
• Key specification: Three 50 ml serum bottles
• Discount: 63% off, which is Rs. 1,698
• Role: Best per-unit arithmetic here
• Buying logic: buy three only of something you already use

Nine hundred and ninety-nine rupees for a kit combining several different grooming products. This is the format where the arithmetic used everywhere else on this page breaks down: with four identical perfumes or three identical serums you can divide, but with a mixed kit you cannot say what any individual item cost you, and the stated MRP is simply the sum of the full prices of things nobody buys at full price. Kits are good value when you would have bought most of the contents anyway, and poor value when they are a way to move two products by attaching them to one you wanted.

• Price: Rs. 999 (stated MRP Rs. 2,471)
• Key specification: Mixed grooming starter kit
• Discount: 60% off, which is Rs. 1,472
• Role: The mixed-kit problem
• Buying logic: a kit you cannot divide is a kit you cannot price

Nine hundred and ninety-nine rupees for three fifty-millilitre bottles — the identical pack format as the hair growth serum two picks up, at the identical price, with a badge of 58% against that one's 63%. The difference is entirely in the stated MRP: Rs. 2,397 here against Rs. 2,697 there. What you are buying is 150 ml either way for a thousand rupees. On the claim itself: anti-grey serums are cosmetic products and greying is genetic, so treat the category as conditioning rather than reversal.

• Price: Rs. 999 (stated MRP Rs. 2,397)
• Key specification: Three 50 ml serum bottles
• Discount: 58% off, which is Rs. 1,398
• Role: Same format, cheaper reference
• Buying logic: same format, same price, five points of badge apart

Nine hundred and ninety-nine rupees for a single eighty-millilitre bottle is Rs. 12.49 per millilitre, against just under Rs. 5 for the four-bottle combos that open this page. Same money, a fifth of the volume — and that is the honest comparison the badge will never make for you, because the combos and this bottle are on different reference prices. Oud fragrances are heavier and longer-lasting than the fresh profiles in the combos, which is a genuine reason to pay more per millilitre; whether it is a 150% reason is your call.

• Price: Rs. 999 (stated MRP Rs. 2,000)
• Key specification: Single 80 ml eau de parfum
• Discount: 50% off, which is Rs. 1,001
• Role: Halfway down the Rs. 999 shelf
• Buying logic: Rs. 12.49 a millilitre against Rs. 5

Nine hundred and ninety-nine rupees at 39% off. We are eleven picks into a page on which the price has barely moved and the badge has gone from 71% to 39%. Beard growth kits sit in an awkward category: the active ingredients in most of them are conditioning oils rather than anything that changes follicle density, and the honest expectation is a beard that looks fuller because it is softer and better groomed, not one that grows where it did not before. At Rs. 999, that is still a reasonable thing to buy.

• Price: Rs. 999 (stated MRP Rs. 1,636)
• Key specification: Beard growth kit
• Discount: 39% off, which is Rs. 637
• Role: Where the badge falls below forty
• Buying logic: conditioning, not follicle growth

Nine hundred and ninety-nine rupees for three tubs of hair wax, against a stated Rs. 1,200 — a 17% badge. Precisely the same money as the four-perfume combo at the top of this article, which carried a 71%. Nothing about your payment differs; the only thing that changed across those thirteen picks is what Beardo typed into the reference field. Extra-strong waxes are worth knowing about for a practical reason nobody mentions: high-hold formulas are usually the hardest to wash out, and a crystal or gel wax will flake if you overapply it.

• Price: Rs. 999 (stated MRP Rs. 1,200)
• Key specification: Three wax tubs
• Discount: 17% off, which is Rs. 201
• Role: Same price, 17% badge
• Buying logic: high hold is also hard to wash out

Nine hundred and ninety-nine rupees against a stated Rs. 1,047 — a discount of forty-eight rupees, or 5%, the smallest badge across all 349 discounted products in the feed. And it is the same Rs. 999 that opened this page under a 71% badge. One price, two numbers fourteen times apart in size, on the same website on the same morning. If a single line summed up how to shop this catalogue, it would be: the Rs. 999 is the fact, and everything printed next to it is commentary.

• Price: Rs. 999 (stated MRP Rs. 1,047)
• Key specification: Sun-care starter kit
• Discount: 5% off, which is Rs. 48
• Role: Smallest badge in the read
• Buying logic: the same price, one-fourteenth the badge

Four hundred and ninety-nine rupees for a hundred-millilitre eau de parfum is Rs. 4.99 per millilitre, which edges out the four-bottle combos and comes in at well under half the Rs. 12.49 of the eighty-millilitre oud. It is also the pick that shows what leaving the Rs. 999 shelf gets you: away from that price point the catalogue prices things individually and the arithmetic starts behaving. A hundred millilitres of one fragrance is the right buy if you already know it suits you; four fifties are better if you do not.

• Price: Rs. 499 (stated MRP Rs. 1,500)
• Key specification: Single 100 ml eau de parfum
• Discount: 67% off, which is Rs. 1,001
• Role: Best value per millilitre here
• Buying logic: Rs. 4.99 a millilitre, the best on the page

One hundred and ninety-nine rupees for two hundred-and-twenty-millilitre body sprays is Rs. 99.50 a can, or 83 paise per millilitre. That is a sixth of what the cheapest eau de parfum on this page costs per millilitre, and the difference is real rather than a bargain: a body spray is a low-concentration alcohol deodorant that lasts a couple of hours, where an EDP carries 15 to 20 percent fragrance oil and lasts most of a day. Two very different products, and the per-millilitre comparison between them is meaningless — which is worth saying, because the site puts them on the same shelf.

• Price: Rs. 199 (stated MRP Rs. 598)
• Key specification: Two 120 ml body sprays
• Discount: 67% off, which is Rs. 399
• Role: Cheapest thing on the page
• Buying logic: body spray and EDP are not the same product

Six hundred and ninety-nine rupees for a hundred millilitres is Rs. 6.99 per millilitre, sitting between the Rs. 4.99 whisky-smoke bottle and the Rs. 12.49 oud. Godfather is Beardo's best-known fragrance line and appears throughout the feed in singles, duos, triples and combos at prices from Rs. 699 to Rs. 1,499, which is the practical reason to work in millilitres rather than in bottles: it is the only way to tell those apart. Rated by nobody here — Beardo's feed carries no ratings at all, so this page has no scores on it.

• Price: Rs. 699 (stated MRP Rs. 1,700)
• Key specification: Single 100 ml eau de parfum
• Discount: 59% off, which is Rs. 1,001
• Role: The single-bottle middle
• Buying logic: work in millilitres or you cannot compare

Eight hundred and ninety-nine rupees for a trimmer stating twenty length settings and a hundred and fifty minutes of runtime — and it is a hundred rupees cheaper than the two Rs. 999 trimmers in the next chapter, with more of both. Length settings matter more than attachment count on a beard trimmer, because they decide whether you can hold a length you like rather than choosing between two approximations. This is the one pick on the page where the specification, rather than the arithmetic, makes the case.

• Price: Rs. 899 (stated MRP Rs. 2,199)
• Key specification: 20 length settings, 150 min runtime
• Discount: 59% off, which is Rs. 1,300
• Role: Most specification per rupee
• Buying logic: length settings beat attachment count

Nine hundred and ninety-nine rupees at 33% off a Rs. 1,499 MRP, and by now the price should feel familiar. Fifteen of the discounted listings in the feed are electronics and several land here. Against the Rs. 899 trimmer in the previous chapter with twenty lengths and 150 minutes, this one is a hundred rupees dearer for a three-in-one head arrangement — so the choice is between attachments and adjustability, and most people who trim a beard regularly want the adjustability.

• Price: Rs. 999 (stated MRP Rs. 1,499)
• Key specification: 3-in-1 cordless trimmer
• Discount: 33% off, which is Rs. 500
• Role: Back to Rs. 999, in electronics
• Buying logic: attachments or adjustability; pick one

Nine hundred and ninety-nine rupees, Rs. 1,499 stated, 33% off — the same three numbers as the pick above it, on a different trimmer. When two products in the same category share a price and a reference price exactly, the reference price has stopped describing either of them individually and become a category default. That is not sinister, and Rs. 999 for a cordless beard trimmer is a normal market price. It does mean the badge is the least useful thing on the listing, which has been true on every pick in this article.

• Price: Rs. 999 (stated MRP Rs. 1,499)
• Key specification: Cordless beard trimmer
• Discount: 33% off, which is Rs. 500
• Role: The same price and badge again
• Buying logic: a shared MRP is a category default

Fourteen hundred and ninety-nine rupees for three hundred-millilitre bottles is three hundred millilitres for Rs. 5 a millilitre — the same per-millilitre rate as the four-bottle Rs. 999 combos that opened the article, at half again the outlay for half again the volume. It is the most expensive pick here and one of the more rational listings in the catalogue, because the price scales with what is in the box. Which is the note to end on: on this site, work out what a millilitre or a bottle costs you, and let the percentage go entirely.

• Price: Rs. 1,499 (stated MRP Rs. 4,500)
• Key specification: Three 100 ml eau de parfums
• Discount: 67% off, which is Rs. 3,001
• Role: Dearest pick on the page
• Buying logic: the price finally scales with the contents