What a Kilo of Protein Costs on HealthKart in August 2026

One thousand six hundred and thirty-four rupees for 4.4 lb, which is 1,996 grams at 453.592 grams to the pound, thirty-four per cent off a stated Rs. 2,460. That is Rs. 819 a kilo of powder, and it is the lowest rate we found across 272 in-stock listings on August 3. Put it against the last card on this page and the shape of the whole shelf appears: the dearest kilo in this read is Rs. 7,936, which is 9.7 times this one, and both tubs are sold to the same customer under the same word. Two honest qualifications before you act on the number. First, HealthKart's category data does not publish protein per serving, so this is the price of a kilo of powder and not the price of a kilo of protein - a whey isolate carries more protein per hundred grams than most blends do, which narrows the real gap without closing it. Second, this listing is unflavoured, and unflavoured soy is not a pleasant drink for most people; the flavoured soy tubs further down this chapter cost more per kilo for exactly that reason. It carries 4.0 from 24 ratings, which is a small sample and we are reporting it, not vouching for it. We have not mixed or tasted any of this.

• Price: Rs. 1,634 (stated MRP Rs. 2,460)
• Key figure: 1,996 g of soy isolate - Rs. 819 a kilo, the cheapest powder in this read
• Discount: 34% off, which is Rs. 826
• Rating: 4.0 from 24 ratings on HealthKart
• Role: Cheapest kilo on the shelf
• Buying logic: the floor of the shelf

Eight hundred and fifty-four rupees for 2.2 lb, or 998 grams, which is Rs. 856 a kilo - a rupee-per-kilo away from the AS-IT-IS tub above and, unlike that one, available in flavours. The badge on this listing says sixty-three per cent off, and that is where we have to be plain with you. Nakpro sells this same 2.2 lb tub at Rs. 854 in four variants in today's feed, and the stated MRP is not the same across them: the unflavoured listing states Rs. 2,300, while the chocolate, vanilla and mango listings state Rs. 2,050. Same seller, same size, same selling price, two different reference prices, and therefore two different badges - sixty-three per cent and fifty-eight per cent - on a product that costs you exactly Rs. 854 either way. Nothing improper is being alleged; we are describing what the feed shows. But it is a clean demonstration of why the percentage is the least informative number on a supplement listing and why the only figure worth carrying between tabs is rupees per kilo. This one is 4.0 from 21 ratings, a thin sample. We have not tried it, and the flavour is the part no price feed can tell you about.

• Price: Rs. 854 (stated MRP Rs. 2,300)
• Key figure: 998 g at Rs. 856 a kilo - and two different stated MRPs across its own flavours
• Discount: 63% off, which is Rs. 1,446
• Rating: 4.0 from 21 ratings on HealthKart
• Role: Best-value flavoured soy
• Buying logic: ignore the badge, keep the rate

Nine hundred and forty-nine rupees for 2.2 lb, thirty-seven per cent off a stated Rs. 1,499, which works out at Rs. 951 a kilo of powder. It sits third in this chapter because it is Rs. 95 a kilo dearer than the Nakpro tub and Rs. 132 dearer than the AS-IT-IS one while offering the same thing - unflavoured soy protein isolate in a two-pound tub. The reason to know it exists is availability: on a shelf where the cheap end goes out of stock quickly, a third listing at under a thousand rupees a kilo is useful. The reason to hesitate is the rating. It shows 3.9 from nine ratings, and nine is not a number anyone should lean on. Compare that with the 4,000 ratings on the MuscleBlaze tub in chapter four and 3,696 on the Optimum Nutrition one, and the difference in what those two scores are worth is enormous even though both round to a similar star figure. We publish the count next to every rating on this page for that reason. What we cannot tell you is how it mixes, how it tastes or how it sits - we have not used it, and the feed reports no protein-per-serving figure to compare against the others.

• Price: Rs. 949 (stated MRP Rs. 1,499)
• Key figure: 998 g at Rs. 951 a kilo - raw, unflavoured, and rated by nine people
• Discount: 37% off, which is Rs. 550
• Rating: 3.9 from 9 ratings on HealthKart
• Role: The raw option
• Buying logic: cheap, but nine ratings

Nine hundred and eleven rupees for 2 lb, or 907 grams, forty-nine per cent off a stated Rs. 1,799 - Rs. 1,004 a kilo. That is Rs. 148 a kilo more than the Nakpro tub and Rs. 185 more than the AS-IT-IS one, and what the premium buys, on the only evidence available in this feed, is the rating: 4.7 from 62 ratings, the highest score of any soy listing in the pull and the only one with a count in double figures worth taking seriously. Sixty-two is still a small sample and a rating on a marketplace is not a test, but it is the closest thing to independent evidence on this chapter's shelf. Two details worth noticing on the listing itself. It is sold in six flavours - banana, caffe mocha, dark chocolate, strawberry, mango and unflavoured - all at Rs. 911, so flavour costs nothing here, which is not true everywhere on this page. And the ninety per cent in the product name is the brand's own description of the isolate, not a figure we have verified; the category data does not publish a nutrition panel and we have not seen one. We have not tasted it.

• Price: Rs. 911 (stated MRP Rs. 1,799)
• Key figure: 907 g at Rs. 1,004 a kilo - the best-rated soy listing on this shelf
• Discount: 49% off, which is Rs. 888
• Rating: 4.7 from 62 ratings on HealthKart
• Role: Best-rated soy here
• Buying logic: pay for the sample size

Two hundred and ninety-nine rupees for 0.66 lb, which is 299 grams, sixty-three per cent off a stated Rs. 800. It is Rs. 999 a kilo, so within a rupee-per-gram of the cheap flavoured soy above, and it is the only product in this read that costs less than Rs. 500 to buy. That matters more than the per-kilo table suggests. Soy protein isolate is the least familiar powder on this shelf to most Indian buyers, it is the one people are least sure they will tolerate, and a two-kilo tub is a large bet on a taste you have not tried. Three hundred rupees is not. Note also what the sixty-three per cent badge rests on: a stated MRP of Rs. 800 for 299 grams, which would be Rs. 2,675 a kilo, roughly what a mid-tier whey costs. We have no way to establish that anyone has ever bought this pouch at Rs. 800, and we would treat the reference price as a marketing number rather than a market one - which is the honest reading of most of the deep badges in this pull. The listing shows 3.8 from 26 ratings. We have not used it.

• Price: Rs. 299 (stated MRP Rs. 800)
• Key figure: 299 g at Rs. 999 a kilo - the cheapest way onto this shelf at all
• Discount: 63% off, which is Rs. 501
• Rating: 3.8 from 26 ratings on HealthKart
• Role: Cheapest way to try soy
• Buying logic: the small bet

One thousand seven hundred and eleven rupees for 4.4 lb, thirty-four per cent off a stated Rs. 2,575, which is Rs. 857 a kilo. The interesting thing is what it sits next to. The same brand's soy isolate in the same 4.4 lb tub at the same thirty-four per cent badge is Rs. 1,634, or Rs. 819 a kilo, so the entire price difference between soy and pea from one seller on one day is Rs. 38 a kilo - under five per cent. If you have been avoiding soy for taste, texture or any of the arguments people make about it, the pea version costs you almost nothing to switch to, and that is a genuinely useful thing to know before you buy either. Both are unflavoured, which is the reason both are this cheap. The rating here is 4.0 from twelve ratings and we would not read much into twelve. We also cannot compare the two on protein content, because HealthKart's category data publishes no nutrition panel: pea and soy isolates are typically in the same broad band, but that is category understanding rather than a measurement of these two tubs, and we have not tested either. What we can say is that both are under Rs. 900 a kilo, which no whey listing in this pull comes close to.

• Price: Rs. 1,711 (stated MRP Rs. 2,575)
• Key figure: 1,996 g of pea isolate at Rs. 857 a kilo - Rs. 38 a kilo over the soy
• Discount: 34% off, which is Rs. 864
• Rating: 4.0 from 12 ratings on HealthKart
• Role: Cheapest pea isolate
• Buying logic: soy or pea, Rs. 38 apart

One thousand nine hundred and ninety-nine rupees for 4.4 lb, twenty-nine per cent off a stated Rs. 2,799. It works out at Rs. 1,002 a kilo - almost exactly one rupee a gram, which makes it the number to hold in your head while you read the rest of this page. Everything in chapters four and five costs three to eight times this. It is Rs. 145 a kilo more than the AS-IT-IS pea tub above, which is a real premium of about seventeen per cent for what the listings describe as the same thing in the same quantity, so buy on price and availability rather than on any distinction we can prove from the feed. The rating is 3.7 from 23 ratings, the lowest score on this page, and we are printing that rather than quietly dropping the product, because a 3.7 is information and a missing rating is not. Nutrabay also sells a sweetened Gold pea protein at Rs. 1,499 for 2.2 lb - Rs. 1,502 a kilo, half again as much per kilo as this unflavoured tub - which is the flavour premium stated plainly. We have not mixed, tasted or tested any of these and the feed publishes no protein-per-serving figure to compare them on.

• Price: Rs. 1,999 (stated MRP Rs. 2,799)
• Key figure: 1,996 g at Rs. 1,002 a kilo - the second-cheapest pea isolate here
• Discount: 29% off, which is Rs. 800
• Rating: 3.7 from 23 ratings on HealthKart
• Role: The alternative pea tub
• Buying logic: a rupee a gram, roughly

Four hundred and ninety-nine rupees for 0.88 lb, or 399 grams, thirty-one per cent off a stated Rs. 719 - Rs. 1,250 a kilo. It is HealthKart's own HK Vitals label, and it carries 4.8 from 128 ratings, which is both the highest score and the largest count of any plant or soy powder in this read. That combination is why it is here rather than a cheaper tub: 128 people is not a clinical trial, and a house-brand rating on the house's own marketplace is worth reading with that in mind, but it is a far more substantial signal than the nine, twelve and twenty-something counts elsewhere in these two chapters. You pay for it. At Rs. 1,250 a kilo this is Rs. 393 a kilo more than the AS-IT-IS pea isolate and Rs. 431 more than the cheapest soy, which is a premium of roughly fifty per cent for a flavoured, branded, better-rated powder. Whether that is worth it is a judgement rather than a calculation, and the small tub is the sane way to find out - Rs. 499 is a low-stakes test. Read the next card before you scale up, because the bigger tub of this exact product does not behave the way bigger tubs are supposed to.

• Price: Rs. 499 (stated MRP Rs. 719)
• Key figure: 399 g at Rs. 1,250 a kilo - the highest-rated plant powder in this read
• Discount: 31% off, which is Rs. 220
• Rating: 4.8 from 128 ratings on HealthKart
• Role: Best-rated plant powder
• Buying logic: the small tub first

One thousand three hundred and ninety-nine rupees for 2.2 lb, thirteen per cent off a stated Rs. 1,609. That is Rs. 1,402 a kilo, against Rs. 1,250 a kilo for the 0.88 lb tub of the identical HK Vitals Protein Active chocolate in the card above. Read that again, because it inverts the rule everyone shops by: here the bigger pack is the more expensive one per kilo, by Rs. 152, or roughly twelve per cent. The reason is visible in the badges rather than the products - the small tub is discounted thirty-one per cent today and the large one thirteen per cent - which means this inversion is a function of the day's promotion and could reverse next week. That is precisely why the per-kilo figure is the only number worth carrying between two tabs: it survives whatever the badge does. Both listings show the same 4.8 from 128 ratings, which tells you HealthKart is attaching one rating pool to both sizes of the same product, so the star figure cannot help you choose between them. If you want this powder and you want two kilos of it, on today's prices you should buy the small tub two and a half times over rather than the large one once. We have not used either.

• Price: Rs. 1,399 (stated MRP Rs. 1,609)
• Key figure: 998 g at Rs. 1,402 a kilo - the bigger tub is dearer per kilo, not cheaper
• Discount: 13% off, which is Rs. 210
• Rating: 4.8 from 128 ratings on HealthKart
• Role: Where the size ladder breaks
• Buying logic: check the small tub first

One thousand two hundred and thirty-one rupees for 2.2 lb, thirty-nine per cent off a stated Rs. 2,025, which is Rs. 1,234 a kilo. Of every whey listing in this pull, nothing is cheaper per kilo, and that makes this the hinge of the whole page: it is the point where whey stops being a different category of spend from plant protein and starts overlapping with it. Rs. 1,234 a kilo is Rs. 415 a kilo more than the cheapest soy isolate, less than the HK Vitals plant tub in the previous chapter, and roughly a third of what the Optimum Nutrition tub in chapter four costs per kilo. The caveat we have to keep making applies with force here: a whey concentrate blend typically carries less protein per hundred grams than an isolate does, and HealthKart's category data publishes no nutrition panel, so a per-kilo comparison between a cheap blend and a Rs. 7,936 isolate flatters the blend. It does not flatter it by a factor of six. The rating is 4.2 from twelve ratings, which is a thin sample for a product doing this much work in the argument, and the honest position is that we are recommending the price, not the powder. We have not used it.

• Price: Rs. 1,231 (stated MRP Rs. 2,025)
• Key figure: 998 g at Rs. 1,234 a kilo - the cheapest whey powder on this shelf
• Discount: 39% off, which is Rs. 794
• Rating: 4.2 from 12 ratings on HealthKart
• Role: Cheapest whey on the shelf
• Buying logic: where whey meets plant

One thousand four hundred and ninety-nine rupees for 2.2 lb, thirty-two per cent off a stated Rs. 2,199 - Rs. 1,502 a kilo. It is Rs. 268 a kilo more than the ATOM tub above, and what that buys is a rating with something behind it: 4.7 from 78 ratings, against 4.2 from twelve. Seventy-eight is not a large number in absolute terms, but on this shelf the counts are so lopsided - four thousand at one end, nine at the other - that the difference between twelve and seventy-eight is the difference between an anecdote and a weak signal. If you are buying blind at the cheap end, this is where we would put the money. Two things to note about the brand. Fuel One appears four times in this read's underlying data at very different rates - this Impact tub at Rs. 1,502 a kilo, the Whey Protein Powder at Rs. 2,104, Whey Max at Rs. 2,604 and Whey Iso-Max at Rs. 3,506 - which is a single label spanning a 2.3x per-kilo range under four product names. And the ratings across those four run from 4.3 to 4.7 with counts from 78 to 1,827. Read the name on the tub carefully, because within one brand it decides the rate. We have not tasted any of them.

• Price: Rs. 1,499 (stated MRP Rs. 2,199)
• Key figure: 998 g at Rs. 1,502 a kilo - the best-rated whey under Rs. 2,000 a kilo
• Discount: 32% off, which is Rs. 700
• Rating: 4.7 from 78 ratings on HealthKart
• Role: Best-rated cheap whey
• Buying logic: the evidence-backed cheap tub

Three thousand four hundred and ninety-nine rupees for 4.4 lb, three per cent off a stated Rs. 3,599, which is Rs. 1,753 a kilo. Two things make it worth seating. The first is the rating count: 4.4 from 705 ratings is the largest evidence base under Rs. 2,000 a kilo anywhere in this pull, and it is roughly sixty times the count on the cheapest whey tub in this chapter. The second is the three per cent badge, which we mean as a compliment. A stated MRP of Rs. 3,599 on a Rs. 3,499 selling price is a reference price that looks like it has some relationship to reality, unlike the sixty-three per cent badges earlier on this page. Now the part that costs you money if you skip it. MuscleBlaze sells a 2.2 lb Beginner's Protein listing in today's feed at Rs. 1,299, marked as an old-MRP listing, which is Rs. 1,302 a kilo - Rs. 451 a kilo less than this four-pound tub. That listing carries its own separate rating of 4.4 from 47 ratings. So on today's prices, two of the small tubs cost Rs. 2,598 for the same two kilos this one sells for Rs. 3,499. Check both listings before you order. We have not used either.

• Price: Rs. 3,499 (stated MRP Rs. 3,599)
• Key figure: 1,996 g at Rs. 1,753 a kilo - and a 2.2 lb listing beats it at Rs. 1,302
• Discount: 3% off, which is Rs. 100
• Rating: 4.4 from 705 ratings on HealthKart
• Role: Biggest rating count under Rs. 2,000 a kilo
• Buying logic: the 2.2 lb listing is cheaper

Four thousand one hundred and ninety-nine rupees for 4.4 lb, twenty-eight per cent off a stated Rs. 5,799 - Rs. 2,104 a kilo. This is where the entry tier ends and it earns the seat on evidence: 1,827 ratings is the third-largest count in this read, behind only the 4,000 on the MuscleBlaze Biozyme tub and the 3,696 on Optimum Nutrition, both of which cost between 1.8 and 2.2 times as much per kilo. If your instinct is that a rating count is a proxy for how many Indian buyers have actually lived with a product, this is the cheapest tub on the page with a serious one. Hold the number Rs. 2,104 a kilo, because the next chapter opens at Rs. 3,082 and everything in it is dearer. The gap between this tub and that one is Rs. 978 a kilo, or forty-six per cent, and nothing in HealthKart's category data explains what the extra buys - there is no protein-per-serving figure, no amino profile and no ingredient list in the feed, only price, MRP, discount, rating and count. Anything else you read about the difference between a Rs. 2,104 kilo and a Rs. 3,757 one has to come from the product page itself, and we would read it sceptically. We have not used this.

• Price: Rs. 4,199 (stated MRP Rs. 5,799)
• Key figure: 1,996 g at Rs. 2,104 a kilo - 1,827 ratings, the third-largest count here
• Discount: 28% off, which is Rs. 1,600
• Rating: 4.3 from 1,827 ratings on HealthKart
• Role: Most-rated tub under Rs. 5,000
• Buying logic: the last tub under Rs. 2,500 a kilo

Six thousand one hundred and fifty-one rupees for 4.4 lb, forty-one per cent off a stated Rs. 10,445, which is Rs. 3,082 a kilo. It opens this chapter because it is the cheapest kilo in the tier and because its badge is the largest here, and those two facts deserve to be read together rather than separately. A stated MRP of Rs. 10,445 for a two-kilo tub of whey would be Rs. 5,233 a kilo, which is above what Optimum Nutrition's Gold Standard actually sells for today. We cannot tell you that nobody has paid Rs. 10,445 for this tub, but we can tell you the reference price sits above the real selling price of better-known imports, and that is the kind of MRP a buyer should treat as decorative. Judge it on the Rs. 6,151. The rating is 4.2 from 390 ratings, which is the fourth-largest count in this read and a reasonable evidence base. The listing name says the whey carries added enzymes; that is the brand's description on its own product page and not something HealthKart's category data confirms or that we have verified, and we have not used the product. What is verifiable is the arithmetic: Rs. 3,082 a kilo is Rs. 675 less than the MuscleBlaze tub in the next card and Rs. 1,516 less than the Optimum Nutrition one.

• Price: Rs. 6,151 (stated MRP Rs. 10,445)
• Key figure: 1,996 g at Rs. 3,082 a kilo - the cheapest kilo in the performance tier
• Discount: 41% off, which is Rs. 4,294
• Rating: 4.2 from 390 ratings on HealthKart
• Role: Cheapest performance-tier kilo
• Buying logic: cheapest of the serious tubs

Seven thousand four hundred and ninety-nine rupees for 4.4 lb, twenty-three per cent off a stated Rs. 9,699 - Rs. 3,757 a kilo. Four thousand ratings at 4.4 is the largest evidence base anywhere in this pull, and if you want the tub that the most Indian buyers have actually rated, this is it at this price point. Two things about the feed around this product are worth stating because they change how you should shop it. First, the same 4.4 lb Biozyme Performance Whey appears in today's data in several flavours at the same Rs. 7,499 but with different badges - Rich Chocolate, Chocolate Hazelnut and Blue Tokai Coffee show twenty-three per cent, while Kesar Thandai shows four per cent - because the stated MRPs differ, not because the price does. Same money, different percentage. Second, the 8.8 lb tub of the same product is Rs. 14,399, which is Rs. 3,607 a kilo, or Rs. 150 a kilo less than this one - so here the bigger tub genuinely is the cheaper rate, unlike the HK Vitals pair in chapter two. The rating pool is shared across those sizes. We have not used any of it and the feed publishes no protein-per-serving figure.

• Price: Rs. 7,499 (stated MRP Rs. 9,699)
• Key figure: 1,996 g at Rs. 3,757 a kilo - 4,000 ratings, the largest count in this read
• Discount: 23% off, which is Rs. 2,200
• Rating: 4.4 from 4,000 ratings on HealthKart
• Role: Most-rated product on the page
• Buying logic: the most-rated tub here

Seven thousand six hundred and ninety-nine rupees for 3.8 lb, fourteen per cent off a stated Rs. 8,999. Note the size before the price: 3.8 lb is 1,724 grams, not two kilos, so the rate is Rs. 4,467 a kilo - Rs. 710 a kilo above the MuscleBlaze tub in the previous card, which costs Rs. 200 less in absolute rupees while giving you 272 grams more powder. This is the single most common way an Indian protein shopper loses money, and it is not a trick anyone is playing: American brands package in pounds that do not round to Indian kilos, and 3.8 lb, 3.74 lb, 4.4 lb and 5 lb tubs sit on the same shelf looking interchangeable. Do the division every time. The rating here is 4.3 from 188 ratings, a respectable count but a twentieth of the MuscleBlaze one at a higher rate per kilo. What you are buying at Rs. 4,467 a kilo, on the evidence available in this feed, is an internationally known brand - that has real value to some buyers and none to others, and no price feed can settle which you are. MuscleTech's 2 lb tub is Rs. 4,399, which is Rs. 4,849 a kilo, so the smaller size is dearer again. We have not used it.

• Price: Rs. 7,699 (stated MRP Rs. 8,999)
• Key figure: 1,724 g at Rs. 4,467 a kilo - an imported tub, and a smaller one than it looks
• Discount: 14% off, which is Rs. 1,300
• Rating: 4.3 from 188 ratings on HealthKart
• Role: The import premium, stated
• Buying logic: check the pound count

Seven thousand seven hundred and ninety-nine rupees for 3.74 lb, eleven per cent off a stated Rs. 8,799. That is 1,696 grams and Rs. 4,598 a kilo, the highest rate in this chapter and 5.6 times the cheapest kilo on the page. Gold Standard is the tub most people picture when they picture whey, and its 3,696 ratings at 4.4 are the second-largest evidence base in this read - so if familiarity and a long rating history are what you want, this is the honest place to buy them. What the arithmetic says is that familiarity is costing you Rs. 841 a kilo over the MuscleBlaze tub with 4,000 ratings and Rs. 1,516 a kilo over the AS-IT-IS tub that opened this chapter. Whether the powder justifies that is not a question a price feed can answer, and we have not tested any of these. Two more numbers from the same feed for scale: the 2 lb Gold Standard is Rs. 4,449, or Rs. 4,904 a kilo, and the 1 lb is Rs. 2,429, or Rs. 5,355 a kilo - so the size ladder runs the conventional way here, and the small tub costs sixteen per cent more per kilo than the large one. Also note the badge: eleven per cent, one of the shallowest in this pull, on the most recognisable product in it.

• Price: Rs. 7,799 (stated MRP Rs. 8,799)
• Key figure: 1,696 g at Rs. 4,598 a kilo - 3,696 ratings and an 11% badge
• Discount: 11% off, which is Rs. 1,000
• Rating: 4.4 from 3,696 ratings on HealthKart
• Role: The benchmark tub
• Buying logic: paying for the name, quantified

Four thousand four hundred and ninety-nine rupees for 2.2 lb, six per cent off a stated Rs. 4,799 - Rs. 4,508 a kilo. We have seated it because TrueBasics, which is one of HealthKart's own labels, sells this blend and a pure isolate side by side in the same 2.2 lb size, and that pairing is the cleanest look this shelf offers at what the word isolate costs. This tub, the blend, is Rs. 4,508 a kilo. The isolate in the next card is Rs. 5,511 a kilo. The difference is Rs. 1,003 a kilo, or twenty-two per cent, from one brand on one day in one pack size - which is the closest thing to a controlled comparison available here, because everything else on this shelf changes brand and size at the same time as it changes format. The rating is 4.2 from seventeen ratings, and seventeen is far too few to lean on for a tub at this price; the count is smaller than on tubs costing a quarter as much per kilo, which is worth knowing before you spend Rs. 4,499. The six per cent badge is one of the most honest on the page. We have not used it, and the feed carries no protein-per-serving figure, so we cannot tell you how much of the twenty-two per cent gap the extra protein content recovers.

• Price: Rs. 4,499 (stated MRP Rs. 4,799)
• Key figure: 998 g at Rs. 4,508 a kilo - the blend, sold beside its own isolate
• Discount: 6% off, which is Rs. 300
• Rating: 4.2 from 17 ratings on HealthKart
• Role: The blend, priced beside its own isolate
• Buying logic: the control in the comparison

Five thousand four hundred and ninety-nine rupees for 2.2 lb, eighteen per cent off a stated Rs. 6,699, which is Rs. 5,511 a kilo. Read it against the previous card and you have the answer to the question this chapter exists for: from one seller, in one pack size, on one day, moving from an isolate-and-concentrate blend to a pure isolate costs Rs. 1,003 a kilo. That is the isolate premium with the brand, the size and the date held constant, and it is the only version of that number on this page we would defend. What it buys, in category terms, is a powder filtered further to carry more protein and less lactose and fat per hundred grams - which is general understanding of the format rather than a measurement of these two tubs, because HealthKart's category data publishes no nutrition panel and we have not tested either. That matters for how you read every per-kilo figure on this page: some of the gap between a Rs. 1,234 kilo and a Rs. 5,511 one is real protein, and some of it is brand. Here the rating is 4.6 from nineteen ratings against 4.2 from seventeen on the blend - both counts too small to separate the products on. If lactose is your reason for wanting an isolate, that is a real reason and a dietitian is the person to confirm it, not us.

• Price: Rs. 5,499 (stated MRP Rs. 6,699)
• Key figure: 998 g at Rs. 5,511 a kilo - Rs. 1,003 a kilo over the same brand's blend
• Discount: 18% off, which is Rs. 1,200
• Rating: 4.6 from 19 ratings on HealthKart
• Role: What the word isolate costs
• Buying logic: the premium, held constant

Eleven thousand two hundred and ninety-nine rupees for 4.4 lb, fourteen per cent off a stated Rs. 13,099 - Rs. 5,661 a kilo, and 4.4 from 692 ratings. Two comparisons make this card useful. The first is inside MuscleBlaze's own range: the Biozyme Performance tub in chapter four is Rs. 3,757 a kilo with 4,000 ratings, so moving to the isolate from the same brand costs Rs. 1,904 a kilo, or fifty-one per cent more, and moves you to a rating pool a sixth the size. The second is across the shelf: at Rs. 5,661 a kilo this Indian-brand isolate is Rs. 1,063 a kilo above imported Gold Standard whey and Rs. 2,275 below the imported ISO100 isolate in the next card - which is a neat demonstration that the import-versus-Indian axis matters less on this shelf than the concentrate-versus-isolate one. The smaller sizes are dearer per kilo as expected: the 2.2 lb is Rs. 5,799, or Rs. 5,811 a kilo, and the 1.1 lb is Rs. 2,899, or Rs. 5,810. All three carry the same 692-rating pool, so the star figure cannot separate them. We have not used any of it, and there is no nutrition data in the feed to verify what the isolate delivers.

• Price: Rs. 11,299 (stated MRP Rs. 13,099)
• Key figure: 1,996 g at Rs. 5,661 a kilo - the dearest Indian-brand kilo in this read
• Discount: 14% off, which is Rs. 1,800
• Rating: 4.4 from 692 ratings on HealthKart
• Role: Dearest Indian-brand kilo here
• Buying logic: the isolate step, again

Seventeen thousand nine hundred and ninety-nine rupees for 5 lb, twenty-five per cent off a stated Rs. 23,999. Five pounds is 2,268 grams, so this is Rs. 7,936 a kilo: the highest rate of any protein powder in the 272 listings we read, and 9.7 times the Rs. 819 a kilo that opened this page. That ratio is the whole argument. Both tubs are sold as protein, both sit within a few clicks of each other on the same site, and one costs nearly ten times the other by weight. Some of that gap is real - an isolate is a more processed, higher-protein, lower-lactose powder than an unflavoured soy isolate, and imported hydrolysed products carry duty and freight - and none of it is visible in HealthKart's category data, which publishes no protein-per-serving figure for any of these listings. So we can tell you precisely what a kilo of powder costs and we cannot tell you what a gram of protein costs, and anyone who quotes you the second number off this feed is guessing. The rating is 4.8 from 32 ratings, the highest score on the page attached to one of the smallest counts on it - a good reminder that a 4.8 from 32 is weaker evidence than a 4.4 from 4,000. We have not used it.

• Price: Rs. 17,999 (stated MRP Rs. 23,999)
• Key figure: 2,268 g at Rs. 7,936 a kilo - the top of the ladder, 9.7x the bottom
• Discount: 25% off, which is Rs. 6,000
• Rating: 4.8 from 32 ratings on HealthKart
• Role: The top of the ladder
• Buying logic: the ceiling, stated

Two thousand one hundred and ninety-nine rupees for 2.2 lb, eighteen per cent off a stated Rs. 2,669, which is Rs. 2,204 a kilo. The comparison that matters is inside HealthKart's own house brand. HK Vitals Protein Active, the unlabelled plant tub in chapter two, is Rs. 1,402 a kilo in the same 2.2 lb size. This one, labelled for women, is Rs. 2,204 - Rs. 802 a kilo more, or fifty-seven per cent. We are not telling you the two powders are the same; the product pages describe different formulations and this one is positioned with added nutrients for women, which is the brand's claim and not ours to endorse or dismiss, and the category feed carries no ingredient list to check it against. What we can say is that the label comes with a fifty-seven per cent per-kilo premium and that nothing in the feed explains it. Then there is the listing itself. This exact tub - 2.2 lb, chocolate, same 4.3 from 125 ratings - appears twice in today's data, once at Rs. 2,199 with an eighteen per cent badge and once at Rs. 1,999 with a twenty-five per cent badge, both against the same stated Rs. 2,669. Buy the Rs. 1,999 listing. Search the product name and compare both pages before you add anything to the cart.

• Price: Rs. 2,199 (stated MRP Rs. 2,669)
• Key figure: 998 g at Rs. 2,204 a kilo - and the identical tub is listed again at Rs. 1,999
• Discount: 18% off, which is Rs. 470
• Rating: 4.3 from 125 ratings on HealthKart
• Role: The label premium, measured
• Buying logic: listed twice, Rs. 200 apart

One thousand nine hundred and forty-eight rupees for 2.2 lb, forty-four per cent off a stated Rs. 3,499 - Rs. 1,952 a kilo, which is the lowest rate of any women-labelled protein in this pull and Rs. 252 a kilo under the HK Vitals tub in the previous card. It carries 4.8 from sixteen ratings: the joint-highest score on the page and one of the smallest counts on it, which is exactly the combination we keep warning about. Sixteen people liking something is not evidence that it works, and we are printing the count precisely so the pill cannot be read as more than it is. The forty-four per cent badge deserves the same scepticism. A stated MRP of Rs. 3,499 for this tub would put it at Rs. 3,506 a kilo, roughly what a mid-tier imported whey costs, and there is nothing in the feed to suggest the product has traded there. Judge it on the Rs. 1,948. The wider point of this chapter is the one to take away: across the four women-labelled listings we read, the rate runs from Rs. 1,952 to Rs. 3,946 a kilo, while unlabelled plant powders on the same site run from Rs. 819 to Rs. 1,402. We have not used any of them and none of this is nutritional advice.

• Price: Rs. 1,948 (stated MRP Rs. 3,499)
• Key figure: 998 g at Rs. 1,952 a kilo - the cheapest women-labelled kilo on the shelf
• Discount: 44% off, which is Rs. 1,551
• Rating: 4.8 from 16 ratings on HealthKart
• Role: Cheapest women-labelled kilo
• Buying logic: cheap label, thin evidence

One thousand nine hundred and sixty-nine rupees for 1.1 lb, which is 499 grams, fourteen per cent off a stated Rs. 2,299. That is Rs. 3,946 a kilo - more per kilo than MuscleBlaze Biozyme Performance Whey with its 4,000 ratings, more than the AS-IT-IS enzyme whey with 390, and roughly triple the unlabelled HK Vitals plant tub in chapter two. It is the sharpest illustration on this page of the two things that inflate a rate without anyone noticing: a small pack and a segment label, stacked. The rating is 4.5 from two ratings. Two. A pill on a card is a poor way to display that, which is why the count sits beside every score on this page and inside every spec strip - a 4.5 from two people carries essentially no information, and we would not let it influence a Rs. 1,969 purchase in either direction. None of this is a claim that a women-specific formulation is pointless; product pages for these tubs describe added iron, folate or other nutrients, those are the brands' claims, and whether you need them is a question for a doctor or a dietitian who knows your bloodwork, not for a price feed and not for us. What the price feed can establish is the rate, and the rate here is performance-tier for a half-kilo tub with almost no reviews behind it.

• Price: Rs. 1,969 (stated MRP Rs. 2,299)
• Key figure: 499 g at Rs. 3,946 a kilo - performance-tier pricing on a half-kilo tub
• Discount: 14% off, which is Rs. 330
• Rating: 4.5 from 2 ratings on HealthKart
• Role: Where the label costs most
• Buying logic: small pack, big label

Twelve thousand four hundred and ninety-nine rupees for 8.81 lb, fifty per cent off a stated Rs. 24,999, which is Rs. 3,128 a kilo and 4.4 from 433 ratings. We close here because of where HealthKart files it. This tub appears on the site's whey protein for beginners shelf, alongside Mutant Whey at Rs. 6,999 for 5 lb, MuscleTech NitroTech Ripped at Rs. 8,499 and QNT Prime Whey at Rs. 5,825 - none of which is a beginner's purchase by any reading of the word, and one of which is the second most expensive single item in this entire pull. A four-kilo tub costing twelve and a half thousand rupees is not what a first-time buyer should be shown. The lesson is worth more than the product: shelf names on a marketplace are navigation, not classification, and the phrase for beginners in a URL tells you nothing about the tub in front of you. Judge every listing on its own numbers. On those numbers this one is defensible - Rs. 3,128 a kilo is cheaper than Gold Standard, NitroTech and both TrueBasics tubs, with 433 ratings behind it. Also note the badge: a stated Rs. 24,999 MRP is the largest reference price in this read, and we would treat it as decorative. GNC's 4 lb tub is Rs. 5,799 in chocolate fudge and Rs. 6,498 in cafe mocha - Rs. 699 for a flavour.

• Price: Rs. 12,499 (stated MRP Rs. 24,999)
• Key figure: 3,996 g at Rs. 3,128 a kilo - a four-kilo tub filed under whey for beginners
• Discount: 50% off, which is Rs. 12,500
• Rating: 4.4 from 433 ratings on HealthKart
• Role: The shelf label that means nothing
• Buying logic: ignore the shelf name