HealthKart owns HK Vitals, TrueBasics and MuscleBlaze and sells them next to GNC and Cellucor. We checked, category by category, which one you should actually buy.
HealthKart occupies an unusual position in Indian retail: it is a marketplace that also owns a large share of its own shelf. HK Vitals, TrueBasics and MuscleBlaze are all in-house labels, and they sit in the same search results as GNC, Cellucor, Kapiva and Rasayanam. That creates a conflict worth being straightforward about, and it also creates the one genuinely interesting question you can ask about this shop: category by category, is the house brand the better buy or not? We went through the current pricing and rating data to find out, and the answer is properly mixed rather than convenient. On vitamin D3 the house brand wins easily — D3 is a simple standardised molecule, there is no formulation advantage for a premium label to sell you, and Rs. 389 with a 4.6 from 259 people is the correct purchase. On pre-workout it loses outright: the in-house WrathX costs Rs. 1,499 and rates 4.1 across 237 ratings, while GNC's costs Rs. 1,049 and rates 4.5. On peanut butter, a third-party brand called Myfitness undercuts MuscleBlaze by Rs. 171 a kilogram at an identical 4.6. There is also a pricing quirk in the protein aisle worth catching before you order: the 2.2 lb women's protein currently costs more per pound than the 1.1 lb pack, because the discounts differ, so two small tubs beat one large. Everything below carries a real HealthKart rating with the sample size printed, because a 4.6 from 1,999 people and a 4.6 from 21 are not the same claim. Our monsoon sale notes track how the pricing moves.
Every price below was pulled from HealthKart on July 26, 2026 and checked against the MRP on the listing. Stack them with the live codes on our HealthKart coupons page, which the deals desk re-verifies daily.
Five own-label picks from Rs. 389. Where a simple standardised molecule is all you need, the house brand is genuinely the right buy.
HK Vitals Vitamin D3 at Rs. 389 — 4.6 from 259 ratings, and India has a genuine deficiency problem.
Why it earned its spot Rs. 389 for the supplement the largest share of Indians measurably need, at the best-rated house-brand price here.
HK Vitals DHT Blocker at Rs. 439 — 4.5 from 182 ratings, and the claim needs qualifying.
Why it earned its spot Rs. 439 and a 4.5 from 182 people, on a category where the evidence is considerably weaker than the marketing.
HK Vitals ACV effervescent, 60 tablets at Rs. 819 — 34% off, the deepest cut on any HK Vitals product here.
Why it earned its spot Thirty-four percent is the best discount on the house-brand shelf, at Rs. 13.65 a tablet.
HK Vitals biotin gummies at Rs. 869 — 18% off, and gummies always cost more than tablets for the same thing.
Why it earned its spot Rs. 869 for 60 gummies is Rs. 14.48 a day, against Rs. 7.32 for the tablet version of similar actives.
HK Vitals Pre and Probiotics at Rs. 589 — 26% off, and monsoon is the season for stomach trouble.
Why it earned its spot Rs. 589 in the month when waterborne stomach upsets peak across India.
Three picks including one where the large pack costs more per pound than the small one — which is the reverse of how this should work.
HK Vitals Protein for Women, 1.1 lb at Rs. 999 — 22% off, and the small pack is the right way to start.
Why it earned its spot Rs. 999 to find out whether the flavour and digestibility suit you before committing to Rs. 2,199.
The 2.2 lb version at Rs. 2,199 — and it is Rs. 201 more per pound than the small pack, not less.
Why it earned its spot Rs. 999 a pound for the large pack against Rs. 908 for the small one, which is the reverse of how bulk should work.
TrueBasics Clean Plant Protein, 4.4 lb at Rs. 4,799 — 19% off, and the highest price on this page.
Why it earned its spot Rs. 4,799 is the top price here, for the plant option in a shop dominated by whey.
The most-rated products on this page by a distance — 1,999 ratings — and the chapter where a third-party brand beats the house one outright.
MuscleBlaze unsweetened peanut butter, 750 g at Rs. 559 — 4.6 from 1,999 ratings, the deepest evidence here.
Why it earned its spot Nearly 2,000 ratings holding a 4.6 is by far the largest verified sample on this page.
The 1 kg dark chocolate version at Rs. 625 — Rs. 66 more for 250 g more, and the same 4.6 rating.
Why it earned its spot Rs. 625 a kilogram against Rs. 745 a kilogram for the smaller tub, which is proper bulk pricing.
Myfitness chocolate peanut butter, 1.2 kg at Rs. 545 — Rs. 454 a kilogram, the lowest here.
Why it earned its spot Rs. 454 a kilogram undercuts both MuscleBlaze tubs, at the same 4.6 rating from 805 people.
The deepest discount in the sale, and the chapter where the house-brand product costs more and rates worse than the imported alternative.
MB Fuel One Hydr8 isotonic, 2.2 lb at Rs. 399 — 50% off, the biggest discount on this page.
Why it earned its spot Fifty percent off, and electrolyte replacement is genuinely useful in Indian summer humidity.
GNC Pro Performance pre-workout at Rs. 1,049 — 44% off, and an international brand undercutting the house one.
Why it earned its spot Rs. 450 less than the MuscleBlaze pre-workout, at a much deeper discount and a higher rating.
Cellucor C4 Original at Rs. 1,899 — 40% off, and the most recognised name in the category.
Why it earned its spot Rs. 1,899 for the pre-workout most gym-goers have heard of, at 40% off Rs. 3,199.
MuscleBlaze WrathX pre-workout at Rs. 1,499 — 4.1 from 237 ratings, the lowest score on this page.
Why it earned its spot A 4.1 across 237 ratings, which is the largest sample in this chapter and the weakest score.
MB Fuel One Hydr8 tablets, 20 at Rs. 199 — the lowest price in the sale, and portable.
Why it earned its spot Rs. 199 for 20 tablets is Rs. 9.95 each, and tablets go in a bag where powder does not.
Five picks where what you are buying is a specific extract or chemical form rather than a brand — KSM-66, glycinate, and calcium's two required partners.
Rasayanam Testoboost at Rs. 679 — 4.8 from 150 ratings, the best score on this page.
Why it earned its spot A 4.8 across 150 ratings is the strongest score-and-sample combination in the sale.
TrueBasics Ashwagandha with KSM-66 at Rs. 929 — 4.6 from 117 ratings, and KSM-66 is the studied extract.
Why it earned its spot Rs. 929 for KSM-66 specifically, which is the ashwagandha extract most of the clinical work used.
HealthyHey Magnesium Glycinate at Rs. 632 — 47% off, and glycinate is the form that absorbs.
Why it earned its spot Forty-seven percent off, on the magnesium form that is actually absorbed rather than the cheap one that is not.
Kapiva Him Foods Shilajit Gold at Rs. 635 — 4.6 from only 21 ratings, the smallest sample here.
Why it earned its spot Twenty-one ratings is the thinnest evidence on this page, on a category with wide quality variation.
GNC Calcium Plus with magnesium and D3 at Rs. 299 — 40% off, and the combination is the point.
Why it earned its spot Rs. 299 for calcium bundled with the two things it needs to be absorbed at all.
Three notes before you order. First, HealthKart's coupon codes and its HK Cash loyalty balance stack differently depending on the brand — house-label products generally allow both while some third-party brands exclude one, which can quietly reverse the price comparisons above at checkout. Our daily code check, the HK Vitals first-order terms and the MuscleBlaze-specific codes are the three to look at. Second, subscription pricing is worth real money on anything you take daily — the vitamins in Chapter One especially — but only if you genuinely intend to keep taking it, and the drawer of half-finished bottles suggests most people do not. Third, and most importantly: read the extract designation rather than the brand. KSM-66 ashwagandha, magnesium as glycinate rather than oxide, and calcium bundled with D3 and magnesium are all specific chemical choices that decide whether the supplement does anything at all. Comparing against MyProtein is also worth thirty seconds on the whey and plant protein. Rotating codes are re-verified daily on our HealthKart coupons page.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| HealthKart HK Vitals Vitamin D3, 60 Capsules | Rs. 389 | Rs. 529 | 26% |
| HealthKart HK Vitals DHT Blocker with Biotin, 60 Tablets | Rs. 439 | Rs. 539 | 18% |
| HealthKart HK Vitals ACV 750 mg Effervescent, 60 Tablets | Rs. 819 | Rs. 1,249 | 34% |
| HealthKart HK Vitals Hair Strength Biotin Gummies, 60 Gummies | Rs. 869 | Rs. 1,069 | 18% |
| HealthKart HK Vitals Pre and Probiotics, 60 Capsules | Rs. 589 | Rs. 799 | 26% |
| HealthKart HK Vitals Protein for Women, 1.1 lb Chocolate | Rs. 999 | Rs. 1,289 | 22% |
| HealthKart HK Vitals Protein for Women, 2.2 lb Chocolate | Rs. 2,199 | Rs. 2,669 | 17% |
| TrueBasics Clean Plant Protein, 4.4 lb Chocolate | Rs. 4,799 | Rs. 5,998 | 19% |
| MuscleBlaze High Protein Peanut Butter, 750 g Unsweetened | Rs. 559 | Rs. 679 | 17% |
| MuscleBlaze High Protein Peanut Butter, 1 kg Dark Chocolate | Rs. 625 | Rs. 749 | 16% |
| Myfitness Chocolate Peanut Butter, 1.2 kg Smooth | Rs. 545 | Rs. 669 | 18% |
| MB Fuel One Sports Hydr8 Isotonic, 2.2 lb Orange | Rs. 399 | Rs. 799 | 50% |
| GNC Pro Performance Pre-Workout, 0.79 lb Fruit Punch | Rs. 1,049 | Rs. 1,899 | 44% |
| Cellucor C4 Original Pre-Workout, 0.39 lb Icy Blue Raspberry | Rs. 1,899 | Rs. 3,199 | 40% |
| MuscleBlaze Pre Workout WrathX, 0.75 lb Fruit Fury | Rs. 1,499 | Rs. 1,869 | 19% |
| MB Fuel One Sports Hydr8, 20 Tablets Lemon | Rs. 199 | Rs. 249 | 20% |
| Rasayanam Testoboost 500 mg 3-in-1 for Men, 60 Capsules | Rs. 679 | Rs. 949 | 28% |
| TrueBasics Ashwagandha with 600 mg KSM-66, 60 Capsules | Rs. 929 | Rs. 1,129 | 17% |
| HealthyHey Nutrition Magnesium Glycinate, 90 Capsules | Rs. 632 | Rs. 1,199 | 47% |
| Kapiva Him Foods Shilajit Gold, 30 Capsules | Rs. 635 | Rs. 949 | 33% |
| GNC Calcium Plus with Magnesium and Vitamin D3 1000 mg, 60 Tablets | Rs. 299 | Rs. 499 | 40% |
HealthKart owns HK Vitals, TrueBasics and MuscleBlaze and sells them beside GNC, Cellucor and Kapiva, so the question worth answering is when its own label is the better buy. On simple standardised molecules like vitamin D3 it is. On pre-workout it costs more and rates worse than GNC. On peanut butter a third-party brand undercuts it by Rs. 171 a kilogram. We said so each time.
Magnesium as glycinate absorbs where oxide largely does not. Ashwagandha as KSM-66 is the extract the clinical work actually used. Calcium without D3 and magnesium is barely taken up at all. In this category the specification that decides whether a supplement does anything is chemical rather than commercial, and we led with it.
Every pick carries a real HealthKart rating with its sample size shown — from 1,999 down to 21, and we flagged the thin ones. Where a product's marketing outruns its evidence, as with DHT blockers and testosterone boosters, we kept the pick for its price and stated plainly what the evidence does and does not support.
A 2.2 lb protein tub here costs more per pound than the 1.1 lb one, because the discounts differ — so two small packs beat one large. Peanut butter runs the other way. We did the division on every multi-size pick rather than assuming bulk is cheaper. Prices and ratings read from healthkart.com on July 26, 2026.
It depends entirely on the category, which is the point of this page. For simple standardised molecules — vitamin D3, basic calcium, effervescent ACV — the house brand is genuinely the right buy, because there is no formulation advantage a premium label can offer and you would only be paying for the name. For pre-workout it loses: the in-house product costs Rs. 450 more than GNC's and rates 4.1 against 4.5. Judge it category by category rather than as a brand.
Because the discounts differ rather than because of any pricing logic. The 1.1 lb HK Vitals women's protein is 22% off and works out to about Rs. 908 a pound; the 2.2 lb version is 17% off and works out to Rs. 999. That is a temporary artefact of current pricing, not a permanent feature, but while it holds the correct move is to buy two small packs rather than one large one. Always do the division.
Peanut butter, comfortably — and it is food rather than a supplement. The Myfitness 1.2 kg tub at Rs. 545 works out to Rs. 454 a kilogram, which is far cheaper per gram of protein than any whey on the site. If you are tracking macros precisely, buy the unsweetened MuscleBlaze version instead, since the flavoured ones carry added sugar that dilutes the protein-to-calorie ratio the label implies.
More than the brand does, in several categories. Magnesium sold as oxide is cheap and poorly absorbed, while glycinate is considerably better taken up and gentler on the stomach. Ashwagandha as KSM-66 is the standardised extract most published trials actually used; generic root powder is not equivalent. Calcium taken without vitamin D3 and magnesium is barely absorbed at all. Read the extract designation on the label, not the marketing on the front.
Not for the reasons they are sold. The Testoboost here rates 4.8 from 150 people and contains ashwagandha, shilajit and safed musli — ashwagandha has reasonable evidence for stress and sleep, and the testosterone claim is much weaker, so the high rating most likely reflects people feeling less stressed. Oral DHT blockers have far weaker evidence than the prescription options a dermatologist would discuss. Both are cheap enough to try; neither replaces seeing a doctor.




















