A marketplace is only worth shopping if you compare across the brands on it. So we put GNC next to Optimum Nutrition next to HK Vitals — and found a 45% cut nobody was advertising.
There is one good reason to buy supplements from a marketplace rather than a brand's own site, and it is not delivery speed — it is that GNC, Optimum Nutrition, Labrada, TrueBasics and MuscleBlaze all sit on the same shelf, priced against each other, with their real star ratings and review counts printed next to them. During HealthKart's July flash sale we read all of that off healthkart.com's own category pages on July 26, and two things stood out immediately: GNC's AMP Gold BCAA at 45% off, an unusually deep cut for a brand whose Indian prices barely move, and HK Vitals Fish Oil at Rs. 359 carrying 2,898 ratings — more buyer evidence than anything else on the floor. Twenty-one picks follow across five chapters, each card naming its rating and the number of people behind it, because a 4.8 from 54 reviews and a 4.6 from 2,898 are very different claims. If you would rather buy one brand direct, our MuscleBlaze vs MuscleTech comparison is the shorter route.
Every price below was pulled from HealthKart on July 26, 2026 and checked against the MRP on the listing. Stack them with the live codes on our HealthKart coupons page, which the deals desk re-verifies daily.
Imports beside Indian labels at comparable prices — which is the whole reason to shop a marketplace instead of a brand site.
Ultimate Nutrition's 5 lb ISO Sensation at Rs. 14,999 — the highest-rated protein on the floor.
Why it earned its spot A 4.7 average across 908 ratings is the strongest score-plus-volume combination in the protein aisle.
MuscleTech NitroTech at Rs. 7,599 — the gym-bag default, 15% off.
Why it earned its spot It makes the list on name recognition and formulation, not on the discount, which is the shallowest here.
Biozyme Performance Whey 2 kg at Rs. 6,999 — 27% off with 4,000 ratings behind it.
Why it earned its spot The deepest combination of discount and review volume anywhere on this page.
bGREEN pea isolate at Rs. 2,199 — the vegetarian option that isn't an afterthought.
Why it earned its spot Twenty-six percent off the only well-reviewed plant isolate on the floor, with 229 ratings.
HK Vitals Protein for Women at Rs. 1,999 — protein with iron and folic acid built in.
Why it earned its spot Twenty-five percent off a formulation that adds the micronutrients Indian women's diets most often lack.
Calories for the people who can't eat enough, and stimulants for the ones training before sunrise.
Optimum Nutrition Serious Mass, 3 kg at Rs. 3,327 — the gainer everyone eventually buys.
Why it earned its spot Eighteen percent off, with 1,292 ratings — the deepest review base in the gainer aisle.
Labrada Muscle Mass at Rs. 1,229 — 31% off, and the cheapest way to test whether gainers suit you.
Why it earned its spot The steepest gainer discount on the floor, on a 1 kg pack that costs less than a wasted 3 kg one.
Ronnie Coleman's Yeah Buddy pre-workout at Rs. 1,799 — 4.9 stars, 28% off.
Why it earned its spot The highest average rating anywhere on this page, though across only 102 reviews.
One Science Sniper at Rs. 1,699 for 30-plus servings — 32% off the bigger tub.
Why it earned its spot Thirty-two percent off a 0.93 lb pack makes this the cheapest per-serving pre-workout here.
GNC AMP Gold BCAA at Rs. 1,249 — 45% off, the deepest cut on the page.
Why it earned its spot Forty-five percent off a GNC-branded amino product is the steepest verified discount in this sale.
The same molecule at Rs. 499 and at Rs. 1,199 — and an honest account of what the difference buys.
Ronnie Coleman Creatine XS at Rs. 1,199 for 300 g — 35% off, rated 4.7.
Why it earned its spot Thirty-five percent off, and 4.7 stars across 104 ratings is the best-rated creatine on the floor.
Fuel One creatine at Rs. 499 for a month — the least you can spend on the most-proven supplement.
Why it earned its spot Sixteen percent off brings the entry price under Rs. 500, at about Rs. 16 a serving.
ON Instantized BCAA 5000 at Rs. 869 — 29% off the category's reference product.
Why it earned its spot Twenty-nine percent off the ON label, which sets the benchmark most other BCAAs are compared to.
Where the label maths matters more than the discount: 180mg of EPA is not the same as 525mg.
TrueBasics Ultra Omega-3 at Rs. 1,899 — 525mg EPA a capsule, roughly three times the standard dose.
Why it earned its spot Thirty percent off the only genuinely high-dose omega-3 here, at 525mg EPA versus the usual 180mg.
HK Vitals Fish Oil at Rs. 359 — 2,898 ratings and the lowest entry price on the floor.
Why it earned its spot Twenty-three percent off, and 2,898 ratings makes it the most-reviewed supplement on this page.
Neuherbs Deep Sea Omega 3 at Rs. 749 — 4.8 stars, 31% off.
Why it earned its spot The highest-rated fish oil here at 4.8, though the 54-review base is the thinnest on the page.
TrueBasics Multivitamin at Rs. 719 — 4.7 stars, and the formulation people repeat-buy.
Why it earned its spot A 4.7 average across 105 ratings, though at 15% this is the shallowest cut in the chapter.
Vitamin D3, 90 capsules at Rs. 579 — 31% off the deficiency almost everyone in urban India has.
Why it earned its spot Thirty-one percent off the supplement with the strongest case in an Indian monsoon.
Three picks under Rs. 850 — one that addresses a real deficiency, one standardised extract, one better format.
Calcium with magnesium, zinc and D3 at Rs. 449 — four minerals, one tablet.
Why it earned its spot Twenty-eight percent off, with 490 ratings — the best-supported budget pick on the page.
Rasayanam KSM-66 ashwagandha at Rs. 799 — the standardised extract, 33% off.
Why it earned its spot KSM-66 is the clinically studied extract; 33% off makes it cheaper than most unstandardised powders.
Effervescent apple cider vinegar at Rs. 819 — 34% off, and it doesn't taste like vinegar.
Why it earned its spot Thirty-four percent off, and the tablet format solves the reason most ACV bottles go unfinished.
Flash-sale windows on HealthKart are short and the deepest cuts move first, so the order sequence matters: buy the 45%-and-above items before anything else, since the mid-range discounts tend to hold longer. HealthKart Cash accrues on every order and applies to the next, which makes splitting a large basket across two orders quietly cheaper than one. Rotating HealthKart codes stack on top of these prices and are re-verified daily on our HealthKart coupons page. If you are buying MuscleBlaze specifically, compare against the brand's own pricing in our MuscleBlaze whey guide — the direct site is sometimes cheaper on the largest tubs, and our Amazon price check covers the third possibility.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| Ultimate Nutrition ISO Sensation 93, 5 lb Chocolate Fudge | Rs. 14,999 | Rs. 19,499 | 23% |
| MuscleTech NitroTech Whey Protein, 3.8 lb Milk Chocolate | Rs. 7,599 | Rs. 8,999 | 15% |
| MuscleBlaze Biozyme Performance Whey, 4.4 lb Rich Chocolate | Rs. 6,999 | Rs. 9,699 | 27% |
| bGREEN Plant Protein Pea Protein Isolate, 2.2 lb Chocolate | Rs. 2,199 | Rs. 2,999 | 26% |
| HealthKart HK Vitals Protein for Women, 2.2 lb Chocolate | Rs. 1,999 | Rs. 2,669 | 25% |
| Optimum Nutrition Serious Mass, 6.6 lb Chocolate | Rs. 3,327 | Rs. 4,099 | 18% |
| Labrada Muscle Mass Gainer, 2.2 lb Chocolate | Rs. 1,229 | Rs. 1,799 | 31% |
| Ronnie Coleman Yeah Buddy Pre-Workout Powder, 0.59 lb Strawberry | Rs. 1,799 | Rs. 2,499 | 28% |
| One Science Sniper Pre Workout, 0.93 lb Watermelon | Rs. 1,699 | Rs. 2,499 | 32% |
| GNC AMP Gold Series BCAA Advanced, 0.88 lb 30 Servings Kiwi | Rs. 1,249 | Rs. 2,299 | 45% |
| Ronnie Coleman Creatine XS, Unflavoured 0.66 lb | Rs. 1,199 | Rs. 1,849 | 35% |
| Fuel One Creatine Monohydrate, Unflavoured 0.22 lb | Rs. 499 | Rs. 599 | 16% |
| Optimum Nutrition Instantized BCAA 5000, 0.55 lb 30 Servings | Rs. 869 | Rs. 1,239 | 29% |
| TrueBasics Ultra Omega-3 Fatty Acids (EPA 525mg and DHA 375mg) | Rs. 1,899 | Rs. 2,749 | 30% |
| HealthKart HK Vitals Fish Oil 1000mg with 180mg EPA and 120mg DHA | Rs. 359 | Rs. 469 | 23% |
| Neuherbs Omega 3 Deep Sea Fish Oil for Heart, Brain and Bones | Rs. 749 | Rs. 1,099 | 31% |
| TrueBasics Multivitamin, 60 tablets Unflavoured | Rs. 719 | Rs. 849 | 15% |
| HealthKart HK Vitals Vitamin D3, 90 capsules Unflavoured | Rs. 579 | Rs. 849 | 31% |
| HealthKart HK Vitals Calcium with Mag Zinc and Vitamin D3, 90 tablets | Rs. 449 | Rs. 629 | 28% |
| Rasayanam Ashwagandha KSM-66, 60 capsules | Rs. 799 | Rs. 1,199 | 33% |
| HealthKart HK Vitals ACV 750 mg Effervescent, 60 tablets | Rs. 819 | Rs. 1,249 | 34% |
HealthKart prints both. A 4.6 across 2,898 ratings is evidence; a 4.8 across 54 is a hint. Every card on this page names its review count so you can weigh the two yourself.
Fish oil is the clearest case: 1000mg of oil can mean 180mg or 525mg of actual EPA. We compare picks on the ingredient that does the work, not the number on the front.
HealthKart's value is that GNC, Optimum Nutrition, Labrada and MuscleBlaze sit on one shelf. Picks are spread across labels deliberately — a single-brand list belongs on that brand's own site.
Every price, MRP, percentage, rating and review count was read from healthkart.com's own category pages on July 26, 2026, mid-flash-sale. Where a cut is thin, like NitroTech's 15%, the card says so.
GNC AMP Gold Series BCAA Advanced at Rs. 1,249, down from Rs. 2,299 — a 45% cut and the deepest verified discount on this page. GNC's Indian pricing rarely moves that far, which is what makes it the standout number of this sale. Worth noting that BCAAs add little if your daily protein intake is already adequate.
HK Vitals Fish Oil 1000mg leads with 2,898 ratings at 4.6 stars, followed by MuscleBlaze Biozyme Performance Whey with 4,000 ratings at 4.4 and Optimum Nutrition Serious Mass with 1,292 at 4.2. Every rating pill on this page shows both the score and the count, because volume changes what a score means.
Sometimes, and the label tells you. Standard capsules list 1000mg of fish oil but only 180mg of EPA, the fatty acid doing the work. TrueBasics Ultra Omega-3 lists 525mg of EPA per capsule — roughly three times the dose — at Rs. 1,899 versus Rs. 359 for the standard version. Per milligram of EPA, the expensive one is competitive; per bottle, it is not.
It depends on pack size. HealthKart's flash sales frequently beat brand pricing on mid-size tubs, while brand sites often win on their largest packs — MuscleBlaze's 8.8 lb Biozyme, for instance, is cheaper per serving on muscleblaze.com than any HealthKart size. The marketplace advantage is comparison across brands, not a guaranteed lower price.
HealthKart sells with an authenticity guarantee and is the parent company of MuscleBlaze, HK Vitals and TrueBasics, so those three lines come direct. For imported brands like Optimum Nutrition, GNC and Ultimate Nutrition, buying from a large authorised retailer is generally safer than from marketplace third-party sellers, where counterfeit protein has been a persistent problem in India.




















