Diwali 2026 Shopping Calendar: Sale Dates for Amazon, Flipkart, Myntra

By Zoutons Editorial Team · Updated October 19, 2026 · Affiliate links included

The short answer: Diwali is 8 November 2026. Amazon's Great Indian Festival has run since 8 October, Flipkart's Big Billion Days opened 9 October, Myntra's Big Fashion Festival is live now, AJIO's All Stars Sale ran 7-18 October and Nykaaland is 23-25 October. Stores have not published end dates for most of these.

Diwali falls on 8 November in 2026, roughly three weeks later than in 2025, so the big sales started earlier relative to the festival and several are still running. Below is every major store's sale as of 19 October with the dates we could verify from the stores' own pages, and a clear flag wherever a date has not been published.

Amazon Festival Deals Flipkart Deals Myntra Fashion Festival

The calendar, as of 19 October 2026

Store and sale	Start	End	Status on 19 Oct
Amazon Great Indian Festival	8 Oct, 12 a.m. (Amazon announcement)	Not published	Live Now badge on the homepage
Flipkart Big Billion Days	9 Oct (early access 8 Oct for Plus, Black and Flipkart credit card members)	Not announced	Check flipkart.com for today's status
Myntra Big Fashion Festival	Early October	Not published	Live: 50-90% off banner, HDFC 10% instant discount
AJIO All Stars Sale	7 Oct	18 Oct	Window has closed; AJIO now shows first-order and BOBCARD offers
Nykaa festive sale and Nykaaland	Festive sale already running	Nykaaland 23-25 Oct	Sale strip live; Nykaaland tickets on sale
Diwali	8 November 2026

"Not published" means exactly that: we read the store's page or announcement and found no end date. We will not guess one. The pages for each sale, Amazon's live status and Flipkart's Big Billion Days in particular, are updated as dates appear.

What to do in each window

Now to the end of October

Amazon, Myntra and Nykaa are live. Big-ticket electronics are where bank offers matter most, so pick your card first: see festive bank offers by card. Fashion shoppers should compare Myntra and AJIO before buying: Myntra vs AJIO.

Around Nykaaland, 23 to 25 October

Nykaa's beauty sale and its festival weekend overlap here, and the homepage shows a sale-is-live strip with a free-shipping threshold on 19 October (see the strip for the current figure). Our how to save on Nykaa guide covers the mechanics.

The week before Diwali

No store has published its closing-week plans, so we are not predicting them. The reliable pattern is to finish gifting and travel bookings early: bus demand peaks around the festival, and our AbhiBus Diwali booking guide covers the offers there.

Three rules for the long festive season

A live sale is not a good price. Compare the same model across stores.
Pick the store from the card. Each store pairs with a different bank.
Know the return window before you buy. Festive purchases that you cannot return become mistakes; see AJIO's return windows as an example of how much they vary by category.

Our Verdict

Diwali on 8 November leaves roughly three weeks, and most stores' sales are open-ended. There is no need to buy in a panic today. Decide what you actually need, pick the store that pairs with your card, and re-check this calendar, which we update whenever a store publishes an end date.

Frequently Asked Questions

When is Diwali 2026?

Diwali falls on 8 November 2026, about three weeks later than in 2025.

When did the Amazon Great Indian Festival 2026 start?

Amazon announced a start at 12 a.m. on 8 October 2026. No end date has been published.

When did Flipkart Big Billion Days 2026 start?

The sale opened on 9 October 2026, with early access on 8 October for Plus, Black and Flipkart credit card members. Flipkart had not announced an end date when we checked.

Is the AJIO All Stars Sale still on?

AJIO's All Stars Sale ran 7 to 18 October 2026. On 19 October AJIO's sale page was showing a first-order offer and a BOBCARD 10% instant discount instead.

When is Nykaaland 2026?

Nykaa's homepage lists Nykaaland on 23 to 25 October 2026, with tickets on sale.

Everything on this page was read from the stores' own rendered pages and policy pages on October 19, 2026 by the Zoutons deals desk; we re-read and update it as sales change. Where a figure was not published, we say so rather than guess. Zoutons may earn a commission when you shop through links on this page.