The Ajio Red Hot Sale is one of those rare events where the discounts are actually real. We're talking 50–70% off on branded fashion — Puma, Levi's, Superdry, Biba, Libas — brands Indians actually buy and wear every day. The May 2026 edition went live on 7th May and the best picks haven't sold out yet. If you've been waiting for the right moment to refresh your wardrobe, this is it.
Our editors have picked 12 products across footwear, men's casualwear, and women's ethnic and western fashion. Every item on this list has been chosen for the quality-to-discount ratio — not just the biggest headline percentage, but the actual value you're getting for the money. Budget under ₹1,000? Or willing to splurge up to ₹3,500 for something genuinely premium? There's a pick for you here.
The sale comes with additional bank card savings and free delivery on select orders — check current offers on Ajio before checkout for maximum savings.
"The Smash v2 is Puma's answer to everyone who wanted a clean white sneaker that doesn't cost a fortune — and at ₹1,499, it's genuinely hard to argue against."
A classic low-profile sneaker with a soft leather-feel upper, the Smash v2 sits comfortably between sporty and casual. It pairs well with everything from joggers to chinos, making it the rare shoe that works across your entire wardrobe. The rubber outsole delivers good grip on indoor and outdoor surfaces, and the cushioned midsole handles all-day wear without complaint.
"Everything the original Smash offers — the clean lines, the comfortable fit — but with a platform sole that adds just enough lift. It's the sneaker that works with a kurta on Saturday and jeans on Monday."
The Smash Platform v2 takes Puma's most wearable sneaker silhouette and adds a chunky-sole upgrade. The platform midsole gives extra height without the instability of heels, and the smooth synthetic upper keeps the look polished. Ideal for women who want a sneaker that's as comfortable for a full day of errands as it is for going out.
"For under ₹1,100, the North Plus is genuinely impressive — the Air Capsule tech in the midsole alone would justify twice the price. This is India's best-kept budget running shoe secret."
Campus is the homegrown brand that millions of Indian runners trust, and the North Plus is their most popular daily trainer. The knitted vamp upper wraps the foot comfortably while staying breathable in summer heat. The Air Capsule in the midsole provides real energy return — you feel it with every step. Memory Foam insole adds personalised cushioning over time. Perfect for gym beginners, morning walkers, and budget-conscious runners.
"The puff-print finish on this tee adds real visual depth — it's the kind of detail you'd expect at ₹2,000, not ₹779. It's a genuinely good deal for streetwear fans."
Wrogn has nailed the oversized T-shirt format for Indian men who like their casual wear a bit bolder. This puff-print tee uses a dimensional printing technique that raises the graphic slightly off the fabric — giving it texture and a premium feel. The 100% cotton build is substantial, not flimsy, and the drop-shoulder cut is the right kind of relaxed without looking shapeless. Best paired with straight joggers or cuffed jeans.
"The 511 is the jeans template that every premium mid-rise slim-fit is measured against. At ₹2,159 from ₹4,799, you're getting the real thing at a price that frankly doesn't make sense to pass up."
The Levi's 511 has been India's go-to office-casual jeans for over a decade — and for good reason. The slim fit from hip to ankle is slimmer than regular but not as tight as skinny, hitting a comfortable sweet spot for most body types. The stretch cotton construction means you can move freely without the jeans losing shape. These pair equally well with formal shirts for office and graphic tees for the weekend.
"Superdry's fabric weight is noticeably better than most Indian brand T-shirts at this price. The VL Tokyo graphic looks premium — the kind of tee that gets compliments."
Superdry's iconic blend of American vintage and Japanese graphic design language is on full display here. The VL Tokyo Relaxed Tee features bold Japanese script across the chest in Superdry's signature style. The cotton blend fabric is thick enough to have structure but not so heavy it's uncomfortable in Indian summer. The relaxed fit (not as oversized as Wrogn, but not tailored either) works well for most builds.
"If the Tokyo tee is the stylish pick, this is the workhorse — a workwear-inspired graphic that looks intentional and cool without trying too hard. Good for those who prefer something more understated."
The Machined Goods Workwear Tee channels an American industrial aesthetic — think faded vintage print on a sturdy cotton base. This is the T-shirt for men who want brand quality without the loud logo. The graphic is more textured and distressed, giving it a broken-in look from day one. Same premium cotton build as Superdry's other tees, with a slightly boxier, more relaxed silhouette than the VL Tokyo.
"Biba's SS'26 floral print hits the sweet spot between festive and everyday ethnic. The blue base makes it easy to dress up with jewellery or dress down with simple juttis."
This three-piece Biba Anarkali set — kurta, salwar, and dupatta — comes from the Summer-Spring 2026 collection and features an all-over floral block print in deep indigo blue. The cotton fabric breathes well in Mumbai, Chennai, or Delhi summer heat. The flared Anarkali kurta silhouette works for women who want coverage and grace without a stiff, formal feel. Great for Eid, Teej, family functions, or even office ethnic days.
"Mud brown and earthy tones are having a huge moment in 2026 Indian ethnic wear. This Biba set captures it beautifully — the print feels considered, not generic."
This Anarkali suit set from Biba's AW25 collection uses a sophisticated mud brown palette with a scattered motif print that feels refreshingly modern compared to the usual bright-festival ethnic. The kurta is floor-length flared with a delicate yoke embellishment, paired with matching palazzos and a coordinated dupatta. Perfect for women who want ethnic wear that reads contemporary, not traditional-heavy.
"Light pink ethnic sets photograph beautifully and suit a wide range of skin tones — this Biba piece is the one to buy for an upcoming wedding or family celebration."
From Biba's SS'25 collection, this light pink Anarkali suit set features a delicate print that feels bridal-adjacent without being too formal for an evening family dinner. The fabric is a high-quality cotton blend that holds its shape well through the day. With intricate vine-pattern detailing and a coordinated dupatta, this three-piece set is meant for occasions where you want to look put-together without spending on a full lehenga. Still a solid 30% discount during the Red Hot Sale.
"At ₹1,379 for a full three-piece cotton set, Libas offers something that bigger names charge ₹3,000+ for. This is the daily ethnic wear hero of this list."
Libas has built its reputation on offering well-designed ethnic wear at prices that make sense for everyday use, not just special occasions. This straight-cut blue printed kurta set features a bold block print across the fabric, comfortable palazzo pants that fall elegantly, and a matching dupatta. The straight silhouette is forgiving on most body types. Ideal for office ethnic days, casual get-togethers, and weekend market trips where you want to look effortlessly put-together.
"Green is the standout colour for ethnic wear this season — and at ₹1,249, this Libas set is already a steal. The 69% discount makes it genuinely one of the best value picks on this entire list."
Same excellent Libas quality as the blue version, but in a fresh sage/bottle-green palette that's having a serious moment in 2026 Indian fashion. The all-over print on the kurta has a denser pattern than the blue variant, giving it a slightly more festive feel. The palazzo pants are flattering on most body types, and the lightweight cotton construction makes this a summer essential. At ₹1,249, it's borderline criminal.
| # | Product | Sale Price | MRP | Discount | Best For |
|---|---|---|---|---|---|
| 01 | Puma Smash v2 Sneakers | ₹1,499 | ₹4,999 | 70% off | Daily casual wear |
| 02 | Puma Women's Smash Platform v2 | ₹3,299 | ₹5,499 | 40% off | Women who love platforms |
| 03 | Campus North Plus Running Shoes | ₹1,098 | ₹1,899 | 42% off | Budget runners & gym beginners |
| 04 | Wrogn Puff Print Oversized T-Shirt | ₹779 | ₹1,199 | 35% off | Streetwear-loving men |
| 05 | Levi's 511 Blue Slim Fit Jeans | ₹2,159 | ₹4,799 | 55% off | Office + weekend versatility |
| 06 | Superdry VL Tokyo Relaxed Tee | ₹2,105 | ₹4,210 | 50% off | International brand quality seekers |
| 07 | Superdry Machined Goods Workwear Tee | ₹1,895 | ₹3,790 | 50% off | Understated graphic tee fans |
| 08 | Biba Blue Floral Anarkali Suit Set | ₹1,999 | ₹4,599 | 57% off | Festive & casual ethnic occasions |
| 09 | Biba Mud Brown Anarkali Suit Set | ₹2,599 | ₹4,995 | 48% off | Contemporary ethnic look |
| 10 | Biba Light Pink Anarkali Suit Set | ₹3,496 | ₹4,995 | 30% off | Weddings & special occasions |
| 11 | Libas Blue Printed Kurta Palazzo | ₹1,379 | ₹2,799 | 51% off | Everyday office ethnic |
| 12 | Libas Green Printed Kurta Palazzo | ₹1,249 | ₹3,999 | 69% off | Best value of the entire list |
Ajio sales are legitimate but they follow a pattern — the best picks sell out in the first 3–4 days, and by the last week, only awkward sizes and colourways remain. Since we're midway through the May 2026 Red Hot Sale, the list above reflects what's still genuinely available and worth buying right now.
A few practical tips: Don't rely solely on the displayed price as your benchmark. Ajio often shows a "crossed-out MRP" that's the product's maximum retail price — which is a legally mandated price ceiling, not necessarily the previous selling price. For international brands like Superdry and Puma, the MRP is typically the real price (you'd pay similar on their brand websites), so the 50–70% discounts are genuine. For house brands and ethnic wear, compare with what the brand charges on its own website.
Also: Ajio's 45-day return window during sales is notably better than Amazon's 7-day clothing returns. For ethnic wear especially, this is hugely helpful — if the fit isn't right, you have time to return without panic. Use this window wisely.
Puma and Campus are the standout value plays in footwear on Ajio. Both have consistent quality control, genuine Indian-relevant sizing, and their Ajio discounts are as good as anything you'll find on Amazon or their own brand stores. The Puma Smash v2 in particular has been one of Ajio's best-performing SKUs for years.
Levi's and Superdry for men's fashion represent the safest premium bets. Both brands have strict authenticity standards on Ajio, and the quality you get is identical to what you'd buy in a brand store — at less than half the price during the Red Hot Sale. If you need just one branded wardrobe upgrade this May, choose between these two depending on your style: Levi's for classic, Superdry for statement.
Biba is consistently one of the top-selling ethnic brands on Ajio, and for good reason. Their quality control is excellent, sizing is consistent, and their Anarkali suit sets in particular age very well — they don't pill or lose colour after a few washes the way cheaper ethnic brands do. Libas fills the budget ethnic wear gap brilliantly — great for everyday wear, generous return policies, and the discount depth is sometimes spectacular (the 69% on the green kurta set is a standout).
03 💰 Budget Pick
04 🌟 Top Rated
05 ⭐ Best Overall
06 💎 Premium Pick
07 🔧 Great Graphic
08 ⭐ Best Overall
09 🎯 Editor's Pick
10 💎 Premium Pick
11 💰 Budget Pick
12 🌟 Fan Favourite