Ajio Sale Calendar 2026: All Star Sale Ended Oct 18, Next Sale Dates India

Update log · Last updated 1 November 2026

1 Nov: Re-checked AJIO with a rendered read of ajio.com. The storefront serves its default catalogue title and names no headline event, and AJIO has published no next-sale window. AJIO’s own sale copy for the concluded All Star Sale (7–18 October 2026) is unchanged, so the dates above stand as published.

29 Oct: re-checked the store's own newsroom and sale page — state unchanged from the last update, dates and offers as stated above.

25 Oct: re-checked ajio.com/shop/sale — AJIO’s own sale copy still states the All Star main sale ran 7–18 October 2026, and the storefront has moved to a Clearance Sale rail. No next-sale window published yet.

21 Oct: 21 Oct: The All Star Sale window AJIO itself published — 7 to 18 October 2026 — has now closed. AJIO's own sale page (ajio.com/sections/sale) still carries the curtain-raiser copy word for word: “an early look at exclusive brands at big discounts, and the main sale follows from 7th to 18th October 2026”. That is AJIO's stated end date and it is behind us, so the headline on this page moves from live to ended. AJIO has not dated a successor event: the sale page today is running brand rails (“Min 70% Off” ethnic edits, a flat-30% new-user banner) and an SBI/Reliance bank-offer strip, with no named, dated sale. The one named event still sitting in AJIO's own page config is the Big Bold Sale (BBS), with Top Shopper contest terms attached but no dates. Treat AJIO as offer-led, not event-led, until it publishes a window.

19 Oct: Re-checked AJIO's sale sections (rendered) — the All Star Sale window published here, 7-18 October, has now passed its stated end date. AJIO has not yet published its next dated window; the festive entries below stand as listed.

17 Oct: re-checked AJIO's All Star Sale window — running to 18 October as published; no extension or new festive dates announced yet.

14 Oct: re-checked the merchant's own sale page and newsroom — state unchanged; the sale is live as stated above.

12 Oct: Re-checked AJIO's sale page — the All Star Sale window (7-18 October) is unchanged and running. No new festive dates published.

16 Sep: Re-checked AJIO on the two surfaces that answer us — the sale section and the product search API. No change since last week: the festive landing paths AJIO added to its route manifest (/shop/diwali, /shop/durga-puja, /shop/festive-page and the rest) still return the generic shell with no festive creative, no dates and no discount grid, so the groundwork is laid but nothing has opened. The dormant Big Bold Sale scaffolding is untouched and its own start string still reads May 28 — config, not a date. The live trading on the sale section is ordinary bank-offer merchandising. AJIO has not announced All Stars Sale 2026 dates; the expected early-October opening and the 8–15 October festive promo window are unchanged.

15 Sep: Re-checked ajio.com today — the homepage rendered normally and is running a flat-30%-off first-order strip, ICICI Bank credit card EMI offers and brand tiles (Titan up to 40% off; Allen Solly and Van Heusen minimum 50% off plus an extra 20%), with no All Stars Sale banner, teaser or dates. Context from the wider market: Flipkart dated Big Billion Days today for 9 October and Amazon is still undated, so the festive wave is landing about two weeks later than in 2025. Our early-to-mid October All Stars window and the 8–15 October festive-ready window are unchanged; official dates replace them the day AJIO posts them.

11 Sep: Re-checked AJIO today on the two surfaces that respond to us — the sale section (ajio.com/shop/sale) and the product search API. One thing has changed since 5 September: AJIO’s route manifest now carries a block of festive landing paths, including /shop/diwali, /shop/editdiwali, /shop/trendin-diwali-edit, /shop/durga-puja and /shop/festive-page. We opened all of them: each returns AJIO’s generic shell with no festive creative, no dates and no discount grid, so this is groundwork being laid rather than a sale that has opened — worth watching, not worth booking a date against. The dormant Big Bold Sale scaffolding is unchanged and its own start string still reads May 28. AJIO has not announced All Stars Sale 2026 dates; the expected early-October opening and the 8–15 October festive promo window are unchanged.

5 Sep: Re-checked AJIO today. ajio.com’s homepage returned an Access Denied edge block to our checker, so we verified on two of AJIO’s own surfaces that did respond: the sale section (ajio.com/shop/sale) and the product search API. The sale section is live and still ships the same dormant Big Bold Sale scaffolding we logged on 29 August — a “Show BBS Price” reveal button whose own start-date string still reads May 28, which is leftover configuration and not an announcement. The search API is serving normally (22,860 results on a single womenswear query) with no event branding in the response. AJIO has not announced All Stars Sale 2026 dates; the expected early-October opening and the 8–15 October festive promo window are unchanged.

29 Aug: Re-checked ajio.com/shop/sale today — no headline event is running. The page still ships dormant Big Bold Sale scaffolding (a “BBS Price” reveal button carrying a stale May start date), which is leftover configuration rather than an announcement. AJIO has not announced All Stars Sale 2026 dates; the expected early-October opening and the 8–15 October festive promo window are unchanged.

19 Aug: Re-checked today — AJIO has still not announced All Stars Sale 2026 dates, and no headline event is running. The expected early-October opening and the festive promo window around 8–15 October are unchanged.

13 Aug: The next headline event is the All Stars Sale, expected to open early October and run roughly three weeks through the Diwali build-up. A festive-ready promo window around 8–15 October is also expected from recent-year patterns. This calendar is re-checked weekly; confirmed dates replace expected windows the day they are announced.

last verified: 16 September 2026