Eighty listings, zero discounts, and a price ladder from Rs. 2.49 a millilitre to Rs. 24.95. Twenty-two picks from the brand's own feed.
We read 80 Dot & Key listings on August 8, 2026 from the brand's own feed, and there is no sale on any of them - every row states an MRP identical to its price. That removes the comparison most shelves are built on, so we priced everything per millilitre and per gram instead. The result is a tidy ladder: cleansers at Rs. 2.49 a millilitre, sunscreens at Rs. 8.90 a gram, serums at Rs. 22.45. Seven sunscreens cost exactly Rs. 445; five face washes cost exactly Rs. 249.
Every price below was pulled from Dot & Key on August 8, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Dot & Key coupons page, which the deals desk re-verifies daily.
Gel, cream, tinted and mattifying formulations, all at Rs. 445 for 50g. The only exception is the water-resistant one, at Rs. 495.
Rs. 445 for 50g, and no discount - like everything else here.
Why it earned its spot One of seven sunscreens on this site at exactly Rs. 445, none of them discounted.
Rs. 445 for 50g - the identical rupee as six other sunscreens here.
Why it earned its spot The texture changes, the price does not - which is the whole shape of this site.
Rs. 445 for 50g, with a mattifying, cica-led formulation.
Why it earned its spot The formulation aimed at irritated and acne-prone skin, at the same fixed price.
Rs. 445 for 50g, from the brand's ceramide-led range.
Why it earned its spot The richest sunscreen texture here costs exactly what the lightest one does.
Rs. 495 for 50g - the only SPF here above Rs. 445.
Why it earned its spot The single exception on a shelf of seven identically priced sunscreens.
Three at Rs. 449, one at Rs. 399 and one at Rs. 499 - and Rs. 22.45 a millilitre, the most expensive rate on the page.
Rs. 449 for 20ml - Rs. 22.45 a millilitre, and no discount.
Why it earned its spot The most expensive millilitre on this page, which is normal for a serum.
Rs. 449 for 20ml, with 10% glycolic acid stated.
Why it earned its spot A chemical exfoliant priced identically to a barrier-support serum.
Rs. 449 for 20ml - three serums on this site at the same rupee.
Why it earned its spot A third serum at the identical price, differing only in what is inside it.
Rs. 499 for 20ml - Rs. 50 above the Rs. 449 shelf.
Why it earned its spot The dearest serum here, and the one stating two concentrations rather than one.
Rs. 399 for 20ml - the entry point to this brand's serums.
Why it earned its spot The lowest-priced serum here, at the concentration the category has standardised on.
Five face washes at Rs. 249 for 100ml, one at Rs. 295 for 80ml, and a balm at nearly three times the rate.
Rs. 249 for 100ml - Rs. 2.49 a millilitre, the cheapest rate on this page.
Why it earned its spot The cheapest millilitre on the page, on the product you use the most of.
Rs. 249 for 100ml, at the identical price as four other cleansers.
Why it earned its spot A different cleanser format at exactly the same price as the gel washes.
Rs. 249 for 100ml, with salicylic acid in a cleanser base.
Why it earned its spot The same active as the Rs. 399 serum, in a product that rinses off.
Rs. 295 for 80ml - Rs. 3.69 a millilitre.
Why it earned its spot A smaller pack at a higher price, which the sticker does not make obvious.
Rs. 329 for 120ml - Rs. 2.74 a millilitre.
Why it earned its spot The biggest cleanser pack on the page, at almost the cheapest rate per millilitre.
Rs. 499 for 70ml - Rs. 7.13 a millilitre, the dearest cleanser here.
Why it earned its spot The dearest cleanser on the page, at three times the rate of the Rs. 249 shelf.
A lip balm at the price of a face wash, the best grams-per-rupee on the site, and the cheapest sticker at one of the worst rates.
Rs. 249, at the same price as a 100ml face wash.
Why it earned its spot A lip balm priced identically to a 100ml face wash, and the only SPF product under Rs. 445.
Rs. 395 for 100g - Rs. 3.95 a gram.
Why it earned its spot The best moisturiser rate on the page, at 100 grams rather than the usual 50.
Rs. 395 for 150ml - Rs. 2.63 a millilitre.
Why it earned its spot The largest bottle on the page, and nearly the cheapest millilitre.
Rs. 495 for 20ml - Rs. 24.75 a millilitre.
Why it earned its spot Eye cream at serum rates, which is the category's normal shape and its usual criticism.
Rs. 550 for 85g - the highest price on this page.
Why it earned its spot The dearest product on the page, and the one used least often.
Rs. 99 for 15ml - the cheapest listing, at the most expensive rate.
Why it earned its spot The cheapest sticker on the page and one of the worst per-millilitre rates on it.
First: price everything per millilitre or per gram, because with no badges to read the pack size is the only lever left - and on this site one cleanser priced Rs. 46 above the Rs. 249 shelf is 48 per cent dearer per millilitre, purely because the tube is 80ml rather than 100. Second: put the money where the contact time is. A rinse-off cleanser has thirty seconds to work and costs Rs. 2.49 a millilitre here; a serum stays on for hours and costs Rs. 22.45, and that ordering is correct. Third: for actives, read the stated concentration and note where there is not one - the serums here state 10 per cent and 2 per cent, while the eye cream states retinol and the exfoliating toner states glycolic acid without a figure for either. Fourth: do not buy three actives at once because the flat pricing makes it easy; an exfoliating toner plus an exfoliating serum is the standard route to irritated skin. Fifth: use the Rs. 99 minis for what they are - the most expensive rate on the page and the only way to test a formulation on a site with no ratings, no discounts and no shop counter. On shelves that do discount, the opposite discipline applies: we found a grooming site where 38 listings shared one price and the badge did all the moving.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| Mango Detan Gel Sunscreen, In-Vivo Tested SPF 50+ PA++++ | Rs. 445 | Rs. 445 | 0% |
| Dragon Fruit Bounce Gel Sunscreen SPF 50+ PA++++, With New-Age UV Filters | Rs. 445 | Rs. 445 | 0% |
| Cica + Niacinamide Sunscreen, In-Vivo Tested SPF 50+ PA++++ | Rs. 445 | Rs. 445 | 0% |
| Barrier Repair Sunscreen, In-Vivo Tested SPF 50+ PA++++ | Rs. 445 | Rs. 445 | 0% |
| Swim + Sports Sunscreen, In-Vivo Tested SPF 50+ PA++++ | Rs. 495 | Rs. 495 | 0% |
| Strawberry Bright 10% Niacinamide Face Serum | Rs. 449 | Rs. 449 | 0% |
| Watermelon & 10% Glycolic Serum | Rs. 449 | Rs. 449 | 0% |
| Cica + 10% Niacinamide Face Serum for Oily Skin | Rs. 449 | Rs. 449 | 0% |
| 10% Vitamin C + E Face Serum with 5% Niacinamide | Rs. 499 | Rs. 499 | 0% |
| Cica + 2% Salicylic Acid Serum for Acne | Rs. 399 | Rs. 399 | 0% |
| Strawberry Bright Niacinamide Gel Face Wash | Rs. 249 | Rs. 249 | 0% |
| Deep Pore Clean Foaming Face Wash | Rs. 249 | Rs. 249 | 0% |
| Cica + Salicylic Acid Face Wash for Oily Skin | Rs. 249 | Rs. 249 | 0% |
| Vitamin C Foaming Face Wash | Rs. 295 | Rs. 295 | 0% |
| Strawberry Dew Micellar Face Wash | Rs. 329 | Rs. 329 | 0% |
| Strawberry Dew Cleansing Balm for Dewy Skin | Rs. 499 | Rs. 499 | 0% |
| Meltie Lip Balm In-Vivo Tested SPF 50+ PA+++ | Rs. 249 | Rs. 249 | 0% |
| Barrier Repair Moisturizer (Hyaluronic + Ceramides) | Rs. 395 | Rs. 395 | 0% |
| Watermelon + Glycolic Acid Pore Tightening Toner | Rs. 395 | Rs. 395 | 0% |
| Pomegranate + Retinol Eye Cream for Dark Circles | Rs. 495 | Rs. 495 | 0% |
| Vitamin C Pink Clay Mask | Rs. 550 | Rs. 550 | 0% |
| Cica Facewash with Salicylic - 15ML-FREE | Rs. 99 | Rs. 99 | 0% |
Every one of the 80 listings we read on this site states an MRP identical to its price - zero per cent off, without exception, across every category. That removes the usual comparison entirely, so the only remaining lever is unit price, and it turns out to matter: a face wash is Rs. 2.49 a millilitre, a serum Rs. 22.45, and one cleanser priced Rs. 46 above the Rs. 249 shelf is actually 48 per cent more expensive per millilitre because the tube is 80ml rather than 100. Every card on this page carries the rate as well as the sticker.
A brand that never discounts is making a specific claim - that its prices are its prices - and on this evidence it holds: seven sunscreens at exactly Rs. 445, five face washes at exactly Rs. 249, four toners within Rs. 4 of each other. Where a price does move, it usually maps onto something real, such as the Rs. 50 premium on the water-resistant sunscreen or the Rs. 50 on the vitamin C serum, which is the most expensive common active to stabilise. The one place the tidiness breaks is pack size, and we have flagged it on the card where it happens.
Dot & Key's product feed returns prices, images, product types and variants, and no rating or rating count. With no discount to weigh and no customer evidence to read, a page like this can only rank on unit price and on what the listings state is inside each product - which is what we have done. It also means we lean harder on stated concentrations, and several listings here do not publish one: the eye cream states retinol without a percentage, and the exfoliating toner states glycolic acid without one. We name those gaps on the cards rather than glossing them.
We have not used any product on this page. Ingredient names and concentrations, SPF and PA ratings, in-vivo testing claims, pack sizes, textures and skin-type recommendations are quoted from the brand's own listings, reported and not endorsed. We have made no assessment of whether any product reduces pigmentation, acne, dark circles or anything else, and the studies behind the brand's percentage claims are not published on the listings. Statements of category convention - that rinse-off cleansers have limited contact time, that exfoliating acids increase sun sensitivity, that clay masks are drying by design, that vitamin C oxidises in light - reflect general dermatological understanding rather than any test of these formulations. Patch-test guidance and full ingredient lists are on the product pages and should be read before you buy, particularly for the retinol and acid products.
Not on the day we read it. All 80 in-stock listings we pulled from the brand's own feed on August 8, 2026 stated an MRP identical to the selling price - zero per cent off, across sunscreens, serums, cleansers, moisturisers, toners, masks and lip balms, with no exceptions anywhere in the read. Brands that price this way generally run promotions through bundles, gift-with-purchase and marketplace listings rather than through sitewide markdowns, and the site does carry two-pack combos at exactly twice the single price, which is not a discount either. What that means practically is that comparison shopping within the site is entirely about pack size and formulation, and that a coupon page is the place to check for anything that does move the price.
Rs. 445 for 50g, and that figure held across seven different sunscreens in our August 8 read - the mango, dragon fruit, cica, barrier repair, watermelon and vitamin C variants all carried the identical price. That works out at Rs. 8.90 a gram. The single exception is the Swim + Sports water-resistant formulation at Rs. 495, a Rs. 50 premium that corresponds to a genuinely different formulation, and a tinted version at Rs. 549. Because the price does not vary, the choice between them is purely about skin type and finish: gel textures for oily skin, ceramide-based ones for dry, tinted if you want coverage. All are stated as SPF 50+ PA++++, which is the maximum rating in common use.
It is the most expensive thing per millilitre on this page - Rs. 22.45 against Rs. 2.49 for a cleanser - and that ordering is correct rather than a warning, because a serum is applied in drops and stays on the skin for hours while a cleanser is rinsed away in thirty seconds. If you are going to spend on one product in a routine, the serum is the defensible place. What to check is the concentration: the serums here state 10 per cent niacinamide, 10 per cent glycolic, 2 per cent salicylic and 10 per cent vitamin C, which is more disclosure than many listings give. What we cannot tell you is whether they work - the brand publishes no study on the listing and its feed carries no customer ratings at all.
Per tube it is Rs. 46 dearer. Per millilitre it is 48 per cent dearer, because it contains 80ml where the Rs. 249 cleansers contain 100ml - which is the single place on this otherwise very tidy price list where the sticker misleads. The reverse also happens: a Rs. 329 micellar wash contains 120ml and works out at Rs. 2.74 a millilitre, within 25 paise of the cheapest shelf despite an Rs. 80 higher sticker. On a site with no discounts, pack size is the only variable that can quietly change the value of a purchase, which is why every card on this page carries the rate alongside the price.
On the evidence available - which is price, pack size and stated ingredients, since there are no ratings and no discounts - the sensible order is sunscreen, then cleanser, then one serum. A sunscreen at Rs. 445 for 50g is the product with the largest established benefit in this entire range and the one most people under-use; a 50g tube applied properly lasts about two months. A cleanser at Rs. 249 for 100ml is the cheapest thing per millilitre here and the least important place to spend more. Then one serum, chosen for a specific concern rather than bought in threes. If you are unsure whether a formulation suits you, the 15ml minis at Rs. 99 are the most expensive rate on the site and the only way to test before committing.





















