AJIO Kurta Offers August 2026: 69 Listings From Rs. 152 to Rs. 922

Rs. 4,500 and Rs. 450. A list price that lands on a round multiple of the selling price is the clearest evidence available that the two numbers were not set independently - somebody chose the price, then wrote the MRP that produced a 90 per cent badge. We have seen the same arithmetic elsewhere: six home-gym listings at another retailer stated MRPs exactly a hundred times their prices. What Rs. 450 buys here is a printed two-piece straight kurta set, which on this shelf is a normal price for a normal set. The set itself is not the problem. The Rs. 4,500 is.

• Price: Rs. 450 (stated MRP Rs. 4,500)
• Key detail: Stated MRP Rs. 4,500 on a Rs. 450 set - a round factor of ten
• Discount: 90% off a stated MRP, which is Rs. 4,050
• Rating: AJIO publishes no rating on this listing
• Role: An MRP exactly ten times the price
• Buying logic: An everyday two-piece set, judged at Rs. 450

Four thousand five hundred and ninety-six rupees is the largest figure any listing in this pull claims, and the set sells for Rs. 689. An embroidered Anarkali with a dupatta is genuinely more garment than a plain straight kurta - more fabric, more panels, a third piece - so paying Rs. 689 rather than Rs. 250 is defensible on construction alone. The claim above it is not. Note where these numbers cluster: five listings on this shelf claim between Rs. 4,345 and Rs. 4,596 and all of them sell between Rs. 652 and Rs. 782, which is a Rs. 130 spread of real price under a Rs. 251 spread of claim.

• Price: Rs. 689 (stated MRP Rs. 4,596)
• Key detail: Stated MRP Rs. 4,596 - the highest claimed list price of all 69 listings
• Discount: 85% off a stated MRP, which is Rs. 3,907
• Rating: AJIO publishes no rating on this listing
• Role: The largest claim on the shelf
• Buying logic: Occasion wear where the dupatta and the embroidery are the point

Rs. 4,345 is not a number a costing department arrives at, and four separate brands in this pull state it - AAGHNYA FASHION, GOSRIKI and two SVARAA listings. Their prices are Rs. 652, Rs. 652, Rs. 695 and Rs. 782. When unrelated labels share an unusual claimed list price, the likeliest explanation is a shared supply chain or a shared listing template rather than a coincidence of costing. The three-piece printed set at Rs. 652 is an ordinary and reasonable purchase; the page is about the number above it, not the clothes.

• Price: Rs. 652 (stated MRP Rs. 4,345)
• Key detail: Rs. 4,345 - a stated MRP shared with three other listings from unrelated brands
• Discount: 85% off a stated MRP, which is Rs. 3,693
• Rating: AJIO publishes no rating on this listing
• Role: The Rs. 4,345 club
• Buying logic: A three-piece set for regular wear

Every number on this listing matches the one above it and the brand name does not. Rs. 652, a stated Rs. 4,345, an 85 per cent badge - from GOSRIKI rather than AAGHNYA FASHION. Marketplace ethnic wear in this band is largely produced by a small number of suppliers in Jaipur and Surat and sold under many labels, and this is what that looks like from the outside. It does not make either set worse. It does mean that comparing brand names on this shelf tells you almost nothing, and that the only useful comparisons are cut, fabric and the number of pieces.

• Price: Rs. 652 (stated MRP Rs. 4,345)
• Key detail: Identical price and stated MRP to a set from a completely different brand
• Discount: 85% off a stated MRP, which is Rs. 3,693
• Rating: AJIO publishes no rating on this listing
• Role: Same claim, same price, different label
• Buying logic: Whichever of the two prints you prefer

SVARAA has ten listings in this read, running from Rs. 260 to Rs. 782 with badges from 76 to 87 per cent, and this three-piece set at Rs. 695 sits near the top of that range. Its stated Rs. 4,345 is the same figure three other labels use. What is worth noticing across the brand's ten listings is how the claim scales with the price rather than with the garment: cheaper listings claim Rs. 1,748 to Rs. 2,199, dearer ones claim Rs. 3,197 to Rs. 4,345, and the badge stays between 76 and 87 throughout. The percentage is being held constant and the claim adjusted to keep it there.

• Price: Rs. 695 (stated MRP Rs. 4,345)
• Key detail: Ten SVARAA listings in the pull, at a median 82% off and a median Rs. 591
• Discount: 84% off a stated MRP, which is Rs. 3,650
• Rating: AJIO publishes no rating on this listing
• Role: The most-listed brand's flagship set
• Buying logic: A three-piece set from the shelf's most-listed label

Rs. 260 for a floral straight kurta set, against Rs. 695 for the three-piece from the same label two cards up. That Rs. 435 gap is real and it corresponds to a real difference in pieces and fabric. The claims behind them, Rs. 1,999 and Rs. 4,345, differ by Rs. 2,346 - five times the actual gap. This is the single most useful habit for shopping this shelf: compare two listings from one brand, look at what changes in the price and what changes in the claim, and notice that the second number always moves further. At Rs. 260 this is among the cheapest complete sets on AJIO.

• Price: Rs. 260 (stated MRP Rs. 1,999)
• Key detail: Rs. 260 - the cheapest multi-piece set of the 23 picks
• Discount: 87% off a stated MRP, which is Rs. 1,739
• Rating: AJIO publishes no rating on this listing
• Role: Cheapest set on the page
• Buying logic: The cheapest complete set here

Rs. 159 is what a printed straight kurta costs here, and Rs. 995 is what the listing claims. Both numbers are small by this shelf's standards, and the badge they produce, 84 per cent, is identical to the badge on sets claiming Rs. 4,345. That is the proof that the percentage carries no information about the garment: it is the same number whether the claim is Rs. 995 or Rs. 4,345 and whether the price is Rs. 159 or Rs. 695. Four Popmantra listings in this pull sit between Rs. 159 and Rs. 169, all claiming Rs. 995. At this price expect a light printed rayon or cotton-blend kurta.

• Price: Rs. 159 (stated MRP Rs. 995)
• Key detail: Rs. 159 - four Popmantra listings in the pull sit at Rs. 159 to Rs. 169
• Discount: 84% off a stated MRP, which is Rs. 836
• Rating: AJIO publishes no rating on this listing
• Role: Cheapest listing of the 23 after the house label
• Buying logic: A cheap everyday kurta, bought as a Rs. 159 kurta

Rs. 169 against Rs. 159, from an identical Rs. 995 claim, at 83 per cent against 84. The entire visible difference between these two listings is ten rupees and one percentage point. We are seating both to make the mechanism obvious: on this shelf the MRP is a fixed per-brand figure and the badge is simply whatever falls out of the price. Nobody decided this kurta was worth one per cent less than the other one. The clothes are the same class of garment and the choice between them is the print.

• Price: Rs. 169 (stated MRP Rs. 995)
• Key detail: Rs. 10 more than its sibling, from the same Rs. 995 claim, for one point less badge
• Discount: 83% off a stated MRP, which is Rs. 826
• Rating: AJIO publishes no rating on this listing
• Role: Ten rupees more
• Buying logic: Whichever print you prefer, at effectively the same price

This listing claims Rs. 999 and charges Rs. 190. In chapter four, AJIO's own AVAASA label claims Rs. 999 and charges Rs. 250. Same claimed list price, Rs. 60 apart at checkout, and badges of 81 and 75 per cent. That is the closest thing this shelf offers to a controlled comparison, and what it shows is that the claim is roughly constant across the cheap end of the market while the prices float underneath it. A geometric-print straight kurta at Rs. 190 is a fair purchase. What it is not is a Rs. 999 kurta that somebody has marked down.

• Price: Rs. 190 (stated MRP Rs. 999)
• Key detail: A Rs. 999 claim - the same figure the house label uses on a Rs. 250 kurta
• Discount: 81% off a stated MRP, which is Rs. 809
• Rating: AJIO publishes no rating on this listing
• Role: The Rs. 999 claim
• Buying logic: An everyday printed kurta under Rs. 200

Rs. 218 for a set, when a single AVAASA kurta in chapter four costs Rs. 250 and a single SIYAHI costs Rs. 305. The set is cheaper than the separates, which happens when the set is made of lighter fabric and cut smaller rather than because it is better value - a fact this shelf will never state and we cannot verify without handling both. The Rs. 1,399 claim is mid-range by these standards. If the price gap between a set and a kurta runs the wrong way, the likeliest explanation is fabric weight, and that is the thing to check in the listing's own material description before ordering.

• Price: Rs. 218 (stated MRP Rs. 1,399)
• Key detail: A complete set at Rs. 218 - below the price of several single kurtas here
• Discount: 84% off a stated MRP, which is Rs. 1,181
• Rating: AJIO publishes no rating on this listing
• Role: A set for the price of a kurta
• Buying logic: The cheapest complete set on the page, with the fabric caveat

The median price across all 69 listings we read is Rs. 506, and this embroidered two-piece at Rs. 575 sits just above it. That is where this shelf really lives: between Rs. 400 and Rs. 700 for a set, whatever the claim says. The Rs. 3,197 above it is one of three claims SVARAA uses across its ten listings, alongside Rs. 1,748, Rs. 2,199 and Rs. 4,345. Machine embroidery at this price is standard and it is what the word embroidered means on this shelf - we have not inspected the stitching on this or any other listing here.

• Price: Rs. 575 (stated MRP Rs. 3,197)
• Key detail: Rs. 575 - the median price of the 69 listings is Rs. 506, so this sits just above the middle
• Discount: 82% off a stated MRP, which is Rs. 2,622
• Rating: AJIO publishes no rating on this listing
• Role: The mid-band two-piece
• Buying logic: A representative everyday set at the shelf's median

Rs. 782 and 82 per cent off; the SVARAA two-piece above costs Rs. 575 and is also 82 per cent off. Same brand, same badge, Rs. 207 apart, because the claims differ - Rs. 4,345 and Rs. 3,197. Once you have watched a brand hold its percentage constant and adjust the claim to fit, the badge is finished as a comparison tool and only the cut and the piece count remain. An A-line paisley set at Rs. 782 is the most this chapter asks for anything, and it is still less than the single most expensive listing on the page, which is a house-label set at Rs. 922 carrying a 29 per cent badge.

• Price: Rs. 782 (stated MRP Rs. 4,345)
• Key detail: Rs. 782 - the highest price among the discount-brand picks
• Discount: 82% off a stated MRP, which is Rs. 3,563
• Rating: AJIO publishes no rating on this listing
• Role: The most expensive listing seated except one
• Buying logic: An A-line cut, at the top of the deep-badge band

Rs. 399 times five is Rs. 1,995, and the listing claims Rs. 1,996. Like the ten-times listing that opens this page, the round factor is the tell. Three TEXSTILE listings appear in the pull at Rs. 399 with claims of Rs. 1,996, Rs. 1,996 and Rs. 1,899, producing badges of 80, 80 and 79 - a brand that has picked one price and one badge and lets the claim absorb any difference. At Rs. 399 a printed two-piece set is squarely mid-shelf, which is where nearly everything on AJIO's kurta wall lands regardless of what the sticker says it was worth.

• Price: Rs. 399 (stated MRP Rs. 1,996)
• Key detail: Rs. 1,996 claimed and Rs. 399 charged - a factor of five, to the rupee
• Discount: 80% off a stated MRP, which is Rs. 1,597
• Rating: AJIO publishes no rating on this listing
• Role: Round numbers on both sides
• Buying logic: A plain two-piece set at the common price point

Rs. 400 against Rs. 399. Two different brands, two different constructions - one a straight kurta set, one a kurta with matching palazzos - and a one-rupee gap. Their claims are Rs. 1,998 and Rs. 1,996, two rupees apart. The convergence is not a coincidence: this shelf has price points rather than prices, and Rs. 399 to Rs. 400 is one of the busiest of them. Once several brands are sitting on one number, the only remaining questions are the cut, the fabric and whether the palazzo is worth having over trousers, none of which the listing can settle for you.

• Price: Rs. 400 (stated MRP Rs. 1,998)
• Key detail: A kurta-and-palazzo co-ord at Rs. 400 - Rs. 1 more than the single-kurta sets beside it
• Discount: 80% off a stated MRP, which is Rs. 1,598
• Rating: AJIO publishes no rating on this listing
• Role: The co-ord set
• Buying logic: A matching co-ord set at the same money as separates

Three garments for Rs. 564, which works out at Rs. 188 each, and a claim of Rs. 2,450. Eleven Nyrika listings appear in this pull with a median price of Rs. 575 and badges from 73 to 90 per cent - the widest badge range of any brand on the shelf, on the narrowest price range. The brand that produced the 90-per-cent, ten-times-the-price listing at the top of this page also produces this 77-per-cent one. Same label, same week, and the difference between the two badges is entirely in the claims. Dupattas at this price are typically a light net or chiffon.

• Price: Rs. 564 (stated MRP Rs. 2,450)
• Key detail: Three pieces - kurta, pants and dupatta - at Rs. 188 a piece
• Discount: 77% off a stated MRP, which is Rs. 1,886
• Rating: AJIO publishes no rating on this listing
• Role: Three pieces at the median
• Buying logic: A three-piece for regular occasions, priced per piece

Rs. 552 for a three-piece against Rs. 564 for the Nyrika, from claims of Rs. 2,399 and Rs. 2,450. Both are 77 per cent off. This is the most orderly corner of the shelf: similar garments, similar prices, similar claims, similar badges - which is what an aisle looks like when the numbers are at least internally consistent, even if the claims remain unverifiable. If you want a straightforward three-piece and do not want to think about any of this, the Rs. 500 to Rs. 600 band with a 75 to 78 per cent badge is where the shelf is behaving most normally.

• Price: Rs. 552 (stated MRP Rs. 2,399)
• Key detail: Rs. 552 for three pieces, from a claim under Rs. 2,500
• Discount: 77% off a stated MRP, which is Rs. 1,847
• Rating: AJIO publishes no rating on this listing
• Role: The V-neck three-piece
• Buying logic: A straightforward three-piece set

Nyrika's badges in this read run from 73 to 90 per cent while its prices run from Rs. 360 to Rs. 775. This palazzo set at Rs. 575 carries 75 per cent; the two-piece at the top of this page carries 90 and costs Rs. 450. So within one brand, the deeper badge is on the cheaper garment - which is the only direction that makes any sense if the claims are being written to hit a headline. Embroidered kurta with matching palazzos, mid-shelf price, unremarkable claim. On this wall that combination is close to the best-behaved listing you will find.

• Price: Rs. 575 (stated MRP Rs. 2,299)
• Key detail: 75% off - fifteen points shallower than the same brand's deepest listing
• Discount: 75% off a stated MRP, which is Rs. 1,724
• Rating: AJIO publishes no rating on this listing
• Role: The palazzo set
• Buying logic: An embroidered set with matching palazzos

An Anarkali is a flared, fuller cut that uses more fabric than a straight kurta, and this three-piece with pants and a dupatta is Rs. 657 against a claimed Rs. 2,629. Compare it with the SRILICA Anarkali in chapter one at Rs. 689 claiming Rs. 4,596: Rs. 32 apart at checkout, Rs. 1,967 apart in claim. Two sellers, one garment type, and the only difference a buyer experiences is thirty-two rupees. That is the whole of this page in a single pair of listings, and it is why the sensible way to shop this shelf is to filter by cut and sort by price.

• Price: Rs. 657 (stated MRP Rs. 2,629)
• Key detail: An Anarkali cut with pants and dupatta at Rs. 657
• Discount: 75% off a stated MRP, which is Rs. 1,972
• Rating: AJIO publishes no rating on this listing
• Role: The Anarkali three-piece
• Buying logic: Anarkali occasion wear at the cheaper end

AVAASA MIX N' MATCH is Reliance's own apparel label, sold through AJIO and Reliance Trends, and this is the deepest badge it carries in our read: 75 per cent, on a Rs. 999 claim. Forty-four of the other 59 listings on this shelf carry deeper badges than that, most of them on claims three to four times larger. When the retailer's own brand - the one whose costs the retailer actually knows - states the smallest list prices and prints the smallest discounts, that is the most informative fact on the shelf. A flared printed kurta at Rs. 250 is what this category costs.

• Price: Rs. 250 (stated MRP Rs. 999)
• Key detail: 75% off - the deepest badge AJIO's own label prints anywhere in this read
• Discount: 75% off a stated MRP, which is Rs. 749
• Rating: AJIO publishes no rating on this listing
• Role: The house label's deepest badge
• Buying logic: An everyday flared kurta from the retailer's own label

Rs. 299 claimed, Rs. 152 charged. It is the cheapest thing in this read and it carries the most believable list price in it - a Rs. 299 kurta marked down by half is a sentence any high-street shop could write. Set it against the listing at the top of this page: Rs. 4,500 claimed, Rs. 450 charged. The house-label kurta costs a third as much and asks you to believe roughly a fifteenth as much. Ikat prints at this price are printed rather than woven, which is standard and worth knowing if you are expecting the real thing.

• Price: Rs. 152 (stated MRP Rs. 299)
• Key detail: Stated MRP Rs. 299 - the smallest claim of all 69 listings
• Discount: 49% off a stated MRP, which is Rs. 147
• Rating: AJIO publishes no rating on this listing
• Role: Cheapest listing of the 23
• Buying logic: The cheapest kurta on the shelf, and the most honestly priced

Twenty-nine per cent is the shallowest badge in this entire read and ten listings share it, nearly all from the house label. This one costs Rs. 425 - more than the Rs. 260 SVARAA set at 87 per cent off, more than the Rs. 399 TEXSTILE set at 80, more than the Rs. 218 ANNI set at 84. Sorting this shelf by discount would bury it beneath all three, and you would pay less for the ones above it. That is either an argument that the house label is overpriced or an argument that its rivals' claims are fiction, and the Rs. 599 stated MRP - a number you could actually imagine on a shop tag - points at the second.

• Price: Rs. 425 (stated MRP Rs. 599)
• Key detail: 29% off - the shallowest badge of all 69 listings, shared by ten of them
• Discount: 29% off a stated MRP, which is Rs. 174
• Rating: AJIO publishes no rating on this listing
• Role: The shallowest badge on the shelf
• Buying logic: If you want the retailer's own label and a real price tag

Rs. 922 is the top of this shelf and 29 per cent is nearly the bottom of its badge range. The claim, Rs. 1,299, is the third smallest in the read. Everything about this listing runs opposite to the 85-per-cent sets in chapter one, which claim Rs. 4,345 and charge Rs. 652 - and note which of the two is actually more expensive to buy. A kurta-and-palazzo set at Rs. 922 from the retailer's own label, with a list price that could plausibly appear on a shop tag, is the most legible listing on this shelf even though it will never look like a bargain.

• Price: Rs. 922 (stated MRP Rs. 1,299)
• Key detail: Rs. 922 - the dearest listing of the 69, on the second-smallest badge
• Discount: 29% off a stated MRP, which is Rs. 377
• Rating: AJIO publishes no rating on this listing
• Role: The most expensive listing on the page
• Buying logic: The house label's occasion set, priced like a shop

SIYAHI has three listings in this pull, at 29 and 49 per cent off claims of Rs. 599, and it is the only brand outside the retailer's own label doing so. Rs. 305 for a printed straight kurta from a Rs. 599 claim. That makes it the useful counter-example to the whole page: nothing forces a third-party seller on AJIO to claim Rs. 4,345, and one of them has chosen not to. Whether its kurta is better than a Rs. 159 Popmantra we cannot say without handling both. What we can say is that its listing is asking you to believe far less.

• Price: Rs. 305 (stated MRP Rs. 599)
• Key detail: A Rs. 599 claim from a non-house label - one of the few outside AVAASA under Rs. 1,000
• Discount: 49% off a stated MRP, which is Rs. 294
• Rating: AJIO publishes no rating on this listing
• Role: The other believable claim
• Buying logic: An everyday kurta from a seller with a plausible price tag