Croma sells the same Samsung set in two sizes and the same size in two panels. Put the four prices next to each other and the television aisle stops being mysterious.
We read a hundred and sixty in-stock televisions, soundbars, home theatre systems and streaming devices from Croma's own listings on July 31, 2026, and applied the only discipline a television aisle rewards: compare things that are actually the same. Screen diagonal is where that starts, because it is the one specification no marketing department can reframe. Croma stocks forty-eight televisions at 43 inches. The cheapest is Rs. 15,990 and the dearest is Rs. 54,990 — three and a half times the money for an identical picture size — with a Full HD Croma set at the bottom, the cheapest 4K in the read at Rs. 19,990, an iFFALCON QLED at Rs. 22,999 wearing the read's deepest television badge, and Samsung's Neo QLED at the top. Then we ran the experiment the other way and held the brand constant. Samsung sells its UE81A here in two sizes: Rs. 30,490 at 43 inches, Rs. 43,490 at 55. Twelve more inches, thirteen thousand rupees, about Rs. 1,083 an inch. From that same Rs. 30,490 starting point, staying at 43 inches and moving up to Samsung's Quantum Mini-LED Neo QLED costs twenty-four thousand — nearly twice as much, for an improvement most buyers could not identify from a sofa eight feet away in a bright Indian hall. TCL's V6C line makes the point again across four diagonals at a thousand rupees an inch, and it hands us the shelf's strangest listing on the way: the 50-inch and the 55-inch of that line are both Rs. 34,990, so one of them should never be bought. Two more numbers before you scroll. A Kodak 55-inch QLED at Rs. 29,499 costs Rs. 991 less than that Samsung 43-inch LED, and a TCL 75-inch QLED at Rs. 84,990 costs Rs. 500 more than a Samsung 55-inch Neo QLED. Our reads of Croma's house-brand pricing gap and how its discount clock moves cover the two forces underneath these numbers.
Every price below was pulled from Croma on July 31, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Croma coupons page, which the deals desk re-verifies daily.
Croma stocks forty-eight televisions at 43 inches, from Rs. 15,990 to Rs. 54,990. Same diagonal, three and a half times the money — and the Samsung at Rs. 30,490 becomes the control for everything that follows.
Rs. 15,990 against a stated Rs. 30,500 — 48%, the floor of a forty-eight-listing 43-inch shelf.
Why it earned its spot Rs. 15,990 for a 43-inch screen — the least anyone can spend on this size at Croma today.
Rs. 19,990 against a stated Rs. 25,000 — 20%, and the least expensive 4K panel anywhere on this shelf.
Why it earned its spot Rs. 19,990 for a 43-inch 4K Google TV — Rs. 4,000 over the Full HD, for the platform as much as the pixels.
Rs. 22,999 against a stated Rs. 55,250 — 58%, the deepest television badge in the read.
Why it earned its spot Rs. 22,999 for a 43-inch QLED with Dolby Vision — the cheapest quantum-dot panel at this size.
Rs. 30,490 against a stated Rs. 39,500 — 23%, and the anchor of this page's central comparison.
Why it earned its spot Rs. 30,490 for Samsung's 43-inch 4K LED — hold this number; two picks measure themselves against it.
Rs. 54,490 against a stated Rs. 61,900 — 12%, for Neo QLED at the smallest size Samsung sells it in.
Why it earned its spot Rs. 54,490 for a 43-inch Neo QLED — Rs. 24,000 for the panel, none of it for the picture size.
TCL's V6C runs 43, 50, 55 and 65 inches with brand, panel and platform held constant: Rs. 27,990, Rs. 34,990, Rs. 34,990, Rs. 49,990. Two of those are the same number, and that is the most useful fact on the shelf.
Rs. 27,990 against a stated Rs. 48,800 — 43%, for the 43-inch of a line Croma stocks in four sizes.
Why it earned its spot Rs. 27,990 for the TCL V6C in 43 inches — the start of the cleanest size ladder on the shelf.
Rs. 34,990 against a stated Rs. 59,900 — 42%, for exactly the money the 55-inch of the same line costs.
Why it earned its spot Rs. 34,990 for the 50-inch V6C — the same price as the 55-inch V6C, which is why we are telling you to skip it.
Rs. 34,990 against a stated Rs. 71,850 — 51%, for five more inches than the 50-inch at the identical price.
Why it earned its spot Rs. 34,990 for a 55-inch 4K Google TV — the best size-per-rupee on the entire shelf.
Rs. 49,990 against a stated Rs. 115,200 — 57%, for 65 inches of the same panel and platform.
Why it earned its spot Rs. 49,990 for the 65-inch V6C — Rs. 15,000 over the 55-inch, Rs. 22,000 over the 43.
From Samsung's own Rs. 30,490 43-inch LED, twelve more inches costs Rs. 13,000 and a Neo QLED panel costs Rs. 24,000. A Kodak 55-inch QLED undercuts the 43-inch LED outright, and a 75-inch TCL matches a 55-inch Neo QLED to within Rs. 500.
Rs. 29,499 against a stated Rs. 54,999 — 46%, for a 55-inch QLED that undercuts a 43-inch LED.
Why it earned its spot Rs. 29,499 for a 55-inch QLED — Rs. 991 less than Samsung's 43-inch plain LED.
Rs. 43,490 against a stated Rs. 55,200 — 21%, for the 55-inch of the identical set that costs Rs. 30,490 at 43.
Why it earned its spot Rs. 43,490 for Samsung's 55-inch 4K LED — twelve more inches for Rs. 13,000.
Rs. 84,490 against a stated Rs. 99,900 — 15%, for 55 inches of Neo QLED, and the read's cleanest premium.
Why it earned its spot Rs. 84,490 for the 55-inch Neo QLED — what it costs to stop compromising, and what else that money buys.
Rs. 84,990 against a stated Rs. 159,990 — 47%, for 75 inches at Rs. 500 more than a 55-inch Neo QLED.
Why it earned its spot Rs. 84,990 for a 75-inch QLED — twenty more inches than the Samsung above it, for the price of a coffee.
Every flat panel above sounds worse than it looks. Rs. 8,499 of soundbar improves a television more than Rs. 8,499 of extra television — and the 4K streaming stick costs Rs. 605 less than the HD one.
Rs. 8,499 against a stated Rs. 23,990 — 65%, the deepest discount of any product in the read.
Why it earned its spot Rs. 8,499 for a 160 W 2.1 soundbar with a subwoofer — the cheapest real fix for flat TV sound.
Rs. 17,990 against a stated Rs. 19,990 — 10%, the shallowest audio badge here, on genuine 5.1.
Why it earned its spot Rs. 17,990 for a true 5.1 system with two rear speakers — surround that is actually behind you.
Rs. 3,894 against a stated Rs. 5,999 — 35%, and Rs. 605 less than the lower-resolution HD stick beside it.
Why it earned its spot Rs. 3,894 for the 4K Fire TV Stick — cheaper than the HD stick on the same shelf, which is not a typo.
Five rules from a 160-listing read. First: decide the diagonal before you look at a single price, because screen size is the only television specification you cannot be argued out of afterwards, and this shelf sells it at roughly a thousand rupees an inch within a model line. Eight to ten feet of viewing distance wants 55 inches; a bedroom at six feet wants 43. Second: price the panel upgrade as a separate, conscious line item. Samsung charges Rs. 24,000 to move a 43-inch from LED to Neo QLED and Rs. 13,000 to move the same LED from 43 to 55 inches — both are real upgrades, but only one of them is visible to a guest walking into the room. Third: check every size in the model line before paying, because the V6C's 50-inch and 55-inch are both Rs. 34,990 and nothing on either product page tells you so. Fourth: read the badge as a biography of the MRP rather than a measure of the deal. Sony ran a median 20% across nineteen listings here, Samsung 27%, TCL 43% and boAt 66% — the deep badges cluster on the names that need them, and a 12% Samsung sticker is closer to an honest price than a 58% one on a brand you have not heard of. Fifth: spend the last Rs. 8,000 on sound, not screen. Our Croma coupon page tracks live codes, and our earlier TV and audio read and Saving Days appliance guide cover what else moves at this store.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| Croma 109 cm (43 inch) Full HD LED Smart Linux TV with Bezel Less Display | Rs. 15,990 | Rs. 30,500 | 48% |
| Croma 109 cm (43 inch) 2 Star LED 4K Ultra HD Smart Google TV 5.0 with Dolby Audio | Rs. 19,990 | Rs. 25,000 | 20% |
| iFFALCON Q73 109 cm (43 inch) 2 Star QLED 4K Ultra HD Google TV with Dolby Vision & Dolby Atmos | Rs. 22,999 | Rs. 55,250 | 58% |
| SAMSUNG UE81A 109 cm (43 inch) 4K Ultra HD LED Smart Tizen TV with Motion Xcelerator | Rs. 30,490 | Rs. 39,500 | 23% |
| SAMSUNG QN70H 109 cm (43 inch) 1 Star 4K Ultra HD Quantum Mini-LED Neo QLED Smart Tizen TV | Rs. 54,490 | Rs. 61,900 | 12% |
| TCL V6C 109 cm (43 inch) 3 Star 4K Ultra HD LED Smart Google TV with Google Voice Assistant | Rs. 27,990 | Rs. 48,800 | 43% |
| TCL V6C 127 cm (50 inch) 4 Star 4K Ultra HD LED Smart Google TV with Google Voice Assistant | Rs. 34,990 | Rs. 59,900 | 42% |
| TCL V6C 140 cm (55 inch) 4 Star 4K Ultra HD LED Smart Google TV with Google Voice Assistant | Rs. 34,990 | Rs. 71,850 | 51% |
| TCL V6C 165 cm (65 inch) 4 Star 4K Ultra HD LED Smart Google TV with Google Voice Assistant | Rs. 49,990 | Rs. 115,200 | 57% |
| KODAK Matrix 140 cm (55 inch) 4 Star QLED 4K Ultra HD Google TV with DTS TruSurround Technology | Rs. 29,499 | Rs. 54,999 | 46% |
| SAMSUNG UE81A 140 cm (55 inch) 4K Ultra HD LED Smart Tizen TV with Alexa & Google Voice Assistant | Rs. 43,490 | Rs. 55,200 | 21% |
| SAMSUNG QN70H 140 cm (55 inch) 1 Star 4K Ultra HD Neo QLED Smart Tizen TV | Rs. 84,490 | Rs. 99,900 | 15% |
| TCL P series 190.5 cm (75 inch) 4 Star QLED 4K Super Ultra HD Smart Google TV with Google Voice Assistant | Rs. 84,990 | Rs. 159,990 | 47% |
| boAt Aavante Bar A2060 160W Bluetooth Soundbar with Remote (Dolby Audio, 2.1 Channel, Premium Black) | Rs. 8,499 | Rs. 23,990 | 65% |
| SONY HT-S20R 400W Bluetooth Home Theatre with Remote (Dolby Digital, 5.1 Channel, Black) | Rs. 17,990 | Rs. 19,990 | 10% |
| Amazon Fire TV Stick 4K Ultra HD Streaming Device with Alexa Voice Search (Dolby Atmos, HDR10+) | Rs. 3,894 | Rs. 5,999 | 35% |
Every price, stated MRP and discount percentage on this page comes from croma.com's own product listings on July 31, 2026 — 160 in-stock televisions, soundbars, home theatre systems and streaming devices, from Rs. 334 to Rs. 3,05,490. Ratings appeared on 71 of the 160 listings but not one carried a review count, so no pick on this page carries a rating pill; a 5.0 from an unknown number of buyers is not evidence.
Screen diagonal is the one television spec that cannot be spun, which makes it the honest unit of comparison. Croma stocks forty-eight televisions at 43 inches: Rs. 15,990 at the bottom, Rs. 54,990 at the top, a 3.4x spread on an identical picture size. At 55 inches the twenty-four listings run Rs. 29,499 to Rs. 1,47,990. The spread within a size is the brand and panel premium, made visible.
TCL's V6C line is sold here in 43, 50, 55 and 65 inches with the same panel technology, processor and operating system: Rs. 27,990, Rs. 34,990, Rs. 34,990 and Rs. 49,990 — about a thousand rupees an inch, with the 50-inch strictly dominated by the identically priced 55. Samsung's UE81A runs Rs. 30,490 at 43 inches and Rs. 43,490 at 55. Set that Rs. 13,000 size upgrade against the Rs. 24,000 Samsung charges to move the same 43-inch to a Neo QLED panel, and the page's conclusion writes itself: the inch is cheap, the panel is dear.
Each pick states the selling price, the stated MRP it is discounted from, and the specification that defines the set — diagonal, panel type, platform, channel count. Stated MRPs are the sellers' own declared figures, which we report and do not verify as prices anything has sold at; several here (Rs. 1,15,200 on a 65-inch TCL, Rs. 55,250 on a 43-inch iFFALCON) we flag as implausible on their face. Prices read July 31, 2026, and can change without notice.
On this shelf, the bigger screen — and Croma's own price list proves it. Samsung sells the UE81A 4K LED at Rs. 30,490 in 43 inches and Rs. 43,490 in 55, so twelve more inches costs Rs. 13,000. From the same Rs. 30,490 starting point, staying at 43 inches and moving to Samsung's Neo QLED QN70H costs Rs. 54,490 — Rs. 24,000 for the panel alone. Mini-LED backlighting is a genuine improvement in a dark, light-controlled room watching HDR films. In a bright Indian living room at eight to ten feet, most buyers would not identify it blind, while nobody misses twelve inches of screen.
The Kodak Matrix 55-inch QLED at Rs. 29,499, 46% off a stated Rs. 54,999 — and notably it is a quantum-dot panel, not a plain LED, which makes it Rs. 991 cheaper than Samsung's 43-inch LED at Rs. 30,490 while being twelve inches larger. The trade is service: Kodak sets are built under licence in India and the network is thinner than Samsung's or LG's. If you want a mainstream brand at 55 inches, the TCL V6C at Rs. 34,990 is the next step up, and Samsung's own 55-inch LED is Rs. 43,490.
We do not know why, but on July 31, 2026 they did: the TCL V6C 50-inch is Rs. 34,990 and the V6C 55-inch is also Rs. 34,990 — same panel technology, same processor, same Google TV platform, same brand, same price. That makes the 50-inch strictly dominated, since five extra inches of diagonal is roughly fourteen per cent more picture area for zero rupees. The only reason to buy the 50-inch is furniture that physically cannot take 55 inches. Measure the cabinet before you order, and check both listings — Croma's own search results rarely show them together.
It depends far more on your room than on your budget. QLED adds a quantum-dot layer that improves colour volume and brightness, and Mini-LED backlighting adds dimming zones for deeper blacks — both are real, both matter most in a dark room watching HDR content on a large screen you sit close to. In a bright hall showing cricket and streaming series, a good 4K LED at a bigger size is the better spend. The counter-example on this shelf is the iFFALCON Q73 at Rs. 22,999, which puts a QLED panel at 43 inches for less than most plain LEDs — when quantum dots cost nothing extra, take them.
It is the highest-value Rs. 8,000 on this page. A flat panel eight millimetres thick has nowhere to house a speaker, so every television here sounds worse than it looks. The boAt Aavante Bar A2060 at Rs. 8,499 — 160 W, 2.1 channel with a wired subwoofer, and the deepest badge in our read at 65% — improves a Rs. 20,000 television more than another Rs. 8,499 of television would. If you can route cables, the Sony HT-S20R at Rs. 17,990 gives you two physical rear speakers, which is the only honest way to get surround sound that actually comes from behind you.















