Twenty-one blenders read in one afternoon, and nearly a quarter of them turned out to be the same product in different colours - priced identically. One aisle over, at the same retailer, colour was worth Rs. 3,120.
We read every hand blender Vijay Sales returned on its own category pages on 4 November 2026 - 21 tiles - and nearly a quarter of the shelf turned out to be one product. The Ninja Blast cordless blender occupies five consecutive slots, one per colourway, and every one of the five sells at exactly Rs. 3,499 against exactly Rs. 6,590. That is worth noting precisely because the same retailer does not behave that way everywhere: on its home safe shelf the same day, two colours of one Godrej locker were Rs. 3,120 apart.
Every price below was pulled from Vijay Sales on November 4, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Vijay Sales coupons page, which the deals desk re-verifies daily.
Five consecutive product codes, five colourway photographs, one price of Rs. 3,499 off one stated Rs. 6,590 - alongside the shelf's two deepest badges.
Rs. 1,499 against a stated Rs. 2,890, badged 48% — no rating published
Why it earned its spot the largest claim on the shelf, and it is still only 1.93x.
Rs. 3,499 against a stated Rs. 6,590, badged 47% — no rating published
Why it earned its spot the first of five listings for one blender, all at the same rupee price.
Rs. 3,499 against a stated Rs. 6,590, badged 47% — no rating published
Why it earned its spot a different colour, the same rupee figure to the digit.
Rs. 3,499 against a stated Rs. 6,590, badged 47% — no rating published
Why it earned its spot the third consecutive product code at one price.
Rs. 3,499 against a stated Rs. 6,590, badged 47% — no rating published
Why it earned its spot the fourth tile, still Rs. 3,499.
Rs. 3,499 against a stated Rs. 6,590, badged 47% — no rating published
Why it earned its spot the last of the five, closing a block that is one product.
Rs. 1,160 against a stated Rs. 2,190, badged 47% — no rating published
Why it earned its spot the same badge as the five Ninja tiles at a third of the price.
Rs. 699 to Rs. 2,159 - including two blenders at exactly Rs. 1,499 badged 48% and 38%, both stating 300W.
Rs. 699 against a stated Rs. 1,249, badged 44% — no rating published
Why it earned its spot the floor of the shelf, at a fifth of what the Ninja tiles cost.
Rs. 1,335 against a stated Rs. 2,335, badged 43% — no rating published
Why it earned its spot a 1.75x claim in the middle of the cheap half.
Rs. 1,499 against a stated Rs. 2,405, badged 38% — no rating published
Why it earned its spot exactly the same price as pick 01, ten badge points shallower.
Rs. 880 against a stated Rs. 1,275, badged 31% — no rating published
Why it earned its spot the second-cheapest tile, sitting exactly on the median badge of 31%.
Rs. 2,159 against a stated Rs. 3,095, badged 30% — no rating published
Why it earned its spot the dearest watt in the read, at a stated 275W.
Rs. 1,699 against a stated Rs. 2,350, badged 28% — no rating published
Why it earned its spot the same stated wattage as pick 12 for Rs. 460 less.
Rs. 1,999 against a stated Rs. 2,745, badged 27% — no rating published
Why it earned its spot the dearest 300W tile in the read, at Rs. 6.66 a stated watt.
Badges of 20% to 26%, claim multiples down to 1.25x - and a stated 1200W on a shelf where everything else states 450W or less.
Rs. 2,799 against a stated Rs. 3,795, badged 26% — no rating published
Why it earned its spot a jar blender rather than a stick, and the second-dearest tile outside the Ninja block.
Rs. 2,887 against a stated Rs. 3,899, badged 26% — no rating published
Why it earned its spot 450W stated, the highest figure on the shelf that is in line with its neighbours.
Rs. 3,445 against a stated Rs. 4,595, badged 25% — no rating published
Why it earned its spot the dearest tile outside the Ninja block, and the one wattage claim far outside the rest of the shelf.
Rs. 2,092 against a stated Rs. 2,795, badged 25% — no rating published
Why it earned its spot a hand mixer with beaters rather than a blending stick, at the shelf's median price.
Rs. 1,699 against a stated Rs. 2,195, badged 23% — no rating published
Why it earned its spot the same price as pick 13 off a stated MRP Rs. 155 lower.
Rs. 2,690 against a stated Rs. 3,490, badged 23% — no rating published
Why it earned its spot no wattage stated, so no per-watt figure is offered here.
Rs. 1,399 against a stated Rs. 1,750, badged 20% — no rating published
Why it earned its spot the smallest claim on the shelf, at 1.25x.
Vijay Sales runs card and coupon offers that change by day, card and basket, and this read was made logged out, so no bank discount is included in any price here. Compare rupees rather than badges - two blenders here at the identical Rs. 1,499 carry badges ten points apart. Check how many tiles are one product in different colours, which is 24% of this shelf. Check whether it is an immersion stick or a beater hand mixer, since the search returns both. Check what is in the box - chopper bowls, whisks and extra jars are most of what separates Rs. 1,699 from Rs. 2,799 here. And treat a listed wattage as the listing's own claim, especially the one tile stating 1200W where everything else states 450W or less.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| Bajaj HB 21 Silent 300W — Rs. 1,499, badged 48%, the deepest here | Rs. 1,499 | Rs. 2,890 | 48% |
| Ninja Blast cordless, colourway 1 — Rs. 3,499, badged 47% | Rs. 3,499 | Rs. 6,590 | 47% |
| Ninja Blast cordless, colourway 2 — the identical Rs. 3,499 | Rs. 3,499 | Rs. 6,590 | 47% |
| Ninja Blast cordless, colourway 3 — the identical Rs. 3,499 | Rs. 3,499 | Rs. 6,590 | 47% |
| Ninja Blast cordless, colourway 4 — the identical Rs. 3,499 | Rs. 3,499 | Rs. 6,590 | 47% |
| Ninja Blast cordless, colourway 5 — the identical Rs. 3,499 | Rs. 3,499 | Rs. 6,590 | 47% |
| Kenstar Smash 350W — Rs. 1,160, badged 47%, Rs. 3.31 a watt | Rs. 1,160 | Rs. 2,190 | 47% |
| Maharaja Speedmix Plus 175W — Rs. 699, the cheapest in the read | Rs. 699 | Rs. 1,249 | 44% |
| Havells Duroblend-S 300W — Rs. 1,335, badged 43% | Rs. 1,335 | Rs. 2,335 | 43% |
| Morphy Richards Pronto Ultra 300W — Rs. 1,499, badged 38% | Rs. 1,499 | Rs. 2,405 | 38% |
| Prestige ACE 250W — Rs. 880, badged 31%, the shelf median badge | Rs. 880 | Rs. 1,275 | 31% |
| Boss Genius B138 275W — Rs. 2,159, Rs. 7.85 a stated watt | Rs. 2,159 | Rs. 3,095 | 30% |
| BOSS B146 275W — Rs. 1,699, badged 28% | Rs. 1,699 | Rs. 2,350 | 28% |
| Philips HL1683 300W with chopper — Rs. 1,999, badged 27% | Rs. 1,999 | Rs. 2,745 | 27% |
| Philips Mini Blender, 3 jars — Rs. 2,799, badged 26% | Rs. 2,799 | Rs. 3,795 | 26% |
| Boss Quickmix 450W — Rs. 2,887, badged 26% | Rs. 2,887 | Rs. 3,899 | 26% |
| Boss Stellar B140, stated 1200W — Rs. 3,445, badged 25% | Rs. 3,445 | Rs. 4,595 | 25% |
| Philips Daily Collection hand mixer 300W — Rs. 2,092, badged 25% | Rs. 2,092 | Rs. 2,795 | 25% |
| Philips HL1682 300W — Rs. 1,699, badged 23% | Rs. 1,699 | Rs. 2,195 | 23% |
| Hafele Chromatic hand blender — Rs. 2,690, badged 23% | Rs. 2,690 | Rs. 3,490 | 23% |
| Boss Portable 180W — Rs. 1,399, badged 20%, the shallowest here | Rs. 1,399 | Rs. 1,750 | 20% |
Each selling price, stated MRP and discount badge on this page was read from vijaysales.com's own "hand-mixers-and-blenders" category pages on 4 November 2026, logged out, from India, with nothing bought. The read returned 21 tiles, and all 21 are on this page. Every median, range, multiple and count quoted is computed over those 21.
Picks 02 to 06 are five separate listings for the same Ninja Blast blender, under five consecutive product codes with five different colourway photographs. We seated all five rather than collapsing them, because the fact that they are priced identically to the rupee is the finding - and because it is what you actually scroll past on the shelf. Nothing was seated for being a good buy or dropped for being a bad one.
Where this page gives a rate per watt, the wattage is the figure the listing itself prints and the arithmetic is ours. We have not plugged anything in or measured anything. One listing states 1200W where every other tile on the shelf states 175W to 450W; we report it as published and explicitly do not vouch for it. Three listings state no wattage at all, and for those we give no rate rather than estimating one. A wattage figure is not a measure of blending performance in any case - check the manufacturer's own specification sheet before choosing on this basis.
Where this page says five tiles each state Rs. 6,590 behind a Rs. 3,499 blender, that is a figure Vijay Sales published. Setting a reference price above the selling price is an ordinary retail practice, and nothing here alleges wrongdoing by Vijay Sales or by any brand named. No stated MRP on this page is asserted to be false. This shelf's claim multiples, 1.25x to 1.93x, are notably modest by the standards of the shelves we usually read.
This is a price read. We have not run, loaded, cleaned or tested anything on this page. "Silent", "Turbo", "Copper Motor", "Penta Flow Breaker" and "Stainless Steel Blades" are quoted from the listings' own titles and are unverified by us. Motor life, noise level, jar quality, blade sharpness and how any of these behave on a hard ingredient are not assessed here - and on a shelf running Rs. 699 to Rs. 3,499, those are exactly the differences a price page cannot see.
Across 21 hand blender and hand mixer tiles read on 4 November 2026 from Vijay Sales's own category pages, prices ran from Rs. 699 to Rs. 3,499 with a median of Rs. 2,092. Basic 175W to 300W immersion sticks cluster between about Rs. 699 and Rs. 1,700; 275W to 450W models with extra jars or choppers run roughly Rs. 1,700 to Rs. 2,900; cordless and multi-jar units sit at Rs. 2,799 to Rs. 3,499. Note that five of the 21 tiles are one product in five colours, so a search page here shows less variety than the tile count suggests. Prices change constantly - check the live listing.
Because it is loaded once per colourway, under five consecutive product codes. The Ninja Blast cordless blender occupies five of the 21 slots in this read - codes 256551, 256552, 256553, 256555 and 256556 - each with a different colour photograph. All five sell at exactly Rs. 3,499 against a stated Rs. 6,590, badged 47%, so on this shelf choosing a colour costs nothing. That is worth checking rather than assuming: on Vijay Sales's home safe shelf, read the same day, colourways of one Godrej model carried prices up to Rs. 3,120 apart off an identical stated MRP.
This page cannot tell you that, and the wattage figures here are the listings' own. We have not run or tested anything. What the read does show is that the stated wattage does not set the price: five tiles state 300W and sell at Rs. 1,335, Rs. 1,499, Rs. 1,699, Rs. 1,999 and Rs. 2,092 - Rs. 4.45 to Rs. 6.97 a stated watt for the same stated figure. One listing states 1200W where everything else on the shelf states 175W to 450W; we report that as published and do not vouch for it. If wattage matters to your decision, read the manufacturer's own specification sheet rather than a listing title.
Not one of the 21. No tile in this read publishes a star average or a rating count at all - the same behaviour we found on Vijay Sales's home safe shelf on the same day. That is the retailer's own choice and implies nothing about the products. It does matter here, though: two tiles sell at exactly Rs. 1,699 and are badged 28% and 23%, and two more sell at exactly Rs. 1,499 badged 48% and 38%. With no ratings published, no customer figure separates any of them.
Compare rupees rather than badges - on this shelf two blenders at the identical Rs. 1,499 carry badges ten points apart purely because they state different reference prices. Check whether several tiles are the same product in different colours, which is 24% of this shelf. Check whether you are buying an immersion stick or a beater-style hand mixer, since this one search returns both and they do different jobs. Check what is actually in the box - chopper bowls, whisks and extra jars are the main thing separating Rs. 1,699 from Rs. 2,799 here. And read the warranty and delivery terms off the live listing, which are not included in any price on this page.




















