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The Myntra End of Reason Sale Summer 2026 runs from 31st May to 10th June 2026 — 10 days in total. But if you're a Myntra Insider, the better question is: when does early access open? Here's the full timeline you need:
Twice a year, Myntra does something that makes every fashion-conscious Indian shopper stop and pay attention. The End of Reason Sale — EORS — is Myntra's biggest fashion event, and the Summer 2026 edition is shaping up to be the largest yet. We're talking 50–80% off across 10,000+ brands, category-specific deals going up to 90% on select styles, and bank offers that stack another 10% on top of already-discounted prices.
Whether you've been eyeing a pair of Adidas running shoes, a saree from Libas, or a lipstick from MAC that you've been putting off buying at full price — EORS is the moment the calculation finally tips in your favour. This guide covers every date, every deal, every brand, and every bank offer you need to know before May 31 arrives.
May 31Sale goes live
10 daysSale duration
Up to 90%Discount on select styles
10%Extra via bank cards
Myntra EORS Summer 2026 — Dates & Access Timeline
29 May 2026
Myntra Insider Early Access Opens
Myntra Insiders get 48-hour early access. The ₹1 VIP Pass (for Insiders) is worth buying — first access to limited-stock deals before they sell out.
31 May 2026 — Midnight
EORS Summer 2026 Goes Live for Everyone
Full sale opens at 12:00 AM. The first 24 hours see the sharpest deals and highest stock availability — especially for footwear, western wear, and beauty.
31 May – 2 June
Brand Mania & Grab or Gone Hourly Deals
Myntra's "Grab or Gone" windows (flash deals at set hours) fire every day. These are time-limited, high-discount windows — often 1–2 hours. Set reminders.
Mid-Sale (4–7 June)
Restocks & New Deal Unlocks
Myntra typically adds restocked inventory and new brand discounts mid-sale. If something sold out on Day 1, check back between 4–7 June.
10 June 2026
Last Day — EORS Summer 2026 Ends
Final clearance day. Sizes thin out but discounts often deepen on remaining stock. Good day to buy basics in multiple colours.
💡 Zoutons Tip: Wishlist everything you want before May 31. Myntra sends price-drop notifications on wishlisted items — you'll know the moment a deal hits instead of hunting manually during the sale rush. Check current active Myntra offers on Zoutons before checkout to stack any additional savings.
Shop Myntra EORS Deals →
Shop Myntra EORS Deals →
Category-Wise Expected Discounts — Where to Shop First
EORS doesn't give the same discount across every category. The highest cuts are on fashion (end-of-season inventory needs to clear) while beauty and branded sportswear tend to sit at the lower end of the discount band. Here's what to expect, based on the last three EORS editions:
| Category | Expected Discount | Top Brands | Best Time to Buy |
|---|---|---|---|
| Women's Western Wear | Up to 80% off | H&M, DressBerry, HERE & NOW, Sassafras | Day 1 — sizes go fast |
| Men's Clothing | Up to 70% off | Allen Solly, US Polo Assn, UCB, Peter England | Day 1–2 |
| Ethnic Wear (Women) | Up to 70% off | Libas, Anouk, Biba, Rangmanch by Pantaloons | Day 1–3 (good stock) |
| Footwear | Up to 80% off | Nike, Adidas, Puma, Skechers, Crocs | Day 1 — sizes 7–9 sell out first |
| Sports & Activewear | Up to 70% off | HRX by Hrithik Roshan, Puma, Adidas, Jockey | Day 1–2 |
| Beauty & Skincare | Up to 60% off | Lakmé, Maybelline, MAC, Forest Essentials | Any day — stock replenished |
| Accessories & Watches | Up to 70% off | Fastrack, Fossil, Titan, Daniel Wellington | Mid-sale (Day 3–5) |
| Bags & Handbags | Up to 60% off | Lavie, Baggit, Caprese, Hidesign | Day 1–3 |
| Kids' Wear | Up to 60% off | Gini & Jony, United Colors of Benetton, H&M | Any day — widest size range |
Top Brands to Shop at Myntra EORS Summer 2026
Not every brand discounts equally during EORS. Some offer their steepest cuts of the year exclusively here — notably H&M, which rarely goes below 30% off on its own channels but frequently hits 50–70% during EORS. Others like Nike and Adidas use the sale to clear previous-season colourways at 60–75% off while keeping current styles at 20–30%.
H&M
Up to 70% off
Western Wear
Nike
Up to 60% off
Footwear & Sports
Puma
Up to 70% off
Footwear & Sports
Adidas
Up to 65% off
Footwear & Sports
Libas
Up to 70% off
Ethnic Wear
Allen Solly
Up to 60% off
Men's Clothing
US Polo Assn
Up to 60% off
Men's Casual
Skechers
Up to 75% off
Footwear
HRX
Up to 70% off
Activewear
Lakmé
Up to 50% off
Beauty
GAP
Up to 65% off
Western Wear
Fastrack
Up to 60% off
Accessories
Bank Offers — How to Stack Maximum Savings
The headline discounts are just the starting point. The real EORS math includes bank offers on top of the listed sale price — and if you stack them correctly, you can shave an additional 10% off an already-discounted order. Here's what's confirmed for EORS Summer 2026:
| Bank / Payment | Offer | Max Benefit | Card Type |
|---|---|---|---|
| ICICI Bank | 10% instant discount | Up to ₹1,500 per order | Credit & Debit Cards |
| Kotak Mahindra Bank | 10% instant discount | Up to ₹1,500 per order | Credit & Debit Cards |
| Myntra Credit (ICICI) | Up to 5% cashback | Unlimited cashback | Myntra co-branded card |
| No Cost EMI | 0% interest | Up to 12 months | Major bank credit cards |
How to stack correctly: Apply the EORS product discount first (automatic at checkout), then select your ICICI or Kotak card as the payment method — the 10% instant discount applies to the post-product-discount price. On a ₹3,000 order already discounted from ₹6,000 (50% off), the 10% bank offer saves you another ₹300, bringing your total to ₹2,700 on what was originally priced at ₹6,000. That's effectively 55% off — not 50%.
If you don't have an ICICI or Kotak card, using a no-cost EMI option spreads the payment interest-free over 6–12 months — worth considering for larger purchases like branded sneakers or a premium ethnic outfit.
💡 Zoutons Tip: Myntra Insiders get exclusive "extra coupon" access during EORS — codes that aren't visible to non-Insider shoppers. If you're not already an Insider, signing up before May 29 (the Insider early access date) costs nothing and unlocks these hidden codes. Check Zoutons for any active Myntra Insider promo codes to use at checkout.
8 Smart Tips to Shop EORS Summer 2026 Without Regret
- 1 Wishlist before May 31: Build your wishlist 3–4 days before the sale. Myntra notifies you when wishlisted items go on sale and drop in price — you won't need to search during the rush.
- 2 Buy footwear on Day 1: Popular shoe sizes (6, 7, 8, 9) in top brands sell out within hours. Sneakers and running shoes especially. Don't wait for the weekend if you see your size in stock.
- 3 Grab or Gone windows are worth it: Set alarms for Myntra's hourly flash deals (typically 10 AM, 2 PM, 6 PM, 10 PM). These brief windows offer some of the deepest discounts of the sale on premium products.
- 4 Check the actual discount percentage — not just the strikethrough price: Myntra occasionally lists inflated MRPs. Use the discount badge percentage as your benchmark, not the comparison price shown.
- 5 Beauty restocks — don't panic: Unlike fashion (where sizes sell out), beauty and skincare products are typically replenished during the sale. No need to panic-buy Lakmé or MAC on Day 1.
- 6 Read return policies before buying ethnic wear: Some ethnic styles (especially lehengas and heavily embroidered pieces) are marked non-returnable. Check the return tag on the product page before adding to cart.
- 7 Use the ICICI or Kotak card for maximum savings: The 10% instant discount applies per order, not per item. If you're buying multiple items in one category, check whether splitting into two orders (under the ₹1,500 cap) saves more.
- 8 Mid-sale is underrated: Days 4–7 see restocks and new brand unlocks. If you missed something on Day 1, or want a less rushed browsing experience, shopping mid-week is genuinely worthwhile.
Special EORS Events: Brand Mania, Buy 1 Get 4 & More
Brand Mania: Specific brands run deep-discount windows during EORS — typically 3–4 hours where one brand's entire catalogue drops by an additional 10–20% beyond the listed sale price. Myntra announces Brand Mania schedules on the sale landing page and via app notifications. H&M, Puma, and Lakmé typically participate.
Buy 1 Get 4 / Buy 2 Get 3: Myntra bundles multi-buy offers on basics — especially t-shirts, innerwear, and socks. If you need basics anyway, these multi-buy deals represent the strongest per-piece value in the entire sale. Look for them under the "EORS Specials" banner inside the app.
The ₹1 VIP Pass (Insiders Only): Myntra's ₹1 Insider VIP Pass gives early access plus exclusive coupon codes that non-Insiders cannot see. Even if the coupons only save you an extra ₹100–₹200, that's a 200x return on a ₹1 investment. Worth buying before May 29.
🏆 Zoutons Take — Is Myntra EORS Summer 2026 Worth Shopping?
Yes — EORS is consistently the best fashion sale in India across the summer period, and Summer 2026 looks like one of the strongest editions. The combination of 50–80% discounts on 10,000+ brands, category-specific deals going up to 90%, and a 10% bank offer on top makes this the moment in the year where branded fashion is at its most accessible price.
The deals that stand out most this year: H&M and GAP western wear (rare 60–70% cuts on a brand that holds price year-round), Skechers and Puma footwear (up to 75% off on previous-season silhouettes that are still completely wearable), and Libas and Anouk ethnic wear (where ₹600–₹1,200 gets you sarees and suit sets that would cost ₹2,000–₹3,500 outside the sale).
Our suggestion: wishlist now, get the Myntra Insider VIP Pass before May 29, use your ICICI or Kotak card at checkout, and prioritise footwear and western wear on Day 1 before sizes disappear.
Frequently Asked Questions — Myntra EORS Summer 2026
When does Myntra EORS Summer 2026 start and end?
Myntra EORS Summer 2026 runs from 31st May to 10th June 2026. Myntra Insider members get early access from 29th May 2026, 48 hours before the sale opens to everyone. The ₹1 VIP Pass (available to Insiders inside the app) is required for early access and exclusive coupon codes.
What discounts can I expect during Myntra EORS Summer 2026?
Myntra EORS Summer 2026 offers flat 50–80% off across all major categories. Select styles — particularly end-of-season inventory from fashion brands — go up to 90% off. Footwear typically sees the sharpest cuts (up to 80%), followed by western wear and ethnic wear (up to 70%). Beauty and branded sportswear sit in the 50–60% range.
Which bank cards give extra discount during Myntra EORS 2026?
ICICI Bank and Kotak Mahindra Bank credit and debit cards get a 10% instant discount (up to ₹1,500 per order) during EORS Summer 2026. Myntra's co-branded ICICI credit card additionally earns cashback on purchases. No-cost EMI is available on major bank credit cards for up to 12 months with 0% interest.
What is the Myntra Insider VIP Pass and should I buy it?
The Myntra EORS VIP Pass is available for ₹1 to Myntra Insider members before the sale. It gives early access from May 29, 48 hours before general access opens, plus exclusive coupon codes not available to regular shoppers. For ₹1, it's almost always worth purchasing if you plan to buy anything during the sale.
What are the best categories to shop on Day 1 of Myntra EORS?
Prioritise footwear (popular sizes in Nike, Adidas, Puma sell out within hours) and women's western wear (trending sizes and styles go fast). Men's clothing, ethnic wear, and accessories have more stock and can be shopped on Days 2–3. Beauty products are replenished throughout the sale — no need to rush on Day 1 for skincare or makeup.
What is Myntra EORS "Grab or Gone" and how does it work?
Grab or Gone is Myntra's flash-deal format during EORS — hourly windows (typically 10 AM, 2 PM, 6 PM, 10 PM) where select products get an additional 5–15% discount on top of the regular EORS price, for 1–2 hours only or until stock lasts. Enable Myntra app notifications to be alerted when Grab or Gone windows open each day.
Sale dates, discount percentages, and bank offers are based on Myntra's announced sale details and historical EORS data as of May 2026. Actual discounts may vary by product and brand. Bank offer terms are subject to each bank's T&Cs. Zoutons may earn a commission from affiliate links in this article. All editorial opinions are independent of Myntra and participating brands.
