Two hundred and sixty-one nightwear listings at one retailer. The brands you know and the brands you do not charge within twenty-five rupees of each other. Only one group prints a list price to discount from.
We read two hundred and sixty-one nightwear listings across 91 brands on ajio.com on 16 September 2026 and split them in two: brands a shopper would recognise, and everyone else. The two groups charge almost identical money — a median of Rs. 525 against Rs. 500. What differs is the list price printed behind it. The recognised brands state a median MRP of Rs. 699; the rest state Rs. 1,719, and show a badge exactly twice as deep. The extreme is a Rs. 454 set carried against Rs. 5,970.
Every price below was pulled from AJIO on September 16, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.
Six listings whose MRPs run four to thirteen times their selling price — including the deepest badge in the read, on a set that appears four times.
Rs. 454 against a stated Rs. 5,970 — 13.15 times the price.
Why it earned its spot The most inflated list price of the 261 listings we read.
Rs. 396 against Rs. 3,299 — 8.3 times, and an 88 percent badge.
Why it earned its spot The same pattern as the lead card, at a different scale.
Rs. 376 — the lowest price among the deep-badge sets.
Why it earned its spot The lowest-priced listing among the heavily inflated MRPs.
Rs. 799 against Rs. 5,329 — 6.7 times.
Why it earned its spot The highest price among the inflated-MRP listings, still under Rs. 800.
Rs. 798 against Rs. 4,199 — 5.26 times, one of 23 listings over 5x.
Why it earned its spot Sits just above the five-times mark we used to count the inflated listings.
Rs. 250 for a cotton tee and pyjama set — a 4x MRP, and the shelf's most-listed brand.
Why it earned its spot The lowest price for a complete two-piece set in the read.
Seven recognised labels printing list prices close to what they charge — and the two exceptions that prove it is a tendency rather than a rule.
Rs. 559 against Rs. 699 — a 20 percent badge, and a 1.25x MRP.
Why it earned its spot The clearest example of a recognised brand printing a list price that means something.
Rs. 695 against Rs. 799 — 13 percent, a 1.15x MRP.
Why it earned its spot The smallest discount percentage of the 24 cards seated.
Rs. 351 for a two-piece set — on a 12 percent badge.
Why it earned its spot The lowest price at which a known chain will sell you a full set here.
Rs. 235 — the least you can pay here for a name you know.
Why it earned its spot A recognised label at the price of the unbranded competition.
Rs. 764 — a 49 percent badge on a 1.96x MRP.
Why it earned its spot A lingerie and nightwear specialist sitting between the two groups.
Rs. 678 on a 60 percent badge — deep, for this group.
Why it earned its spot A known brand discounting like an unknown one.
Rs. 469 pyjamas on a 3.2x MRP — from a brand you know.
Why it earned its spot The deepest badge among the recognised brands seated.
Four multipacks, the only listings here where a unit price can be computed — and where three unrelated sellers land within seven rupees of each other.
Rs. 459 for five pairs — Rs. 92 a pair.
Why it earned its spot The lowest per-piece price anywhere in this read.
Rs. 543 for five — under half the price of a single branded one.
Why it earned its spot The clearest per-piece saving against the singles elsewhere on this page.
Rs. 451 for four camisoles — Rs. 113 each.
Why it earned its spot Almost exactly the same unit price as the five-pack, in a smaller quantity.
Rs. 693 for six camisoles — Rs. 116 each.
Why it earned its spot The largest pack seated, at the top of the narrow per-piece band.
Four listings under Rs. 300, including the floor of the entire read — and a Rs. 172 camisole carrying a Rs. 749 list price.
Rs. 100 — the floor of a shelf that reaches Rs. 3,777.
Why it earned its spot The lowest price of the 261 listings we read.
Rs. 172 on a 4.35x MRP — a 77 percent badge.
Why it earned its spot An inflated list price at the very cheap end of the shelf.
Rs. 269 — a 3.47x MRP at the cheap end of the shelf.
Why it earned its spot Lace trim at under three hundred rupees, on a typical inflated multiple.
Rs. 250 from a known label — on a clean 2x MRP.
Why it earned its spot The cheapest recognised-brand listing seated.
Three listings showing that the list-price inflation is shelf-wide, closing on the most expensive thing we seated.
Rs. 286 for striped pyjamas — a 4.54x MRP.
Why it earned its spot The lowest-priced menswear in the read.
Rs. 640 for licensed Star Wars lounge pants — a 5x MRP.
Why it earned its spot One of the 23 listings printing an MRP five times or more its price.
Rs. 1,400 for a men's shirt and lounge-pant co-ord — a 3.57x MRP.
Why it earned its spot The most expensive listing we seated, and a deep multiple to close on.
First: divide the MRP by the selling price and use that, not the badge. A multiple near 1.5x is a list price someone intended; a multiple above 5x, which 23 of the 261 listings here carry, is a number invented to produce a percentage. Second: compare checkout prices across the brand divide before you assume the deep badge is the bargain — a MAX set at Rs. 559 on a 20 percent badge costs more than an ICHAA set at Rs. 454 on a 92 percent one, and that is the whole point. Third: buy packs where you can, because the pack count is the one figure a seller cannot inflate; five boys' pyjamas work out at Rs. 92 a pair and camisole packs land between Rs. 109 and Rs. 116 a piece, against Rs. 172 to Rs. 235 for singles. Fourth: accept that there are no reviews here at all, on any of the 261 listings, so the specification and the brand are all you have. We traced the same MRP mechanics across retailers in our MRP versus selling price explainer.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| ICHAA top and pyjama set, Rs. 454 against a stated Rs. 5 | Rs. 454 | Rs. 5,970 | 92%% |
| Arrabi winter nightwear set, Rs. 396 | Rs. 396 | Rs. 3,299 | 88%% |
| Jade & Julie shirt and pyjama set | Rs. 376 | Rs. 2,999 | 87%% |
| FABINALIV floral nightwear set | Rs. 799 | Rs. 5,329 | 85%% |
| NEUDIS checked top and pyjama set | Rs. 798 | Rs. 4,199 | 81%% |
| RIO striped cotton tee and pyjama set | Rs. 250 | Rs. 999 | 75%% |
| MAX woven top and pyjama set, Rs. 559 | Rs. 559 | Rs. 699 | 20%% |
| MAX floral print nightgown, Rs. 695 | Rs. 695 | Rs. 799 | 13%% |
| V-MART printed 2-piece set | Rs. 351 | Rs. 399 | 12%% |
| Van Heusen spaghetti camisole | Rs. 235 | Rs. 349 | 33%% |
| Clovia graphic printed nightwear set | Rs. 764 | Rs. 1,499 | 49%% |
| Zivame self-design nightwear set | Rs. 678 | Rs. 1,695 | 60%% |
| Bewakoof all-over printed pyjamas | Rs. 469 | Rs. 1,499 | 69%% |
| Trampoline pack of 5 boys pyjamas, Rs. 459 | Rs. 459 | Rs. 1,699 | 73%% |
| Dollar pack of 5 camisoles, Rs. 543 | Rs. 543 | Rs. 875 | 38%% |
| Inner Element pack of 4 camisoles | Rs. 451 | Rs. 851 | 47%% |
| Dollar pack of 6 camisoles, Rs. 693 | Rs. 693 | Rs. 1,050 | 34%% |
| Teamspirit heathered camisole, Rs. 100 | Rs. 100 | Rs. 199 | 50%% |
| WOMENSTER ribbed slim-fit camisole | Rs. 172 | Rs. 749 | 77%% |
| Curvex lace nightie | Rs. 269 | Rs. 934 | 71%% |
| YOUSTA graphic print pyjamas | Rs. 250 | Rs. 499 | 50%% |
| TIGERSNAKE men's striped pyjamas | Rs. 286 | Rs. 1,299 | 78%% |
| Highlander Star Wars lounge pants | Rs. 640 | Rs. 3,199 | 80%% |
| RIAG men's shirt and lounge pants co-ord, Rs. 1,400 | Rs. 1,400 | Rs. 4,999 | 72%% |
This is the finding the whole page rests on, and it is not subtle. Splitting the 261 listings into brands a shopper would recognise and the rest: the 85 recognised-brand listings have a median selling price of Rs. 525; the other 176 have a median of Rs. 500. Effectively the same money — the unknown brands are twenty-five rupees cheaper. But their median stated MRP is Rs. 1,719 against Rs. 699, and their median badge is 66 percent against 33. Same checkout price, two and a half times the list price, exactly double the discount.
Because that ratio is what a discount badge really measures. The median recognised brand prints an MRP 1.49 times its price; the median other listing prints 2.94 times. Twenty-three of the 261 listings print an MRP at least five times their price, and the extreme is a Rs. 454 top-and-pyjama set carried against a stated Rs. 5,970 — 13.15x, a 92 percent badge, appearing four separate times in this pull at identical numbers. We report the ratio on every card so you can see which kind of listing you are reading.
Not thin — absent. Every one of the 261 listings we read publishes no star average and no rating count. That is AJIO's own behaviour on this shelf rather than anything missing from our read, and it is why not a single card on this page carries a rating pill. It also raises the stakes on the point above: with no reviews at all, the discount badge is the loudest signal on the listing, and on 176 of these 261 listings that badge is mostly a function of a list price nobody paid.
A hundred and twenty-nine of the 261 listings sell under Rs. 500 and 42 under Rs. 300, with a floor of Rs. 100 and a ceiling of Rs. 3,777. The practical consequence is that the gap between a good and a bad decision here is usually two or three hundred rupees, which is less than the difference between the badges being waved at you. We seated across the whole range and led with price.
Multipacks are the only place on this shelf where a genuine comparison is possible, because the pack count is a number the seller cannot inflate. Twenty of the 261 listings are multipacks, and they are where the value concentrates: Rs. 92 a pair for boys' pyjamas in a pack of five, Rs. 109 to Rs. 116 a camisole in packs of five and six, against Rs. 172 to Rs. 235 for single camisoles elsewhere in this same read.
The selling price is real; the percentage mostly is not. We split the 261 listings we read into brands a shopper would recognise and the rest, and the two groups charge almost exactly the same money — a median of Rs. 525 against Rs. 500. What differs is what they print above it: a median MRP of Rs. 699 for the recognised brands against Rs. 1,719 for the rest, producing badges of 33 percent and 66 percent respectively. Twenty-three listings print an MRP at least five times their selling price, topping out at a Rs. 454 set carried against a stated Rs. 5,970, a 13.15x multiple. Divide the MRP by the price before believing any badge here.
We can only report what we found: none of the 261 listings we read on 16 September 2026 published a star average or a rating count. Not a thin sample — nothing at all. This is AJIO's own behaviour on this shelf rather than anything missing from our read, and it is consistent with what we see across AJIO categories. The practical effect is that no card on this page carries a rating pill, and that the discount badge becomes the loudest signal on a listing that offers no other evidence — which matters a great deal given that on 176 of those 261 listings the badge is largely a function of an inflated list price.
It is a cheap shelf. Across the 261 listings, 129 sell under Rs. 500 and 42 under Rs. 300, with a floor of Rs. 100 for a Teamspirit camisole and a ceiling of Rs. 3,777. By category, night suits run Rs. 250 to Rs. 799 with a median of Rs. 390, nightwear sets Rs. 203 to Rs. 1,750 with a median of Rs. 672, lounge pants Rs. 158 to Rs. 1,521, pyjama sets Rs. 250 to Rs. 1,349 and camisoles Rs. 100 upwards. A complete two-piece set starts at Rs. 250.
Substantially, and the packs are the most trustworthy prices on the shelf because the pack count is the one figure a seller cannot inflate. Dollar's pack of five is Rs. 543, or Rs. 109 each; its pack of six is Rs. 693, or Rs. 116 each; and Inner Element's pack of four is Rs. 451, or Rs. 113 each. Three unrelated listings landing within seven rupees of one another per piece is the clearest price signal in this read. Compare that with Rs. 235 for a single Van Heusen camisole and Rs. 172 for a single unbranded one. The best unit price anywhere in the read is a pack of five boys' pyjamas at Rs. 459, or Rs. 92 a pair.
On this read, the recognised high-street and specialist labels. MAX prints a Rs. 699 MRP on a Rs. 559 set, a 1.25x multiple; Sweet Dreams a Rs. 1,499 MRP on Rs. 1,349, a 1.11x; V-MART a Rs. 399 MRP on Rs. 351, a 1.14x; and Van Heusen a Rs. 349 MRP on Rs. 235. The group median is 1.49x against 2.94x for everyone else. It is a tendency rather than a rule, and this page seats the exceptions deliberately: Zivame at 2.50x and Bewakoof at 3.20x are both well-known brands discounting like marketplace sellers. Check the multiple on the listing rather than trusting the name.























