AJIO's own vest, brief and sock listings, read on 22 August. Nine labels claim more than 70 per cent off. Not one of them is a name you would recognise.
We read 97 AJIO men's vest, brief and sock listings on 22 August 2026 and seated 24, one per brand, from Rs. 49 to Rs. 850. Every badge above 60 per cent belongs to a label that exists nowhere but this catalogue; every national brand sits under 50, and LUX COZI publishes 5. Half the shelf is multipacks, so read the per-piece figure on each card instead - socks run Rs. 23 to Rs. 133 a pair. And AJIO publishes no rating for anything here at all.
Every price below was pulled from AJIO on August 22, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.
Five listings from labels that exist nowhere but this catalogue, carrying the four biggest badges in the read - and, in two cases, genuinely the cheapest goods on the page.
Rs. 49 for one pair of ankle socks - the cheapest listing in the read.
Why it earned its spot The lowest price on the page, and a single pair rather than a pack.
Rs. 69 for three pairs - the cheapest socks per pair, and the biggest badge in the read.
Why it earned its spot Twenty-three rupees a pair is the lowest per-piece price anywhere on this page.
Rs. 90 for three pairs - the second-cheapest socks per pair in the read.
Why it earned its spot Thirty rupees a pair, off a three-figure MRP rather than a four-figure one.
Rs. 99 for a single printed brief, 83 per cent off a stated Rs. 582.
Why it earned its spot The cheapest single brief on the page, from a label with no other listings here.
Rs. 211 for three trunks - Rs. 70 each, behind the read's second-biggest badge.
Why it earned its spot Rs. 70 a trunk is genuinely cheap; the Rs. 1,758 behind it is genuinely not a price.
Nine listings through the middle of the shelf, including an identical price, MRP and badge from two unrelated labels, and the page's clearest case of a big discount on an expensive product.
Rs. 252 round-neck vest - the exact price, MRP and badge as the NEONOMAD below it.
Why it earned its spot Two unrelated labels, one identical price and one identical stated MRP.
Rs. 252, stated Rs. 1,199, 79 per cent - the same three numbers as Buda Jeans Co.
Why it earned its spot A different brand publishing an identical price, MRP and badge.
Rs. 253 for two printed vests, 77 per cent off a stated Rs. 1,099.
Why it earned its spot The cheapest vest per piece in the read, at Rs. 127.
Rs. 289 for a single ribbed vest, 71 per cent off a stated Rs. 999.
Why it earned its spot A ribbed knit at the price the plain ones charge.
Rs. 349 for one brief - the most expensive per piece on the page, at 68 per cent off.
Why it earned its spot The clearest case on this shelf of a big badge sitting on a high per-piece price.
Rs. 487 for five briefs - Rs. 97 each, 69 per cent off a stated Rs. 1,570.
Why it earned its spot Five pieces for under Rs. 500, at a fifth of LA INTIMO's per-piece price.
Rs. 436 for one graphic-print boxy vest, 66 per cent off a stated Rs. 1,299.
Why it earned its spot A name people recognise, priced above every other single vest here.
Rs. 249 for five pairs of socks - Rs. 50 each, from a brand with actual shops.
Why it earned its spot The cheapest socks per pair from a brand that exists outside this catalogue.
Rs. 239 square-neck vest, 40 per cent off a stated Rs. 399.
Why it earned its spot The cheapest single vest in the read is also from one of its best-known brands.
Ten listings from names you know, where no badge reaches 50 per cent, the MRPs look like shop tags, and the multipacks quietly beat the single pieces on price per garment.
Rs. 279 for three pairs of ankle socks from Reliance's own athleisure label.
Why it earned its spot A house label, so both the price and the MRP are set by the same company.
Rs. 407 for a single printed boxer, 40 per cent off a stated Rs. 679.
Why it earned its spot A denim brand's innerwear line, priced and discounted like a denim brand.
Rs. 743 for ten briefs - the cheapest underwear per piece in the read, at 45 per cent off.
Why it earned its spot The lowest per-piece price for underwear on the page, on one of its smaller badges.
Rs. 299 for a single solid vest from a D2C innerwear specialist.
Why it earned its spot One of only three listings in the read with a badge at or under 25 per cent.
Rs. 479 for two solid vests, 25 per cent off a stated Rs. 638.
Why it earned its spot Another specialist innerwear label with a badge in the twenties.
Rs. 399 for three pairs of ankle socks - the second-dearest socks per pair here.
Why it earned its spot Five times the USOXO price per pair, at a fifth of the discount.
Rs. 405 for three vests, 5 per cent off a stated Rs. 426.
Why it earned its spot The most honest MRP on the page: a Rs. 426 claim on a Rs. 405 price.
Rs. 638 for six pairs - a sports brand at Rs. 106 a pair, 20 per cent off.
Why it earned its spot The best per-pair price among the national brands here.
Rs. 674 for three briefs - 25 per cent off, and the second-dearest underwear per piece.
Why it earned its spot A small badge on a genuinely premium per-piece price.
Rs. 850 for five sleeveless vests - the highest listed price seated here.
Why it earned its spot The dearest listing on the page is also one of its better per-piece deals.
First: divide by the pack size before you compare anything, because twelve of the 24 listings here are multipacks and the dearest listing on the page is mid-priced per garment. Second: read the badge as a description of the brand, not the deal - on this shelf nothing above 60 per cent comes from a name with a shop. Third: expect no ratings, because AJIO published none for any of the 97 listings we read, so the only checkable facts are price, pack size and what the title says about construction. Fourth: check the live coupon page before checkout, the same discipline we applied to AJIO men's shirt prices, because store and bank offers land on top of these prices and basics are the easiest way to clear a minimum spend.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| HEBTROCO striped ankle socks, cheapest listing | Rs. 49 | Rs. 296 | 83% |
| USOXO 3-pack socks, Rs. 23 a pair | Rs. 69 | Rs. 999 | 93% |
| MATCHITT 3-pack everyday socks, Rs. 30 a pair | Rs. 90 | Rs. 299 | 70% |
| Asthamoxi printed brief, cheapest single brief | Rs. 99 | Rs. 582 | 83% |
| XQsee 3-pack trunks, Rs. 70 each | Rs. 211 | Rs. 1,758 | 88% |
| Buda Jeans Co round-neck vest | Rs. 252 | Rs. 1,199 | 79% |
| NEONOMAD round-neck vest, identical numbers | Rs. 252 | Rs. 1,199 | 79% |
| Looks United 2-pack vests, Rs. 127 each | Rs. 253 | Rs. 1,099 | 77% |
| HK FASHION ribbed vest | Rs. 289 | Rs. 999 | 71% |
| LA INTIMO brief, dearest per piece | Rs. 349 | Rs. 1,090 | 68% |
| Inner Element 5-pack briefs, Rs. 97 each | Rs. 487 | Rs. 1,570 | 69% |
| BEWAKOOF graphic boxy vest, dearest single vest | Rs. 436 | Rs. 1,299 | 66% |
| Dollar 5-pack socks, Rs. 50 a pair | Rs. 249 | Rs. 470 | 47% |
| VAN HEUSEN square-neck vest, cheapest single | Rs. 239 | Rs. 399 | 40% |
| PERFORMAX 3-pack ankle socks, a house label | Rs. 279 | Rs. 399 | 30% |
| Underjeans by Spykar printed boxers | Rs. 407 | Rs. 679 | 40% |
| DOLLAR LEHAR 10-pack briefs, Rs. 74 each | Rs. 743 | Rs. 1,350 | 45% |
| DAMENSCH solid vest, a 25% badge | Rs. 299 | Rs. 399 | 25% |
| XYXX 2-pack vests, Rs. 240 each | Rs. 479 | Rs. 638 | 25% |
| Jack & Jones 3-pack socks, Rs. 133 a pair | Rs. 399 | Rs. 499 | 20% |
| LUX COZI 3-pack vests, the 5% badge | Rs. 405 | Rs. 426 | 5% |
| ADIDAS 6-pack ankle socks, Rs. 106 a pair | Rs. 638 | Rs. 798 | 20% |
| U.S. Polo Assn. 3-pack briefs, Rs. 225 each | Rs. 674 | Rs. 899 | 25% |
| LEVIS 5-pack vests, Rs. 170 each | Rs. 850 | Rs. 1,349 | 37% |
Twelve of the 24 listings seated here are packs of two to ten. Comparing their listed prices is meaningless: the most expensive listing in the read, a Rs. 850 Levi's pack, works out at Rs. 170 a vest, which is cheaper per garment than seven single-piece listings below it. Every card on this page states the pack size and the per-piece figure. Read that way, socks run Rs. 23 to Rs. 133 a pair and briefs run Rs. 74 to Rs. 349 each - and the ranking barely resembles the one the listed prices produce.
Across all 97 listings this read returned, AJIO's own search API carried no rating and no rating count - not a thin sample, but no field. That is a real difference from a marketplace like Myntra or Amazon, where the crowd is the single most useful thing on a listing page, and it means nothing on this shelf can be bought on evidence of how it performed for anyone else. We have not manufactured a substitute. Where a card makes a quality claim it is about construction the listing itself describes - a rib, a fabric, a pack size - or about the brand's record elsewhere.
PERFORMAX is Reliance Retail's own athleisure label and AJIO is a Reliance Retail business, so its stated MRP and its selling price are decided by the same company - the 30 per cent between them is internal arithmetic, not a markdown against anyone else's list. That does not make the socks worse. It does mean the badge carries less information than a third-party brand's, and the same caution applies to the unbranded labels in Chapter One, whose stated MRPs cannot be checked against any price charged anywhere else.
Seven brands returned five or more listings each - LEVIS with seven, YOUSTA with seven, USOXO with six, U.S. Polo Assn. with six, adidas with six, Panteazy with six, MATCHITT and PERFORMAX with five apiece. Seating them all would have produced a page describing eight sellers rather than a category. One listing per brand costs us some good individual items and buys a page where 24 companies' pricing behaviour sits side by side - which is the only way the split between the 70-per-cent labels and the 25-per-cent ones becomes visible at all.
On the shelf we read on 22 August 2026, listed prices run from Rs. 49 to Rs. 850 - but that range is misleading because half the listings are multipacks. Per piece it is much tighter. Socks cost Rs. 23 to Rs. 133 a pair, with the cheapest three-pack at Rs. 69 and branded athletic six-packs at Rs. 638. Vests cost Rs. 127 to Rs. 436 each, with Van Heusen the cheapest single at Rs. 239 and Levi's five-pack working out at Rs. 170 apiece. Briefs and trunks cost Rs. 70 to Rs. 349 each, with a ten-pack of DOLLAR LEHAR the cheapest per piece at Rs. 74.
The arithmetic is correct - a stated MRP divided into a selling price - but on this shelf the badge is better read as a brand signal than a saving. Every listing in our read above 60 per cent off comes from a label with no presence outside this catalogue: USOXO at 93 per cent, XQsee at 88, HEBTROCO and Asthamoxi at 83. Every brand you could find in a shop sits under 50: LUX COZI at 5 per cent, adidas and Jack & Jones at 20, DAMENSCH, XYXX and U.S. Polo Assn. at 25, PERFORMAX at 30, LEVIS at 37, Van Heusen and Spykar at 40, Dollar at 47. The unknown labels' stated MRPs cannot be checked against a price charged anywhere else, so the percentage is measuring a number only the seller has seen.
We cannot tell you why, but we can tell you the extent of it: across all 97 listings this read returned, AJIO's own search API carried no rating and no rating count at all - not a small sample, but no field. That is a meaningful difference from Myntra or Amazon, where a five-figure review count is often the most useful thing on the page. The practical consequence is that on this shelf you are buying on price, pack size, the construction the title describes and whatever you know about the brand from elsewhere. It is also why nothing on this page carries a rating pill.
Per piece, three listings stand out for different reasons. The USOXO three-pack at Rs. 69 is the cheapest socks anywhere here at Rs. 23 a pair. The DOLLAR LEHAR ten-pack at Rs. 743 is the cheapest underwear at Rs. 74 a brief, and comes from a hosiery brand that exists offline. And the LUX COZI three-pack of vests at Rs. 405 is Rs. 135 a vest with a 5 per cent badge - the most honest MRP in the entire read, from a fifty-year-old Indian manufacturer. If you want a single garment rather than a pack, Van Heusen's square-neck vest at Rs. 239 is the cheapest single piece on the page and one of its few recognised brands.
Store and bank offers at AJIO are generally applied to the cart total on top of each listing's own discount and carry a minimum spend, which matters on a shelf where the median listing costs about Rs. 300 - two or three packs of basics is the easiest way to clear a threshold. We did not test any code at checkout for this page and will not quote a figure we have not seen applied; the live coupon page is linked above. What this read gives you is the baseline to beat on 22 August 2026: Rs. 23 a pair for socks, Rs. 74 for a brief, Rs. 127 for a vest, and Rs. 239 for the cheapest single vest from a brand with a shop.























