Myntra Dress and Kurta Sale August 2026: 53 of 68 Are 70% Off

Nineteen thousand six hundred and twelve ratings at 4.4 is the second-largest sample in this entire read, and it sits on the aayu listing with the smallest badge - 70 per cent, against 83 at the brand's deepest. The stated MRP is Rs. 1,999, also the lowest aayu claims here. Read those two facts together and the brand's own range makes the argument for us: where the claim is smallest, the evidence is largest. A georgette wrap maxi at Rs. 602 with nearly twenty thousand ratings behind it is the single most-checked garment on this page, and the badge attached to it is the least impressive one the brand prints.

• Price: Rs. 602 (stated MRP Rs. 1,999)
• Key detail: 19,612 ratings - the second-largest sample of the 68 listings we read
• Discount: 70% off a stated MRP, which is Rs. 1,397
• Rating: 4.4 from 19,612 Myntra ratings
• Role: Most-rated dress on the counter from this brand
• Buying logic: The safest single dress buy on the page

Rs. 587 is where this brand's rail bottoms out and Rs. 908 is where it tops out - a Rs. 321 spread across ten listings that include maternity maxis, bodycon midis, off-shoulder flounces and wrap dresses. Those are not variations of one garment; they are different clothes for different occasions, sold at essentially one price. The stated MRPs behind them, meanwhile, run from Rs. 1,999 to Rs. 3,999. Whatever is being decided per-listing on this rail, it is the claim rather than the price. This one carries 10,623 ratings at 4.4, the third-largest sample in the read.

• Price: Rs. 587 (stated MRP Rs. 2,599)
• Key detail: Rs. 587 - the lowest aayu price of the ten listings, on 10,623 ratings
• Discount: 77% off a stated MRP, which is Rs. 2,012
• Rating: 4.4 from 10,623 Myntra ratings
• Role: The cheapest aayu listing
• Buying logic: An everyday georgette midi, on the best evidence in the band

Rs. 592 from a stated Rs. 2,599, at 77 per cent. Those three numbers appear twice on this page, on two garments that share nothing else: an off-shoulder ruched flounce maxi meant for an evening, and a puff-sleeve bodycon midi meant for daylight. Different fabric consumption, different construction, one number. That is the tell that a rail like this is priced at the rail level - the brand picks the number, the garment inherits it. Which is not a scandal, and does not make either dress worse; it just means the price cannot tell you which of the two is more of a garment. The rating here is 4.3 from 6,218 people.

• Price: Rs. 592 (stated MRP Rs. 2,599)
• Key detail: Rs. 592 from a stated Rs. 2,599 - a price and claim it shares exactly with another aayu listing
• Discount: 77% off a stated MRP, which is Rs. 2,007
• Rating: 4.3 from 6,218 Myntra ratings
• Role: Same price, different dress
• Buying logic: Occasion wear at everyday-dress money

Everything numeric about this listing matches the card above it - Rs. 592, a stated Rs. 2,599, 77 per cent - and everything physical about it differs. A puff-sleeve bodycon midi and an off-shoulder ruched maxi are not the same amount of dress. The 5,350 ratings at 4.3 are the only figure separating them from the buyer's side, and that is the figure worth using. Across this counter as a whole the pattern repeats far beyond one brand: five listings in our pull state an MRP of exactly Rs. 2,663, a number no costing sheet produces and three different labels use.

• Price: Rs. 592 (stated MRP Rs. 2,599)
• Key detail: Identical price, MRP and badge to the off-shoulder maxi above it
• Discount: 77% off a stated MRP, which is Rs. 2,007
• Rating: 4.3 from 5,350 Myntra ratings
• Role: The other Rs. 592
• Buying logic: A daytime midi where the cut is the decision

Maternity clothing normally carries a specialist premium because the market is smaller and the pattern-cutting is different. On this rail it costs Rs. 688 against Rs. 592 for a bodycon midi - a Rs. 96 gap. Three listings in our pull share this exact price, MRP and rating count, which suggests one style sold in several colourways rather than three designs. At 4.5 from 6,508 ratings it is the joint-best-rated aayu listing here. If you are buying for pregnancy, the rating and the fabric description are what to read; the 77 per cent badge is identical to the one on nearly every other dress on this counter and tells you nothing about either.

• Price: Rs. 688 (stated MRP Rs. 2,999)
• Key detail: A maternity cut at Rs. 688 - Rs. 96 above the brand's cheapest non-maternity midi
• Discount: 77% off a stated MRP, which is Rs. 2,311
• Rating: 4.5 from 6,508 Myntra ratings
• Role: The maternity listing at the same money
• Buying logic: Pregnancy and post-partum wear without a specialist markup

Set this against the wrap dress at the top of the chapter: 81 per cent versus 70, Rs. 690 versus Rs. 602. The deeper badge is the more expensive dress, which is the arithmetic this page exists to point out. The claim behind it, Rs. 3,599, is Rs. 1,600 above the wrap's Rs. 1,999 - so the entire extra badge is manufactured by the extra claim rather than earned by a bigger reduction. The 3,060 ratings at 4.4 are a solid sample though a sixth of the wrap's. Sorting this rail by discount would put this dress first and the better-evidenced, cheaper one further down.

• Price: Rs. 690 (stated MRP Rs. 3,599)
• Key detail: 81% off - eleven points deeper than the brand's wrap dress, for Rs. 88 more
• Discount: 81% off a stated MRP, which is Rs. 2,909
• Rating: 4.4 from 3,060 Myntra ratings
• Role: A steeper badge, a similar price
• Buying logic: A printed maxi, chosen on the print

Rs. 3,999 claimed, Rs. 699 charged, 83 per cent printed. Compare the brand's own floor: Rs. 2,599 claimed, Rs. 587 charged, 77 per cent printed. Rs. 1,400 of extra claim converts into Rs. 112 of extra price. Once you have watched that conversion happen four times inside one brand's rail, the percentage stops being information. The mandarin collar and cuffed sleeves are the actual difference and they are visible in the photograph. The 3,592 ratings at 4.2 make this the lowest-rated aayu listing seated here, which is the number that should decide it against its rail-mates.

• Price: Rs. 699 (stated MRP Rs. 3,999)
• Key detail: The highest stated MRP on the aayu rail, Rs. 3,999, and its deepest badge at 83%
• Discount: 83% off a stated MRP, which is Rs. 3,300
• Rating: 4.2 from 3,592 Myntra ratings
• Role: The brand's deepest badge
• Buying logic: If the collar and sleeve detail is what you want

Rs. 908 is the ceiling of this brand's rail and it arrives with a 75 per cent badge, which is shallower than the 77, 81 and 83 attached to cheaper dresses from the same label. Ruffled chiffon uses more fabric and more construction than a plain georgette midi, so a real price difference is defensible - and Rs. 321 between the rail's floor and ceiling is a modest, believable spread. What is not believable is that the spread in claims behind those same dresses is Rs. 2,000. The 1,792 ratings at 4.4 are the smallest aayu sample seated, which at this end of the rail matters more, not less.

• Price: Rs. 908 (stated MRP Rs. 3,599)
• Key detail: Rs. 908 - the highest aayu price here, at a badge four points shallower than the rail's median
• Discount: 75% off a stated MRP, which is Rs. 2,691
• Rating: 4.4 from 1,792 Myntra ratings
• Role: The most expensive dress on the rail
• Buying logic: An occasion maxi with real fabric behind the price

Eighty-five per cent is the largest number printed anywhere in this read, and Rs. 4,599 is among the largest claims. What arrives is a Rs. 669 embroidered-yoke straight kurta - within Rs. 50 of the aayu dresses in chapter one, which carry badges 8 to 15 points shallower. If the badge were measuring anything real, this kurta would be the bargain of the page by a wide margin; instead it is priced like its neighbours. The 4,980 ratings at 4.0 are a decent sample and a middling score. Thread-embroidered yokes on cotton in this band are typically machine work, which is normal at the price and worth knowing before you read the word embroidered as a promise.

• Price: Rs. 669 (stated MRP Rs. 4,599)
• Key detail: 85% off - the deepest reduction of all 68 listings we read
• Discount: 85% off a stated MRP, which is Rs. 3,930
• Rating: 4.0 from 4,980 Myntra ratings
• Role: The deepest badge in the pull
• Buying logic: An everyday embroidered kurta, priced like a plain one

Rs. 5,845 is the biggest number any listing on this counter claims, and Rs. 918 is what the dress costs - the widest gap in the pull. It is also, at Rs. 918, the second most expensive dress we seated, so the biggest claim has not produced the biggest saving; it has produced a mid-priced garment with a dramatic sticker. The 5,246 ratings at 4.3 are genuinely good evidence and the red embroidered puff-sleeve midi is a proper occasion dress. Buy it as a Rs. 918 dress and the purchase is defensible. Buy it as Rs. 5,845 of dress for Rs. 918 and you are buying a number nobody can check.

• Price: Rs. 918 (stated MRP Rs. 5,845)
• Key detail: Stated MRP Rs. 5,845 - the largest claimed list price of the 68 listings
• Discount: 84% off a stated MRP, which is Rs. 4,927
• Rating: 4.3 from 5,246 Myntra ratings
• Role: The biggest claim on the page
• Buying logic: Occasion wear, judged at its real price

Here the badge and the price finally agree: 84 per cent off produces Rs. 583, which is the cheapest dress seated on this page and Rs. 4 below the cheapest aayu. That agreement is the exception rather than the rule in this chapter, which is exactly why it earns a card. The stated Rs. 3,600 is a round number rather than a 99-ender, and the belted tiered shirt-dress construction is a real, visible thing. It carries 3,812 ratings at 4.3. If you want the deep-badge aesthetic and the low price at the same time, this is the listing in our read where both are true simultaneously.

• Price: Rs. 583 (stated MRP Rs. 3,600)
• Key detail: Rs. 583 - the cheapest dress among the 84-and-85-per-cent listings
• Discount: 84% off a stated MRP, which is Rs. 3,017
• Rating: 4.3 from 3,812 Myntra ratings
• Role: Cheapest of the deep-badge group
• Buying logic: The cheapest dress here that still has evidence behind it

Most of this chapter runs on samples of two to five thousand ratings. This one has 9,581 at 4.3, which makes it the best-documented deep-badge listing in the read - and it is a two-piece, a panelled kurta with trousers, so the Rs. 864 covers more garment than the single dresses around it. The stated Rs. 4,999 is the second-largest claim on the page. Compare it to the same brand's cotton kurta in chapter four: Rs. 622, a Rs. 2,999 claim, 79 per cent, and 15,212 ratings. One brand, two rails, two very different amounts of evidence, and a price gap of Rs. 242 that reflects the extra trousers rather than the extra badge.

• Price: Rs. 864 (stated MRP Rs. 4,999)
• Key detail: 9,581 ratings - by far the largest sample among the 80-plus-per-cent listings
• Discount: 83% off a stated MRP, which is Rs. 4,135
• Rating: 4.3 from 9,581 Myntra ratings
• Role: Best-evidenced of the deep badges
• Buying logic: A two-piece set where the price covers both pieces

Rs. 364 is the least this page asks for anything, and the stated Rs. 1,999 behind it is modest by this chapter's standards - a fifth of what OCTICS claims two cards up. That is the useful comparison: two listings, both around 82 to 84 per cent off, one claiming Rs. 1,999 and one claiming Rs. 5,845, arriving Rs. 554 apart. The claim varies wildly; the price does not vary nearly as much. A printed V-neck pure-cotton kurta at Rs. 364 with 2,420 ratings at 4.0 is a sensible, unglamorous purchase. Cotton at this price is usually a lighter weave, which suits August and shows wear faster.

• Price: Rs. 364 (stated MRP Rs. 1,999)
• Key detail: Rs. 364 - the lowest checkout price among the 22 picks
• Discount: 82% off a stated MRP, which is Rs. 1,635
• Rating: 4.0 from 2,420 Myntra ratings
• Role: Cheapest listing of the 22
• Buying logic: The cheapest sensible everyday kurta on the page

Eighty per cent off and 3.9 out of 5. It is the lowest score on this page and the sample, 2,663 ratings, is large enough that the score means something rather than being noise. We are seating it deliberately: a page that only shows 4.4s teaches you nothing about how to read a shelf. What the badge and the score together say is that the discount ran deep and the customers were mixed, and in this band a 3.9 usually means fabric or colour rather than fit. At Rs. 599 the dress sits mid-band with everything else, so the badge bought no advantage; the score is the only new information the listing carries.

• Price: Rs. 599 (stated MRP Rs. 2,999)
• Key detail: 3.9 from 2,663 ratings - the lowest average of the 22 picks
• Discount: 80% off a stated MRP, which is Rs. 2,400
• Rating: 3.9 from 2,663 Myntra ratings
• Role: The lowest-rated pick
• Buying logic: Only if the cut suits you and the score does not put you off

One listing in 68 sits at full price and this is it: Rs. 3,999 for a printed cotton kurta, palazzos and dupatta, with no struck-through figure and nothing to calculate. It is also the most expensive thing in the pull, at more than four times the median. That combination is the exact inverse of the shelf around it, where everything is 70 to 85 per cent off and lands under Rs. 1,000. A three-piece set at Rs. 3,999 with 410 ratings at 4.3 is a different purchase from anything else here - fewer people have bought it, and those who did paid the asking price. Whether that price is fair is a judgement we cannot make for you; what we can say is that it is at least a real one.

• Price: Rs. 3,999 (stated MRP Rs. 3,999)
• Key detail: Rs. 3,999 at zero discount - the only full-price listing of the 68 we read
• Discount: no discount at all - the listing states no reduction
• Rating: 4.3 from 410 Myntra ratings
• Role: The only listing at zero per cent off
• Buying logic: A full occasion set, bought at its actual list price

Rs. 1,599 claimed, Rs. 990 charged. Both numbers are unremarkable, which on this counter makes the listing remarkable: it is the only dress we seated whose badge is under 50 per cent. The result is a dress costing Rs. 990 - more than everything in chapter one - from a claim smaller than any of theirs. If you believe stated MRPs, this is the worst deal on the page. If you believe checkout prices, it is simply a dress that costs Rs. 990, and the reason to buy it is the ruched sheath cut rather than the arithmetic. It carries 2,402 ratings at 4.2, a reasonable sample.

• Price: Rs. 990 (stated MRP Rs. 1,599)
• Key detail: 38% off - the shallowest dress badge in the read, on a modest Rs. 1,599 claim
• Discount: 38% off a stated MRP, which is Rs. 609
• Rating: 4.2 from 2,402 Myntra ratings
• Role: The shallowest badge on a dress
• Buying logic: If the sheath cut is what you came for

A stated Rs. 999 - one of the two smallest claims in the pull - a 52 per cent badge, a Rs. 475 price, and the highest dress rating we seated at 4.5. The sample is small at 732 ratings, and we say so rather than letting the score stand alone. But the shape of the listing is worth studying: modest claim, modest badge, low price, high satisfaction. That is what a straightforwardly priced garment looks like on a counter where 53 of 68 rows are shouting. Floral crepe in this band is a light, quick-drying fabric that suits humidity and shows creasing.

• Price: Rs. 475 (stated MRP Rs. 999)
• Key detail: 4.5 from 732 ratings - the highest dress average of the 22 picks
• Discount: 52% off a stated MRP, which is Rs. 524
• Rating: 4.5 from 732 Myntra ratings
• Role: Highest-rated dress seated
• Buying logic: A cheap summer dress with the best score on the page

Rs. 999 claimed, Rs. 350 charged. Against the Varanga kurta in chapter two - Rs. 4,599 claimed, Rs. 669 charged - this listing is asking you to believe far less and charging you Rs. 319 less. The 6,464 ratings at 4.4 make it the best-evidenced sub-Rs. 400 garment in the read, and comfortably better documented than most of the deep-badge chapter. This is the listing we would point at to explain the whole page: the smallest claim, one of the smallest badges, the lowest price, and one of the largest samples, all on the same card.

• Price: Rs. 350 (stated MRP Rs. 999)
• Key detail: Rs. 350 from a Rs. 999 claim - the smallest claim-to-price gap of the cheap kurtas
• Discount: 65% off a stated MRP, which is Rs. 649
• Rating: 4.4 from 6,464 Myntra ratings
• Role: Cheapest kurta with a big sample
• Buying logic: The best-evidenced cheap kurta on the counter

Nothing about this listing is extreme, which is why it is here. Rs. 1,399 is a plausible list price for a printed cotton kurta, 64 per cent is a large but not absurd reduction, and Rs. 498 is a normal price to pay. Fifteen of the 68 rows we read sit outside the 70-to-85 band; this is one of them, and as a group they are noticeably easier to reason about than the 53 inside it. The 1,954 ratings at 4.3 are a modest but usable sample. If you want one everyday kurta and no arithmetic, this and the KKOUTFITS above it are the two cards to compare.

• Price: Rs. 498 (stated MRP Rs. 1,399)
• Key detail: 64% off Rs. 1,399 - both numbers unusually moderate for this counter
• Discount: 64% off a stated MRP, which is Rs. 901
• Rating: 4.3 from 1,954 Myntra ratings
• Role: A mid-range badge in a shelf of extremes
• Buying logic: An everyday printed kurta at an unremarkable price

Twenty-two thousand four hundred and twenty-seven ratings at 4.2 is the largest body of evidence anywhere in this read, and it sits on a floral fit-and-flare maxi at Rs. 747 with an entirely unremarkable 74 per cent badge and a Rs. 2,899 claim. That is the point of this chapter. On a counter where 53 of 68 listings are 70 to 85 per cent off, the badge cannot rank anything - but rating counts spread across three orders of magnitude, from 13 to 22,427, and they can. This dress is Rs. 145 more than the cheapest aayu and has twice as many ratings as any of them. That is a trade worth making.

• Price: Rs. 747 (stated MRP Rs. 2,899)
• Key detail: 22,427 ratings - the largest sample of all 68 listings
• Discount: 74% off a stated MRP, which is Rs. 2,152
• Rating: 4.2 from 22,427 Myntra ratings
• Role: Most-rated listing in the entire read
• Buying logic: The most-checked dress on the counter

Of the 52 listings publishing ratings, this has the best combination of score and sample: 4.5 from 15,212 people. It is a printed pure-cotton kurta with pyjamas at Rs. 622, from a stated Rs. 2,999. The same brand's panelled kurta set in chapter two costs Rs. 242 more, claims Rs. 2,000 more, prints a badge four points deeper, and has 5,631 fewer ratings. Same label, same week, and the cheaper listing is the better-evidenced one in every respect. If this page has a single recommendation, it is on this card - not because the discount is good but because more people have told us it works than for almost anything else here.

• Price: Rs. 622 (stated MRP Rs. 2,999)
• Key detail: 4.5 from 15,212 ratings - the best score-and-sample combination in the pull
• Discount: 79% off a stated MRP, which is Rs. 2,377
• Rating: 4.5 from 15,212 Myntra ratings
• Role: Best score on a large sample
• Buying logic: The one to buy if you want the strongest evidence on the page

Four point six is the highest average in the read and 12,521 is a large enough sample that it is not a fluke of a few dozen enthusiastic buyers. The garment is a printed pure-cotton kurta with pyjamas at Rs. 870, which makes it the most expensive two-piece we seated outside the full-price Sangria set, and its 73 per cent badge is unremarkable by this counter's standards. That is the shape of the good listings on this page: ordinary badges, real evidence. The deep-badge chapter, by contrast, averages 4.2 across its six cards. We have not handled the fabric, and cotton pyjama sets vary more in stitching than in cloth.

• Price: Rs. 870 (stated MRP Rs. 3,199)
• Key detail: 4.6 from 12,521 ratings - the highest average anywhere in this read
• Discount: 73% off a stated MRP, which is Rs. 2,329
• Rating: 4.6 from 12,521 Myntra ratings
• Role: Highest rating of the 22 picks
• Buying logic: The best-rated set on the page, if the budget stretches