AJIO Dresses Sale August 2026: Up to 89% Off Across 226 Listings
226 AJIO listings read on August 6, and not a single star rating among them. With no crowd evidence anywhere, the badge is the only number on the tile - and it turns out to be a property of the label rather than of the product.
Every Indian shelf we have read this month publishes a star rating, and most of our complaints have been about how thin the samples behind them are - four voters, thirteen voters, three. AJIO does something different: it publishes nothing. On August 6, 2026 we read 226 live listings across kurta, dress and sandals searches, and not one carried a star rating or a review count. That leaves exactly one number on the tile, the discount badge, so we grouped the 226 by label rather than by price to see what that number is actually doing. It is not describing products. Eleven XQsee dresses on this shelf print exactly 89 per cent off; five ZWERLON X AG dresses print exactly 89 per cent; and twenty-eight kurtas from AVAASA MIX N' MATCH, AJIO's own house label, print exactly 49 per cent across a fourfold price range. Forty-four listings - nearly one in five - carry a badge that was set once for an entire range, with each stated MRP a fixed multiple of its own selling price. The footwear aisle shows the same thing from the other side: brands you can look up elsewhere discount at 10 to 48 per cent, and labels that exist mainly as AJIO listings discount at 69 to 80. We read this shelf's ethnic aisle on the same question earlier this month; this page is about what is left when there is no rating to check the badge against.
Every price below was pulled from AJIO on August 6, 2026 and checked against the MRP on the listing. Stack them with the live codes on our AJIO coupons page, which the deals desk re-verifies daily.
Jump to a pick
- Deepest badge among known brands — Reebok Men Sports Sandals
- One brand, 10 to 43 per cent — Campus Men Mesh Sandals
- The listing that states a purpose — Decathlon Quechua NH500 Sandals
- A brand with its own storefront — Neemans Men Slip-On Sandals
- A named technology — Puma SOFTRIDE Seave Sandals
- Shallowest badge in the chapter — adidas Men Sandals
- Deepest footwear badge here — Shoetopia Toe-Ring Sandals
- Rs. 693 from a stated Rs. 3,299 — BUCIK Men Double-Strap Sandals
- Highest sticker in the chapter — UNDERROUTE Men Double-Strap Sandals
- Rs. 816, 76 per cent — KOSHER Men Double-Strap Sandals
- Three listings, one badge band — KOBURG Men Slip-On Sandals
- One of eleven at exactly 89% — XQsee Floral Print Fit & Flare Dress
- Different price, same percentage — XQsee Wavy Trim Fit & Flare Dress
- Cheapest listing on the page — XQsee Girls Strappy Fit & Flare Dress
- A second label, the same 89% — ZWERLON X AG Tribal Print Dress
- Highest sticker in the chapter — ZWERLON X AG Square-Neck Tiered Dress
- The sixteenth listing at 89% — ZWERLON X AG Floral Print Tiered Dress
- Cheapest AVAASA price point — AVAASA Leaf Print V-Neck Kurta
- Second price point, same badge — AVAASA Floral Print Straight Kurta
- Twenty listings share this price — AVAASA Leaf Print Straight Kurta
- A two-piece, same percentage — AVAASA Straight Kurta with Bottom
- Dearest AVAASA listing here — AVAASA Paisley Printed Flared Kurta
22 Picks From 226 AJIO Listings, Grouped by Label
Footwear From Brands You Can Look Up: 10 to 48 Per Cent
On a shelf with no ratings, the one thing that still carries information is a brand that exists somewhere else. These six sell through their own stores and websites at prices you can check in thirty seconds, and their badges here run from 29 to 48 per cent. Note also how much more specification their titles contain: a named model, a named midsole technology, a stated use case.
Reebok Men Sports Sandals with Synthetic Upper
48 per cent off at Rs. 1,715 - the deepest discount on any recognisable footwear brand here.
Why it earned its spot Opens the page where a shopper has something other than a badge to go on: a name.
Campus Men Sandals with Mesh Upper
Campus has eight listings here spanning 10 to 43 per cent off - a range, not a constant.
Why it earned its spot The clearest counterpoint to Chapters Three and Four, where a whole range shares one badge.
Decathlon Quechua Men NH500 Cushioned Hiking Sports Sandals
Rs. 2,499 for a named model built for a named activity - hiking.
Why it earned its spot Almost nothing else on this shelf tells you what a product is for.
Neemans Men Slip-On Sandals
Rs. 1,499 at 32 per cent - and Neemans sells the same shoes on its own site.
Why it earned its spot External price-checkability is the substitute for the ratings this shelf does not publish.
Puma SOFTRIDE Seave Sandals
Rs. 2,449 at 30 per cent, with a midsole technology named in the title.
Why it earned its spot SOFTRIDE is a claim Puma makes across its whole range and can be held to.
adidas Men Sandals with Synthetic Upper
29 per cent off at Rs. 2,129 - the smallest discount on any footwear listing we seated.
Why it earned its spot Closes the chapter with the pattern that runs through the page: known brand, shallow badge.
The Same Aisle, Labels You Cannot: 71 to 80 Per Cent
Identical category, identical page, and badges two to three times deeper. The point is not that unfamiliar labels make bad sandals - we have not worn any of these and neither has anyone whose opinion AJIO publishes. It is that their stated MRPs cannot be verified anywhere, there is no rating to push back, and three sandals within Rs. 38 of each other print 76, 43 and 25 per cent.
Shoetopia Toe-Ring Sandals with Buckle Fastening
Rs. 400 against a stated Rs. 1,999 - 80 per cent, and nothing to check it against.
Why it earned its spot Opens the same aisle from the other end: identical category, triple the badge, no external price.
BUCIK Men Double-Strap Sandals with Velcro Closure
A 79 per cent badge, and two BUCIK listings on this shelf print exactly the same figure.
Why it earned its spot Another label whose listings share one badge, in the aisle where badges usually vary.
UNDERROUTE Men Double-Strap Flat Sandals
A stated MRP of Rs. 3,999 on a sandal selling at Rs. 840.
Why it earned its spot The largest gap between price and reference figure anywhere in the footwear aisle.
KOSHER Men Double-Strap Slip-On Sandals
Rs. 816 against a stated Rs. 3,399 - and no rating on the tile.
Why it earned its spot A fourth listing in the same shape, which is what makes it a pattern rather than an outlier.
KOBURG Men Regular Fit Slip-On Sandals
Rs. 506 at 71 per cent - and KOBURG's other two listings sit at 70.
Why it earned its spot Closes the chapter on label-level uniformity, which the next two chapters do at scale.
Sixteen Dresses, Two Labels, Exactly 89 Per Cent
Eleven XQsee listings and five ZWERLON X AG listings on this shelf, and every one of the sixteen prints 89 per cent off. Selling prices run from Rs. 210 to Rs. 420 - a doubling - and the percentage never moves, because each stated MRP is roughly nine times its own selling price. Sort this results page by discount and sixteen products tie at the top with nothing to separate them.
XQsee Women Floral Print Fit & Flare Dress
Rs. 236 from a stated Rs. 2,147 - and every XQsee listing here prints the same 89 per cent.
Why it earned its spot Opens the chapter that proves the badge is set per label, not per product.
XQsee Women Wavy Trim Fit & Flare Dress
Rs. 226 against Rs. 2,052 - a different pair of numbers producing an identical badge.
Why it earned its spot Two listings, ten rupees apart in price, both landing on exactly 89 per cent.
XQsee Girls Floral Print Strappy Fit & Flare Dress
Rs. 210 - the lowest price here - stating a maximum retail price of Rs. 1,911.
Why it earned its spot The widest ratio in the chapter, on a children's dress.
ZWERLON X AG Women Tribal Print Fit & Flare Dress
Five ZWERLON listings on this shelf, and all five print 89 per cent.
Why it earned its spot The pattern is not one label's quirk - a second range does exactly the same thing.
ZWERLON X AG Women Floral Print Square-Neck Tiered Dress
A stated Rs. 3,817 on a dress selling at Rs. 420.
Why it earned its spot The largest reference price in the chapter, and it produces the same badge as the smallest.
ZWERLON X AG Women Floral Print Tiered Dress
Rs. 278, and the sixteenth listing on this shelf printing exactly 89 per cent off.
Why it earned its spot Ends the chapter by counting: sixteen products, two labels, one number.
AJIO's Own Label: 28 Kurtas, One Badge, Four Stickers
AVAASA MIX N' MATCH is AJIO's house label and it has 28 listings in these results. All 28 print exactly 49 per cent. The stated MRPs take one of a handful of values - Rs. 299, Rs. 499, Rs. 599, Rs. 999, Rs. 1,299 - and the selling price is 51 per cent of whichever applies. Twenty listings sit at exactly Rs. 305, which makes it the most repeated price on the whole shelf.
AVAASA MIX N' MATCH Women Leaf Print V-Neck Kurta
Rs. 152 from a stated Rs. 299 - AJIO's own label, at 49 per cent like all the others.
Why it earned its spot Opens the house-label chapter: twenty-eight kurtas, one badge, four stickers.
AVAASA MIX N' MATCH Women Floral Print Straight Kurta
A Rs. 499 sticker this time - and still exactly 49 per cent.
Why it earned its spot The sticker moves, the percentage does not, which is the whole shape of this chapter.
AVAASA MIX N' MATCH Women Leaf Print Straight Kurta
Rs. 305 - the single most common price on the entire 226-listing shelf.
Why it earned its spot Twenty listings at exactly Rs. 305, all AVAASA, all 49 per cent off Rs. 599.
AVAASA MIX N' MATCH Women Floral Print Straight Kurta with Bottom
Rs. 509 for a kurta and bottom together - and again exactly 49 per cent.
Why it earned its spot Even changing what is in the box does not change the badge.
AVAASA MIX N' MATCH Women Paisley Printed Flared Kurta
Rs. 662 from a stated Rs. 1,299 - the top of the house-label range, at the same 49 per cent.
Why it earned its spot Closes the page at the top of a range where the badge never once moved across 28 listings.
How to buy on a shelf with no ratings at all
First: read the selling price and stop reading the percentage. On this shelf a badge is a statement about a number the seller typed in, and the clearest proof is that sixteen dresses from two labels all print exactly 89 per cent while their prices range from Rs. 210 to Rs. 420. Second: use brand verifiability as your substitute for the missing ratings. Reebok, Puma, adidas, Campus, Decathlon, Neemans, Woodland, Metro, Mochi and Lee Cooper all sell through their own channels, so their stated MRPs are exposed and their prices can be checked in thirty seconds - and their badges here are correspondingly modest. Third: read what the product title actually discloses, because it varies enormously. A Decathlon listing names a model, a use case and a construction feature; several listings on this page say only "Men Double-Strap Flat Sandals". On a ratings-free shelf, disclosed specification is real information. Fourth: with a house label like AVAASA, use the stated MRP as a tier marker rather than as a saving - Rs. 299, Rs. 499, Rs. 599 and Rs. 999 are genuinely different products from the same range, and the 49 per cent applies to all of them equally. Fifth: treat the returns policy as your actual protection, because it is doing the job a rating would normally do. Card and bank offers that stack on these prices are on our AJIO coupons page.
How our picks compare
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| Reebok Men Sports Sandals with Synthetic Upper | Rs. 1,715 | Rs. 3,299 | 48% |
| Campus Men Sandals with Mesh Upper | Rs. 854 | Rs. 1,499 | 43% |
| Decathlon Quechua Men NH500 Cushioned Hiking Sports Sandals | Rs. 2,499 | Rs. 3,999 | 38% |
| Neemans Men Slip-On Sandals | Rs. 1,499 | Rs. 2,199 | 32% |
| Puma SOFTRIDE Seave Sandals | Rs. 2,449 | Rs. 3,499 | 30% |
| adidas Men Sandals with Synthetic Upper | Rs. 2,129 | Rs. 2,999 | 29% |
| Shoetopia Toe-Ring Sandals with Buckle Fastening | Rs. 400 | Rs. 1,999 | 80% |
| BUCIK Men Double-Strap Sandals with Velcro Closure | Rs. 693 | Rs. 3,299 | 79% |
| UNDERROUTE Men Double-Strap Flat Sandals | Rs. 840 | Rs. 3,999 | 79% |
| KOSHER Men Double-Strap Slip-On Sandals | Rs. 816 | Rs. 3,399 | 76% |
| KOBURG Men Regular Fit Slip-On Sandals | Rs. 506 | Rs. 1,744 | 71% |
| XQsee Women Floral Print Fit & Flare Dress | Rs. 236 | Rs. 2,147 | 89% |
| XQsee Women Wavy Trim Fit & Flare Dress | Rs. 226 | Rs. 2,052 | 89% |
| XQsee Girls Floral Print Strappy Fit & Flare Dress | Rs. 210 | Rs. 1,911 | 89% |
| ZWERLON X AG Women Tribal Print Fit & Flare Dress | Rs. 342 | Rs. 3,111 | 89% |
| ZWERLON X AG Women Floral Print Square-Neck Tiered Dress | Rs. 420 | Rs. 3,817 | 89% |
| ZWERLON X AG Women Floral Print Tiered Dress | Rs. 278 | Rs. 2,524 | 89% |
| AVAASA MIX N' MATCH Women Leaf Print V-Neck Kurta | Rs. 152 | Rs. 299 | 49% |
| AVAASA MIX N' MATCH Women Floral Print Straight Kurta | Rs. 254 | Rs. 499 | 49% |
| AVAASA MIX N' MATCH Women Leaf Print Straight Kurta | Rs. 305 | Rs. 599 | 49% |
| AVAASA MIX N' MATCH Women Floral Print Straight Kurta with Bottom | Rs. 509 | Rs. 999 | 49% |
| AVAASA MIX N' MATCH Women Paisley Printed Flared Kurta | Rs. 662 | Rs. 1,299 | 49% |
What we skipped — and why
What we look for
226 listings read, and not one of them carries a rating
On August 6, 2026 we read 226 live listings from ajio.com across three searches - kurta, dress and sandals, two pages each - keeping every row that returned a selling price and a stated MRP, and de-duplicating on name and price. Not one of those 226 listings displayed a star rating, and not one displayed a review count. This is not a thin-sample problem of the kind we have reported on other Indian retailers; AJIO's search results simply do not publish crowd evidence at all. That single fact determines the shape of this page: with no ratings to compare, the discount badge is the only number a shopper is given, so the badge is what we examined.
Badges were grouped by label before being read as prices
Grouping the 226 listings by label rather than by price produced the finding. Eleven XQsee listings all print exactly 89 per cent. Five ZWERLON X AG listings all print exactly 89 per cent. Twenty-eight AVAASA MIX N' MATCH listings all print exactly 49 per cent. Three KOBURG listings print 70, 70 and 71 per cent, and two BUCIK listings print 79 and 79. In each case the selling prices vary - AVAASA's run from Rs. 152 to Rs. 662, a more-than-fourfold range - while the percentage does not move, because each stated MRP is a fixed multiple of its own selling price. Forty-four of the 226 listings, nearly one in five, belong to a label whose entire range shares one badge. By contrast, Campus's eight footwear listings run from 10 to 43 per cent, which is what per-product pricing looks like.
The footwear aisle was split by whether a brand exists elsewhere
Chapter One and Chapter Two are the same aisle from the same search, divided on one test: can a shopper verify the stated MRP anywhere outside AJIO? For Reebok, Campus, Decathlon, Neemans, Puma, adidas, Woodland, Metro, Mochi, Lee Cooper and MAX the answer is yes - those brands sell through their own stores and websites, so their reference prices are exposed to scrutiny. Their badges on this shelf run 10 to 48 per cent. For Shoetopia, BUCIK, UNDERROUTE, KOSHER, KOBURG, EL PASO and the rest, the answer is no, and their badges run 69 to 80 per cent. We are describing a correlation on one shelf on one day, not alleging anything about any seller, and we say plainly in those seats that an unfamiliar label is not the same thing as a bad product.
Nothing on this page is ranked, because there is nothing to rank on
No rating pill appears on any pick here and no seat claims that one product is better made than another, because AJIO publishes no evidence that would support such a claim and we have not worn, washed or measured anything. What we can report is the seller's own figures - selling price, stated MRP, the resulting percentage, and what the product title chooses to disclose - and we have been careful about the last of those, because it varies enormously: a Decathlon listing names a model, a use case and a construction feature, while several listings in Chapter Two say only 'Men Double-Strap Flat Sandals'. Every fabric, material and construction claim quoted anywhere on this page is the listing's own, reported as a claim. The practical protection when buying blind on a shelf like this is the returns policy, and we say so in the seats rather than only here.
FAQs
Why does AJIO not show star ratings on its listings?
We can report the absence precisely and cannot explain it, so we will not pretend otherwise. Across 226 listings read on August 6, 2026 - kurtas, dresses and sandals, two pages of results each - not one displayed a star rating or a review count on the search results page. That is a product decision made inside AJIO and it is not something the site explains. What we can say is how unusual it is: on the same shelves this month, Nykaa publishes a rating and a count on every listing, Amazon publishes both, Tata CLiQ publishes both on about half its rows, and Croma publishes a score with no count. AJIO publishes neither. The practical consequence for a shopper is that the ordinary way of sanity-checking a listing - does the crowd think this is what it claims to be - is simply unavailable, which is why this page spends its time on what remains: the price, the brand's existence off the shelf, and what the title discloses.
Is an 89 per cent discount on AJIO real?
The arithmetic is correct and the reference price behind it is not something you can check, which is a different thing from saying it is false. Take the clearest case on this page: eleven XQsee dresses and five ZWERLON X AG dresses all print exactly 89 per cent, at selling prices from Rs. 210 to Rs. 420 and stated MRPs from Rs. 1,911 to Rs. 3,817. Each stated MRP is roughly nine times its own selling price, which is why the percentage is identical across sixteen different garments - the multiple is the constant, not the saving. Neither label sells through a storefront where anyone has ever been asked to pay Rs. 1,911 or Rs. 3,817, so there is no way to verify that those figures were ever real prices. A label-wide promotion is ordinary retail and we are not suggesting anything improper. We are saying that the number is not a measure of value, and that the only figure on the tile you can act on is the Rs. 210 or the Rs. 420.
How do I judge a clothing brand I have never heard of on AJIO?
Change what you are checking, because the two usual signals - brand reputation and crowd ratings - are both missing at once. Four things remain. First, the price on its own terms: Rs. 236 for a printed fit-and-flare dress is a low price for a dress, full stop, and that judgement does not need a badge. Second, whatever the product title discloses - fabric composition, fit, construction, closure type - since some listings on this shelf state a great deal and others state almost nothing, and the difference is informative in itself. Third, the returns and exchange policy, which on a shelf with no ratings is doing the work a rating would normally do: if the garment can go back, the risk of an unknown label is mostly the inconvenience. Fourth, whether the label appears anywhere else - a brand with its own website, or stocked by more than one retailer, has exposed its pricing to scrutiny in a way an AJIO-only label has not. None of that tells you the garment is good. It tells you what you are risking.
Which sandals on AJIO are actually worth buying right now?
Our picks divide by what you want to be sure of. If you want a sandal you can research before buying, the Decathlon Quechua NH500 at Rs. 2,499 discloses more than anything else on this shelf - a named model, a stated use case, cushioning - and Decathlon's own site carries the same product with fuller specifications. For everyday wear at a sensible price, the Campus mesh sandal at Rs. 854 is the pick: Campus has eight listings here running 10 to 43 per cent off, which is what per-product pricing looks like, and the brand is stocked widely enough that its prices are checkable. For branded sports sandals, the Reebok at Rs. 1,715 carries the deepest badge among the recognisable names at 48 per cent. And if the budget is genuinely tight, the KOBURG at Rs. 506 is the cheapest men's sandal we seated - just buy it at Rs. 506 on its own merits and disregard the Rs. 1,744 sticker entirely, because nothing on the shelf supports that figure.
Is AJIO's own label AVAASA good value?
On price, yes, straightforwardly - and the 49 per cent badge has nothing to do with it. AVAASA MIX N' MATCH has twenty-eight listings in our pull and every one prints exactly 49 per cent off, because the label is running a flat range-wide promotion where the selling price is 51 per cent of a stated MRP that takes one of a handful of values: Rs. 299, Rs. 499, Rs. 599, Rs. 999, Rs. 1,299. So the useful way to read an AVAASA listing is to treat the sticker as a tier marker rather than a saving - a Rs. 299 kurta and a Rs. 999 kurta really are different products from the range, and the percentage is identical on both. In absolute terms Rs. 152 to Rs. 662 for a printed or embroidered kurta is genuinely cheap, and twenty listings on this shelf sit at exactly Rs. 305, so choosing between them is a question of which print you like rather than which is better value. One practical tip: the Rs. 509 kurta-and-bottom set works out at Rs. 255 a garment, which is better per-piece value than the Rs. 305 single kurta - a comparison the percentage actively hides.
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