The Ajio Sale is running today, 23rd April 2026. The sale brings discounts ranging from 40% all the way to 80% across thousands of styles for men, women, and kids, spanning international labels, homegrown Indian brands, and Ajio's own private-label lines. You can stack coupons and bank offers on top of the existing 40–80% markdown. The Ajio sale typically covers categories including men's and women's western wear, ethnic kurtas and co-ord sets, footwear, accessories, sportswear, and innerwear. Brands like Ketch, USPA, Lee, Wrangler, Campus Sutra, Kazo, Biba, W, and Ajio's own XYXX and DNMX labels are usually front and centre during these drops. Below, the Zoutons team has handpicked the best deals live on Ajio today – organised by category for quick browsing. Prices shown are post-sale discounts.
Ketch's drop-shoulder oversized tee is a wardrobe staple for the streetwear-inclined shopper. Made from 100% cotton with a relaxed boxy silhouette, it pairs effortlessly with joggers, cargos, or shorts.
Kazo's midi dress is built for warm-weather outings — brunches, casual office days, or evening events. The puff-sleeve detail adds volume up top while the flowy hem keeps the silhouette breezy and flattering.
Wrangler's slim-fit stretch denim is a bestseller at Ajio for good reason — it combines the clean lines of a slim cut with enough elastane to move with you. Goes from desk to dinner with ease.
Biba Women's Printed Cotton Straight Kurta with Palazzo
₹899₹2,99970% OFF★ 4.6 (5.2k)
Biba's block-printed kurta-palazzo set is ideal for summer — lightweight cotton, breathable construction, and a versatile aesthetic that works for both casual days and festive gatherings. One of the highest-rated ethnic sets on Ajio.
Campus is India's best-selling affordable sneaker brand, and this mesh running shoe is a top pick for daily use. Lightweight, breathable upper with a cushioned EVA sole — equally suited for gym sessions and errands.
USPA's solid knit co-ord set is effortlessly put-together — a cropped top paired with wide-leg bottoms in a matching rib-knit fabric. It reads "styled" without requiring extra effort, perfect for the minimalist summer wardrobe.
The resort/Hawaiian-style shirt is the defining piece of summer 2026 menswear, and Campus Sutra's version hits the mark. An all-over tropical print on a relaxed fit makes this an easy grab for outings, parties, or beach trips.
W's embroidered straight kurta is one of the most searched ethnic pieces during Ajio sales — the minimal yoke embroidery elevates an otherwise classic silhouette. In breathable cotton, it's ideal for April/May heat.
W Women's Embroidered Straight Kurta at ₹699 (72% Off)
For the money-to-value ratio alone, the W Embroidered Kurta stands out as the single best deal in today's The Ajio Sale. A heritage Indian womenswear label with a consistent quality track record, W kurtas routinely retail above ₹2,000. Getting one with embroidery detail at ₹699 — and then knocking another 10% off with SALE10 to bring it under ₹630 — is a genuinely excellent deal. It's the kind of piece that photographs well, wears comfortably in Indian summer heat, and doesn't look "sale rack." Grab multiple colours while stock lasts.
How to Get the Best Deal at The Ajio Sale
The Ajio Sale is structured so that headline discounts (40–80%) are already applied on product pages. The coupon code SALE10 applies on top at checkout, making it a genuine stacking opportunity. A few things to keep in mind:
Use the app for flash deals. Ajio often drops app-exclusive "Lightning Deals" during The AJio Sale, with limited quantities at even steeper prices. Enable app notifications to catch these.
Filter by discount %. On the Ajio website and app, use the "Discount" filter and set it to 60%+ to surface the deepest markdowns first — this cuts through the clutter quickly.
Check the return policy before buying. Most Ajio products have a 15-day return window, but a few select categories (innerwear and accessories) are final sale. Confirm on the product page before adding to cart.
FAQs
What is The Ajio Sale?
The Ajio Sale is Ajio's periodic mega-sale event offering discounts of 40% to 80% across fashion categories including clothing, footwear, and accessories for men, women, and kids.
How do I apply the coupon code?
Add items to your cart on the Ajio app or website, proceed to checkout, and enter your promo code in the coupon/promo code field. The additional discount will be applied to your cart total before payment.
Are discount codes valid on all products?
The discount codes work on most products. However, some brand-specific exclusions may apply. Check the coupon T&Cs on the Ajio sale page for the updated list of eligible products.
How long does the Ajio Sale last?
The duration of the Ajio Sale varies. Today's "Deal of the Day" highlights are valid on 22nd April 2026. The broader sale may run for a few additional days — check the Ajio homepage for the countdown timer and end date.
Does Ajio offer free delivery during the sale?
Ajio typically offers free delivery on orders above ₹499. During major sale events, this threshold is often reduced or waived for app orders. Check your cart for live delivery fee information.
What is Ajio's return policy?
Most Ajio products come with a 15-day easy return and exchange policy. Certain categories like innerwear, cosmetics, and customized products are non-returnable. Always check the product page for return eligibility before purchasing.
Disclaimer: This article contains affiliate links. Zoutons may earn a commission if you make a purchase through these links, at no extra cost to you. Prices and discounts mentioned are indicative and subject to change based on Ajio's live inventory and offer terms. The coupon code SALE10 is valid as per Ajio's terms and conditions — please verify on the Ajio platform before checkout. Last verified: 22nd April 2026.
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