Plum Goodness Prices September 2026: Flat 15% Off, From Rs. 217

Two hundred and seventeen rupees is the floor of this read, and Rs. 2.17 per millilitre is the cheapest anything gets on Plum's face-care shelf. Rose water toner is the simplest product in the category - a hydrating, non-active step that goes on after cleansing - and it is priced accordingly. Note the size: this is the 100 ml variant. Plum also sells a 150 ml at Rs. 306, which works out at Rs. 2.04 per ml, so the bigger bottle is marginally better value if you will use it. The 15 per cent badge is the same on both, which is exactly the point of this page.

• Price: Rs. 217 for 100 ml (stated MRP Rs. 255)
• Cost per unit: Rs. 2.17 per ml
• Key detail: Rs. 217, Bulgarian Valley Rose Water Toner, 100 ml - 15% off a stated Rs. 255
• Discount: 15% off a stated MRP, which is Rs. 38 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: A first toner, or a hydrating step for dry skin that does not need an acid in it.

The green tea range is Plum's oldest and best-known line for oily skin, and this is its entry point. At Rs. 2.42 per millilitre it is the cheapest cleanser seated here. The listing is worth reading carefully for size, though: this Rs. 242 price belongs to the 100 ml bottle, and there is a 150 ml at Rs. 306, or Rs. 2.04 per ml - a 16 per cent saving per millilitre for buying the larger one. A face wash is a rinse-off product with a few seconds of contact time, which is the honest reason not to spend heavily in this category when the same money buys a serum that stays on the skin.

• Price: Rs. 242 for 100 ml (stated MRP Rs. 285)
• Cost per unit: Rs. 2.42 per ml
• Key detail: Rs. 242, Green Tea Pore Cleansing Face Wash, 100 ml - 15% off a stated Rs. 285
• Discount: 15% off a stated MRP, which is Rs. 43 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Oily and acne-prone skin in humid months, where a gel cleanser earns its place.

Saffron and papaya is the brightening pitch rather than the oil-control one, and the price gap against the green tea wash is Rs. 12 across the same 100 ml - Rs. 2.54 per millilitre against Rs. 2.42. That is a rounding error, and it is typical of how this shelf is priced: the formula changes, the per-ml cost barely does. Papaya extract supplies a mild enzymatic exfoliation, which is a real mechanism but a gentle one in a wash-off product. If you want measurable exfoliation, the glycolic toner further down does more of it, and stays on the skin.

• Price: Rs. 254 for 100 ml (stated MRP Rs. 299)
• Cost per unit: Rs. 2.54 per ml
• Key detail: Rs. 254, Saffron & Papaya Glow Bright Face Wash, 100 ml - 15% off a stated Rs. 299
• Discount: 15% off a stated MRP, which is Rs. 45 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Dull-looking skin in the months after summer, if you like a scrubbier wash.

This is the only face wash on the page that states an active and a concentration, and at Rs. 2.51 per millilitre it costs almost exactly what the two non-active washes do. ‘Encapsulated’ means the salicylic acid is held in a carrier that releases it more slowly, which in practice is about tolerance rather than strength. Be realistic about what a cleanser can do with an acid: contact time is under a minute and then it goes down the drain. It is a sensible first step for oily, breakout-prone skin, and a poor substitute for the leave-on 2 per cent salicylic serum seated in the next chapter.

• Price: Rs. 276 for 110 ml (stated MRP Rs. 325)
• Cost per unit: Rs. 2.51 per ml
• Key detail: Rs. 276, 1% Encapsulated Salicylic Acid Foaming Face Wash, 110 ml - 15% off Rs. 325
• Discount: 15% off a stated MRP, which is Rs. 49 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Active breakouts, where a BHA cleanser is the low-risk way to start.

Here is where the per-ml lens starts paying off. This toner delivers 3 per cent niacinamide at Rs. 2.49 per millilitre. The 5 per cent niacinamide serum lower down the page delivers a higher concentration at Rs. 16.97 per millilitre - roughly seven times the cost per ml. The serum is more concentrated and more carefully formulated for penetration, and a serum is not a toner. But if your objection to actives is the price, a 150 ml bottle of leave-on niacinamide for Rs. 374 is the cheapest route to the ingredient on this entire shelf.

• Price: Rs. 374 for 150 ml (stated MRP Rs. 440)
• Cost per unit: Rs. 2.49 per ml
• Key detail: Rs. 374, 3% Niacinamide & Rice Water Toner, 150 ml - 15% off a stated Rs. 440
• Discount: 15% off a stated MRP, which is Rs. 66 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Daily use under a serum, if you want niacinamide without paying serum prices.

Five per cent glycolic acid is a real exfoliating concentration - enough to loosen the bonds between dead surface cells, which is what makes skin feel smoother after a fortnight. At Rs. 2.83 per millilitre it is the priciest toner on the page and still cheaper per ml than any serum here by a factor of six. Two cautions the listing does not put up front: glycolic acid increases sun sensitivity, so it belongs in a night routine with a sunscreen the following morning, and stacking it with the salicylic serum or the retinol on the same night is how people end up with a damaged barrier.

• Price: Rs. 424 for 150 ml (stated MRP Rs. 499)
• Cost per unit: Rs. 2.83 per ml
• Key detail: Rs. 424, Goji Berry & 5% Glycolic Acid Exfoliating Toner, 150 ml - 15% off Rs. 499
• Discount: 15% off a stated MRP, which is Rs. 75 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Textured or bumpy skin, two or three nights a week rather than daily.

Rs. 297 is the cheapest serum seated here, and the number underneath it is the most useful thing on this page. This is the 15 ml bottle, at Rs. 19.80 per millilitre. The same serum is Rs. 560 for 30 ml (Rs. 18.67 per ml) and Rs. 722 for 50 ml, which is Rs. 14.44 per ml - 27 per cent cheaper per millilitre than the bottle in front of you. All three carry the identical 15 per cent badge, so the discount gives you no hint that this is happening. Buy the 15 ml to try the formula. If you know you like it, the 50 ml is the only size that makes sense.

• Price: Rs. 297 for 15 ml (stated MRP Rs. 349)
• Cost per unit: Rs. 19.80 per ml
• Key detail: Rs. 297, 10% Niacinamide & Rice Water Brightening Face Serum, 15 ml - 15% off Rs. 349
• Discount: 15% off a stated MRP, which is Rs. 52 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: A trial bottle, or a second serum you are not sure you will finish.

This card and the three below it are the clearest finding in the read. Plum's ThinkDerma line puts four completely different actives into four 30 ml bottles and charges exactly Rs. 509 for all of them: 5 per cent niacinamide here, 2 per cent encapsulated salicylic acid, 2 per cent alpha arbutin and 2 per cent hyaluronic acid below. Raw ingredient costs for those four are not remotely similar, so the price is a line-level decision rather than a formula-level one. What that means practically is welcome: choose the active your skin actually needs, because the price will not push you towards or away from any of them.

• Price: Rs. 509 for 30 ml (stated MRP Rs. 599)
• Cost per unit: Rs. 16.97 per ml
• Key detail: Rs. 509, 5% Niacinamide & Rice Water Brightening Face Serum, 30 ml - 15% off Rs. 599
• Discount: 15% off a stated MRP, which is Rs. 90 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Blemish marks and uneven tone, the most broadly tolerated active of the four.

Two per cent is the standard leave-on salicylic acid concentration, and unlike the cleanser earlier this one stays on the skin, which is where a BHA actually earns its keep - it is oil-soluble, so it works inside the pore rather than on the surface. At Rs. 509 for 30 ml it costs precisely what the niacinamide, the alpha arbutin and the hyaluronic acid cost. Start at two or three nights a week rather than daily, and do not run it on the same night as the glycolic toner or the retinol. Plum's listing does not spell that scheduling out; almost no brand's does.

• Price: Rs. 509 for 30 ml (stated MRP Rs. 599)
• Cost per unit: Rs. 16.97 per ml
• Key detail: Rs. 509, 2% Encapsulated Salicylic Acid Face Serum, 30 ml - 15% off a stated Rs. 599
• Discount: 15% off a stated MRP, which is Rs. 90 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Active acne and congested pores, where a leave-on BHA does the work.

Alpha arbutin works on pigmentation by interfering with melanin synthesis, and it is a slow ingredient - the honest timescale is six to twelve weeks of daily use, not the fortnight the category's marketing tends to imply. Plum's own listing tile for this product carries a ‘fades tan in 14 days’ line; we are reporting the price, not endorsing the claim, and we have not tested it. What we can verify is the arithmetic: Rs. 509 for 30 ml, Rs. 16.97 per millilitre, 15 per cent off a stated Rs. 599 - the identical figures to the three other ThinkDerma serums on this page.

• Price: Rs. 509 for 30 ml (stated MRP Rs. 599)
• Cost per unit: Rs. 16.97 per ml
• Key detail: Rs. 509, 2% Alpha Arbutin & Hyaluronic Acid Tan Fading Face Serum, 30 ml - 15% off Rs. 599
• Discount: 15% off a stated MRP, which is Rs. 90 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Post-summer pigmentation and tan, used consistently over weeks not days.

Hyaluronic acid is the least demanding member of this quartet - a humectant that holds water at the skin's surface rather than an active that changes how skin behaves. It is also, by a distance, the cheapest of these four ingredients to formulate with, which makes the shared Rs. 509 price tag the most striking on the page. One practical note the listing omits: a humectant in a dry room can pull moisture out of the skin rather than into it, so this serum wants a moisturiser over the top of it. The Oat & Ceramide cream two chapters down is Plum's own answer to that.

• Price: Rs. 509 for 30 ml (stated MRP Rs. 599)
• Cost per unit: Rs. 16.97 per ml
• Key detail: Rs. 509, Bulgarian Rose & 2% Hyaluronic Acid Serum, 30 ml - 15% off a stated Rs. 599
• Discount: 15% off a stated MRP, which is Rs. 90 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Dry or dehydrated skin, and the one active here that layers safely with the rest.

Fifteen per cent is a serious vitamin C concentration and this is the highest per-millilitre cost of any non-Bright-Years serum here: Rs. 23.40 against the ThinkDerma line's Rs. 16.97. The reason is partly the size - 20 ml rather than 30. There is a 30 ml at Rs. 672, which is Rs. 22.40 per ml, so the larger bottle saves about 4 per cent per millilitre rather than the 27 per cent the niacinamide ladder offers. Vitamin C is the one active on this page with a genuine shelf-life problem: it oxidises, and a bottle you take six months to finish is not delivering 15 per cent by the end. The small size is defensible here.

• Price: Rs. 468 for 20 ml (stated MRP Rs. 550)
• Cost per unit: Rs. 23.40 per ml
• Key detail: Rs. 468, 15% Vitamin C & Mandarin Glow Boost Serum, 20 ml - 15% off a stated Rs. 550
• Discount: 15% off a stated MRP, which is Rs. 82 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Morning routines, under sunscreen, where vitamin C has its antioxidant argument.

One per cent retinol is at the strong end of what is sold over the counter in India, and the bakuchiol alongside it is there as a gentler complementary ingredient rather than a replacement. Rs. 468 buys the 20 ml; the 30 ml is Rs. 672, or Rs. 22.40 per ml, so there is little size advantage. The scheduling advice matters more than the price on this one: start twice a week, apply to dry skin, and pair it with a sunscreen every morning without exception. It should not share a night with the glycolic toner or the salicylic serum, and it is the single product on this page most likely to cause visible irritation if rushed.

• Price: Rs. 468 for 20 ml (stated MRP Rs. 550)
• Cost per unit: Rs. 23.40 per ml
• Key detail: Rs. 468, 1% Retinol & Bakuchiol Face Serum, 20 ml - 15% off a stated Rs. 550
• Discount: 15% off a stated MRP, which is Rs. 82 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Fine lines and texture, at night, introduced slowly over weeks.

This is the top of the shelf and the clearest evidence that Plum prices by sub-brand rather than by ingredient. At Rs. 44.63 per millilitre it costs 2.6 times what the ThinkDerma serums cost, and it carries the same flat 15 per cent badge as a Rs. 217 toner. Bright Years is the anti-ageing line, positioned for mature skin, and its listing leans on that positioning rather than on a single headline percentage of a named active. We are not in a position to say whether the formula justifies the gap - we have not tested it, and the feed publishes no ratings. What we can say is that the gap is real, it is large, and the discount badge conceals it completely.

• Price: Rs. 1,339 for 30 ml (stated MRP Rs. 1,575)
• Cost per unit: Rs. 44.63 per ml
• Key detail: Rs. 1,339, Bright Years Cell Renewal Serum, 30 ml - 15% off a stated Rs. 1,575
• Discount: 15% off a stated MRP, which is Rs. 236 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Mature skin, if the Bright Years positioning is what you are buying.

Two hundred and fifty-four rupees is the lowest sticker price of any moisturiser here, and Rs. 10.16 per gram is the highest per-gram cost in this chapter. That is the size trap in one card. The 50 g of the identical creme is Rs. 424, or Rs. 8.48 per gram - 17 per cent cheaper per gram, for Rs. 170 more up front. Both are at 15 per cent off. On the formula: NMF stands for natural moisturising factor, the mix of humectants skin makes itself, and a barrier cream of this type is the right partner for the retinol or the glycolic toner elsewhere on this page.

• Price: Rs. 254 for 25 g (stated MRP Rs. 299)
• Cost per unit: Rs. 10.16 per g
• Key detail: Rs. 254, CeraSense Moisturizing Creme with Acai & 1% NMF, 25 g - 15% off Rs. 299
• Discount: 15% off a stated MRP, which is Rs. 45 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Dry skin and a damaged barrier, or a travel-sized trial of the formula.

At Rs. 6.78 per gram this is the cheapest face moisturiser on the shelf by weight, and it is the one we would put next to any of the actives above. Ceramides are the lipids that hold the skin barrier together and they deplete with retinoid and acid use - which is precisely why a routine built around the glycolic toner or the retinol serum needs a cream like this one rather than a light gel. Colloidal oatmeal is a genuinely well-evidenced soothing ingredient for irritated skin. Fifty grams at Rs. 339 with the standard 15 per cent badge; there is a two-pack at Rs. 646, which works out fractionally cheaper per gram.

• Price: Rs. 339 for 50 g (stated MRP Rs. 399)
• Cost per unit: Rs. 6.78 per g
• Key detail: Rs. 339, Oat & 1% Ceramide Face Cream For Dry Skin, 50 g - 15% off a stated Rs. 399
• Discount: 15% off a stated MRP, which is Rs. 60 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Dry skin in winter, and the repair half of any actives routine.

The green tea line's moisturiser is a gel rather than a cream, which is the meaningful difference here - gels are water-heavy and light on occlusive lipids, so they sit better on oily skin and do considerably less for a compromised barrier. Rs. 7.98 per millilitre puts it a rupee or so above the Oat & Ceramide cream per unit. If you are oily and using the salicylic serum, this is the sensible pairing. If you are oily but your skin is stinging from an active, the ceramide cream is the better call regardless of what your skin type says.

• Price: Rs. 399 for 50 ml (stated MRP Rs. 470)
• Cost per unit: Rs. 7.98 per ml
• Key detail: Rs. 399, Green Tea Mattifying Moisturizer, 50 ml - 15% off a stated Rs. 470
• Discount: 15% off a stated MRP, which is Rs. 71 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Oily and combination skin, especially under makeup or in humidity.

Four hundred and three rupees looks modest until you divide by 15 millilitres: Rs. 26.87 per ml, which is more than every serum on this page except the Bright Years. That is the eye-cream category everywhere, not a Plum quirk - the pack is small and the format carries a premium. Caffeine has real, temporary vasoconstricting effects on puffiness; peptides and 3 per cent vitamin C are the longer-term pitch. What no eye cream does is remove dark circles caused by under-eye hollowing or pigmentation, which is most of them. Judge it as a moisturiser for thin skin and it is fairly priced.

• Price: Rs. 403 for 15 ml (stated MRP Rs. 475)
• Cost per unit: Rs. 26.87 per ml
• Key detail: Rs. 403, 3% Vitamin C, 3% Peptide & 3% Caffeine Under Eye Cream, 15 ml - 15% off Rs. 475
• Discount: 15% off a stated MRP, which is Rs. 72 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Puffiness and dark circles, with realistic expectations about both.

Three sunscreens on this shelf all state SPF 50 and PA++++, and this is the cheapest of them per gram by a wide margin. Aqua-light is a texture claim rather than a protection one - the SPF and PA figures are the protection, and they are identical across all three. Cica (centella asiatica) is a soothing ingredient that suits skin being pushed by actives. If you are using the glycolic toner, the salicylic serum or the retinol from this page, a daily sunscreen is not optional, and the argument for the cheapest adequate one is that you will actually apply enough of it. Most people apply about a quarter of the tested amount.

• Price: Rs. 382 for 50 g (stated MRP Rs. 449)
• Cost per unit: Rs. 7.64 per g
• Key detail: Rs. 382, Cica & Hyaluronic Acid Aqua-Light SPF 50 PA++++, 50 g - 15% off Rs. 449
• Discount: 15% off a stated MRP, which is Rs. 67 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Daily, all year, and non-negotiable alongside the acids and the retinol above.

The tint is the reason to pay the Rs. 42 premium, and it is a better reason than it sounds. The most common cause of people under-applying sunscreen is the white cast that mineral and some hybrid filters leave on Indian skin tones; a sheer tint cancels it, and a sunscreen you apply properly at SPF 50 beats one you apply thinly. The stated protection is the same SPF 50 PA++++ as the Cica above. The 3 per cent niacinamide in the base is a modest bonus rather than a reason to buy - the toner earlier on this page delivers the same percentage for Rs. 2.49 per millilitre.

• Price: Rs. 424 for 50 g (stated MRP Rs. 499)
• Cost per unit: Rs. 8.48 per g
• Key detail: Rs. 424, 3% Niacinamide & Rice Water SPF 50 Sheer-Tinted Sunscreen, 50 g - 15% off Rs. 499
• Discount: 15% off a stated MRP, which is Rs. 75 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Daily wear if a white cast is what stops you reapplying sunscreen.

Here is the Bright Years premium again, this time in sunscreen. Rs. 16.53 per millilitre against the Cica sunscreen's Rs. 7.64 per gram - more than double - for a product stating the identical SPF 50 and PA++++. SPF and PA are standardised, measured figures, so on the protection numbers the listings publish, these two are equivalent. What differs is the supporting formula, the texture and the line positioning, none of which we have tested. If you want the honest summary of this whole page in one card, this is it: the badge says 15 per cent on both, and the real decision is a 2.2-fold difference in what a unit of sunscreen costs.

• Price: Rs. 744 for 45 ml (stated MRP Rs. 875)
• Cost per unit: Rs. 16.53 per ml
• Key detail: Rs. 744, Bright Years All-Day Defence SPF 50 PA++++ Sunscreen, 45 ml - 15% off Rs. 875
• Discount: 15% off a stated MRP, which is Rs. 131 - the same percentage as every other in-stock face-care listing in this read
• Rating: Plum's own feed publishes no rating average or rating count, so no rating pill is shown on this card
• Buying logic: Only if you are already buying into the Bright Years line.