Fifty-three listings read in one pass. The median badge is 15%, every four-figure product is at 15% or less - and the retailer's own line is the deepest-cut name on the shelf.
We read every mascara, blush and compact Nykaa returned for three searches on 1 November 2026 — 53 listings — and grouped them by house. Beauty barely discounts here: the median badge is 15%. Sorted by how deeply each name cuts, the order nearly inverts prestige. Nykaa's own label sits at a 40% median, Maybelline at 35%, Lakme at 30% — while M.A.C, MORPHE and Charlotte Tilbury sit at 10%. Every listing above Rs. 1,000 is badged 15% or less, whatever it is.
Every price below was pulled from Nykaa on November 1, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Nykaa coupons page, which the deals desk re-verifies daily.
All three Nykaa Cosmetics listings in the read are badged 40% or more, across a compact, a mascara and a blush - while the shelf as a whole sits at 15%.
Rs. 415 against a stated Rs. 829, badged 50% — 84,165 ratings
Why it earned its spot at 50% it is the single deepest discount of the 53 listings, and it is more than three times the shelf's median badge.
Rs. 142 against a stated Rs. 259, badged 45% — 462,555 ratings
Why it earned its spot Nykaa's house brand carries the second-deepest badge in the read, which is the pattern this page is built on.
Rs. 269 against a stated Rs. 449, badged 40% — 117,172 ratings
Why it earned its spot a second own-label tile at 40% shows the first was not a one-off promotion.
Rs. 359 against a stated Rs. 599, badged 40% — 5,074 ratings
Why it earned its spot it extends the pattern from mascara into blush, so it is not a category effect.
Rs. 299 against a stated Rs. 499, badged 40% — 370,463 ratings
Why it earned its spot the deepest-badged tile in the read that is not an own-label product, and it comes with a very large pool behind it.
Maybelline at a 35% median, Lakme at 30% - and between them four of the five rating pools above 250,000, including the read's largest at 1,134,147.
Rs. 495 against a stated Rs. 799, badged 38% — 1,134,147 ratings
Why it earned its spot the most-reviewed product on the shelf by a wide margin, and its badge is nowhere near the deepest.
Rs. 324 against a stated Rs. 499, badged 35% — 273,677 ratings
Why it earned its spot it sits exactly on its own house's median badge, which makes it the cleanest single view of how Maybelline prices here.
Rs. 422 against a stated Rs. 649, badged 35% — 377,710 ratings
Why it earned its spot a fourth six-figure rating pool, and the dearest Maybelline tile in the read.
Rs. 279 against a stated Rs. 399, badged 30% — 91,227 ratings
Why it earned its spot Lakme's median badge, on one of the shelf's cheaper mascaras.
Rs. 699 against a stated Rs. 999, badged 30% — 210,361 ratings
Why it earned its spot it shows the same house holding its badge steady as the price more than doubles.
Rs. 215 against a stated Rs. 299, badged 28% — 23,994 ratings
Why it earned its spot it opens the middle of the shelf, where the badges start dropping toward the 15% median.
Rs. 149 against a stated Rs. 199, badged 25% — 138,242 ratings
Why it earned its spot two Faces Canada compacts in this read report the identical rating count, so the number is not independent evidence.
Rs. 209 against a stated Rs. 249, badged 16% — 27,060 ratings
Why it earned its spot it sits one point off the read's median badge of 15%, which makes it the most ordinary tile on the page.
Kay Beauty, Charlotte Tilbury, Pixi, MORPHE and M.A.C - seven four-figure listings, none badged above 15%, and the second-largest rating pool in the read sitting at 10%.
Rs. 749 against a stated Rs. 999, badged 25% — 3,385 ratings
Why it earned its spot the first of the premium-leaning tiles, where price climbs but the rating pool shrinks by two orders of magnitude.
Rs. 879 against a stated Rs. 1,099, badged 20% — 918 ratings
Why it earned its spot the point on the shelf where the badge drops below the mass-market rate and the evidence thins with it.
Rs. 1,019 against a stated Rs. 1,199, badged 15% — 457 ratings
Why it earned its spot the first four-figure price on the shelf, and the badge has already flattened to the median.
Rs. 2,933 against a stated Rs. 3,450, badged 15% — 358 ratings
Why it earned its spot a mascara priced seven times the shelf median, discounted at the shelf median rate.
Rs. 1,658 against a stated Rs. 1,950, badged 15% — 8,506 ratings
Why it earned its spot it holds the 15% line in a third product category, confirming the flattening is a price effect and not a mascara effect.
Rs. 1,800 against a stated Rs. 2,000, badged 10% — 457 ratings
Why it earned its spot the best-rated listing in the read carries one of its shallowest badges.
Rs. 4,725 against a stated Rs. 5,250, badged 10% — 3,019 ratings
Why it earned its spot the price ceiling of the shelf, fifty-five times its floor, discounted at 10%.
Rs. 2,723 against a stated Rs. 3,025, badged 10% — 765,704 ratings
Why it earned its spot the second-largest rating pool in the read sits at the shallowest end of the badge range, which closes the argument of the page.
Rs. 86 against a stated Rs. 90, badged 5% — 33,369 ratings
Why it earned its spot the floor of the shelf is discounted less than anything else on it, which is the one place the pattern inverts.
Nykaa runs coupon, gift-with-purchase and card offers that change by day, basket and account, and this read was made logged out, so no coupon or bank discount is included in any price on this page. Every figure here is the price Nykaa served to a logged-out visitor on 1 November 2026, before any code, free gift or card offer. Check the live product page for what applies to you.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| Maybelline Sky High Rs. 415 — the deepest badge in the read, 50% | Rs. 415 | Rs. 829 | 50% |
| Nykaa All Day Matte Rs. 142 — the own label at 45% | Rs. 142 | Rs. 259 | 45% |
| Nykaa Lash Talk Rs. 269 — 40%, 117,172 ratings | Rs. 269 | Rs. 449 | 40% |
| Nykaa Get Cheeky Rs. 359 — 40%, the own label again | Rs. 359 | Rs. 599 | 40% |
| Maybelline Hyper Curl Rs. 299 — 40% on 370,463 ratings | Rs. 299 | Rs. 499 | 40% |
| Lakme Double Duty Rs. 495 — 1,134,147 ratings, the read's largest | Rs. 495 | Rs. 799 | 38% |
| Maybelline Colossal Rs. 324 — 35%, 273,677 ratings | Rs. 324 | Rs. 499 | 35% |
| Maybelline Fit Me Rs. 422 — 35% on 377,710 ratings | Rs. 422 | Rs. 649 | 35% |
| Lakme Eyeconic Rs. 279 — 30%, 91,227 ratings | Rs. 279 | Rs. 399 | 30% |
| Lakme Xtraordin-Airy Rs. 699 — 30%, the dearest Lakme here | Rs. 699 | Rs. 999 | 30% |
| Swiss Beauty Rs. 215 — 28%, 23,994 ratings | Rs. 215 | Rs. 299 | 28% |
| L'Oreal Panorama Rs. 749 — 25%, a Rs. 999 claim | Rs. 749 | Rs. 999 | 25% |
| Faces Canada compact Rs. 149 — 138,242 ratings, shared | Rs. 149 | Rs. 199 | 25% |
| L'Oreal Telescopic Rs. 879 — 20%, 918 ratings | Rs. 879 | Rs. 1,099 | 20% |
| MARS Fabulash Rs. 209 — 16%, the masstige middle | Rs. 209 | Rs. 249 | 16% |
| Kay Beauty Rs. 1,019 — 15%, a Rs. 1,199 claim | Rs. 1,019 | Rs. 1,199 | 15% |
| Charlotte Tilbury Rs. 2,933 — 15% on a Rs. 3,450 mascara | Rs. 2,933 | Rs. 3,450 | 15% |
| Pixi On The Glow Rs. 1,658 — 15%, Rs. 1,950 claimed | Rs. 1,658 | Rs. 1,950 | 15% |
| MORPHE Cheek Thrills Rs. 1,800 — 10%, 4.6 stars | Rs. 1,800 | Rs. 2,000 | 10% |
| Charlotte Tilbury Rs. 4,725 — the dearest listing in the read | Rs. 4,725 | Rs. 5,250 | 10% |
| M.A.C Studio Fix Rs. 2,723 — 765,704 ratings, badged 10% | Rs. 2,723 | Rs. 3,025 | 10% |
| Blue Heaven Rs. 86 — the cheapest tile, and the shallowest badge | Rs. 86 | Rs. 90 | 5% |
Each selling price, stated MRP, discount badge, star average and rating count on this page came from the search response nykaa.com itself serves, read on 1 November 2026, logged out, from India, with nothing bought. The queries were "mascara", "blush" and "compact powder" and they returned 53 listings. Every median, range and count quoted is computed over all 53, not over the 22 seated here.
This page is ordered so one pattern is visible: which houses cut hardest. Nothing is seated because it is a good deal and nothing is dropped because it is a bad one. The seated 22 include the deepest badge in the read (50%), the shallowest (5%), the cheapest listing (Rs. 86) and the dearest (Rs. 4,725).
Where this page reports that a retailer's own label carries a deeper median badge than the brands it stocks, that is an arithmetic observation about published figures. It is not an allegation. Prestige houses commonly control the discount their products may carry, and a retailer promoting its own line harder is ordinary retail practice. Nothing here alleges wrongdoing by Nykaa or by any brand named.
This is a price read. We have not tested, worn or had anything on this page assessed, and nothing here is a claim about ingredients, shade accuracy, wear time, SPF performance, allergen content or suitability for any skin type. Terms like "Waterproof", "12HR Oil Control", "SPF-20" and "Buildable Coverage" are quoted from the listings' own titles. Nothing here is medical or dermatological advice.
Less than most shelves. Across 53 Nykaa mascara, blush and compact listings read on 1 November 2026, the median discount badge was 15%, with a range of 5% to 50%. Only three of the 53 were badged 40% or more, and every listing priced above Rs. 1,000 was badged 15% or less. Prices ran from Rs. 86 to Rs. 4,725, median Rs. 302. Badges change constantly - check the live listing.
In this read, Nykaa's own label, Nykaa Cosmetics, carried the deepest median badge at 40%, followed by Maybelline at 35% and Lakme at 30%. At the other end, M.A.C and MORPHE sat at 10% and Charlotte Tilbury at 10-15%. A retailer promoting its own line harder than the brands it stocks is ordinary retail practice and nothing here alleges wrongdoing - it is simply what the published badges showed on the day.
On this shelf, yes. All 53 listings in this read published a star average and a rating count - which is unusual. On the Flipkart fitness-band shelf read the same week, 15 of 36 listings published none, and on a Myntra chinos shelf, 9 of 32. Nykaa's pools are also large: five listings carried more than 250,000 ratings and the biggest, a Lakme lip and cheek mousse, carried 1,134,147.
Broadly yes, above about Rs. 1,000. Every one of the seven listings in this read priced above Rs. 1,000 was badged 15% or less, regardless of whether it was a mascara, a blush or a compact. But the pattern inverts at the very bottom too: the cheapest listing in the read, at Rs. 86, carried the shallowest badge of all at 5% - a four-rupee reduction - because a product that cheap has little room to discount.
Because a line's reviews are commonly shown across its variants. In this read two Faces Canada compacts - same price of Rs. 149, same stated Rs. 199, same 25% badge - both reported exactly 138,242 ratings, differing only in product name. We do not claim they are the same product, and showing shared reviews across variants is ordinary marketplace practice. It does mean the review count on one is not independent evidence from the other.





















