Zoutons Tracker — Flipkart Big Billion Days
Flipkart has put prices on four iPhones before the sale opens. Here is what each one works out to, and what is still locked.
Prices & codes last verified September 26, 2026
Every October the same question comes up: is this the year to finally buy the iPhone? Flipkart has started answering it early. Its Big Billion Days Apple page went up this week, two weeks before the sale, and unlike the wishlist-only Early Bird page it carries actual numbers: a full price breakdown for the iPhone 17, starting prices for the iPhone 15 and iPhone 18 Pro, a bank EMI offer for the iPhone Air and a “coming soon” tile for the foldable iPhone Duo.
We read every banner on that page and on the linked iPhone Privilege Calendar on 26 September 2026, then checked what each phone costs on Flipkart today. Where Flipkart has shown the maths, we show it too; where it has only shown a “from” price, we say so. For sale dates, early access and the full category-by-category outlook, see our Big Billion Days 2026 dates and deals tracker.
The banner price next to what the same phone costs on Flipkart today.
Every model below is the base storage variant Flipkart links from its Big Billion Days Apple page. The middle column is the listed price on the product page on 26 September, with the “Lowest price for you” figure Flipkart shows after its current offers in brackets. The last column is what the sale page itself promises.
| Model (base variant) | Listed on Flipkart today | BBD price on the Apple store page |
|---|---|---|
| iPhone 17, 256 GB | Rs. 99,900 (Rs. 95,900 with current offers) | Rs. 79,999 effective (Rs. 84,999 sale price, minus card + exchange) |
| iPhone 15, 128 GB | Rs. 74,900 (Rs. 71,155 with current offers) | From Rs. 63,999, breakdown not shown yet |
| iPhone Air, 256 GB | Rs. 1,19,900 (Rs. 1,15,900 with current offers) | No price yet; up to Rs. 7,000 off on card EMI + 6-month no-cost EMI |
| iPhone 18 Pro, 256 GB | Rs. 1,64,900 (Rs. 1,56,900 with current offers) | From Rs. 1,58,900, marked “Sale Is Live” |
| iPhone Duo (foldable) | Not listed | “Coming soon”, no price |
The asterisks on Flipkart's banners matter. Every “from” price here is an effective price, which usually means a bank card discount and sometimes an exchange bonus have already been subtracted. Only the iPhone 17 banner shows the full working so far.
The only model with a line-by-line breakdown on the sale page.
Flipkart's iPhone 17 banner is labelled “Offer for ICICI / Axis Credit Card Users” and lays the maths out in four steps:
So without a trade-in and without an ICICI or Axis credit card, the number to plan around is Rs. 84,999, still Rs. 14,901 below MRP and Rs. 10,901 below the Rs. 95,900 Flipkart shows with offers today. The exchange bonus is “up to” Rs. 3,000 on top of whatever your old phone is valued at, so run your model through Flipkart's exchange flow before sale day to see your real figure. Flipkart's own banner also points out that the base iPhone 17 now starts at 256 GB storage.
256 GB listed at Rs. 99,900, 512 GB at Rs. 1,24,900. Rated 4.6 from 27,878 ratings on the product page. See the iPhone 17 on Flipkart.
Starting prices only, so read the fine print when the sale opens.
iPhone 15 from Rs. 63,999. This is the cheapest iPhone on the sale page, but Flipkart has not shown how it reaches the figure. The 128 GB model is listed at Rs. 74,900 today (Rs. 71,155 with current offers). On 26 September the 256 GB variant was listed lower, at Rs. 69,900, so check both storage options before buying. It is rated 4.6 from about 2.49 lakh ratings. See the iPhone 15 on Flipkart.
iPhone Air: an EMI offer, not a price cut. The Air's banner doesn't show a sale price. Instead it offers up to Rs. 7,000 instant discount on Axis Bank, ICICI Bank and SBI Card EMI transactions, plus six months of no-cost EMI. The 256 GB model is listed at Rs. 1,19,900 today (Rs. 1,15,900 with current offers), with 512 GB at Rs. 1,39,900 and 1 TB at Rs. 1,59,900. See the iPhone Air on Flipkart.
iPhone 18 Pro from Rs. 1,58,900. The newest Pro is marked “Sale Is Live”, and the product page shows why: the 256 GB model is listed at Rs. 1,64,900, and Flipkart's lowest price with offers is already Rs. 1,56,900, below the banner's “from” figure. For the 18 Pro, waiting for 9 October may not save anything. The other variants are 512 GB at Rs. 1,89,900, 1 TB at Rs. 2,39,900 and 2 TB at Rs. 3,14,900. See the iPhone 18 Pro on Flipkart.
iPhone Duo. Flipkart shows the foldable with a “Coming soon” tag and no price or date. We will add it here if Flipkart lists it before or during the sale.
Six locked tiles, 27 September to 2 October.
Linked from the Apple page is Flipkart's iPhone BBD Offerings calendar, headed “Come back each day to know more!”. As of 26 September every tile is still locked, and each one names only the kind of offer it will reveal:
| Unlocks on | What the tile covers |
|---|---|
| 27 September | Flipkart Axis Bank and Flipkart SBI credit card offers |
| 28 September | No Cost EMI deals |
| 29 September | Flipkart Reset |
| 30 September | Insure Your iPhone |
| 1 October | AppleCare |
| 2 October | Apple iCloud+ |
The 27 September tile is the one to watch if you're buying on a card. It names the Flipkart Axis Bank and Flipkart SBI co-branded cards, which may add to (or replace) the ICICI and Axis discounts on the main banners. If you hold the Axis card, our Flipkart Axis Bank credit card guide explains how its cashback normally stacks. We'll update this section as each tile unlocks.
It depends on the model.
iPhone 17: wait. The sale price of Rs. 84,999 is Rs. 10,901 below the best price Flipkart shows today, even before card and exchange offers.
iPhone 15: probably wait. Rs. 63,999 is about Rs. 7,000 below today's best price, but check what conditions apply before counting on it.
iPhone Air: depends on EMI. The saving is tied to paying in EMIs on an Axis, ICICI or SBI card. If you pay in full, wait for the sale price, if Flipkart adds one.
iPhone 18 Pro: no rush either way. Today's lowest price is already under the banner figure.
Early access opens on 8 October for Flipkart Plus, Flipkart Black and Flipkart Credit Card customers, and the sale opens to everyone on 9 October. Our Flipkart Black vs Plus comparison covers who gets the extra day. Popular iPhone colours tend to sell out in the first hours, so save your card and address beforehand.
Flipkart's Big Billion Days Apple page lists the iPhone 17 (256 GB) at a Rs. 84,999 selling price. With a Rs. 2,000 discount on ICICI or Axis credit cards and up to Rs. 3,000 exchange bonus, the effective price comes to Rs. 79,999, against an MRP of Rs. 99,900.
Flipkart's sale page shows the iPhone 15 from Rs. 63,999. It has not yet published how that price is reached. On 26 September 2026 the 128 GB model was listed at Rs. 74,900, and the 256 GB model was listed lower at Rs. 69,900.
Yes. Flipkart's banner offers up to Rs. 7,000 instant discount on Axis Bank, ICICI Bank and SBI Card EMI transactions, plus six months of no-cost EMI. No flat sale price has been shown for the iPhone Air so far.
It is a page linked from Flipkart's BBD Apple store that unlocks one iPhone offer a day: Flipkart Axis and Flipkart SBI card offers on 27 September, No Cost EMI deals on 28 September, Flipkart Reset on 29 September, Insure Your iPhone on 30 September, AppleCare on 1 October and Apple iCloud+ on 2 October.
The sale opens to everyone on 9 October 2026. Flipkart Plus, Flipkart Black and Flipkart Credit Card customers get early access from 8 October.
Zoutons may earn a commission when you buy through links on this page, at no extra cost to you. Prices were read from Flipkart's Big Billion Days Apple store page, its iPhone Privilege Calendar and the individual product pages on September 26, 2026. Banner prices marked with an asterisk depend on bank-card and exchange conditions, and Flipkart can change them before or during the sale. The checkout page is the final word.