Croma Smartwatch Prices September 2026: Apple at 4% Off, Noise at 62%

We read Croma's own results for smart watch, smartwatch and fitness band — two pages each, no filters, no sort, no account signed in — on 2 September 2026. That returned 80 distinct listings running from Rs. 999 to Rs. 85,490.

Sorted by price, the shelf has a hole in the middle. The most expensive budget watch is a Nothing CMF Watch 3 Pro at Rs. 7,999. The cheapest Apple is an Apple Watch SE at Rs. 17,994. Between those two numbers — the entire Rs. 8,000 to Rs. 18,000 band, where most people would expect a mid-range watch to sit — Croma listed nothing at all on these pages.

That gap is not cosmetic. It separates two shelves with completely different pricing behaviour, and the discount badge is the fastest way to tell which one you are looking at: below the gap, 60 to 80 per cent off is normal; above it, 2 to 15 per cent is.

Croma lists 38 Apple Watch variants on these pages — Series 11, Series 10, SE, SE 3 and the Ultra 3, in GPS and cellular versions across two case sizes and several band colours. That is 48 per cent of the entire shelf from one brand.

Across all 38, the discount runs from 2 per cent to 15 per cent with a median of 4. Twelve of them sit at exactly 4 per cent. The two largest Apple discounts on the page, both 15 per cent, are on an older Series 10 and an SE — the previous generation, not the current one.

Noise is the second-biggest brand at 17 listings and behaves in the opposite direction: 25 to 83 per cent off, median 62. boAt (74 per cent median) and GOBOULT (73) are the same shape. Our Croma audio shelf showed exactly this split between the same set of brands.

Twenty-two of the 80 listings sell below Rs. 3,000 and 33 below Rs. 5,000. This is the half of the shelf where the headline percentages live.

The floor is a Noise ColorFit Victor at Rs. 999, marked 83 per cent off an MRP of Rs. 5,999 — the biggest badge on the page and, at 31 ratings, also the most-reviewed listing on it. Below Rs. 2,300 you also get two GOBOULT Crowns at Rs. 1,199, a boAt Storm Verge at Rs. 1,599 and Croma's own Velocity AM at Rs. 1,494.

Read the MRP column here rather than the percentage. Two GOBOULT Crown listings with the same 49.5mm display sell at the identical Rs. 1,199 while carrying MRPs of Rs. 4,999 and Rs. 4,499 — which produces badges of 76 and 73 per cent for the same money. Nothing about the product changed; the reference price did.

Eleven listings sit between Rs. 3,499 and Rs. 7,999, and this is where the discount regime visibly starts changing. Noise's own watches drop from 60-plus per cent off at the bottom of its range to 25 per cent on the NoiseFit Endeavour 2 at Rs. 5,999 and 27 on the Pro 6R at Rs. 7,999.

Nothing and Samsung's Galaxy Fit3 arrive in this band with badges of 20 to 25 and 52 per cent respectively, and Croma's dual-band GPS Velocity X1 and X2 land at 31 and 34 per cent.

Then it stops. Rs. 7,999 is the ceiling for this half of the shelf, and the next listing up is Rs. 17,994.

Above the gap the shelf is Apple with a Samsung minority, and the pricing is almost flat. Fifteen representative listings are below; the pattern holds across all of them.

The Apple range on this page runs from Rs. 17,994 for an SE to Rs. 85,490 for an Ultra 3, and the discount never exceeds 15 per cent — it is 4 or 5 per cent on almost every current model. Samsung's Galaxy Watch8 line is the only consistent 13-to-15 per cent alternative in the same money.

If you are shopping here, the listing discount is not the lever. Card offers, exchange value and no-cost EMI are, and none of them appear in the numbers on this page — they show up at checkout. Our Croma TV price page covers the same dynamic on a shelf where the sticker discount is similarly uninformative.