AJIO Sweater Prices August 2026: Rs. 100 to Rs. 20,000

One hundred rupees is the cheapest garment in this read and the arithmetic behind it is worth understanding before the price impresses you. FIG is one of Reliance Retail's own labels, sold on AJIO, which Reliance also owns. Reliance set the Rs. 399 and Reliance set the Rs. 100, and the 75 per cent between them is a ratio the company chose rather than a markdown anyone competed into. Every one of the eight FIG sweaters in this pull carries the identical 75 per cent. What Rs. 100 actually buys is a thin round-neck knit with no fibre named in the listing, which at this price is acrylic. As a layer under a jacket in a Mumbai December that is genuinely serviceable; as a warm garment on its own it is not, and no price makes it one.

• Price: Rs. 100 (stated MRP Rs. 399)
• Key detail: Rs. 100, FIG round-neck regular fit pullover - 75% off a stated Rs. 399
• Discount: 75% off a stated MRP, which is Rs. 299
• Label: a Reliance Retail brand sold on AJIO, which Reliance also owns - the MRP and the selling price are set by the same company
• Rating: AJIO publishes no rating for this listing
• Buying logic: A layering piece at the price of a bus fare. Expect exactly that.

Set this beside the Rs. 100 pullover above and the pattern starts to show: different garment, different stated MRP, identical 75 per cent. Then look at the next six FIG listings on this page and it holds every time. A discount that never varies is not responding to stock levels, season or demand - it is a fixed relationship between two numbers the same company writes. Practically, that means the only figure worth reading on any FIG listing is the rupee price, and here it is Rs. 175. The garment is a slim-fit striped knit, and the stripe is the useful detail: acrylic pills at the underarm and sides within a season or two of regular wear, and a two-colour pattern disguises that far better than a flat colour does.

• Price: Rs. 175 (stated MRP Rs. 699)
• Key detail: Rs. 175, FIG women's striped slim fit sweater - 75% off a stated Rs. 699
• Discount: 75% off a stated MRP, which is Rs. 524
• Label: a Reliance Retail brand sold on AJIO, which Reliance also owns - the MRP and the selling price are set by the same company
• Rating: AJIO publishes no rating for this listing
• Buying logic: Stripes hide the pilling that cheap acrylic develops within a season.

If the uniform 75 per cent were peculiar to FIG it would be a brand quirk. It is not: Teamspirit, KB TEAM SPIRIT and AVAASA MIX N' MATCH all sit at exactly the same rate in this pull, and all four are Reliance Retail labels sold on Reliance's own platform. Twelve of the 43 sweater listings we read share that single number. The practical upshot for a shopper is simple and slightly liberating: on any of these labels the badge carries no information at all, so you can stop reading it. At Rs. 200 the relaxed fit is worth noting on its own merits - a looser cut is the safer buy when you cannot try a garment on, because it fails gracefully where a slim fit that runs small is simply unwearable.

• Price: Rs. 200 (stated MRP Rs. 799)
• Key detail: Rs. 200, Teamspirit women's colourblock relaxed fit pullover - 75% off a stated Rs. 799
• Discount: 75% off a stated MRP, which is Rs. 599
• Label: a Reliance Retail brand sold on AJIO, which Reliance also owns - the MRP and the selling price are set by the same company
• Rating: AJIO publishes no rating for this listing
• Buying logic: A relaxed fit forgives online sizing better than a slim one.

Three separate FIG sweaters in this pull are priced at exactly Rs. 225, each off a stated Rs. 899, each at 75 per cent - a V-neck, a chevron knit and a plain slim fit. The label is not pricing garments individually so much as slotting them into price bands. On its own terms the V-neck is the most useful of the three: it is the easiest sweater shape to layer, because it leaves a shirt collar visible and does not bunch at the throat, and it suits a wider range of builds than a crew. At Rs. 225 with no fibre stated, assume acrylic and treat it as a mild-weather layer. AJIO publishes no rating on this listing or any other in this read, so there is no customer evidence to weigh at all.

• Price: Rs. 225 (stated MRP Rs. 899)
• Key detail: Rs. 225, FIG women's regular fit V-neck sweater - 75% off a stated Rs. 899
• Discount: 75% off a stated MRP, which is Rs. 674
• Label: a Reliance Retail brand sold on AJIO, which Reliance also owns - the MRP and the selling price are set by the same company
• Rating: AJIO publishes no rating for this listing
• Buying logic: A V-neck leaves room for a collar underneath - the most layerable shape here.

Cable knit is not decoration: the twisted cables pull the fabric into a denser structure that traps more air, which makes a cable knit meaningfully warmer than a flat knit of the same fibre and weight. That makes this the best-constructed garment at the cheap end of this page, and Rs. 225 for a child's sweater is the right kind of money to spend on something that will be outgrown in a season regardless of how well it is made. KB TEAM SPIRIT is the children's arm of the same Reliance house label as the Teamspirit pullover above, and it carries the same fixed 75 per cent. Cables in acrylic pill more than flat knits do, because there is more surface rubbing against itself - wash cold and inside out.

• Price: Rs. 225 (stated MRP Rs. 899)
• Key detail: Rs. 225, KB TEAM SPIRIT boys' cable-knit round-neck sweater - 75% off a stated Rs. 899
• Discount: 75% off a stated MRP, which is Rs. 674
• Label: a Reliance Retail brand sold on AJIO, which Reliance also owns - the MRP and the selling price are set by the same company
• Rating: AJIO publishes no rating for this listing
• Buying logic: For a school-run winter where the garment will be outgrown before it wears out.

For most of India the cardigan is the more sensible winter garment than the pullover, and the reason is ventilation rather than warmth. An Indian winter day swings a long way between an early commute and an afternoon indoors, and a garment you can unbutton handles that where one you must pull over your head does not. At Rs. 250 this is the cheapest cardigan on the page and it is cable knit, so it is also among the better-constructed things here. AVAASA MIX N' MATCH is the fourth Reliance house label in this read and carries the same unvarying 75 per cent as the other eleven. No fibre is stated; at Rs. 250 it is acrylic.

• Price: Rs. 250 (stated MRP Rs. 999)
• Key detail: Rs. 250, AVAASA MIX N' MATCH women's cable-knit regular fit cardigan - 75% off a stated Rs. 999
• Discount: 75% off a stated MRP, which is Rs. 749
• Label: a Reliance Retail brand sold on AJIO, which Reliance also owns - the MRP and the selling price are set by the same company
• Rating: AJIO publishes no rating for this listing
• Buying logic: The one shape that handles a 9 a.m. commute and a 2 p.m. desk.

This listing gives the game away more clearly than any other on the page. Its stated MRP is Rs. 1,217 - not Rs. 1,199, not Rs. 1,249, not any number a merchandiser would choose for a shelf edge. Rs. 1,217 is what you get when you take Rs. 304 and multiply by four to hit a 75 per cent badge. On every other house-label listing here the MRP is a round Rs. 399, Rs. 699, Rs. 799, Rs. 899 or Rs. 999 and the selling price falls out of it; here the arithmetic has clearly run the other way. That is a small thing, but it settles what the 75 per cent is: not a markdown from a real list price, but a ratio applied to a target price. The cardigan itself is a reasonable Rs. 304.

• Price: Rs. 304 (stated MRP Rs. 1,217)
• Key detail: Rs. 304, AVAASA MIX N' MATCH women's round-neck self-design cardigan - 75% off a stated Rs. 1,217
• Discount: 75% off a stated MRP, which is Rs. 913
• Label: a Reliance Retail brand sold on AJIO, which Reliance also owns - the MRP and the selling price are set by the same company
• Rating: AJIO publishes no rating for this listing
• Buying logic: A second cardigan at a slightly better weight than the Rs. 250 one.

Three hundred and seventy-five rupees is the ceiling of the Reliance house-label group in this read, and that is itself informative: the flat-75 labels occupy the bottom Rs. 100 to Rs. 375 of the shelf entirely, and every listing above Rs. 400 belongs to a third-party brand discounting at its own rate. So the uniform badge and the budget end of this category are the same thing. On the garment: an embellished collar is a decorative trim stitched onto a knit, and it is reliably the first thing to fail, because the trim is rigid and the fabric around it stretches every time the sweater is pulled on. If you like the look, buy it as a Rs. 375 purchase and do not expect three winters from it.

• Price: Rs. 375 (stated MRP Rs. 1,499)
• Key detail: Rs. 375, FIG women's embellished collar relaxed fit sweater - 75% off a stated Rs. 1,499
• Discount: 75% off a stated MRP, which is Rs. 1,124
• Label: a Reliance Retail brand sold on AJIO, which Reliance also owns - the MRP and the selling price are set by the same company
• Rating: AJIO publishes no rating for this listing
• Buying logic: Embellishment is the part that fails first on a knit. Buy it knowing that.

Eighty-seven per cent is the biggest number on this page and, unlike the house-label 75s, it is not a fixed convention - KOTTY's other sweater in this read discounts 70 per cent, so the rate does move. What does not move is the underlying problem: KOTTY is an online-native label with no retail network, so nobody was ever asked for Rs. 2,999, and the percentage is the gap between two numbers the seller chose. Judge it at Rs. 390. At Rs. 390 a graphic cardigan is a perfectly reasonable thing to buy and it is Rs. 15 more than the dearest house-label sweater, which is the honest comparison. AJIO publishes no rating for it, so there is no customer evidence either way.

• Price: Rs. 390 (stated MRP Rs. 2,999)
• Key detail: Rs. 390, KOTTY women's graphic cardigan - 87% off a stated Rs. 2,999
• Discount: 87% off a stated MRP, which is Rs. 2,609
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: At Rs. 390 it is fine. At a claimed Rs. 2,999 it never was.

DNMX is also a Reliance Retail label and it is the useful exception to this page's main finding: it does not sit on the flat 75. Its two sweaters here discount 60 and 49 per cent, and YOUSTA - another Reliance label - discounts 30 on both of its listings. So the uniform 75 is specific to FIG, Teamspirit, KB TEAM SPIRIT and AVAASA rather than a blanket policy across everything the parent owns, which makes it a per-label pricing convention rather than a platform-wide one. That is worth being precise about. On the garment: Rs. 400 for a patterned round-neck knit, no fibre stated, no rating published. It sits Rs. 25 above the top of the flat-75 group for a broadly similar product.

• Price: Rs. 400 (stated MRP Rs. 999)
• Key detail: Rs. 400, DNMX patterned round-neck sweater - 60% off a stated Rs. 999
• Discount: 60% off a stated MRP, which is Rs. 599
• Label: a Reliance Retail brand sold on AJIO, which Reliance also owns - the MRP and the selling price are set by the same company
• Rating: AJIO publishes no rating for this listing
• Buying logic: A patterned knit at Rs. 400, from the house label that prices like a brand.

Four hundred and eighteen rupees puts this within Rs. 43 of the dearest house-label sweater on the page, and that is the comparison worth making rather than the one the badges invite. FIG says 75 per cent and Species says 78; the two garments cost almost the same and both are unbranded-in-practice acrylic knits with no fibre stated and no ratings published. Neither percentage is telling you anything about value, because neither Rs. 1,499 nor Rs. 1,899 is a price a shop ever charged. What does differentiate them is small and real: this one is striped, which wears better visually as acrylic pills, and the FIG has an embellished collar, which is the component most likely to fail.

• Price: Rs. 418 (stated MRP Rs. 1,899)
• Key detail: Rs. 418, Species striped round-neck sweater - 78% off a stated Rs. 1,899
• Discount: 78% off a stated MRP, which is Rs. 1,481
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: Effectively the same purchase as the Rs. 375 FIG, from a different seller.

Eighty-two per cent off Rs. 2,499 is the second-deepest claim on the page and, as everywhere at this end of the shelf, the Rs. 2,499 is the seller's own number. The reason to look past that is the zip. A zip-front sweater does what a cardigan does - it opens, so you can shed heat on an afternoon that warms up - in a cut most men will actually wear, and there is very little else on the cheap half of this page offering that. One caveat from looking at the photograph rather than the title: AJIO files this under sweaters, but the listing image shows a hooded zip-up, which most people would call a zip hoodie. That is a real difference in how it wears, so buy it expecting a hood. It is also the failure point: a cheap zip on a knit is the component that jams or separates, and unlike a button it cannot be repaired at home. At Rs. 450 that is an acceptable risk. No fibre is stated and no rating is published.

• Price: Rs. 450 (stated MRP Rs. 2,499)
• Key detail: Rs. 450, EYEBOGLER men's zip-front regular fit sweater - 82% off a stated Rs. 2,499
• Discount: 82% off a stated MRP, which is Rs. 2,049
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: The most practical men's shape on the cheap half of this page.

DNMX's two listings in this read discount 60 per cent and 49 per cent off identical stated MRPs of Rs. 999, landing at Rs. 400 and Rs. 509. That variation is exactly what the FIG, Teamspirit, KB TEAM SPIRIT and AVAASA listings never show, and it is the cleanest internal evidence that the flat 75 is a convention applied to those four labels specifically rather than a mechanical artefact of how AJIO stores prices. DNMX is Reliance's denim-led youth label and does appear in Reliance Trends stores, so its stated Rs. 999 has at least some relationship to a shelf. At Rs. 509 with a relaxed fit and no fibre stated, it is a mid-shelf acrylic knit.

• Price: Rs. 509 (stated MRP Rs. 999)
• Key detail: Rs. 509, DNMX women's knitted relaxed fit sweater - 49% off a stated Rs. 999
• Discount: 49% off a stated MRP, which is Rs. 490
• Label: a Reliance Retail brand sold on AJIO, which Reliance also owns - the MRP and the selling price are set by the same company
• Rating: AJIO publishes no rating for this listing
• Buying logic: A relaxed knit at the middle of the shelf, from a label with shop presence.

YOUSTA is Reliance's value-fashion label and it runs its own flat rate: both of its sweaters in this pull are exactly 30 per cent off, one at Rs. 559 and one at Rs. 699. So the house labels here use at least three fixed conventions - 75 per cent on four labels, 30 on YOUSTA, and per-garment pricing on DNMX. None of them is responding to anything a shopper would recognise as a sale. The garment matters more than any of that: eyelet knit means a deliberately perforated, open fabric, which is decorative and cool rather than warm. Air passes straight through it. Bought as an autumn layering piece it is fine; bought as a winter sweater it will disappoint, and at Rs. 559 it is the dearest thing on the cheap half of this page.

• Price: Rs. 559 (stated MRP Rs. 799)
• Key detail: Rs. 559, YOUSTA women's eyelet knit regular fit sweater - 30% off a stated Rs. 799
• Discount: 30% off a stated MRP, which is Rs. 240
• Label: a Reliance Retail brand sold on AJIO, which Reliance also owns - the MRP and the selling price are set by the same company
• Rating: AJIO publishes no rating for this listing
• Buying logic: An eyelet knit is a decorative open weave, not a warm one.

KOTTY's two listings here claim 87 per cent and 70 per cent, off stated MRPs of Rs. 2,999 and Rs. 1,999. Those are different garments, so the variation is not itself suspicious - but it does mean neither figure describes a market. What it gives you instead is a rough read on how the brand positions: a Rs. 390 cardigan and a Rs. 600 pullover from the same label, both online-only, neither with a published rating on AJIO. At Rs. 600 this sits above the entire house-label range and buys a plain pullover with no stated fibre and no stated construction. Against the Rs. 250 AVAASA cable-knit cardigan lower on this page, it is harder to make a case for.

• Price: Rs. 600 (stated MRP Rs. 1,999)
• Key detail: Rs. 600, KOTTY women's pullover sweater - 70% off a stated Rs. 1,999
• Discount: 70% off a stated MRP, which is Rs. 1,399
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: A plain pullover at Rs. 600, with nothing stated about what it is made of.

Chenille is a yarn rather than a fibre - short lengths of pile bound between two core threads, which is what gives it that dense, velvety hand-feel and a subtle sheen. On a shelf where forty-one of forty-three listings say nothing about their material, naming chenille is genuinely useful information. It is warm-feeling and very soft, which is most of why people buy it. The honest costs: chenille sheds pile in its first few washes, and the pile flattens at the elbows and where a bag strap sits, so it looks worn sooner than a flat knit. Cable knit adds real warmth through structure. At Rs. 662 with a 49 per cent badge - a modest one for this shelf - it is a fair mid-shelf buy.

• Price: Rs. 662 (stated MRP Rs. 1,299)
• Key detail: Rs. 662, RIO women's cable-knit chenille sweater - 49% off a stated Rs. 1,299
• Discount: 49% off a stated MRP, which is Rs. 637
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: Soft and warm-feeling; sheds and flattens with wear. Buy it for the hand-feel.

This is the most representative listing on the page and that is why it is here. Rs. 672, a 68 per cent badge over a stated Rs. 2,099, a brand most shoppers will not recognise, no fibre named, no construction named, no rating published, and a description - 'self-design' - that means only that the pattern is knitted into the fabric rather than printed on it. There is genuinely nothing here to evaluate except the photograph and the price. That is not a criticism of this particular sweater; it is what the middle of AJIO's sweater shelf looks like, and it is why the two listings on this page that do name a fibre stand out so much. If you buy at this level, buy on the picture and treat the badge as noise.

• Price: Rs. 672 (stated MRP Rs. 2,099)
• Key detail: Rs. 672, 98 degrees north women's self-design pullover - 68% off a stated Rs. 2,099
• Discount: 68% off a stated MRP, which is Rs. 1,427
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: Only if the photograph is exactly what you want.

Of all the details in a sweater listing, the collar shape is one of the few that reliably changes how warm the garment is, and a high neck is the warmest of them: it closes the opening at the throat where most body heat escapes. That makes this the most cold-capable shape at its price on this page, regardless of what it is made of - which the listing does not say. STREET9's two sweaters here discount 72 and 62 per cent from the same stated Rs. 2,899, landing at Rs. 812 and Rs. 1,102, so the badge is per-garment rather than fixed. At Rs. 812 you are paying roughly twice the house-label ceiling, and what you get for it is a better shape rather than any stated improvement in fabric.

• Price: Rs. 812 (stated MRP Rs. 2,899)
• Key detail: Rs. 812, STREET9 women's high-neck pullover - 72% off a stated Rs. 2,899
• Discount: 72% off a stated MRP, which is Rs. 2,087
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: The genuinely warm shape - a high neck closes the gap heat escapes through.

WROGN is the first brand on this page that most shoppers will have seen in a shop, and the badge behaves accordingly: 55 per cent off Rs. 2,299 on this one and 38 per cent off Rs. 2,399 on the other WROGN sweater in this pull. Those are plausible list prices and moderate markdowns, which is the pattern you see whenever a brand has a retail channel whose prices it has to respect. The garment adds a zip front - the ventilation argument that applies to cardigans, in a men's cut - and a slim fit, which is the riskier choice online because it fails badly if it runs small. As with the EYEBOGLER listing earlier, the photograph shows a hooded zip-up rather than what most people picture when a listing says sweater - AJIO's own categorisation, reported here as it stands. At Rs. 1,035 you are ten times the cheapest sweater on this page and buying a different category of product.

• Price: Rs. 1,035 (stated MRP Rs. 2,299)
• Key detail: Rs. 1,035, WROGN men's slim fit zip front sweater - 55% off a stated Rs. 2,299
• Discount: 55% off a stated MRP, which is Rs. 1,264
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: Where this shelf starts selling clothes rather than price points.

Forty-one of the forty-three sweater listings in this read say nothing whatsoever about what the garment is made of. This one says acrylic in the title, and that is worth more than the 48 per cent badge beside it. Acrylic is not a lesser fibre so much as a different one: it is machine washable, it does not shrink or felt, moths ignore it and it holds dyed colour better than wool. What it does badly is breathe - it traps moisture against the skin, so it feels clammy if you warm up - and it pills at friction points within a season or two. For a Mumbai, Bangalore or Chennai winter that trade is entirely sensible. For a Shimla December it is not, and knowing which you are buying is the point. The ribbed hem stops the sweater riding up.

• Price: Rs. 1,195 (stated MRP Rs. 2,299)
• Key detail: Rs. 1,195, GLOBUS women's long-sleeve knitted ribbed-hem acrylic winter sweater - 48% off a stated Rs. 2,299
• Discount: 48% off a stated MRP, which is Rs. 1,104
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: Honest labelling on a mild-winter fabric. Machine washable, will not shrink.

An oversized fit is the single most forgiving thing to order online, because the cut is intended to be loose - so a size that is slightly off still wears the way it looks in the photograph, where a slim fit that runs small simply does not fit. Bewakoof's three sweaters in this read discount 60, 53 and 49 per cent from stated MRPs of Rs. 3,099, Rs. 3,199 and Rs. 2,749, landing between Rs. 1,237 and Rs. 1,499 - the moderate, varying pattern of a brand with genuine recognition rather than a fixed house-label ratio. 'Textured' means the surface interest is knitted in rather than printed. No fibre is stated, and at this price it could reasonably be a blend, but the listing does not say and we have not inferred one.

• Price: Rs. 1,237 (stated MRP Rs. 3,099)
• Key detail: Rs. 1,237, BEWAKOOF men's textured oversized fit sweater - 60% off a stated Rs. 3,099
• Discount: 60% off a stated MRP, which is Rs. 1,862
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: Buy oversized when you cannot try it on - it fails gracefully.

Jack & Jones is part of the Danish Bestseller group and sells through its own stores in India, so Rs. 3,299 is a list price with a real shelf behind it and the 60 per cent describes an actual markdown rather than an internal ratio. That alone makes it a different kind of listing from most of this page. Speckle knit means the yarn is flecked with contrasting fibre, which is a mid-market finish that hides wear and looks more expensive than a flat colour. Regular fit is the safe middle for online ordering. What you are buying at Rs. 1,320 over the Rs. 100 FIG is not thirteen times the warmth - it is finishing, seam quality and a garment that will still look presentable in its third winter. No fibre is stated.

• Price: Rs. 1,320 (stated MRP Rs. 3,299)
• Key detail: Rs. 1,320, Jack & Jones men's speckle-knit regular fit sweater - 60% off a stated Rs. 3,299
• Discount: 60% off a stated MRP, which is Rs. 1,979
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: Where the shelf starts offering finish rather than just fabric.

Seventy per cent is not the biggest percentage on this page but Rs. 4,424 is easily the biggest rupee gap outside the Brooks Brothers listing, and on a garment priced in the low thousands that distinction matters more than the percentage does. GAS is an Italian denim and casualwear label with international distribution, so Rs. 6,320 is a real list price in the way that KOTTY's Rs. 2,999 is not - which makes this one of the few genuinely large markdowns in this read rather than a large ratio. Ribbed cuffs are a small, real durability feature: they hold shape at the wrist, which is where a plain-hemmed sleeve stretches and bells out first. No fibre is stated. At Rs. 1,896 it costs Rs. 83 less than the 1-per-cent Souled Store sweater above it.

• Price: Rs. 1,896 (stated MRP Rs. 6,320)
• Key detail: Rs. 1,896, GAS knitted crew-neck sweater with ribbed cuffs - 70% off a stated Rs. 6,320
• Discount: 70% off a stated MRP, which is Rs. 4,424
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: An Italian denim label's knitwear, at Indian mid-market money.

One per cent off. Twenty rupees off a Rs. 1,999 sweater, and The Souled Store's other listing in this pull is 11 per cent off - the two smallest badges anywhere in this read. Set that against the 87 per cent at the top of the page and the whole logic of this shelf resolves: brands that sell at a price they intend to charge discount in single or low double digits, and brands that set a list price purely to be marked down from discount in the seventies and eighties. The Souled Store is a direct-to-consumer label with its own stores and a strong licensed-design business, and it does not need a badge. The garment is cable knit, which is a genuinely warm construction. At Rs. 1,979 you are paying close to list for design and consistency.

• Price: Rs. 1,979 (stated MRP Rs. 1,999)
• Key detail: Rs. 1,979, The Souled Store cable-knit sweater, Farmhouse - 1% off a stated Rs. 1,999
• Discount: 1% off a stated MRP, which is Rs. 20
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: Cable knit at full price - buy it for the design, not the deal.

Cotton knitwear is a genuinely different proposition from everything cheaper on this page, and not simply a more expensive one. Cotton breathes, so it does not go clammy when you warm up indoors, and it can be worn across a much longer season than acrylic can - which in most Indian cities is the difference between a garment used three months a year and one used six. It is also less warm than wool for the same weight, so it is not a cold-weather answer. At Rs. 4,100, 41 per cent off a stated Rs. 6,949 that Tommy Hilfiger's own stores use, this is a modest markdown on a real price. The comparison that puts this page in perspective: it costs forty-one times the Rs. 100 FIG pullover, and it is the only sweater under Rs. 20,000 here whose fibre you would choose on purpose.

• Price: Rs. 4,100 (stated MRP Rs. 6,949)
• Key detail: Rs. 4,100, TOMMY HILFIGER regular fit cotton sweater - 41% off a stated Rs. 6,949
• Discount: 41% off a stated MRP, which is Rs. 2,849
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: A three-season sweater - cotton breathes where acrylic does not.

Twenty thousand rupees, and it is the only garment in this read whose listing names wool. That is the honest summary of AJIO's sweater shelf: the entire range from Rs. 100 to Rs. 4,100 is acrylic or unstated, and the one wool sweater costs two hundred times the cheapest listing. Brushed wool has been mechanically raised to lift the fibres, which traps more air and gives a softer surface - it is warmer and considerably more expensive to produce than a flat wool knit. Wool insulates when damp, breathes, and does not develop the plastic sheen acrylic acquires. It also needs cold hand-washing or a wool cycle and flat drying. The 50 per cent off a stated Rs. 40,000 is a real markdown from a real list price. Whether any of that is worth Rs. 20,000 in an Indian winter is a separate question, and for most of the country the answer is no.

• Price: Rs. 20,000 (stated MRP Rs. 40,000)
• Key detail: Rs. 20,000, BROOKS BROTHERS seasonal brushed wool regular fit crew-neck - 50% off a stated Rs. 40,000
• Discount: 50% off a stated MRP, which is Rs. 20,000
• Label: a third-party brand setting its own list price
• Rating: AJIO publishes no rating for this listing
• Buying logic: Actual winter clothing. Everything else on this page is a layer.