AJIO Kurta Under Rs. 1,000: 22 Kurtas and Sets, August 2026

One hundred and fifty rupees is where this shelf starts, and it starts with AVAASA - Reliance Trends' in-house label, which means the Rs. 599 stated MRP is a price printed on a swing tag in a physical store rather than a number invented for a listing page. That makes the 75 per cent badge here different in kind from the 89 per cent one further up: a Rs. 599 kurta cut to Rs. 150 is a clearance price on a real garment. Embroidery is stated, and at this price it is machine work on a light cotton-blend. AJIO publishes no rating for this listing or any other in our read, so there is nothing to check. What you have instead is a brand with shops, which on this shelf is the strongest signal available.

• Price: Rs. 150 (stated MRP Rs. 599)
• Key detail: Rs. 150, AVAASA MIX N' MATCH women's embroidered straight kurta - 75% off a stated Rs. 599
• Discount: 75% off a stated MRP, which is Rs. 449
• Rating: AJIO publishes no rating for this listing
• Buying logic: The cheapest kurta here, from a label with a shop behind it

The same Rs. 150, the same stated Rs. 599 and the same 75 per cent badge as the AVAASA one card up - and a label you have not heard of. SIYAHI appears three times in our pull, at 49, 75 and 75 per cent, which is the same two-tier pattern AVAASA follows, suggesting these sit under the same merchandising rules on AJIO's platform rather than being independently priced. The embroidered yoke is the one thing this listing states that the AVAASA does not; a yoke is the panel across the chest and shoulders, and embroidery there is the cheapest way to make a plain kurta look considered. At a hundred and fifty rupees, with nothing published to separate them, either is a defensible purchase.

• Price: Rs. 150 (stated MRP Rs. 599)
• Key detail: Rs. 150, SIYAHI women's printed straight kurta with embroidered yoke - 75% off a stated Rs. 599
• Discount: 75% off a stated MRP, which is Rs. 449
• Rating: AJIO publishes no rating for this listing
• Buying logic: Indistinguishable from the AVAASA, on the numbers given

Popmantra returned four listings in our pull and all four are Rs. 169 against a stated Rs. 995, badged 83 per cent - four different prints, one price, one MRP, one badge. That is a merchandising rule rather than a set of individual pricing decisions, and it tells you the Rs. 995 is a slot the seller filled rather than a price it once charged. A hundred and sixty-nine rupees for a printed straight kurti is genuinely cheap - it is less than a coffee in most Indian cities - and at that price the fabric will be a light polyester blend that photographs better than it wears. Buy it for what it costs, which is the only honest way to buy anything on this shelf.

• Price: Rs. 169 (stated MRP Rs. 995)
• Key detail: Rs. 169, Popmantra women's floral print straight kurti - 83% off a stated Rs. 995
• Discount: 83% off a stated MRP, which is Rs. 826
• Rating: AJIO publishes no rating for this listing
• Buying logic: Cheap, uniform, and priced by rule

'Festive' in an Indian kurta listing means heavier embroidery, often a shinier fabric and usually a fuller cut than the everyday straight kurtas around it. Rs. 999 is a believable Reliance Trends list price for one, and Rs. 250 is what AJIO is asking today. AVAASA is the most-listed label in this entire read - nineteen appearances - and every one of them is badged either 49 or 75 per cent, never anything in between and never above. That consistency is worth more than it looks: a label that prices to two fixed tiers is running a discount policy, not a sale, and the tier tells you nothing about the garment. With Raksha Bandhan on 28 August, a festive kurta at Rs. 250 is the most seasonally useful thing in this chapter.

• Price: Rs. 250 (stated MRP Rs. 999)
• Key detail: Rs. 250, AVAASA MIX N' MATCH women's embroidered festive kurta - 75% off a stated Rs. 999
• Discount: 75% off a stated MRP, which is Rs. 749
• Rating: AJIO publishes no rating for this listing
• Buying logic: The festive pick under Rs. 300

Four hundred and ninety-nine rupees is the lowest stated MRP in the entire 74-listing pull, and it produces a 49 per cent badge - roughly half the size of the numbers three cards up. This is AVAASA's other tier, and nineteen listings from that label split between exactly these two: 49 per cent off small MRPs and 75 per cent off larger ones. What makes the 49 per cent tier interesting is that Rs. 499 for a printed cotton-blend kurta is a price Reliance Trends genuinely charges in its stores, which means Rs. 254 is a real half-off on a real garment. It costs a hundred rupees more than the cheapest kurta on this page and it is the first listing here whose arithmetic you could defend in an argument.

• Price: Rs. 254 (stated MRP Rs. 499)
• Key detail: Rs. 254, AVAASA MIX N' MATCH women's floral print straight kurta - 49% off a stated Rs. 499
• Discount: 49% off a stated MRP, which is Rs. 245
• Rating: AJIO publishes no rating for this listing
• Buying logic: The most defensible discount on the cheap half of the page

An insert pocket is a seam pocket set into the side of a flared kurta, and it is the single most requested feature in Indian womenswear that listings routinely fail to mention. This one mentions it. That alone separates the garment from thirty others on this shelf at a similar price. A flared cut with a floral print at Rs. 325, off a stated Rs. 1,299 that Reliance Trends would plausibly charge, is one of the better-specified purchases available here. AJIO publishes no rating, no review count and no fabric composition for it - as with everything in this read - so what you are working from is the photograph, the stated cut, the stated pocket and a brand with shops. On this shelf that is a lot.

• Price: Rs. 325 (stated MRP Rs. 1,299)
• Key detail: Rs. 325, AVAASA MIX N' MATCH women's floral print flared kurta with insert pocket - 75% off a stated Rs. 1,299
• Discount: 75% off a stated MRP, which is Rs. 974
• Rating: AJIO publishes no rating for this listing
• Buying logic: The one kurta here that states it has pockets

Three hundred and sixty-four rupees for a kurta and a pair of matching pants is the cheapest complete outfit on this page, and the arithmetic behind the 86 per cent badge is where it gets interesting. GOSRIKI appears three times in our pull, at Rs. 364 against a claimed Rs. 2,599, at Rs. 499 against Rs. 4,345 and at Rs. 849 against the same Rs. 4,345. Two different garments, one identical four-figure MRP - which is the clearest available proof that the MRP field here is a slot rather than a price. As a set at Rs. 364 it is perfectly reasonable value; the fabric will be a printed poly-blend and the pants elasticated. It is simply not Rs. 2,235 off anything.

• Price: Rs. 364 (stated MRP Rs. 2,599)
• Key detail: Rs. 364, GOSRIKI women's floral print straight kurta and pants set - 86% off a stated Rs. 2,599
• Discount: 86% off a stated MRP, which is Rs. 2,235
• Rating: AJIO publishes no rating for this listing
• Buying logic: A whole outfit for Rs. 364, badge disregarded

Fifteen hundred rupees is the top of AVAASA's stated MRP range in this read, and Rs. 375 is what AJIO wants for it - the same 75 per cent tier as the Rs. 150 kurta at the head of the page, applied to a garment claiming two and a half times the list price. That is what a fixed-tier discount policy looks like from the inside: the percentage stays put and the underlying price does the moving. A flared cut with an embroidered yoke at Rs. 375 is a good buy on its face. Note that AJIO publishes no fabric composition here, which for a flared kurta matters - flare in a stiff polyester behaves quite differently from flare in a viscose or cotton blend, and the photograph will not tell you which you are getting.

• Price: Rs. 375 (stated MRP Rs. 1,499)
• Key detail: Rs. 375, AVAASA MIX N' MATCH women's flared kurta with embroidered yoke - 75% off a stated Rs. 1,499
• Discount: 75% off a stated MRP, which is Rs. 1,124
• Rating: AJIO publishes no rating for this listing
• Buying logic: Good value; the badge is policy, not a sale

Seventeen hundred rupees is a comparatively modest thing for a marketplace label to claim for a two-piece kurta set - the sets in the next chapter claim Rs. 3,700, Rs. 4,345, Rs. 4,500 and Rs. 5,999. TEXSTILE appears twice in our pull and both listings are badged 77 per cent, which is the same fixed-tier behaviour AVAASA and Popmantra display at different levels. What you get for Rs. 391 is a printed straight kurta and a matching bottom. What you do not get, here or anywhere else on this shelf, is a rating, a review, a fabric composition or a size chart with measurements. The price is the information.

• Price: Rs. 391 (stated MRP Rs. 1,699)
• Key detail: Rs. 391, TEXSTILE women's printed 2-piece straight kurta set - 77% off a stated Rs. 1,699
• Discount: 77% off a stated MRP, which is Rs. 1,308
• Rating: AJIO publishes no rating for this listing
• Buying logic: The most restrained set claim in the cheap chapter

Palazzos are wide-legged and flowing where the 'pants' in most of these sets are tapered and elasticated, and the difference decides whether the outfit reads as festive or as daywear. This is the only listing in the read to say which it is. Rs. 420 for a printed co-ord set is towards the cheap end of what a matched two-piece costs anywhere online. MYRIE appears twice in our pull at 75 and 79 per cent. The Rs. 1,998 stated MRP is unverifiable - the label has no storefront, no history and, on AJIO at least, no ratings. As with everything on this page: the outfit may well be fine, the arithmetic is theatre, and the only real number is Rs. 420.

• Price: Rs. 420 (stated MRP Rs. 1,998)
• Key detail: Rs. 420, MYRIE women's floral print kurta with palazzo co-ord set - 79% off a stated Rs. 1,998
• Discount: 79% off a stated MRP, which is Rs. 1,578
• Rating: AJIO publishes no rating for this listing
• Buying logic: The one co-ord here that specifies palazzos

Kiana House Of Fashion appears twice on this page, at Rs. 437 and Rs. 660, badged 81 and 78 per cent against claimed MRPs of Rs. 2,298 and Rs. 2,998. Same label, same week, same category - and the badge moves inversely to the price, because the MRP moves faster than the selling price does. That is the mechanism behind almost every large number on this shelf. A leaf-print straight kurta set at Rs. 437 is a fair enough thing to buy; the print is stated, the cut is stated, and the set includes a bottom. Nothing else about it is knowable from the listing, because AJIO publishes no rating on any garment in this read.

• Price: Rs. 437 (stated MRP Rs. 2,298)
• Key detail: Rs. 437, Kiana House Of Fashion women's leaf print straight kurta set - 81% off a stated Rs. 2,298
• Discount: 81% off a stated MRP, which is Rs. 1,861
• Rating: AJIO publishes no rating for this listing
• Buying logic: Fine at the price; read it against the Rs. 660 Kiana

Eighty-nine per cent is the biggest number in this read and it is produced by putting Rs. 499 next to a claimed Rs. 4,345. Look four cards down the price list and GOSRIKI's printed kurta set with dupatta claims the identical Rs. 4,345 while selling at Rs. 849. One label, two garments, one MRP, two prices, two badges - 89 and 80. The Rs. 4,345 is not a description of either garment; it is a number in a field. What you are actually buying is an Anarkali - a fitted bodice flaring into a full skirt, the most formal silhouette on this page - for five hundred rupees. With Raksha Bandhan four days out, that is a genuinely useful thing at a genuinely low price. Just do not believe the arithmetic.

• Price: Rs. 499 (stated MRP Rs. 4,345)
• Key detail: Rs. 499, GOSRIKI women's floral Anarkali kurta set - 89% off a stated Rs. 4,345
• Discount: 89% off a stated MRP, which is Rs. 3,846
• Rating: AJIO publishes no rating for this listing
• Buying logic: A festive silhouette for Rs. 499; ignore the 89

Seventeen per cent. One hundred rupees off a five hundred and ninety-nine rupee kurta, from MAX - a Landmark Group chain with several hundred stores across India, where that Rs. 599 is printed on a tag somebody can walk in and pay. Set this card beside the GOSRIKI directly above it: same Rs. 499 selling price, one badged 17 per cent and the other 89, because one is measured against a price that exists and the other against a number in a field. If you read nothing else on this page, read those two cards together. Smocking - the gathered elastic panel that shapes the bodice - is stated, and it is the kind of construction detail that a real retail brand bothers to name.

• Price: Rs. 499 (stated MRP Rs. 599)
• Key detail: Rs. 499, MAX women's smocked straight kurta - 17% off a stated Rs. 599
• Discount: 17% off a stated MRP, which is Rs. 100
• Rating: AJIO publishes no rating for this listing
• Buying logic: The clearest honest-badge example on the page

SVARAA returned eight listings in our pull with badges from 74 to 86 per cent and prices from Rs. 518 to Rs. 1,067, against stated MRPs of Rs. 2,199 to Rs. 4,640. It is the second most-listed label in this read after AVAASA, and unlike AVAASA it has no shops. Embroidery and a two-piece composition are stated. Five hundred and eighteen rupees for an embroidered kurta and matching bottom is good value on its face and impossible to evaluate on any other basis, because AJIO publishes no rating, no review, no fabric and no measured size chart for it. This is the honest position for every marketplace listing on this shelf, and this page says so on every card rather than dressing the badge up as evidence.

• Price: Rs. 518 (stated MRP Rs. 3,700)
• Key detail: Rs. 518, SVARAA women's embroidered 2-piece straight kurta set - 86% off a stated Rs. 3,700
• Discount: 86% off a stated MRP, which is Rs. 3,182
• Rating: AJIO publishes no rating for this listing
• Buying logic: Good value at the price, unverifiable on anything else

Four and a half thousand rupees is what this listing claims a printed two-piece kurta set lists for, and Rs. 540 is what it costs. Nyrika appears eight times in our pull with badges from 77 to 88 per cent, and this is its deepest. Nothing about the garment justifies or contradicts the claim, because nothing about the garment is published beyond a print, a cut and a photograph - no rating, no fabric, no origin. What is worth noticing is the pattern across this whole chapter: every badge above 78 per cent on this page belongs to a label with no storefront, and every badge below 50 per cent belongs to one with shops. That correlation is the most reliable thing on the shelf.

• Price: Rs. 540 (stated MRP Rs. 4,500)
• Key detail: Rs. 540, Nyrika women's printed 2-piece straight kurta set - 88% off a stated Rs. 4,500
• Discount: 88% off a stated MRP, which is Rs. 3,960
• Rating: AJIO publishes no rating for this listing
• Buying logic: A large claim from a label you cannot check

Seventy-three per cent is the most modest claim any of the storefront-less labels makes on this page, and Rs. 2,078 is an oddly specific MRP - unrounded numbers usually indicate a figure calculated from a cost sheet rather than typed in for effect. Gorgone appears three times in our pull at 73, 74 and 75 per cent, one of the tightest ranges of any label here. A two-piece suit set at Rs. 559 sits mid-shelf on this page in price and near the bottom in badge size, which on the logic this read keeps demonstrating makes it one of the more plausibly priced things available. There is still no rating, and there is still no fabric composition.

• Price: Rs. 559 (stated MRP Rs. 2,078)
• Key detail: Rs. 559, Gorgone women's 2-piece kurta suit set - 73% off a stated Rs. 2,078
• Discount: 73% off a stated MRP, which is Rs. 1,519
• Rating: AJIO publishes no rating for this listing
• Buying logic: The least inflated of the marketplace sets

One hundred rupees off a six hundred and ninety-nine rupee kurta. MAX's second appearance on this page carries the smallest badge in the entire 74-listing read, and it sits directly among sets claiming 80 and 87 per cent off four-figure MRPs. The comparison is the point of seating it. Embroidery is stated. What you are buying at Rs. 599 is a garment from a chain that has to honour its price tag in a mall, with an exchange policy, a size standard you can try on in person, and stock that is replaced seasonally. Two cards up, Rs. 540 buys a two-piece set claiming an 88 per cent discount from a label with none of those things. Both may be perfectly good kurtas. Only one of them is telling you what it costs.

• Price: Rs. 599 (stated MRP Rs. 699)
• Key detail: Rs. 599, MAX women's embroidered straight kurta - 14% off a stated Rs. 699
• Discount: 14% off a stated MRP, which is Rs. 100
• Rating: AJIO publishes no rating for this listing
• Buying logic: The honest end of the shelf, in one card

Sixty-six per cent off Rs. 1,848 is the most conservative arithmetic any storefront-less label attempts on this page, and Rs. 1,848 is a figure a printed two-piece set could genuinely list at. That does not make it verified - Styleelite has no shop, no published rating and no history - but it does make the claim a plausible one rather than a decorative one, and on this shelf that distinction is most of what a shopper has to work with. At Rs. 628 this sits above the cheap chapter and below the dearest sets here. A floral print in a straight cut is the safest thing in the category: it works for an office, for a family lunch and for a festival, which is more than the Anarkalis can say.

• Price: Rs. 628 (stated MRP Rs. 1,848)
• Key detail: Rs. 628, Styleelite women's floral print straight kurta set - 66% off a stated Rs. 1,848
• Discount: 66% off a stated MRP, which is Rs. 1,220
• Rating: AJIO publishes no rating for this listing
• Buying logic: The most plausible arithmetic among the marketplace sets

Three pieces means kurta, bottom and dupatta, and the dupatta is the difference between an outfit and a festive outfit. Set this against Kiana's other listing on this page at Rs. 437: Rs. 223 more, one extra garment, embroidery instead of a leaf print, and a badge that drops from 81 to 78 per cent even though the claimed MRP rises by Rs. 700. If you are buying for Raksha Bandhan on 28 August rather than for a Tuesday, the three-piece is the one to take - the dupatta is what makes the photograph work. Everything on this shelf is bought without a rating, and this card is no exception; what it does have is the most stated garment content of the two.

• Price: Rs. 660 (stated MRP Rs. 2,998)
• Key detail: Rs. 660, Kiana House Of Fashion women's embroidered 3-piece straight kurta set - 78% off a stated Rs. 2,998
• Discount: 78% off a stated MRP, which is Rs. 2,338
• Rating: AJIO publishes no rating for this listing
• Buying logic: The festive-ready version of the Rs. 437 set

Six thousand rupees, near enough, is what this listing says an embroidered kurta suit set lists for. It costs Rs. 780. That is the largest gap on this page in absolute terms - Rs. 5,219 of claimed saving on a garment selling for less than eight hundred rupees - and Dayaachi is a single-listing label in our pull with no storefront, no rating and no published history. There is a reasonable garment somewhere underneath all of this: an embroidered suit set at Rs. 780 is a normal thing to buy for a festival, and the photographs show a competent one. The Rs. 5,999 is not a price that was ever charged; it is the mechanism that produces the 87 per cent.

• Price: Rs. 780 (stated MRP Rs. 5,999)
• Key detail: Rs. 780, Dayaachi women's embroidered straight kurta suit set - 87% off a stated Rs. 5,999
• Discount: 87% off a stated MRP, which is Rs. 5,219
• Rating: AJIO publishes no rating for this listing
• Buying logic: A fine Rs. 780 outfit under an absurd list price

Read this card against the GOSRIKI Anarkali at Rs. 499. Both state an MRP of exactly Rs. 4,345. One sells for Rs. 499 and is badged 89 per cent; this one sells for Rs. 849 and is badged 80. Two garments of different construction - an Anarkali and a straight set with dupatta - sharing one claimed list price to the rupee. There is no reading of that in which Rs. 4,345 describes either garment. What Rs. 849 buys is a three-piece printed set with a dupatta, which is a complete festive outfit and the second-dearest thing on this page. It is a perfectly sensible purchase at its actual price. This page seats it chiefly to show you the MRP field doing its work in public.

• Price: Rs. 849 (stated MRP Rs. 4,345)
• Key detail: Rs. 849, GOSRIKI women's printed straight kurta set with dupatta - 80% off a stated Rs. 4,345
• Discount: 80% off a stated MRP, which is Rs. 3,496
• Rating: AJIO publishes no rating for this listing
• Buying logic: A complete outfit, and the clearest MRP proof on the page

Nine hundred and nineteen rupees is the top of what this page covers, and it buys the most garment: an embroidered Anarkali with a matching bottom and a dupatta. SRILICA lists twice in our pull, both at Rs. 919 and both badged 80 per cent off Rs. 4,596 - one Anarkali and one A-line, identical numbers throughout, which is the fixed-tier behaviour this shelf runs on from top to bottom. For Raksha Bandhan on 28 August this is the most festive-appropriate thing in the read at a price that still counts as cheap. As with every other listing on this page there is no rating, no review count and no fabric composition; there is a photograph, a stated silhouette and a number. The number is Rs. 919.

• Price: Rs. 919 (stated MRP Rs. 4,596)
• Key detail: Rs. 919, SRILICA women's embroidered Anarkali kurta set with dupatta - 80% off a stated Rs. 4,596
• Discount: 80% off a stated MRP, which is Rs. 3,677
• Rating: AJIO publishes no rating for this listing
• Buying logic: The most outfit per rupee at the top of the page