AJIO Kids Clothing Offers July 2026: Brandwise Discount Guide

One hundred and seventy-five rupees against a stated Rs. 699. Divide one by the other and you get 0.2504 — the checkout price is a quarter of the MRP, to within a rupee of rounding. That would be unremarkable on its own. What makes it worth the first slot is that RIO GIRLS appeared ten times in our read of AJIO's kidswear, and all ten were 75% off. Not nine and one, not a cluster around 75. Ten out of ten, at prices of Rs. 150, Rs. 175, Rs. 200 and Rs. 225 against MRPs of Rs. 599, Rs. 699, Rs. 799 and Rs. 899. The badge is not describing this top. It is describing the brand.

• Price: Rs. 175 (stated MRP Rs. 699)
• Key specification: Girls cotton top
• Discount: 75% off, which is Rs. 524
• Rating: AJIO returned no rating or review count for this listing
• Role: The rate card, stated plainly
• Buying logic: a quarter of MRP, by policy

Two hundred rupees against a stated Rs. 799. That is 0.2503 of the MRP — the same ratio as the top above it, on a different garment at a different price. This is what a rate card looks like from the inside: the MRPs step 599, 699, 799, 899, and the checkout prices step 150, 175, 200, 225 alongside them, because each is the other multiplied by a quarter. If you are trying to work out whether a puff-sleeved top is better value than an embroidered one here, the discount cannot help you. It was set before either garment was priced.

• Price: Rs. 200 (stated MRP Rs. 799)
• Key specification: Girls puff-sleeve top
• Discount: 75% off, which is Rs. 599
• Rating: AJIO returned no rating or review count for this listing
• Role: The same rate, one rung up
• Buying logic: the ladder, one rung up

Two hundred and twenty-five rupees against a stated Rs. 899, which is 0.2503 again. This was the most expensive RIO GIRLS listing in our read, and it carries an embellishment the plain tops do not. On any normal shelf you would expect the extra work to show up somewhere in the pricing relationship — a shallower discount, a different position. It does not. The MRP moved from Rs. 699 to Rs. 899 and the badge stayed exactly where it was, because the badge is not a response to the garment. Which means on this brand, comparing MRPs is the only comparison available to you, and MRPs here are numbers the brand chose.

• Price: Rs. 225 (stated MRP Rs. 899)
• Key specification: Girls embellished crop shirt
• Discount: 75% off, which is Rs. 674
• Rating: AJIO returned no rating or review count for this listing
• Role: Top of this brand's ladder
• Buying logic: embellishment, same rate

One thousand rupees against a stated Rs. 2,499 — 0.4002 of the MRP, so 60% off. AARIKA GIRLS ETHNIC appeared seven times in our read and every single listing was 60%. Same shelf, same retailer, same week as RIO GIRLS, and a completely different fixed number. That is the finding this page is built on: the rate is not a market condition or a seasonal event, because two brands sitting side by side in the same search results are running 75% and 60% simultaneously, each with perfect internal consistency. Whatever these percentages are, they are not a measure of how much this kurta set has been reduced.

• Price: Rs. 1,000 (stated MRP Rs. 2,499)
• Key specification: Girls 3-piece kurta suit set
• Discount: 60% off, which is Rs. 1,499
• Rating: AJIO returned no rating or review count for this listing
• Role: A different brand, a different single number
• Buying logic: two-fifths of MRP, always

One thousand four hundred and fifty-two rupees against a stated Rs. 3,629, which is 0.4001. In rupee terms this is the biggest reduction in the chapter — Rs. 2,177 — and if you were shopping by cash saved rather than by percentage it would look like the standout. It is worth being clear about why it is not: the rupee gap is large because the MRP is large, and the MRP is large because AARIKA set it there. The rate that turned Rs. 3,629 into Rs. 1,452 is the same rate that turned Rs. 1,879 into Rs. 752 elsewhere in the same brand. Neither the percentage nor the rupee figure tells you anything about this garment that the price alone does not.

• Price: Rs. 1,452 (stated MRP Rs. 3,629)
• Key specification: Girls 3-piece kurta suit set
• Discount: 60% off, which is Rs. 2,177
• Rating: AJIO returned no rating or review count for this listing
• Role: Biggest rupee saving in the flat-rate chapter
• Buying logic: a big gap from a big MRP

One hundred rupees. That is the lowest checkout price anywhere in our 245 listings, and it comes off a stated Rs. 399 at 0.2506 — the 75% rate again, now on a third brand. KG FRENDZ is where the pattern gets more interesting, because this brand does not use one number. It uses two. Five of its fourteen listings sit at 75%; the other nine sit at 49%. Nothing in between, and nothing outside. A hundred rupees for a cotton crop top is a genuinely low price in absolute terms and we are happy to say so. What it is not is evidence that this particular top was discounted more heavily than the Rs. 101 T-shirt seven picks below it.

• Price: Rs. 100 (stated MRP Rs. 399)
• Key specification: Girls printed crop top
• Discount: 75% off, which is Rs. 299
• Rating: AJIO returned no rating or review count for this listing
• Role: Cheapest thing on the page
• Buying logic: the cheapest absolute price here

Three hundred and seventy-five rupees against a stated Rs. 1,499, which is 0.2502. Of everything in this chapter, this is the pick we would actually push someone towards, and the reason has nothing to do with the badge. A reversible jacket is more construction, more fabric and more use than a crop top, and it is Rs. 375 against the crop top's Rs. 100 — so you are paying 3.75 times as much for something worth considerably more than 3.75 times as much on a cold morning. The rate is identical on both. That is precisely the point: within a single fixed rate, the only thing that separates good value from poor value is what the garment is, which is the judgement the percentage cannot make for you.

• Price: Rs. 375 (stated MRP Rs. 1,499)
• Key specification: Girls reversible jacket
• Discount: 75% off, which is Rs. 1,124
• Rating: AJIO returned no rating or review count for this listing
• Role: Highest MRP at the 75% rate
• Buying logic: most garment per rupee here

One hundred and one rupees against a stated Rs. 199 — 0.5075, so 49% off. Set this beside the crop top six picks up: Rs. 100 at 75%, Rs. 101 at 49%. One rupee apart at the till, twenty-six percentage points apart on the badge, same brand, same week, same search results. If you were choosing between them on the strength of the discount you would take the crop top and believe you had done twice as well. You would have saved one rupee. This pair is the single clearest thing in our data, and it is why we put the checkout price first in every spec strip on this page and leave the percentage for last.

• Price: Rs. 101 (stated MRP Rs. 199)
• Key specification: Girls round-neck T-shirt
• Discount: 49% off, which is Rs. 98
• Rating: AJIO returned no rating or review count for this listing
• Role: The other rate, same brand
• Buying logic: one rupee, 26 points apart

Two hundred and fifty rupees against a stated Rs. 999, which is 0.2503. YB DNMX appeared fifteen times in our read, and across all fifteen there were exactly two discount figures: 75% and 49%. Add KG FRENDZ's fourteen and KB TEAM SPIRIT's twelve and you have forty-one listings from three brands sharing the same two numbers between them. Three separate labels, one pair of rates. We cannot tell you why from the outside, and we will not guess. We can tell you what it means for reading the shelf: on these forty-one items the badge sorts them into two buckets and tells you nothing whatever about what is inside either one.

• Price: Rs. 250 (stated MRP Rs. 999)
• Key specification: Boys cotton shirt
• Discount: 75% off, which is Rs. 749
• Rating: AJIO returned no rating or review count for this listing
• Role: Two rates, forty-one listings
• Buying logic: 41 listings, 2 percentages

Two hundred and fifty-four rupees against a stated Rs. 499 — 0.5090, so 49% off. Four rupees more than the shirt above it, which is 75% off. This is the KG FRENDZ pair repeating itself inside a different brand, and it repeats again inside KB TEAM SPIRIT two picks below, where a Rs. 254 shirt at 49% shares a shelf with a Rs. 351 jacket at 75%. Three brands, three times the same shape. Rs. 254 for a pair of knit shorts a child will grow out of in a year is a reasonable thing to pay, and that judgement is available to you from the Rs. 254 alone. The 49% adds nothing to it, and the 75% next door subtracts nothing from it.

• Price: Rs. 254 (stated MRP Rs. 499)
• Key specification: Boys knit shorts
• Discount: 49% off, which is Rs. 245
• Rating: AJIO returned no rating or review count for this listing
• Role: Same brand, four rupees more, half the badge
• Buying logic: four rupees, half the badge

Three hundred and fifty-one rupees against a stated Rs. 1,405, which is 0.2498. This is the cheapest piece of proper outerwear in our whole read, and on the merits it is the pick in this chapter we would put alongside the reversible jacket: a hooded jacket for Rs. 351 is a lot of use for the money whatever the badge says. Note the MRP, though. Rs. 1,405 is not a round number, and it is not on the 599/699/799/899 ladder the tops sit on. It is what you get when a target checkout price of Rs. 351 is divided by 0.25 and the result is left unrounded — which is the arithmetic running in the direction the percentage implies it does not.

• Price: Rs. 351 (stated MRP Rs. 1,405)
• Key specification: Boys hooded jacket
• Discount: 75% off, which is Rs. 1,054
• Rating: AJIO returned no rating or review count for this listing
• Role: Best jacket price in the read
• Buying logic: cheapest real jacket here

Two hundred and fifty-four rupees against a stated Rs. 499 at 49% — the exact price, the exact MRP and the exact rate of the YB DNMX knit shorts two picks above, from a different brand. Rs. 254 off Rs. 499 turned up repeatedly across our read; so did Rs. 305 off Rs. 599, Rs. 356 off Rs. 699 and Rs. 407 off Rs. 799. These are the same arithmetic applied to a shared MRP ladder, and they recur across labels that present themselves as separate. An oxford-weave shirt at Rs. 254 is decent value for a school-adjacent shirt. That is the whole of what we can tell you, and it is more than the badge tells you.

• Price: Rs. 254 (stated MRP Rs. 499)
• Key specification: Boys oxford shirt
• Discount: 49% off, which is Rs. 245
• Rating: AJIO returned no rating or review count for this listing
• Role: The pair, for the third time
• Buying logic: the same sum, again

Five hundred and thirty-eight rupees against a stated Rs. 6,719. That is 92% off, the largest percentage anywhere in our 245 listings, and Rs. 6,719 is the highest stated MRP we found on any children's garment here. Those two facts are the same fact. To reach 92% you need an MRP roughly twelve times your checkout price, so the deepest badge on any shelf will always be attached to whichever item has the most distance between the two numbers — not to whichever item has been reduced most in any sense a shopper would recognise. Rs. 538 for a three-piece kurta set is a fair price for a festive outfit worn a handful of times. Rs. 6,719 is a number we can report but cannot verify anyone has paid.

• Price: Rs. 538 (stated MRP Rs. 6,719)
• Key specification: Girls 3-piece kurta set
• Discount: 92% off, which is Rs. 6,181
• Rating: AJIO returned no rating or review count for this listing
• Role: Biggest badge, biggest stated MRP
• Buying logic: the deepest badge on this shelf

Eight hundred and thirty-nine rupees against a stated Rs. 6,450, an 87% badge. Here is the way to read this pick that the badge cannot give you: it is a kurta, a sharara and a dupatta, so Rs. 839 buys three garments at roughly Rs. 280 each, and the set is complete — nothing else needs buying to make it wearable to a wedding. That arithmetic is checkable and it is why this is our pick of the festive group despite carrying a smaller percentage than the 92% above it. Divide by pieces and it beats the deeper badge. Divide by claimed MRP and it loses. One of those two divisions uses a number we can count.

• Price: Rs. 839 (stated MRP Rs. 6,450)
• Key specification: Girls kurta, sharara and dupatta
• Discount: 87% off, which is Rs. 5,611
• Rating: AJIO returned no rating or review count for this listing
• Role: Best festive buy on the merits
• Buying logic: Rs. 280 per garment

Six hundred and seventy-five rupees against a stated Rs. 5,622, which is 88% off. Pspeaches is the interesting counterexample in our read: across seven listings its badges ran 73, 84, 86, 86, 87, 88 and 92 per cent — six different figures, no flat rate. So this brand is not running a rate card. It is doing something else, which is setting MRPs between Rs. 2,483 and Rs. 6,719 on children's clothing and letting the percentage fall out wherever it falls. The result reads as more variety than RIO GIRLS' uniform 75%, and it is worth noticing that the variety comes from the MRP end rather than the price end. Checkout prices across those same seven listings ran Rs. 400 to Rs. 839.

• Price: Rs. 675 (stated MRP Rs. 5,622)
• Key specification: Girls embellished kurta set
• Discount: 88% off, which is Rs. 4,947
• Rating: AJIO returned no rating or review count for this listing
• Role: Same brand, no fixed rate at all
• Buying logic: variety, from the MRP end

Two hundred and sixty rupees against a stated Rs. 1,299 — 0.2002, so 80% off, which is Trampoline's rate: ten listings in our read, badges from 74% to 80%, clustered tightly. What earns this the strongest role on the page is not the 80%. It is that the pack contains two pairs of shorts, so the real figure is Rs. 130 a pair — the lowest per-garment price of anything in these 21 picks, undercutting even the Rs. 100 crop top once you divide properly. Packs are the one place on this shelf where a genuinely useful comparison is available, because the count is printed in the title and the count is a fact.

• Price: Rs. 260 (stated MRP Rs. 1,299)
• Key specification: Pack of 2 boys cargo shorts
• Discount: 80% off, which is Rs. 1,039
• Rating: AJIO returned no rating or review count for this listing
• Role: Best value per garment on the page
• Buying logic: divide by two, and it wins

Three hundred and eighty rupees against a stated Rs. 1,899, 0.2001 — the same 80% as the cargo shorts above. Five pairs of pyjamas at Rs. 380 is Rs. 76 a pair, which is the cheapest per-garment number in our entire read and roughly a quarter of what the Rs. 300 single items nearby cost. For children's nightwear, where the requirements are that it is soft, it fits and there are enough of them for the laundry cycle, buying five at Rs. 76 is straightforwardly the sensible move. We would add one honest caveat we cannot resolve from a listing: pack sizing is where returns cluster, because five garments arrive in one size and children come in one size each.

• Price: Rs. 380 (stated MRP Rs. 1,899)
• Key specification: Pack of 5 boys pyjamas
• Discount: 80% off, which is Rs. 1,519
• Rating: AJIO returned no rating or review count for this listing
• Role: Most garments for the money
• Buying logic: five pairs, one laundry cycle

Seven hundred and nineteen rupees against a stated Rs. 1,199, which is 40% off. MAX turned up nine times in our read carrying six different discount figures — 0%, 13%, 26%, 29%, 30% and 40% — and that variation is the point of this chapter. This is what a shelf looks like when the percentage is doing the job the shopper assumes it does: responding to the individual item, its age, its stock position. The 40% here is the deepest MAX reduction we found, and it is barely half of RIO GIRLS' standing rate. A padded jacket for Rs. 719 is more money than the Rs. 351 colourblock jacket in chapter two, and whether it is worth the extra Rs. 368 is a question about padding and construction that neither badge can answer.

• Price: Rs. 719 (stated MRP Rs. 1,199)
• Key specification: Boys padded hooded jacket
• Discount: 40% off, which is Rs. 480
• Rating: AJIO returned no rating or review count for this listing
• Role: A brand that prices item by item
• Buying logic: a percentage doing real work

Two hundred and ninety-nine rupees against a stated Rs. 299. No badge, no reduction, nothing struck through. We put this in the 21 deliberately, because a shelf where 238 of 245 listings carry a discount makes the seven that do not look like oversights, and they are the opposite. This is a price that means what it says: MAX is asking Rs. 299 for these shorts and expects Rs. 299. Compare it with the YB DNMX knit shorts at Rs. 254 with a 49% badge, or the RIO GIRLS ladder where Rs. 225 comes off a stated Rs. 899. Rs. 299 against Rs. 299 is the only line in this read where the two numbers we were given agree with each other, and that is worth something.

• Price: Rs. 299 (stated MRP Rs. 299)
• Key specification: Boys regular fit shorts
• Discount: No discount — listed at MRP
• Rating: AJIO returned no rating or review count for this listing
• Role: The only full-price item here
• Buying logic: the number that means itself

One thousand eight hundred and thirty-five rupees against a stated Rs. 3,599, which works out at 0.5098 — 49% off, the identical figure carried by the YB DNMX shorts and the KB TEAM SPIRIT shirt in chapter two. Adidas Kids appeared four times in our read at 0%, 30%, 35% and 49%, so this is the deep end of that brand's range rather than a standing rate. The reason to buy here is not the coincidence of percentages: it is that children's shoes take structural punishment that tops and shorts do not, an MRP of Rs. 3,599 from adidas is a figure with a real retail history behind it, and Rs. 1,835 is a defensible price for a shoe that has to survive a school year.

• Price: Rs. 1,835 (stated MRP Rs. 3,599)
• Key specification: Boys lace-up shoes
• Discount: 49% off, which is Rs. 1,764
• Rating: AJIO returned no rating or review count for this listing
• Role: A brand you know, at the own-label rate
• Buying logic: a known MRP, for once

One thousand one hundred and seventy rupees against a stated Rs. 2,599 — 0.4502, so 55% off. Puma appeared four times in our kidswear read at 50%, 50%, 55% and 55%: a two-value band like the own-labels, but sitting far shallower and on MRPs between Rs. 2,599 and Rs. 3,999 that have a verifiable retail life outside this listing. Ending on this pick is deliberate. It is the most expensive of our 21 and it carries a smaller badge than eleven of them, and it is still the one we would choose without hesitation if the child in question needs one pair of shoes to run in until December. The percentage was never the thing to read. The shoe was.

• Price: Rs. 1,170 (stated MRP Rs. 2,599)
• Key specification: Kids' sneakers
• Discount: 55% off, which is Rs. 1,429
• Rating: AJIO returned no rating or review count for this listing
• Role: Shallowest badge worth paying
• Buying logic: the pair that has to last