Save the Dates: What to Buy in September 2026

The September 2026 sale calendar

6 sales from 6 stores overlap this month; 0 carry official or live dates, the rest are expected windows.

September

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Myntra Onam Fashion SaleExpected late Aug to early SepWindow passed1

Udemy Back to School SaleExpected late Aug to early SepWindow passed2

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AirAsia Big SaleExpected early to mid SepWindow passed

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Tata CLiQ Festive SaleExpected late Sep to mid Oct23

Shopsy Big Billion DaysExpected late Sep to early Oct

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AJIO Big Bold Sale (festive)Expected late Sep to early Oct25

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Expected windows sit on their most likely start day; the exact date is not known until the store announces. Bars mark sales whose dates are official or live.

Every September sale, in list form

Official dates dates published by the store itself. Live now seen on the store homepage in the last 72 hours. Expected window our window from the sale's past editions; it flips to official the day the store announces. P1 P2 P3 is how much Indian shoppers use the store, from our own click data.

Top sales to shop in September

The P1 events first: these are the stores Indian shoppers actually buy from, ranked by how much the sale moves prices.

1. AJIO Big Bold Sale (festive) (Expected late Sep to early Oct): 50-90% OFF fashion. Treat the window as a plan, not a promise: wishlist now, buy when the store confirms the date. Typical listed discount in fashion & footwear right now is 56%. Track the AJIO coupons page.
2. Tata CLiQ Festive Sale (Expected late Sep to mid Oct): Festive deals across categories. Our window comes from last year's edition; the store has not announced yet, so add to cart but do not pay until it opens. Typical listed discount in electronics & appliances right now is 61%. Track the Tata CLiQ coupons page.
3. Myntra Onam Fashion Sale (Expected late Aug to early Sep): 50-80% OFF ethnic & footwear. That window has passed for this year; the store's coupons page carries whatever rolling offers replaced it. Track the Myntra coupons page.
4. Udemy Back to School Sale (Expected late Aug to early Sep): Courses from Rs. 449, up to 90% off. That window has passed for this year; the store's coupons page carries whatever rolling offers replaced it. Typical listed discount in courses, software & hosting right now is 71%. Track the Udemy coupons page.

Save the dates for October

The big P1 and P2 sales opening in the first two weeks of October. If your purchase can wait, these are the windows to wait for.

1. Flipkart Big Billion Days 2026 (From 8 Oct) Official dates: Up to 90% OFF; early access 8 Oct (Plus/Black/Flipkart CC); Axis+ICICI 10% instant. Flipkart coupons.
2. Myntra Big Fashion Festival (Expected early Oct) Expected window: Up to 80% OFF, 10L+ styles. Myntra coupons.
3. Amazon Great Indian Festival (Expected early Oct to early Nov) Expected window: Deepest deals of the year; Prime early access 24h ahead (expected ~8 Oct). Amazon coupons.
4. Abhibus Grand Festive Bus Sale (Expected early Oct to early Nov) Expected window: 50% off up to Rs. 300 + 50% cashback on festive journeys. Abhibus coupons.
5. Reliance Digital Festive Days (Expected mid Oct to early Nov) Expected window: Festive electronics + bank offers. Reliance Digital coupons.

The 4 smartest things to buy in September

Ranked from our category discount tracker (it reads 27 store catalogues daily) plus the calendar above.

1. Fashion & footwear

typical discount right now: 56% off across 11 stores

Two sales frame the month. Myntra's Onam Fashion Sale is expected late August to early September, with 50 to 80 percent off ethnic wear and footwear, and AJIO's Big Bold Sale is expected late September to early October at 50 to 90 percent off. Neither has been announced yet. Our tracker puts the typical listed discount across 11 fashion stores at 56 percent, flat on last month, with the deepest tags at 95 percent. The real drops come in the festive wave, so buy the piece you have been pricing for weeks, not the one on the banner, and stack a bank instant discount at checkout.

Where to shop: AJIO · Myntra · Beyoung · Bewakoof · Puma · Nykaa Fashion

2. Courses, software & hosting

typical discount right now: 71% off across 4 stores

Udemy's Back to School Sale is expected late August to early September, with courses from Rs. 449 and up to 90 percent off. It has not been announced. Our tracker has the typical listed discount at 71 percent across four stores, two points shallower than a month ago, with the deepest tags at 86 percent. Course pricing goes lowest around New Year and Black Friday in late November, and hosting and domain deals peak at Black Friday and the hosts' own anniversary sales. Buy the course you already shortlisted on a sale day, not on the first of the month.

Where to shop: Udemy · Hostinger · GeeksforGeeks · ElevenLabs · GoDaddy

3. Electronics & appliances

typical discount right now: 61% off across 5 stores

Tata CLiQ's Festive Sale is expected late September to mid October, with festive deals across categories and no announced dates yet. Our tracker puts the typical listed discount at 61 percent across five stores, level with last month, and the deepest tags at 95 percent. Phones, TVs and laptops hit their yearly lows in three windows: Republic Day in January, Prime Day and the Great Freedom Festival in July and August, and the Great Indian Festival and Big Billion Days wave in October. September buys you the early edge of that last one. Check EMI terms and bank instant discounts before you commit.

Where to shop: Tata CLiQ · Vijay Sales · JBL · Croma · Amazon · Flipkart

4. Travel, flights & hotels

typical discount right now: 39% off across 5 stores

AirAsia's Big Sale is expected early to mid September, with promo seats and international fares from Rs. 4,000. The window is our estimate until the airline says otherwise. Our tracker has the typical listed discount at 39 percent across five stores, seven points deeper than a month ago, with the deepest tags at 91 percent. That is the festive run-up doing real work. Airline and OTA sales cluster around Republic Day, Independence Day and this late September to October stretch, and the lean months in between are full fare unless a flash sale opens. Book the dates you already know you need.

Where to shop: AirAsia · Expedia · Indigo · Skyscanner · Abhibus · Agoda

The 5 things NOT to buy in September

No P1 or P2 store on our list has a named sale in these categories this month, and each has a known deeper window.

1. Beauty & personal care

No P1 or P2 store on our list runs a named beauty sale in September, so the prices you see are the everyday ones. Nykaa's Diwali Dhamaka in late October and Pink Friday in November are the two windows where prestige beauty falls 40 to 60 percent with stackable gifts. The rest of the year is coupon-led, at 10 to 20 percent. October is close, so the wait is short.

2. Health, nutrition & pharmacy

No P1 or P2 store runs a named health, nutrition or pharmacy sale this month, so listed prices are the standing ones. Supplement brands go deepest around New Year fitness resolutions in January and Diwali in late October and November. Pharmacy pricing barely moves between events, so a coupon matters more than the date. If you need it now, buy it now and use the coupons page.

3. Gifting, flowers & jewellery

Nothing on our P1 or P2 list runs a named gifting, flowers or jewellery sale in September. Jewellers cut making charges around Akshaya Tritiya in April and May and Dhanteras in late October and early November. Gifting portals discount around Raksha Bandhan, Diwali and Valentine's week, and hold full pricing in between. February, May, August, October and November are the months that pay. The next one is October.

4. Kids, baby & toys

No named kids, baby or toys sale from a P1 or P2 store this month, so you are paying the everyday price. FirstCry's big festive days in October and the back-to-school window in June and July are the only stretches when baby gear and toys see broad 50 percent-plus pricing. Everything else is a rotating single-brand offer. October is weeks away.

5. OTT, news & memberships

No P1 or P2 store runs a named OTT or membership sale in September. Streaming and membership prices only move on annual-plan promos, usually around New Year and the festive wave, and monthly plans never discount. January, October and November are the months worth waiting for. If you are renewing anyway, switch to an annual plan then rather than paying month to month now.

How this page is built

Every morning our store-intel job scans the homepages of 162 Indian stores in three priority tiers, records which named sales are live, and cross-checks them against a researched calendar of each sale's past editions. A second job reads the live catalogues of 27 stores and logs the typical listed discount per category. This page is generated from those two feeds on the 1st of the month and re-checked weekly; the update log at the top records every change.