And the comparison that matters is across the size boundary: 55 inches for Rs. 1,900 more than 43. Seventeen picks from 49 listings.
We read 49 Vijay Sales listings on August 9, 2026 and seated 17 televisions. Seven 32-inch sets land inside a Rs. 3,600 window with badges running from 21 to 43 per cent, and one brand owns three of the seven at a Rs. 550 spread. Inside that window the discount tells you nothing and the specification tells you plenty: a Full HD TCL costs exactly what an HD Ready LG costs. The decision that matters, though, crosses the size boundary - a 43-inch Sony is Rs. 44,990 and a 55-inch LG is Rs. 46,890.
Every price below was pulled from Vijay Sales on August 9, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Vijay Sales coupons page, which the deals desk re-verifies daily.
Rs. 13,490 to Rs. 17,090, with badges from 21 to 43 per cent. One brand has three of the seven, at a Rs. 550 spread and an eleven-point badge spread.
Rs. 13,490 off a stated Rs. 20,990 - 36% off. Vijay Sales publishes no rating.
Why it earned its spot The floor of the shelf, running an in-house OS rather than Google TV.
Rs. 15,499 off a stated Rs. 26,999 - 43% off. Vijay Sales publishes no rating.
Why it earned its spot Two thousand rupees over the SANSUI, for Google TV and the biggest claim here.
Rs. 15,990 off a stated Rs. 26,990 - 41% off. Vijay Sales publishes no rating.
Why it earned its spot Under five hundred rupees more than the Xiaomi, for a longer-established name.
Rs. 16,540 off a stated Rs. 20,990 - 21% off. Vijay Sales publishes no rating.
Why it earned its spot The most restrained claim in the chapter, from the brand with three sets in it.
Rs. 16,990 off a stated Rs. 24,490 - 31% off. Vijay Sales publishes no rating.
Why it earned its spot Four hundred and fifty rupees more, and ten badge points more.
Rs. 16,990 off a stated Rs. 23,990 - 29% off. Vijay Sales publishes no rating.
Why it earned its spot The same money as LG's, for twice the pixels.
Rs. 17,090 off a stated Rs. 24,990 - 32% off. Vijay Sales publishes no rating.
Why it earned its spot The top of the 32-inch window, and the top of LG's own three.
The cheapest 4K set here is Rs. 29,990. The dearest 43-inch is Rs. 44,990 and carries the smallest badge in the read - and a 55-inch set costs Rs. 1,900 more.
Rs. 21,990 off a stated Rs. 37,990 - 42% off. Vijay Sales publishes no rating.
Why it earned its spot Eleven more inches than the top of chapter one, for Rs. 4,900.
Rs. 26,990 off a stated Rs. 41,390 - 35% off. Vijay Sales publishes no rating.
Why it earned its spot Five thousand rupees over the SANSUI, for Google TV and a quantum-dot panel.
Rs. 29,990 off a stated Rs. 45,990 - 35% off. Vijay Sales publishes no rating.
Why it earned its spot Three thousand rupees over the Full HD TCL, for four times the pixels.
Rs. 31,999 off a stated Rs. 44,999 - 29% off. Vijay Sales publishes no rating.
Why it earned its spot Two thousand rupees over the Panasonic, for the quantum-dot layer.
Rs. 33,990 off a stated Rs. 49,990 - 32% off. Vijay Sales publishes no rating.
Why it earned its spot Two thousand over the Xiaomi, for the same size, resolution and panel type.
Rs. 34,690 off a stated Rs. 49,990 - 31% off. Vijay Sales publishes no rating.
Why it earned its spot Seven hundred rupees over the TCL, for LG's panel technology and pointer remote.
Rs. 44,990 off a stated Rs. 54,900 - 18% off. Vijay Sales publishes no rating.
Why it earned its spot The most expensive 43-inch here by Rs. 10,300, and the shallowest discount.
A 55-inch TCL is Rs. 40,690 and the same brand's 50-inch is Rs. 42,990, because the series outranks the size. The page's deepest badge sits at the top of the shelf.
Rs. 40,690 off a stated Rs. 74,990 - 46% off. Vijay Sales publishes no rating.
Why it earned its spot Twelve more inches than the Sony, for Rs. 4,300 less.
Rs. 42,990 off a stated Rs. 59,990 - 28% off. Vijay Sales publishes no rating.
Why it earned its spot The same brand's smaller set costs more, because the series is higher.
Rs. 46,890 off a stated Rs. 89,990 - 48% off. Vijay Sales publishes no rating.
Why it earned its spot The most expensive set here, behind the largest number on the shelf.
First: group by screen size before reading a badge - seven 32-inch sets here span Rs. 3,600 and 22 badge points. Second: compare across the size boundary, because 55 inches on this shelf costs Rs. 4,300 less than a 43-inch Sony. Third: read the operating system, since a proprietary OS depends entirely on the brand for app updates and outlives nothing. Fourth: check resolution rather than panel marketing - one 32-inch set here is Full HD at the same price as HD Ready rivals, the same kind of hidden step this series found on Reliance Digital's 55-inch wall. Fifth: confirm wall-mount charges, delivery and card offers at checkout, which is where large-screen money actually moves - as on the same retailer's monsoon shelf.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| SANSUI 80 cm (32 inch) Smart Coolita TV, QLED Display, HD Ready, Dolby Audio, Bu | Rs. 13,490 | Rs. 20,990 | 36% |
| Xiaomi A Pro QLED Series 80cm (32 Inch) HD Google TV - Vivid Picture Engine 2, D | Rs. 15,499 | Rs. 26,999 | 43% |
| Panasonic 80 cm (32 inch) HD Smart Google TV | Rs. 15,990 | Rs. 26,990 | 41% |
| LG 80 cm (32 Inch) HD AI Smart WebOS23 LED TV - HDR10 Pro | Rs. 16,540 | Rs. 20,990 | 21% |
| LG 81.28 cm (32 inch) HD LED Smart TV | Rs. 16,990 | Rs. 24,490 | 31% |
| TCL 80 cm (32 inch) Full HD Smart Google QLED TV | Rs. 16,990 | Rs. 23,990 | 29% |
| LG 81.28 cm (32 inch) HD LED Smart TV | Rs. 17,090 | Rs. 24,990 | 32% |
| SANSUI 109 cm (43 inch) Full HD Smart LED TV | Rs. 21,990 | Rs. 37,990 | 42% |
| TCL S5K Series 108 cm (43 inch) Full HD QLED Smart Google TV | Rs. 26,990 | Rs. 41,390 | 35% |
| Panasonic 108 cm (43 inch) 4K Ultra HD Smart Google TV | Rs. 29,990 | Rs. 45,990 | 35% |
| Xiaomi X Pro QLED Series 108cm (43 Inch) 4K Ultra HD Google TV - Dolby Vision, H | Rs. 31,999 | Rs. 44,999 | 29% |
| TCL 108cm (43 inch) 4K Ultra HD QLED Smart Google TV | Rs. 33,990 | Rs. 49,990 | 32% |
| LG 108 cm (43 inch) NanoCell 4K Ultra HD Smart TV with Magic Remote | Rs. 34,690 | Rs. 49,990 | 31% |
| Sony BRAVIA 2M2 Series 108 cm (43 Inch) 4K Ultra HD LED Google TV - 4K Processor | Rs. 44,990 | Rs. 54,900 | 18% |
| TCL P6L Series 139 cm (55 inch) 4K HDR Smart Google TV | Rs. 40,690 | Rs. 74,990 | 46% |
| TCL P7L Series 126cm (50 inch) 4K QLED Smart Google TV | Rs. 42,990 | Rs. 59,990 | 28% |
| LG 139 cm (55 inch) NanoCell 4K Ultra HD Smart TV with Magic Remote | Rs. 46,890 | Rs. 89,990 | 48% |
Seven 32-inch sets in this read sit between Rs. 13,490 and Rs. 17,090 - a Rs. 3,600 window - while their badges run from 21 to 43 per cent. One brand alone has three of the seven, at Rs. 16,540, Rs. 16,990 and Rs. 17,090, claiming Rs. 20,990, Rs. 24,490 and Rs. 24,990 and showing 21, 31 and 32. When one size and one price band produce that spread, the discount column is describing the MRP field. Grouping by size is the only way to see that a Full HD TCL and an HD Ready LG cost the same Rs. 16,990.
The single most useful comparison on this page crosses two chapters: a 43-inch Sony at Rs. 44,990 against a 55-inch TCL at Rs. 40,690 and a 55-inch LG at Rs. 46,890. Twelve extra inches costs Rs. 4,300 less or Rs. 1,900 more depending on which you pick. Screen size changes how a television feels in a room more than processing does for most viewing. We say so rather than ranking within a size class and letting the boundary go unexamined.
Three platforms appear in this read: Google TV, LG's webOS and SANSUI's own Coolita. Google TV brings the Play Store and Chromecast; webOS is mature with the main streaming apps and a smaller catalogue; a proprietary OS depends entirely on the brand for updates and app additions. On the cheapest set here that is the real difference the Rs. 2,009 step buys. A panel outlasts its software support more often than the reverse, so we print the platform on every card.
Every 32-inch set in this read is HD Ready at 1366x768 except one Full HD TCL at 1920x1080, which costs the same as an HD Ready LG. At 43 inches, 4K starts at Rs. 29,990. QLED and NanoCell are colour treatments - a quantum-dot film and a nanoparticle filter respectively - and improve colour volume rather than sharpness, which matters most in a bright room. These are the listings' own descriptions, reported not endorsed, and we have not viewed any of these panels.
Forty-three inches is where a set starts working properly at normal sofa distance, and 55 is comfortable in most drawing rooms. On this shelf, in our August 9, 2026 read, 43 inches started at Rs. 21,990 for a Full HD SANSUI and 4K at that size started at Rs. 29,990 for a Panasonic. Fifty-five inches started at Rs. 40,690 for a TCL P6L. The most striking comparison in the read is that the 55-inch TCL costs Rs. 4,300 less than a 43-inch Sony on the same page.
Because the badge is arithmetic against a stated MRP each brand sets for itself. Seven 32-inch sets in our read sold between Rs. 13,490 and Rs. 17,090 - a Rs. 3,600 window - with badges of 21, 29, 31, 32, 36, 41 and 43 per cent. One brand had three of them at Rs. 16,540, Rs. 16,990 and Rs. 17,090, claiming Rs. 20,990, Rs. 24,490 and Rs. 24,990. Same brand, same size, Rs. 550 apart in price and eleven points apart in badge. The claims move; the televisions barely do.
Google TV and LG's webOS are both mature platforms with the major streaming apps; Google TV adds the Play Store and built-in Chromecast, which matters when an app you want is not preinstalled. A proprietary system such as SANSUI's Coolita depends entirely on the brand for updates and additions, and that is the real difference the Rs. 2,009 step from the cheapest set in our read to a Google TV set buys. Since panels usually outlast their software support, the platform is worth reading before the panel marketing.
Buy 4K if the step is small, and on this shelf it was. A 43-inch Full HD TCL was Rs. 26,990 and a 43-inch 4K Panasonic was Rs. 29,990 - Rs. 3,000 for four times the pixels, on a set you will keep for years while streaming services increasingly default to 4K. At 43 inches the difference is subtle on film at normal distance and obvious on text, menus and sport. Below Rs. 25,000 at that size, Full HD is a reasonable compromise; above it, it is not.
Both are colour treatments rather than panel types. QLED describes a quantum-dot film placed over a standard LED backlight, and NanoCell is LG's nanoparticle filter that absorbs unwanted wavelengths. Each widens colour volume, which is most visible in a bright room, and neither improves sharpness - that is what resolution does. In our read the quantum-dot step at 43 inches cost about Rs. 2,000 over a plain 4K set. We report these as the listings' own descriptions; we have not viewed any of these panels.
















