Twenty-nine of thirty gold rows are badged under 15 per cent. Plated alloy reaches 86. Twenty-five picks from 139 listings read on August 11.
We read 139 Tata CLiQ jewellery listings on August 11, 2026 and seated 25. One wall, and the discount on it is decided by the metal. Every row containing karat gold or platinum sits between 2 and 15 per cent off, with a single exception. Sterling silver runs from 7 to 80. Plated alloy reaches 86. Gold is sold by weight against a rate no retailer sets; an alloy choker's MRP is a free field. And a nine per cent badge here saves Rs. 31,058 while an 86 per cent badge saves Rs. 1,682.
Every price below was pulled from Tata CLiQ on August 11, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Tata CLiQ coupons page, which the deals desk re-verifies daily.
Twenty-two karat gold at two per cent off. A Rs. 3.89 lakh necklace at ten. Gold is priced against a live commodity rate, and it shows in every badge on this counter.
Rs. 65,105 at 2% off - the smallest discount of all 139 rows, on 22 karat gold.
Why it earned its spot Two per cent, because gold is priced by weight against a rate nobody controls.
Rs. 3,89,163 at 10% off - the highest price in the read, and a badge of ten per cent.
Why it earned its spot Nearly four lakh rupees, discounted by the same ten per cent as a Rs. 10,530 stud.
Rs. 10,530 at 10% off - the lowest price in the read that buys 22 karat gold.
Why it earned its spot Ten thousand rupees is the entry price for gold on this wall.
Rs. 3,10,576 at 9% off a stated Rs. 3,41,634 - a Rs. 31,058 discount on 22 karat gold.
Why it earned its spot The biggest rupee saving on the page comes from the smallest sort of percentage.
Rs. 12,259 at 2% off - 9k white gold, which is 37.5 per cent gold by weight.
Why it earned its spot Nine karat is barely more than a third gold, and the badge is still only two per cent.
Thirty listings on this wall contain gold or platinum. Twenty-nine sit between 2 and 15 per cent off. The thirtieth is badged 34 - and has the least gold in it.
Rs. 15,746 at 13% off - 18 kt gold with diamonds, at the lowest diamond price in the read.
Why it earned its spot The cheapest way onto this wall's diamond counter, at Rs. 15,746.
Rs. 1,34,694 at 15% off - the widest discount on any karat gold piece in the read.
Why it earned its spot Fifteen per cent is as far as the gold counter goes, and it took Rs. 1.35 lakh to get there.
Rs. 35,472 at 10% off - 950 platinum with diamonds, on the same ten per cent as every other row from this brand.
Why it earned its spot A different precious metal, and the identical ten per cent badge.
Rs. 43,043 at 6% off - a diamond and gold stud, discounted by six per cent.
Why it earned its spot Six per cent, on the counter where the badges are smallest and the prices are largest.
Rs. 17,465 at 34% off - the only gold row in the read badged above 15 per cent, and it has the least gold in it.
Why it earned its spot Thirty-four per cent on a gold piece, and the reason is what is in it.
The same 92.5 silver, from a seven per cent badge to an eighty. Silver is a commodity too - just a cheap enough one that the rest of the price is free.
Rs. 2,194 at 71% off a stated Rs. 7,499 - sterling silver, and a badge five times the gold counter's ceiling.
Why it earned its spot The same shop, one aisle across, and the badge quintuples.
Rs. 1,599 at 20% off - 82 ratings at 4.5, the largest sample of all 139 rows.
Why it earned its spot Eighty-two people, which is more than any other listing here managed.
Rs. 6,720 at 30% off - 4.8 from ten ratings, the highest average with more than a single voter.
Why it earned its spot A 4.8 average, on ten votes - which is why there is no pill on this card.
Rs. 13,950 at 50% off - the other of this brand's two badge values, on twice the price.
Why it earned its spot The same brand as the card above, at fifty per cent instead of thirty.
Rs. 2,420 at 80% off a stated Rs. 12,299 - the widest discount on any sterling silver piece here.
Why it earned its spot Eighty per cent off, and the stone is not what the name suggests.
Rs. 1,628 at 7% off a stated Rs. 1,750 - the smallest discount in the silver chapter by a distance.
Why it earned its spot Seven per cent, because the stated MRP is close to a real price.
Rs. 267 at 86 per cent off. Rs. 407 at 86 per cent off. No commodity anywhere in the price, and no ceiling on the claim.
Rs. 267 at 86% off - the lowest price of all 139 rows, and the joint-widest badge.
Why it earned its spot Two hundred and sixty-seven rupees, and the badge saved you Rs. 1,682.
Rs. 310 at 85% off - 44 ratings at 4.1, the second-largest sample in the read.
Why it earned its spot Forty-four votes at Rs. 310, which is unusually good evidence for this end of the wall.
Rs. 810 at 80% off - a choker, jhumka earrings and a ring, for eight hundred and ten rupees.
Why it earned its spot Three pieces for Rs. 810, which is what this end of the wall is genuinely good at.
Rs. 2,039 at 75% off a stated Rs. 8,156 - the most substantial plated set in the read.
Why it earned its spot Two thousand rupees is the top of the fashion aisle, and it buys real presence.
Rs. 407 at 86% off a stated Rs. 2,995 - tied for the deepest discount on the whole wall.
Why it earned its spot Eighty-six per cent, on a beaded necklace with a stated MRP of Rs. 2,995.
Thirteen listings at exactly 10 per cent. Four at exactly 50. Two at exactly 37, both at exactly Rs. 3,764. These are policies, not sales.
Rs. 799 at 60% off - and the brand's other listing in our read is also Rs. 799 at 60%.
Why it earned its spot Two pieces, one price, one MRP, one badge - the tier is the product.
Rs. 3,764 at 37% off - and this brand's other necklace in the read is Rs. 3,764 at 37% too.
Why it earned its spot Two necklaces, the same price to the rupee, the same badge to the point.
Rs. 2,340 at 50% off - every one of this brand's four rows in the read carries exactly 50 per cent.
Why it earned its spot Fifty per cent, four times over, across four different prices.
Rs. 2,610 at 23% off - 28 ratings at 4.4, the third-largest sample in the read.
Why it earned its spot Twenty-eight votes, which puts it in the top three for evidence on this wall.
First: never compare a discount across metals, because gold is priced against a commodity rate and plated alloy is priced against nothing - the same free-MRP arithmetic we found on the one-badge-many-prices read. Second: on any gold purchase, ask for the gross weight, the net gold weight, the rate applied and the making charge as four separate figures, because a badge on an unstated making charge is not information. Third: learn the three words that change what you are buying - American diamond means cubic zirconia, lab-grown diamond means a real diamond that was manufactured, and gold-tone means plated base metal. Fourth: check the hallmark on the piece, since 916 is 22 karat, 750 is 18 karat, 375 is 9 karat and 925 is sterling silver. Fifth: treat a 5.0 from one voter as no evidence at all - only three of 139 listings here clear twenty votes, a thinness we also found across the five-stars-one-voter read.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| P.C. Chandra 22 kt gold earrings | Rs. 65,105 | Rs. 66,419 | 2% |
| Joyalukkas 22k (916) gold necklace | Rs. 389,163 | Rs. 432,403 | 10% |
| Joyalukkas 22k gold Trigon studs | Rs. 10,530 | Rs. 11,700 | 10% |
| Muthoot Pappachan 22Kt Swarna necklace | Rs. 310,576 | Rs. 341,634 | 9% |
| Kisna 9k white gold Blossom earrings | Rs. 12,259 | Rs. 12,464 | 2% |
| P.C. Chandra 18 kt gold & diamond earrings | Rs. 15,746 | Rs. 18,115 | 13% |
| PC Jeweller Devanadi 18k gold earrings | Rs. 134,694 | Rs. 158,464 | 15% |
| Joyalukkas 950 platinum & diamond earrings | Rs. 35,472 | Rs. 39,413 | 10% |
| Mia by Tanishq Ivory Charm diamond studs | Rs. 43,043 | Rs. 45,791 | 6% |
| GIVA 9K gold lab-grown diamond studs | Rs. 17,465 | Rs. 26,473 | 34% |
| GIVA sterling silver Star Constellation necklace | Rs. 2,194 | Rs. 7,499 | 71% |
| Clara 92.5 sterling silver earrings | Rs. 1,599 | Rs. 1,998 | 20% |
| Shaya sterling silver Feeling Porlu earrings | Rs. 6,720 | Rs. 9,600 | 30% |
| Shaya sterling silver Inner Nerd necklace | Rs. 13,950 | Rs. 27,900 | 50% |
| Ornate Jewels 925 silver Dewdrop earrings | Rs. 2,420 | Rs. 12,299 | 80% |
| Sri Jagdamba Pearls 925 silver earrings | Rs. 1,628 | Rs. 1,750 | 7% |
| Voylla Duogleam Hearts stud earrings | Rs. 267 | Rs. 1,949 | 86% |
| Zaveri Pearls layered pearl necklace | Rs. 310 | Rs. 2,079 | 85% |
| OOMPH Kundan & pearls Jadau choker set | Rs. 810 | Rs. 4,086 | 80% |
| Karatcart Polki Kundan necklace set | Rs. 2,039 | Rs. 8,156 | 75% |
| Zaveri Pearls multistrand fusion necklace | Rs. 407 | Rs. 2,995 | 86% |
| BIBA green alloy chaandbalis | Rs. 799 | Rs. 1,999 | 60% |
| Police Solaris tube motif chain necklace | Rs. 3,764 | Rs. 5,975 | 37% |
| The Real Effect London Celosia earrings | Rs. 2,340 | Rs. 4,680 | 50% |
| Sri Jagdamba Pearls pink & peach necklace set | Rs. 2,610 | Rs. 3,400 | 23% |
Thirty of our 139 rows contain karat gold or platinum, and twenty-nine of them are badged between 2 and 15 per cent off. Sterling silver runs from 7 per cent to 80. Plated alloy and fashion pieces reach 86. That spread is not a statement about which pieces are keenly priced - it is a statement about what the price is made of. Gold and platinum are sold by weight against live commodity rates no retailer sets, which leaves almost no room in the badge. An alloy choker's stated MRP is a free field. We therefore never compare a discount across those groups, and we read each metal against its own kind.
Thirteen listings from one jeweller in this read carry exactly ten per cent off, at prices from Rs. 10,530 to Rs. 3,89,163. Four listings from one silver brand carry exactly 50 per cent. Two listings from another carry exactly 37 per cent at exactly Rs. 3,764 each, and two from a third sit at exactly Rs. 799 from exactly Rs. 1,999. When a number repeats across a brand's whole shelf regardless of what the pieces are, it is a house policy rather than a sale, and it cannot tell you which piece within that shelf is worth buying.
American diamond means cubic zirconia - a synthetic stone that is neither a diamond nor a lab-grown diamond. Lab-grown diamond, which appears separately in this read, is chemically and physically identical to a mined one. 925 and 92.5 mean sterling silver at 92.5 per cent purity; 916 means 22 karat gold at 91.6 per cent; 375 means 9 karat at 37.5 per cent. Gold-tone and silver-toned mean plated base metal and nothing more. These words decide what you are actually buying and several of them are easy to read as claiming more than they do, so we say what each one means on the card where it appears.
Only 54 of our 139 rows carry any rating at all, and the largest sample anywhere on this wall is 82 votes. Exactly three listings clear twenty. We have therefore attached a rating pill only to those three, and every other card on this page is argued from metal, material, published specification and price. Several listings show a 5.0 average from a single voter, which we treat as no evidence rather than perfect evidence. On fine jewellery this limitation is unusually consequential, because carat weight, clarity, colour grade, gross versus net metal weight and making charges are the figures that decide value - and none of them are published on any listing in this read.
Because gold is sold by weight against a rate the retailer does not set. In our August 11, 2026 read of 139 Tata CLiQ jewellery listings, thirty rows contained karat gold or platinum and twenty-nine of them were badged between 2 and 15 per cent off. The price of a gold piece is essentially the metal at the day's rate plus a making charge, and there is very little room to mark that down. A plated alloy necklace has no commodity in it at all, so its stated MRP is a free field - which is why the fashion end of the same wall reaches 86 per cent. The practical consequence is that you should never compare a discount across the two, and on gold you should ask for the weight, the rate and the making charge itemised.
They are three different things and the names are genuinely misleading. American diamond is the Indian trade term for cubic zirconia, a synthetic stone that is not a diamond at all - it is inexpensive, looks bright, and is a perfectly reasonable thing to buy in a Rs. 2,420 pair of silver earrings. Lab-grown diamond is a real diamond, chemically and physically identical to a mined one, that was manufactured rather than extracted; it costs substantially less than a mined stone and is a legitimate purchase on the merits. A mined diamond is the traditional article. In our read all three appear, and only the listing wording distinguishes them, so read it carefully before you assume what a stone is.
They are purity marks, expressed in parts per thousand. 916 means 91.6 per cent gold, which is 22 karat and the most common fine gold in India. 750 means 75 per cent gold, or 18 karat - the standard metal for setting diamonds, because 22 karat is too soft to hold stones securely. 375 means 37.5 per cent gold, or 9 karat, which is harder wearing but contains barely more than a third precious metal. 925 or 92.5 means sterling silver at 92.5 per cent purity. Platinum is marked 950 for 95 per cent. Anything described only as gold-tone, gold-plated or silver-toned is plated base metal and carries no purity mark at all.
Because the discount is often a house policy rather than a sale. In our read, thirteen listings from one jeweller all carried exactly ten per cent off at prices from Rs. 10,530 to Rs. 3,89,163. Four listings from one silver brand were all at exactly 50 per cent. Two from another sat at exactly Rs. 3,764 and 37 per cent each, and two from a third at exactly Rs. 799 from exactly Rs. 1,999. A number that repeats across a brand's whole shelf regardless of what the pieces are cannot tell you which piece within that shelf is keenly priced. Sort by price and judge the piece; the badge in these cases is a fixed setting.
It depends entirely on what you want the piece to do, and this wall makes that unusually clear. If you want jewellery that holds value, the Joyalukkas 22k Trigon studs at Rs. 10,530 are the cheapest entry into karat gold here, and gold can be resold by weight. If you want something to wear daily, the Clara sterling silver earrings at Rs. 1,599 carry 82 ratings at 4.5 - the best evidence on the entire wall. If you need occasion jewellery for a specific outfit, the OOMPH choker set at Rs. 810 gives you a necklace, jhumkas and a ring for the price of a restaurant meal, which is the right way to buy something worn three times. Do not let the 86 per cent badges decide it for you.
























