The blurred matte lip and the berry flush are the season's two beauty ideas, and the products the global edits name are all on Nykaa, undiscounted. We bought them alongside the Indian formulas that carry a real cut, and put the brick-red trend on nails from Rs. 116.
The first week the Bengaluru evenings turn cool is the week the lipstick drawer gets audited: the glossy summer reds go to the back and the question is what replaces them. This season's beauty edits agree on the answer, a blurred, soft-matte berry lip and a high berry flush on the cheek, and they agree on the products too, MAC's Powder Kiss, NYX's Smushy balm, Benefit's Benetint and Rare Beauty's Soft Pinch. All four sell on Nykaa, and none of them is discounted, because prestige beauty does not mark down in India even during the Hot Pink Sale. So this edit does two things: it lists the originals honestly at full price, and beside each one it puts the Lakme, Maybelline, Kay Beauty and Sugar formulas that do the same job at a live cut, most of them inside the Makeup Fest offer on the homepage today. The Nykaa sale calendar tracks when the next event reprices them.
Every price below was pulled from Nykaa on September 22, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Nykaa coupons page, which the deals desk re-verifies daily.
MAC and NYX at full price, then the Indian formulas that give the same soft-focus finish from Rs. 296.
The exact lipstick the global fall edits lead with: MAC's Powder Kiss Hazy Matte, on Nykaa at full price with a 4.6 rating.
Why it earned its spot Every blurred-lip trend piece this season names this product first, and Nykaa is the authorised Indian stockist; it does not discount, so the pick is about availability, not a deal.
NYX's Smushy Matte Lip Balm, the source edit's mid-price pick, listed on Nykaa at Rs. 899 with deep stock.
Why it earned its spot It is the one product in the global edit that sits under Rs. 1,000 in India and it is the closest thing to a true blur balm from a Western brand, even without a discount.
The Rs. 296 creamy matte bullet that, pressed on with a finger, gives the MAC finish for a tenth of the price, with 7.2 million ratings.
Why it earned its spot It is the most-rated matte lipstick on Nykaa by a distance, it is inside the Makeup Fest's Maybelline offer, and blotted in with a fingertip it is the most convincing dupe for the Powder Kiss finish.
Lakme's priming matte at 20% off, the deepest lipstick cut on this page and the closest Indian formula to a powder-matte finish.
Why it earned its spot The Powerplay's built-in primer gives the soft, powdery set that the trend wants, and 20% off makes it the best-value blurred matte in this chapter.
Sugar's chunky matte crayon with a sharpener, the format that makes a blurred edge easiest to draw, 11% off with 396,560 ratings.
Why it earned its spot A crayon tip gives a soft, imprecise edge by design, which is the whole point of the trend, and Sugar's is the most-rated crayon on Nykaa.
Kay Beauty's Matteinee crayon at Rs. 722, a Nykaa house-label matte crayon with 575,825 ratings and 15% off.
Why it earned its spot It is the cheapest crayon with a real review base in this chapter, and as a Nykaa-owned label it is the one most likely to stay discounted through the Makeup Fest.
The K-beauty format the trend is named after, plus the tints and balms that do the just-bitten berry lip.
The K-beauty product the trend is named after, 25% off on Nykaa and doing both the blurred lip and the berry cheek from one pan.
Why it earned its spot It is the one listing that covers both halves of the beauty story, and 25% off is the deepest cut in this chapter.
Rom&nd's Juicy Lasting Tint, the tint K-beauty made famous, with 18,160 ratings at 4.5 on Nykaa.
Why it earned its spot It is the highest-rated tint in the sweep and the one to buy for a glossier take on the berry pout, at a 5% cut on a brand that rarely discounts.
L'Oreal's hyaluronic tint serum at 15% off, a weightless stain that suits the blurred finish on drier lips.
Why it earned its spot Most matte and tint formulas dry the lip out in an air-conditioned Indian office; this is the one built around hyaluronic acid, with 707 ratings at 4.3.
Baby Lips in Berry Crush at Rs. 206, the tinted balm that has been doing the blurred berry lip since before it had a name, with 197,976 ratings.
Why it earned its spot It is the lowest price on this page and the balm most Indian shoppers already own, so the trend costs nothing new.
Lakme's Double Duty mousse at 20% off, an Indian lip-and-cheek matte that bridges this chapter and the next.
Why it earned its spot It is the Indian answer to the lip-and-cheek format the ETUDE balm and Benetint own, with 1,133,103 ratings and a real 20% cut.
The two originals the global edits lead with, then powder, stick and cream versions from Rs. 249.
Benefit's Benetint in Raspberry, the source edit's first berry-cheek pick, on Nykaa at full price with 9,573 ratings.
Why it earned its spot Elle Canada's berry flush starts with this bottle, and Nykaa is the only authorised place to buy it in India; it never discounts, so the pick is about getting the real one.
Rare Beauty's Soft Pinch Dewy Liquid Blush, the blush that defined the format, on Nykaa at Rs. 2,000 full price.
Why it earned its spot The source edit names Rare Beauty's Soft Pinch as the season's liquid blush, and Nykaa is its Indian home; two dots per cheek make the bottle last a year, which changes the price maths.
Kay Beauty's matte powder blush at 20% off, the highest-rated blush with real discount depth on Nykaa at 4.5 from 112,799 ratings.
Why it earned its spot It has the best rating of any discounted blush in the sweep, it is a Nykaa house label so the cut is dependable, and its berry shades are exactly the trend colour.
Maybelline's 16-hour Fit Me Mono Blush at 10% off, the flush that survives a Delhi October afternoon, with 112,904 ratings.
Why it earned its spot A berry cheek has to last through heat and humidity here, and this is the most-rated long-wear powder blush on Nykaa.
Nykaa's own Get Cheeky cream blush stick at 30% off, the deepest cut on this page and the stick format the season's flush is built on.
Why it earned its spot It is the biggest percentage discount in this edit and the cheapest cream-stick blush with a real review base, the format Merit and Tower 28 made the fall default.
A mattifying powder blush literally named Berry Blush, 29% off at Rs. 249 with 5,995 ratings.
Why it earned its spot The trend has a name and so does this product; at 29% off it is the second-deepest cut on the page and the cheapest berry-toned blush with reviews.
Pixi's On The Glow cream blush stick at 10% off, the mid-price cream format between the Nykaa stick and the Rare Beauty bottle.
Why it earned its spot It is the only cream stick in the sweep from an international brand that actually carries a discount, and its 4.4 rating sits on 8,446 ratings.
Vogue's paprika-to-burgundy palette is cheapest to try at the fingertips: four reds from Rs. 116.
Nykaa's own nail enamel in Red Velvet 03 at Rs. 170, the brick-red trend colour on the most-rated nail range in India.
Why it earned its spot Vogue's paprika-to-burgundy palette translates to nails faster than to clothes, and Red Velvet is the deep brick shade in the range with the most ratings.
The InstaLike enamel in Left On Red 475 at Rs. 116, the lowest price on this page and a 4.5 rating on 1.3 million ratings.
Why it earned its spot It is the cheapest pick in the whole edit and the highest-rated nail range in the sweep, so the trend colour costs less than a bus fare.
Kay Beauty's Nail Nourish in Crimson Hue 35 at 15% off, a crimson-brick shade with a conditioning base for nails that split in the dry season.
Why it earned its spot It is the deepest nail discount in the sweep and the one formula built around nail care, which matters once the humidity drops.
O.P.I's Big Apple Red at 15% off, the salon-standard red every brick shade is measured against, with 283,333 ratings.
Why it earned its spot O.P.I is the one international nail brand in the sweep with a live discount, and Big Apple Red is the reference red the trend's brick tones are built off.
Nykaa's homepage on September 22 is built around its Makeup Fest, with a hero banner at up to 60% off makeup bestsellers and brand tiles for Maybelline bestsellers at up to 20-40% off and Lakme makeup bestsellers at up to 30% off; six picks on this page sit inside those two banners. A first-order Luxe code for up to Rs. 1,500 off luxe bestsellers is also running, which is the one route to a cut on the MAC, Benefit and Rare Beauty originals for a new account. The current codes and their minimum-order rules are on the Zoutons Nykaa coupons page, and the Nykaa new-user coupon guide covers who qualifies.
| Product | Nykaa price | MRP | Discount |
|---|---|---|---|
| M.A.C Powder Kiss Hazy Matte Lipstick | Rs. 2,800 | Rs. 2,800 | Full price |
| NYX Professional Makeup Smushy Matte Lip Balm | Rs. 899 | Rs. 899 | Full price |
| Maybelline Color Sensational Creamy Matte Lipstick | Rs. 296 | Rs. 329 | 10% |
| Lakme 9 To 5 Powerplay Priming Matte Lipstick | Rs. 520 | Rs. 650 | 20% |
| SUGAR Matte As Hell Crayon Lipstick | Rs. 845 | Rs. 949 | 11% |
| Kay Beauty Matteinee Matte Lip Crayon Lipstick | Rs. 722 | Rs. 849 | 15% |
| ETUDE Fruity Lip & Cheek Blur Balm | Rs. 713 | Rs. 950 | 25% |
| Rom&nd The Juicy Lasting Tint | Rs. 969 | Rs. 1,020 | 5% |
| L'Oreal Paris Hyaluron Tint Lip Stain Serum | Rs. 807 | Rs. 949 | 15% |
| Maybelline New York Baby Lips Color Balm | Rs. 206 | Rs. 229 | 10% |
| Lakme Double Duty Lip & Cheek Mousse Matte Lipstick | Rs. 639 | Rs. 799 | 20% |
| Benefit Cosmetics Benetint Lip & Cheek Tint, Raspberry | Rs. 2,850 | Rs. 2,850 | Full price |
| Rare Beauty Soft Pinch Dewy Liquid Blush | Rs. 2,000 | Rs. 2,000 | Full price |
| Kay Beauty Matte Blush | Rs. 719 | Rs. 899 | 20% |
| Maybelline New York Fit Me Mono Blush | Rs. 539 | Rs. 599 | 10% |
| Nykaa Cosmetics Get Cheeky Blush Stick | Rs. 419 | Rs. 599 | 30% |
| Faces Canada Berry Blush | Rs. 249 | Rs. 349 | 29% |
| Pixi On The Glow Cream Blush | Rs. 1,755 | Rs. 1,950 | 10% |
| Nykaa Nail Enamel Polish, Red Velvet 03 | Rs. 170 | Rs. 189 | 10% |
| Nykaa InstaLike Long Lasting Nail Enamel, Left On Red 475 | Rs. 116 | Rs. 129 | 10% |
| Kay Beauty Nail Nourish Nail Enamel Polish, Crimson Hue 35 | Rs. 220 | Rs. 259 | 15% |
| O.P.I Nail Lacquer, Big Apple Red | Rs. 723 | Rs. 850 | 15% |
Each trend opens with the product the global fall edits actually name, listed at Nykaa's full price with no invented discount, and is followed by Indian formulas that reproduce the finish at a live cut. Readers can decide which tier they are buying at.
Eighteen picks carry a discount visible on Nykaa on September 22; the four prestige originals show no discount and are labelled that way. We did not pad the page with 0% listings dressed up as deals, and we dropped Charlotte Tilbury and Huda Beauty on that basis.
Every pick has at least 100 Nykaa ratings and most have thousands; nail and lipstick ranges show family-level counts across shades, and we say so in the specs rather than pass them off as single-shade numbers.
A blurred lip needs a powder-matte, balm or crayon formula, not a liquid matte with a hard edge; a berry flush needs a stain, cream or soft matte powder placed high on the cheek. Colour alone did not qualify a product.
Two lip and cheek ideas dominate: a blurred, soft-focus matte lip in berry and brick tones (the 'blur balm' finish) instead of a sharp liquid matte, and a high, berry-flushed cheek placed on the cheekbone instead of heavy contour. The season's colour palette, paprika through burgundy, also lands on nails. Each chapter above shops one of these on Nykaa.
Not as of September 22, 2026. MAC's Powder Kiss, NYX's Smushy balm, Benetint and Rare Beauty's Soft Pinch all show full price on Nykaa, which is normal for prestige brands in India even during Nykaa's own sales. Some carry a complimentary gift, and a first-order Luxe code is the only route to a cut for a new account. We list them at full price rather than invent a deal.
For the finish, Lakme's 9to5 Powerplay Priming Matte at Rs. 520 (20% off) is the closest Indian formula, a priming matte that sets soft and powdery. For the price, Maybelline's Color Sensational Creamy Matte at Rs. 296 pressed in with a fingertip gives the same blurred look with 7.2 million ratings behind it.
Yes. Nykaa's homepage on September 22, 2026 carries a Makeup Fest hero banner at up to 60% off makeup bestsellers, plus Maybelline bestsellers at up to 20-40% off and Lakme makeup bestsellers at up to 30% off. The Maybelline and Lakme picks on this page sit inside those offers; the prestige originals do not.
A blur balm is a soft, sheer matte lip product that gives a smudged, just-bitten finish instead of a sharp line; it is the format behind the season's blurred-lip trend. On Nykaa the ETUDE Fruity Lip & Cheek Blur Balm at Rs. 713 (25% off) is the direct example and doubles as a cream blush. NYX's Smushy Matte Lip Balm at Rs. 899 is the Western equivalent.





















