Zoutons Picks — Flipkart, October 2026
Fifty-four shaving cream listings read on 14 October. Divide by the weight the tile itself states and the discount badge stops predicting anything.
Prices & codes last verified October 14, 2026
Shaving cream comes in 60 g tubes and in packs of a stated kilogram, so the price on the tile is not a price anyone can compare. Divide each of the 33 gram-denominated listings Flipkart returned on 14 October by the weight it states and the shelf runs from Rs. 21.35 to Rs. 361.00 per 100 g - 16.9x, median Rs. 83.33. One seller holds the 14 cheapest rungs of that ladder and also sells at Rs. 112.80, 5.28 times its own floor. Its deepest badge, 44%, is not its cheapest cream; its 36% badge is.
Every price below was pulled from Flipkart on October 14, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Flipkart coupons page, which the deals desk re-verifies daily.
Jump to a pick
- Rs. 21.35 per 100 g — the cheapest cream in the read — Rs. 21.35/100g, the floor
- Rs. 24.60 per 100 g — a stated kilogram for Rs. 246 — Rs. 24.60, 1 kg stated
- Rs. 25.10 per 100 g — a 25% badge buying near the floor — Rs. 25.10, 25% badge
- Rs. 25.95 per 100 g — 142 ratings, a 22% badge — Rs. 25.95, 142 ratings
- 44% — the deepest badge from this brand, and not its cheapest cream — Rs. 26.93, deepest VETONI
- Rs. 28.06 per 100 g — on the second-shallowest badge here, 16% — Rs. 28.06, 16% badge
- Rs. 34.80 per 100 g — 1,822 ratings, the biggest pool at the cheap end — Rs. 34.80, 1,822 ratings
- 4% — the shallowest badge seated, and not the cheapest cream — Rs. 38.40 on a 4% badge
- Rs. 70.56 per 100 g — the first non-VETONI listing on the ladder — Rs. 70.56, first non-VETONI
- Rs. 82.78 per 100 g — almost exactly the shelf median — Rs. 82.78, the median
- Rs. 90.00 per 100 g — the cheapest single tube seated — Rs. 90.00, Rs. 108 tube
- 1% — the shallowest badge in the entire read — Rs. 101.65, 1% badge
- Rs. 111.20 per 100 g — from the brand that also sells at Rs. 21.35 — Rs. 111.20, same brand
- Rs. 111.50 per 100 g — 537 ratings, a 10% badge — Rs. 111.50, 537 ratings
- Rs. 112.80 per 100 g — 5.28x the same brand's cheapest — Rs. 112.80, 5.28x K1
- Rs. 122.78 per 100 g — 1,208 ratings, the second-biggest pool — Rs. 122.78, 1,208 ratings
- Rs. 151.67 per 100 g — the smallest quantity in the read — Rs. 151.67, 60 g
- Rs. 154.00 per 100 g — and an identical twin from another brand — Rs. 154.00, 62% badge
- Rs. 154.00 per 100 g — the same four figures as the card above — Rs. 154.00, same figures
- Rs. 160.00 per 100 g — a third 100 g tub near the same figures — Rs. 160.00, 60% badge
- Rs. 290.00 per 100 g — 13.6 times the cheapest cream here — Rs. 290.00, Gillette
- Rs. 361.00 per 100 g — the ceiling, 16.9x the floor — Rs. 361.00, the ceiling
22 Listings, Rs. 91 to Rs. 609, Worked Out at Rs. 21.35 to Rs. 361.00 a 100 g
Chapter One
Under Rs. 40 A Hundred Grams: One Brand Holds The Whole Cheap End
Eight listings from Rs. 21.35 to Rs. 38.40 per 100 g, every one of them from the same seller - and the badges on them run from 44% down to 4% in an order that has almost nothing to do with the price.
01
Rs. 21.35 per 100 g — the cheapest cream in the read
VETONI College Boy Lather Shaving Cream for Men with Refreshing New Fragrance|Pack of 8
★ 4.3 marketplace rating
A pack of 8 lather shaving creams, 960 g stated, at Rs. 205.
Why it earned its spot The lowest price per 100 g on the shelf, on a mid-table discount badge.
Rs. 205Rs. 32036% off
02
Rs. 24.60 per 100 g — a stated kilogram for Rs. 246
VETONI Original Fresh Lemon Extracts Lather Shaving Cream for Men | Pack of 8
★ 4.3 marketplace rating
A pack of 8 lemon-extract lather shaving creams, 1,000 g stated, at Rs. 246.
Why it earned its spot The largest stated quantity in the read, and the second-cheapest per 100 g.
Rs. 246Rs. 40038% off
03
Rs. 25.10 per 100 g — a 25% badge buying near the floor
VETONI College Boy Men's Shaving Cream | Extra Foam, Extra Care | Pack of 8
★ 4.2 marketplace rating
A pack of 8 lather shaving creams, 960 g stated, at Rs. 241.
Why it earned its spot Same brand, same stated weight as the shelf's cheapest, Rs. 36 dearer.
Rs. 241Rs. 32025% off
04
Rs. 25.95 per 100 g — 142 ratings, a 22% badge
VETONI College Boy Lather Shaving Cream for Men with Refreshing New Fragrance|Pack of 7
★ 4.2 marketplace rating
A pack of 7 lather shaving creams, 840 g stated, at Rs. 218.
Why it earned its spot Among the cheapest per 100 g while carrying a shallow badge and a real pool.
Rs. 218Rs. 28022% off
05
44% — the deepest badge from this brand, and not its cheapest cream
VETONI Men Lather Shaving Cream Combo | Lemon, Menthol & Regular|Pack of 6
★ 4.2 marketplace rating
A pack of 6 lather shaving creams in three fragrances, 750 g stated, at Rs. 202.
Why it earned its spot The brand's biggest discount buys 26% less cream per rupee than its 36% badge does.
Rs. 202Rs. 36044% off
06
Rs. 28.06 per 100 g — on the second-shallowest badge here, 16%
VETONI College Boy Men's Shaving Cream | Extra Foam, Extra Care | Pack of 6
★ 3.9 marketplace rating
A pack of 6 lather shaving creams, 720 g stated, at Rs. 202.
Why it earned its spot Same price as the 44%-badged pack above, 30 g less cream.
Rs. 202Rs. 24016% off
07
Rs. 34.80 per 100 g — 1,822 ratings, the biggest pool at the cheap end
VETONI Men's Lather Shaving Cream | Icy Cool Menthol Freshness | Pack of 4
★ 4.1 marketplace rating
A pack of 4 menthol lather shaving creams, 500 g stated, at Rs. 174.
Why it earned its spot By far the best-evidenced listing among the cheap creams here.
Rs. 174Rs. 26033% off
08
4% — the shallowest badge seated, and not the cheapest cream
VETONI Lather Shaving Cream for Men Fruity Punch Fragrance | Pack of 6
★ 3.7 marketplace rating
A pack of 6 fruity-punch lather shaving creams, 750 g stated, at Rs. 288.
Why it earned its spot A 4% badge buying Rs. 38.40 per 100 g, dearer than nine deeper-badged siblings.
Rs. 288Rs. 3004% off
Chapter Two
Rs. 70 To Rs. 125: Where The Rest Of The Shelf Starts
Seven listings from Rs. 70.56 to Rs. 122.78 per 100 g, including the first non-VETONI listing on the ladder, the shelf's median cream, the 1% badge, and the single tube from the brand that also sells at Rs. 21.35.
09
Rs. 70.56 per 100 g — the first non-VETONI listing on the ladder
Zordan Herbals Herbals Shaving Cream _Smooth Shave with Aloe Vera Extract
★ 4.2 marketplace rating
An aloe shaving cream, 180 g stated, at Rs. 127.
Why it earned its spot The 15th-cheapest cream here, and the first from any other seller.
Rs. 127Rs. 18029% off
10
Rs. 82.78 per 100 g — almost exactly the shelf median
LABOLIA HUNK Antiseptic Shaving Cream with Menthol, Jojoba Oil, Tea Tree Oil - 120gm*3qty
★ 4.1 marketplace rating
A pack of 3 antiseptic shaving creams, 360 g stated, at Rs. 298.
Why it earned its spot The midpoint of the read: half the shelf is cheaper per 100 g, half is dearer.
Rs. 298Rs. 48038% off
11
Rs. 90.00 per 100 g — the cheapest single tube seated
LABOLIA HUNK Classic Shaving Cream with Menthol, Jojoba Oil, Tea Tree Oil
★ 4.0 marketplace rating
A classic shaving cream, 120 g stated, at Rs. 108.
Why it earned its spot Rs. 108 is the second-lowest sticker price here and buys a dear 100 g.
Rs. 108Rs. 16032% off
12
1% — the shallowest badge in the entire read
DENIM Sensitive Moisturizes & softens with natural Extracts 91g Pack of 2
★ 4.2 marketplace rating
A pack of 2 sensitive shaving creams, 182 g stated, at Rs. 185.
Why it earned its spot A stated MRP one rupee above the price, and a mid-dear cream.
Rs. 185Rs. 1861% off
13
Rs. 111.20 per 100 g — from the brand that also sells at Rs. 21.35
VETONI Men Original Regular Premium Shaving Cream with Vitamin E & Aloe Vera
★ 4.3 marketplace rating
A single premium shaving cream tube, 125 g stated, at Rs. 139.
Why it earned its spot The same seller's single tube costs 5.2 times its multi-pack per 100 g.
Rs. 139Rs. 19930% off
14
Rs. 111.50 per 100 g — 537 ratings, a 10% badge
Wild Stone EDGE Shaving Foam with Cedarwood Oil| Thick and Creamy with Refreshing Fragrance
★ 4.2 marketplace rating
A cedarwood shaving foam, 200 g stated, at Rs. 223.
Why it earned its spot A recognised name at a shallow badge, priced like the single tubes.
Rs. 223Rs. 24910% off
15
Rs. 112.80 per 100 g — 5.28x the same brand's cheapest
VETONI Men Sensitive Shaving Cream | Smooth Shave, Supreme Comfort | Premium Formula
★ 4.3 marketplace rating
A single sensitive shaving cream tube, 125 g stated, at Rs. 141.
Why it earned its spot The top of this brand's own range, and the number the page is named for.
Rs. 141Rs. 19929% off
16
Rs. 122.78 per 100 g — 1,208 ratings, the second-biggest pool
Dettol Fresh Lather Shaving Cream for Men, Citrus Pine, Smooth Shave, Moisturize Skin
★ 4.4 marketplace rating
A citrus lather shaving cream, 180 g stated, at Rs. 221.
Why it earned its spot One of the best-evidenced listings in the read, near the dear end per 100 g.
Rs. 221Rs. 24610% off
Chapter Three
Past Rs. 150: Small Tubs, One Repeated Rs. 400, And The Ceiling
Six listings from Rs. 151.67 to Rs. 361.00 per 100 g - three 100 g tubs priced within Rs. 6 of each other against one shared stated Rs. 400, and the two dearest creams in the read.
17
Rs. 151.67 per 100 g — the smallest quantity in the read
glowmen MOISTURE RICH
A moisture-rich shaving cream, 60 g stated, at Rs. 91.
Why it earned its spot The smallest stated weight here, and no published rating behind it.
Rs. 91Rs. 998% off
18
Rs. 154.00 per 100 g — and an identical twin from another brand
Oilanic Natural Shaving Cream For Men with Shea Butter (100 g)
★ 3.6 marketplace rating
A shea butter shaving cream tub, 100 g stated, at Rs. 154.
Why it earned its spot Rs. 154, 100 g, stated Rs. 400, 62% off - and the next card repeats all four.
Rs. 154Rs. 40062% off
19
Rs. 154.00 per 100 g — the same four figures as the card above
La'Conde Shaving Cream For Men with Jojoba Oil For Soft & Smooth Shave 100 gms
★ 3.9 marketplace rating
A jojoba oil shaving cream tub, 100 g stated, at Rs. 154.
Why it earned its spot The second of the identical pair, from an unrelated brand name.
Rs. 154Rs. 40062% off
20
Rs. 160.00 per 100 g — a third 100 g tub near the same figures
Bon Austin Shaving Cream for Men for Smooth Shave Pack of 1 of 100 grams
★ 3.6 marketplace rating
A shaving cream tub, 100 g stated, at Rs. 160.
Why it earned its spot Rs. 6 and two badge points from the pair above it, on 7 ratings.
Rs. 160Rs. 40060% off
21
Rs. 290.00 per 100 g — 13.6 times the cheapest cream here
Gillette regular shaving cream 70g*3 pack of 3
★ 4.2 marketplace rating
A pack of 3 regular shaving creams, 210 g stated, at Rs. 609.
Why it earned its spot The most recognised name in the read, at the second-dearest price per 100 g.
Rs. 609Rs. 72616% off
22
Rs. 361.00 per 100 g — the ceiling, 16.9x the floor
Dr Gondaliya's SUPER SMOOTH SHAVING CREAM
★ 4.2 marketplace rating
A single shaving cream tube, 100 g stated, at Rs. 361.
Why it earned its spot The dearest cream per 100 g in the read, on a 5% badge and 6 ratings.
Rs. 361Rs. 3805% off
“The same brand, the same shelf, the same day: Rs. 21.35 per 100 g on a 36% badge, and Rs. 112.80 on a 29% one.”
Zoutons Editorial Team
How to read a shaving cream shelf
Three habits survive this read. First, find the weight subtitle and divide — then check it against the title, because on this shelf that figure is the pack total and it reconciles exactly (70g x 3 = 210 g, 120 g x 8 = 960 g). Second, do not use the discount badge as a proxy for value: within the one brand that holds a third of this shelf, badges of 44%, 36%, 30% and 4% buy Rs. 26.93, Rs. 21.35, Rs. 111.20 and Rs. 38.40 per 100 g respectively, in no order at all. Third, read the rating count before the star — the cheap end here rests on pools of 13, 45 and 60 while two of the dearest rest on 537 and 1,208. And ignore tiles priced in ml unless you are comparing them only with each other, because grams and millilitres do not convert without a density no listing publishes.
How our picks compare
What we skipped — and why
What we skipped, and why: 54 listings were returned and 22 are seated. The largest deliberate cut is the set of products that are not shaving cream at all - hair-removal creams and sprays, a beard balm, an anti-chafing cream, an anti-ageing cream, pre-shave balms and a pre-shaving foam - which the search returned but which cannot sit in a shaving cream price ladder. The second is the nine ml-denominated listings, excluded because grams and millilitres do not convert without a density no listing publishes; that cut removes two imported creams at Rs. 2,100 and Rs. 5,053 which would otherwise have been the dearest tiles on the shelf, and the page says so rather than quietly presenting a cheaper range. We also left out roughly eleven further gram-denominated listings from the middle of the brand run whose per-100g figures sit inside the Rs. 25-to-Rs. 29 band Chapter One already covers at both edges. Where a group is the finding we seated all of it: both ends of the brand's 5.28x range, both halves of the identical Rs. 154 pair, and both ends of the 16.9x shelf. No card was chosen for the size of its badge.
What we look for
Every price read from Flipkart's own search pages
Each selling price, stated MRP, discount badge, weight subtitle, star average and rating count on this page was parsed on 14 October 2026 from the window.__INITIAL_STATE__ PRODUCT_SUMMARY tiles that flipkart.com serves with its own search-results pages for 'shaving cream', logged out, in India, with nothing purchased. 54 listings were returned and 22 are seated.
The stated weight was reconciled against each title before anything was divided
Flipkart's weight subtitle is the pack total on this shelf, not the unit size, and that was checked rather than assumed: Gillette's '70g*3 pack of 3' is subtitled 210 g, DENIM's '91g Pack of 2' is 182 g, a '120gm' pack of 3 is 360 g, and a pack of 8 at 120 g each is 960 g. Every seated listing reconciles exactly. A per-unit price built on an unverified pack weight would be worse than no figure at all.
Listings denominated in millilitres are excluded, not converted
Nine of the listings the search returned carry ml subtitles rather than grams. Grams and millilitres are not interchangeable for a cream without knowing its density, which no listing publishes, so those nine appear nowhere in the Rs. 21.35-to-Rs. 361.00 range, the median or any card. One listing subtitled '0.125 g' and a grooming kit subtitled '8 Items in the set' are excluded for the same reason.
Products that are not shaving cream were removed before any figure was computed
The search for 'shaving cream' returned hair-removal creams and sprays, a beard balm, an anti-chafing cream, an anti-ageing cream, pre-shave balms and a pre-shaving foam. All were dropped, leaving 47 shaving creams and foams of which 33 are gram-denominated. Every median, count and range on this page describes that filtered set, and the filtering is stated here so a reader can disagree with it.
Rating counts are printed in full beside every star average
On this shelf the cheap end rests on pools of 13, 45, 51 and 60 ratings while two of the dearest listings rest on 537 and 1,208, and eight of the 47 publish no rating at all. A star average without its sample size is not readable, so every card prints both, several cards state outright that their pool is too thin to conclude from, and no card treats a star average as our assessment of a product.
No claim is made about ingredients, skin suitability or shave quality
'Antiseptic', 'premium', 'sensitive', 'natural', 'paraben free', 'icy cool', 'extra foam', 'soothing', 'moisture rich' and every named oil, extract or vitamin are the listings' own printed words, reproduced as printed. We did not buy, open, weigh, lather or shave with anything, and nothing here is a statement about ingredient content, dermatological safety, suitability for sensitive skin, or fitness for any purpose. A price per 100 g compares quantity against money and says nothing about what is in the tube.
FAQs
What is the cheapest shaving cream on Flipkart per 100 g?
In this read of 14 October 2026, the lowest price per 100 g was Rs. 21.35 - a pack of 8 at Rs. 205 for a stated 960 g. Next were a stated 1,000 g at Rs. 246 (Rs. 24.60 per 100 g) and a stated 960 g at Rs. 241 (Rs. 25.10). The median across the 33 gram-denominated listings was Rs. 83.33 and the highest was Rs. 361.00. Every figure is the listing's own price divided by the weight its own tile states, checked against the pack count in its title. Prices change continuously, so check the live page.
Does a bigger discount mean cheaper shaving cream on Flipkart?
Not on this shelf, and the clearest test is within a single brand. Its 44% badge buys Rs. 26.93 per 100 g, its 36% badge buys Rs. 21.35, its 30% and 29% badges buy Rs. 111.20 and Rs. 112.80, and its 4% badge buys Rs. 38.40. The deepest discount in that brand's run is its fifth-cheapest cream. An MRP is the figure the listing displays and we have not verified that any item was ever sold at it, so every badge here is arithmetic over two numbers a seller chose. Setting a list price is an ordinary and lawful commercial decision and nothing here alleges mispricing by anyone.
Why is a pack of 8 shaving creams cheaper than one tube?
Because per-unit pricing falls with pack size, which is ordinary across every category. What is worth reading is the size of the gap: on this shelf one seller's pack of 8 is Rs. 21.35 per 100 g and its single 125 g tube is Rs. 112.80 - 5.28 times dearer. Buying that tube eight times costs Rs. 1,112 against Rs. 205 for the stated 960 g pack. Whether eight tubes of shaving cream is a sensible purchase is a separate question this page does not answer; we did not buy, open or weigh anything.
Is the weight shown on a Flipkart shaving cream listing the pack total?
On this shelf, yes, and it was checked rather than assumed. A '70g*3 pack of 3' is subtitled 210 g, a '91g Pack of 2' is 182 g, a '120gm' pack of 3 is 360 g and a pack of 8 at 120 g each is 960 g - every seated listing reconciles exactly with the arithmetic in its own title. Nine listings are denominated in millilitres instead and are excluded from every figure on this page, because grams and millilitres do not convert without a density that no listing publishes. One tile subtitled '0.125 g' is excluded as an evident error.
Why do two different shaving cream brands cost exactly Rs. 154?
We can only report that they do. Two 100 g tubs from unrelated brand names each sell at exactly Rs. 154, each state an MRP of exactly Rs. 400, and each are badged 62% - four identical published figures on two different tiles with different photographs and different descriptions. A third 100 g tub from a third name sells at Rs. 160 against the same stated Rs. 400 at 60%. On this shelf Rs. 400 is functioning as a price band rather than as a description of any product. We did not investigate any of the companies and allege no coordination, common ownership or improper practice by any of them.
More Flipkart coverage on Zoutons
How Zoutons picks deals
Zoutons may earn a commission when you buy through links on this page. Every selling price, stated MRP, discount badge, weight subtitle, star average and rating count here was parsed on 14 October 2026 from the window.__INITIAL_STATE__ PRODUCT_SUMMARY tiles that flipkart.com serves with its own search-results pages for 'shaving cream', logged out, in India, with nothing purchased; 54 listings were returned and 22 are seated. Every count, median, range and multiple on this page describes those listings on that date rather than Flipkart's full catalogue, and an item sold there that did not appear on that search does not appear here; search pages are ranked and change continuously, so a different reader will not see the same set. Before any figure was computed the search results were filtered to shaving creams and foams - hair-removal creams and sprays, a beard balm, an anti-chafing cream, an anti-ageing cream, pre-shave balms and a pre-shaving foam were removed - leaving 47 listings, of which the 33 denominated in grams are the set every median, range and ranking on this page describes. Nine ml-denominated listings, one subtitled '0.125 g' and one grooming kit subtitled '8 Items in the set' are excluded entirely rather than converted, because grams and millilitres do not convert without a density no listing publishes; that exclusion removes two imported creams priced above Rs. 2,000 which would otherwise sit at the top of the range. Every price-per-100g figure is the listing's own selling price divided by the weight its own tile states, computed without rounding, after that stated weight was reconciled against the pack arithmetic in the listing's own title; where the two did not reconcile the listing was not seated. A price per 100 g compares quantity against money and nothing else: it does not adjust for formulation, concentration, lather yield, ingredient quality or how far a given cream goes, and no card here claims that the cheaper cream is the better one. An MRP is the figure the listing displays and we have not verified that any item here was ever sold at it, so every percentage and multiple on this page is arithmetic over two numbers a seller chose rather than a measured saving. Reporting that one seller holds sixteen of these listings, that its own per-100g prices span 5.28x, that its discount badges do not track its per-100g prices, or that two unrelated brands publish an identical price, stated MRP and badge, is a description of published figures on a date; listing a product line under several descriptive names, pricing pack sizes differently and setting list prices are ordinary and lawful commercial decisions, and no statement here alleges mispricing, misleading advertising, price coordination, common ownership, unfair trade practice or any breach of the Legal Metrology Act, the Consumer Protection Act, the Packaged Commodities Rules or any other law, rule or policy by Flipkart Internet Private Limited, by any seller, or by VETONI, LABOLIA HUNK, Zordan Herbals, DENIM, Wild Stone, Dettol, glowmen, Oilanic, La'Conde, Bon Austin, Gillette, Dr Gondaliya's or any other brand named or unnamed, and no wrongdoing is alleged or implied. Where a rating is shown it is the listing's own published figure on the date read; several averages on this shelf rest on fewer than sixty ratings and are not a reliable verdict on anything, eight of the 47 publish no rating at all, every card prints the sample size beside the star, and no card on this page represents a rating as our assessment. 'Antiseptic', 'premium', 'sensitive', 'natural', 'paraben free', 'icy cool', 'extra foam', 'soothing', 'moisture rich', 'super smooth' and every named oil, extract, vitamin or stated grammage are the listings' own printed text, reproduced as printed and not verified, measured or weighed by us; nothing here is a statement about ingredient content, dermatological or allergenic safety, suitability for sensitive skin, shave quality or fitness for any purpose, and nothing on this page is medical, dermatological or personal-care advice. We did not buy, open, weigh, lather or shave with any product on this page. Product photographs are the listings' own images as published on flipkart.com and may be styled, retouched or carry printed promotional flashes - one card's photograph shows a '30% EXTRA FREE!' flash we have not verified and which forms no part of any figure here. Prices change without notice and can differ at checkout after coupons, bank offers or delivery charges; the price shown at your checkout prevails over anything here.