Flipkart Listing Rules 2026: The 10 Things Every Product Must Show

Flipkart's footer carries a link marked Grievance Redressal, and most people who click it are looking for somewhere to complain. What loads is something else: a seller-facing document headed "Onetech Sheet - CP Compliance Asks" and subtitled "Legal Metrology and Consumer Protection E Com Rules Compliance Tech Requirement For E Commerce Platform".

It is more useful than the title suggests, because it is the clearest published account we have found of what the law obliges every Flipkart listing to show you — written by Flipkart, for its own sellers, with implementation dates and penalties attached.

Flipkart's own framing of why it exists: "Mandating these is necessary to be compliant as per law of land. The law of the land asks Marketplace E-commerce Platforms, as intermediaries, to mandate the Sellers to provide these details."

The two instruments named are the Legal Metrology Act, 2009, which the page describes as established "to enforce standards of weights and measures, regulate trade and commerce in weights, measures and other goods which are sold or distributed by weight, measure or number", and the Consumer Protection (E-commerce) Rules, 2020, made under the Consumer Protection Act, 2019.

The heart of the document is a table headed "Display Requirements on Flipkart Platform under LM and CP E COM Rules", each row with a "Proposed ETA for implementation". Reproduced in substance:

1. Who the seller is. "Seller's legal name, complete address, contact no. & email address." Not a storefront nickname — a legal name and a full address.

2. Who the seller's grievance officer is. "Seller grievance officer details (Name, Complete address, Contact No. & email address)." This is a named individual at the seller, distinct from Flipkart's own grievance officer.

3. The words "Net Quantity". To be added "on the product listing page below the product name / price display".

4. A Consumer Protection Policy tab, to sit "below EPR compliance Tab available under 'Policy' main tab on main page".

5. Flipkart's own grievance officer and customer care details, replicated into that new tab alongside "All Customer facing policies".

6 and 7. The tax wording. "MRP (Inclusive of all taxes)" near the price, and "(Inc. of all taxes)" below it. This is why the strike-through figure on every Flipkart tile is labelled the way it is — it is a stated, tax-inclusive maximum retail price, not a market price.

8. Unit of sale. A provision for sellers to declare quantity as "'number' or 'unit' or 'piece' or 'pair' or 'set'".

9. Country of origin, enforced by a blocker. The row commits to "an Automated blocker mechanism for the sellers, who are not providing Country of Origin for the product, Name & Address of Importer, as 'Imported by'".

10. A check on whether the origin is true. "Create an Automated system to track and control who is providing country of origin which is mismatching with original details for the imported products."

Row 8 of the table also asks that all of these be grouped "together at one place for the benefit of platform compliance and consumer visibility" — which is why these attributes cluster in one block on a modern product page.

Unusually, the page reproduces the exact failure messages from Flipkart's listing system. A seller who omits the weights-and-measures fields gets "LEGAL_METROLOGY_DETAILS_ABSENT" with the message "You need to provide… details as per the Legal Metrology rules. You cannot list your product without providing this detail."

A parallel error covers the consumer-protection fields: "You need to provide… and <grievance officer / redressal details> details as per the Consumer protection E Com Rules. You cannot list your product without providing this detail."

The phrase that matters there is "cannot list". These are not advisory fields. On Flipkart's own account the listing does not go live without them, and the scope is retrospective as well as prospective: the validation section says "For all old and newly created listings, necessary attributes have to be made mandatory" and that the consumer-protection requirements are "applicable to across all old and newly listed sellers".

So when a listing is missing its net quantity or its country of origin, that is worth a second look — by the platform's own published design, those fields should be there.

The page sets out penalties in a block headed "Compounding Offenses & Penalties for LM Non Compliance", introducing the statute as "one of the stringent laws that are prone to be often misunderstood and leave many into paying hefty penalties due to non-compliances".

Under the Legal Metrology Act, as the page states them: "Up to Rs. 25,000/- per director plus company for a first offense, Up to Rs. 50,000/- for second offence per director plus company and For the subsequent offense, with fine which shall not be less than Rs.50,000/- but which may extend up to Rs. 1 Lakh per director and plus company or with an imprisonment for a term which may extend to one year or with both."

The page adds that a platform "may be liable to investigations and checks by relevant authorities… This can include verifying measurements, weights, and inspection of records and documents."

Under the consumer protection regime, the numbers are an order of magnitude larger: "Starting from Rs. 10,00,000/- to fifty lakhs (misleading ads, unfair trade practices)", and separately "Noncompliance of any direction of central authority shall be punished with an imprisonment up to 6 months and fine up to 20 lakhs or with both."

Flipkart describes the purpose of those rules in terms worth quoting in full, because it is the platform's own statement of what a shopper is entitled to: the rules "provide the rights and also protects the Consumers from getting defective products, deficiencies in services, prohibit the Sellers and E-commerce Platform from selling adulterated food products and broadcasting false and misleading advertisements and restrict E-commerce entities from getting into any Unfair trade practices defined under Consumer Protection Act, 2019."

One line on this page does more work than any other, and it sits in the middle of the explanatory section rather than in the table.

"However, Marketplace E-commerce Platforms are not liable for the accuracy of these details. That liability is with the Seller and he will be held accountable for the same by the authorities."

Flipkart's published position is therefore that it must compel sellers to supply these fields, but is not answerable for whether what they supply is true. The platform builds the blocker; the seller owns the content. That is the intermediary posture, stated plainly.

It is also why the seller grievance officer in row 1 matters more than it looks. There are two grievance officers in this scheme — the seller's and Flipkart's — and on a question of whether a stated net quantity, MRP or country of origin is correct, this document points at the first.

We take no view on whether that allocation is right, and this page does not say whether any listing on Flipkart is or is not compliant. What it records is what the platform publishes about its own obligations.

None of this is abstract. Four of the ten rows change what you can check on a listing in about fifteen seconds.

Check the net quantity before you compare prices. The declaration is mandatory and it sits under the title. On any consumable — detergent, hand wash, cooking oil, paper goods — comparing two tiles without it is comparing nothing, because pack sizes on these shelves vary far more than prices do. We rely on exactly this field when we price a shelf per litre or per unit.

Read "MRP (Inclusive of all taxes)" as what it says. It is a stated maximum retail price supplied by the seller, tax-inclusive, and the discount badge is arithmetic on it. It is not a market price and not a price anyone is required to have charged. That is the single most useful consequence of this whole document for a shopper, and it is why a 90% badge and a 25% badge can sit on two items costing the same money.

Look for country of origin and the "Imported by" line. Flipkart says a listing cannot go live without them. If you cannot find them on a listing that plainly needs them, that is a question worth asking the seller.

Note that the seller has its own grievance officer. On a dispute about a stated weight, quantity, MRP or origin, this page's own allocation of responsibility points at the seller first — and the contact details for that named person are, by these rules, supposed to be on the page in front of you.