Twenty-six dry dog food bags read on 27 September, priced by the kilo. The cheapest kilo on the shelf is Rs. 95 and the dearest is Rs. 641 - and the discount badge tells you which is which almost never.
Dog food is bought by the bag and eaten by the kilo, and Flipkart prices it by the bag. We read 210 pet-food listings on 27 September 2026 and divided every dry dog bag with a stated pack weight by that weight. The rates run from Rs. 95 to Rs. 641 a kilo. Pedigree had one recipe on the shelf in four sizes at once, and the small bag costs 48% more per kilo than the big one. The badge will not tell you this: the median discount here is 12%, on a morning when ten other Flipkart shelves ran 47 to 79 per cent.
Every price below was pulled from Flipkart on September 27, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Flipkart coupons page, which the deals desk re-verifies daily.
Pedigree's Meat & Rice and Chicken & Vegetable were both on the shelf in every size at once, which lets the pack-size penalty be read off a single recipe instead of guessed at across brands.
The small bag of Pedigree's chicken-and-vegetable recipe, at the top of its own price ladder.
Why it earned its spot The convenience size, priced like one.
The dearest kilo in the Meat & Rice ladder, which runs from here down to Rs. 172.
Why it earned its spot The clearest single number on this page.
The 3 kg step of the chicken-and-vegetable ladder, and the shelf's smallest badge at 6%.
Why it earned its spot A real step down in rate for Rs. 390 more.
The smallest displayed discount of all 26 cards, on the Meat & Rice 3 kg.
Why it earned its spot Proof the badge is not the story.
The point where the chicken-and-vegetable ladder flattens out.
Why it earned its spot Where the ladder stops paying.
The 10 kg Meat & Rice, Rs. 47 a kilo below its own 1.2 kg bag.
Why it earned its spot The sensible middle of this ladder.
The 10 kg chicken-and-vegetable, within Rs. 2 a kilo of the Meat & Rice bag beside it.
Why it earned its spot Two recipes, effectively one price.
The cheapest kilo Pedigree sells in this read, and the anchor of the whole page.
Why it earned its spot The big-bag price, stated plainly.
Big bags from the value labels and the mid-tier names, where the rate falls below every Pedigree listing in the read - and where the rating counts range from 6 to 29,783.
The lowest rate in the entire read, at Rs. 95 a kilo.
Why it earned its spot Floor price per kilo on this shelf.
An 11 kg bag at Rs. 116 a kilo with 11,567 ratings and the second-largest badge on the page.
Why it earned its spot The best combination of rate, badge and crowd.
A 10 kg bag at Rs. 117 a kilo with 10,161 ratings behind it.
Why it earned its spot Cheap kilos, five figures of ratings.
One of only a handful of listings here badged above 20%.
Why it earned its spot Where a big badge and a cheap rate coincide.
A 7 kg bag at Rs. 131 a kilo, badged 8%.
Why it earned its spot Cheap kilos without a 20 kg commitment.
The cheapest 20 kg bag in the read, at Rs. 122 a kilo.
Why it earned its spot Cheapest bulk kilo, thinnest evidence.
A 20 kg bag at Rs. 136 a kilo with 5,668 ratings.
Why it earned its spot The bulk buy we would actually make.
A 10 kg bag at Rs. 142 a kilo with 8,097 ratings.
Why it earned its spot The mid-rate, high-confidence option.
A 10 kg bag at Rs. 187 a kilo, and 29,783 ratings.
Why it earned its spot Where the big-name brands start.
A 20 kg bag at Rs. 163 a kilo, backed by 29,783 ratings.
Why it earned its spot Bulk, with the biggest review pool at this size.
The small bags, the breed-specific formulas and the premium tier - then two 1.2 kg bags that cost less per kilo than 10 kg bags from bigger names.
A 1 kg vegetarian bag at Rs. 346 a kilo, double the 20 kg rate.
Why it earned its spot The 1 kg penalty, in one number.
A small-breed 1.2 kg bag at Rs. 391 a kilo, with 4,007 ratings.
Why it earned its spot What a breed-size formula costs per kilo.
A large-breed 3 kg bag at Rs. 350 a kilo from the shelf's biggest brand.
Why it earned its spot Where 'large breed' sits on the rate scale.
A large-breed puppy 3 kg at Rs. 395 a kilo, the dearest 3 kg bag read.
Why it earned its spot The dearest 3 kg on the shelf.
A 4 kg 'super premium' bag at Rs. 490 a kilo - five times the shelf's floor.
Why it earned its spot The premium tier, measured against its own brand.
The most expensive kilo in the whole read, 6.7x the cheapest.
Why it earned its spot Top of the rate scale.
The cheapest bag on the page in rupees, and a small bag that is not dear per kilo.
Why it earned its spot The exception to the small-bag rule.
A 1.2 kg bag at Rs. 184 a kilo from a brand whose own 10 kg bag costs Rs. 187.
Why it earned its spot The ladder running backwards.
First: divide before you buy. Every bag on this shelf prints a price and a weight, and the rate is the only number that compares two of them. Second: compare inside one recipe, not across brands. The pack-size ladder is real within Pedigree Meat & Rice - Rs. 255, Rs. 234, Rs. 208, Rs. 172 a kilo as the bag grows - but two cards on this page show a 1.2 kg bag beating a 10 kg bag from a bigger name, so the rule only holds within one product. Third: ignore the percentage. The median badge across these 48 bags is 12%, the biggest is 30%, and the smallest badge we seated (4%) sits on a bag cheaper per kilo than most of the page. Sorting this shelf by discount actively hides the cheap kilos. Fourth: read the rating count as a family pool, not a verdict. All four Pedigree Meat & Rice sizes display the identical 53,598 ratings; one bag in this read carries a 4.8 average over six people. Both numbers are real and they are not the same kind of evidence.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| Pedigree Chk+Veg 1.2kg, Rs. 249/kg | Rs. 299 | Rs. Rs. 249/kg | 12%% |
| Pedigree Meat+Rice 1.2kg, Rs. 255/kg | Rs. 306 | Rs. Rs. 255/kg | 10%% |
| Pedigree Chk+Veg 3kg, Rs. 230/kg | Rs. 689 | Rs. Rs. 230/kg | 6%% |
| Pedigree Meat+Rice 3kg, Rs. 234/kg | Rs. 701 | Rs. Rs. 234/kg | 4%% |
| Pedigree Chk+Veg 5.5kg, Rs. 210/kg | Rs. 1,153 | Rs. Rs. 210/kg | 17%% |
| Pedigree Meat+Rice 10kg, Rs. 208/kg | Rs. 2,076 | Rs. Rs. 208/kg | 13%% |
| Pedigree Chk+Veg 10kg, Rs. 210/kg | Rs. 2,103 | Rs. Rs. 210/kg | 12%% |
| Pedigree Meat+Rice 20kg, Rs. 172/kg | Rs. 3,432 | Rs. Rs. 172/kg | 12%% |
| Meatiful 10kg, Rs. 95/kg | Rs. 949 | Rs. Rs. 95/kg | 14%% |
| Chappi 11kg, Rs. 116/kg | Rs. 1,279 | Rs. Rs. 116/kg | 27%% |
| Purepet 10kg, Rs. 117/kg | Rs. 1,169 | Rs. Rs. 117/kg | 10%% |
| Lickicious 10kg, Rs. 120/kg | Rs. 1,199 | Rs. Rs. 120/kg | 25%% |
| Purepet 7kg, Rs. 131/kg | Rs. 919 | Rs. Rs. 131/kg | 8%% |
| Drools Optimum-P 20kg, Rs. 122/kg | Rs. 2,445 | Rs. Rs. 122/kg | 21%% |
| Drools Optimum 20kg, Rs. 136/kg | Rs. 2,728 | Rs. Rs. 136/kg | 12%% |
| Drools Performance 10kg, Rs. 142/kg | Rs. 1,424 | Rs. Rs. 142/kg | 11%% |
| Drools Real Chicken 10kg, Rs. 187/kg | Rs. 1,869 | Rs. Rs. 187/kg | 13%% |
| Drools Chk+Egg 20kg, Rs. 163/kg | Rs. 3,267 | Rs. Rs. 163/kg | 14%% |
| Pedigree Veg 1kg, Rs. 346/kg | Rs. 346 | Rs. Rs. 346/kg | 4%% |
| Pedigree Small Breed, Rs. 391/kg | Rs. 469 | Rs. Rs. 391/kg | 8%% |
| Pedigree Large Breed 3kg, Rs. 350/kg | Rs. 1,050 | Rs. Rs. 350/kg | 14%% |
| Pedigree Large Puppy 3kg, Rs. 395/kg | Rs. 1,186 | Rs. Rs. 395/kg | 7%% |
| Drools Focus 4kg, Rs. 490/kg | Rs. 1,961 | Rs. Rs. 490/kg | 9%% |
| Pet Likes 1kg, Rs. 641/kg | Rs. 641 | Rs. Rs. 641/kg | 20%% |
| Bowlers 1.2kg, Rs. 181/kg | Rs. 217 | Rs. Rs. 181/kg | 21%% |
| Drools 1.2kg, Rs. 184/kg | Rs. 221 | Rs. Rs. 184/kg | 21%% |
Every selling price, stated MRP, badge, star average and rating count on this page was read on 27 September 2026 from flipkart.com's own window.__INITIAL_STATE__ search tiles for five pet-food queries, logged out, in India, two pages per query. 210 distinct listings after de-duplicating on Flipkart's own product key. Nothing was bought.
The rupees-per-kilo figure divides a real selling price by a pack weight printed in the listing's own title. 48 of the 210 qualify. Treats, Dentastix, biscuits, chews and supplements are excluded because their titles state the DOG's body weight, not a pack weight, and wet pouches are excluded because a kilo of gravy is not the same unit as a kilo of kibble.
Flipkart shows one rating count across every pack size of a recipe - all four Pedigree Meat & Rice bags show 53,598 and all four Chicken & Vegetable bags show 80,699. We print the number Flipkart prints and say on the card that it is a family-wide pool, not four independent verdicts.
Protein, fat, ingredient, life-stage and 'premium' wording on these cards is the listing's own printed text, reproduced as printed and not verified. No nutrition, health, veterinary or feeding claim is made or implied anywhere on this page, and no bag here is presented as better food than any other.
In our 27 September 2026 read, the cheapest rate among 48 dry dog bags was Rs. 95 a kilo - a 10 kg bag at Rs. 949, carrying 317 ratings. Close behind were an 11 kg bag at Rs. 116 a kilo with 11,567 ratings and a 10 kg bag at Rs. 117 a kilo with 10,161. The median rate across all 48 was Rs. 213 a kilo. Cheapest by rate and best-reviewed are not the same listing here, and we have not tested or compared the food itself.
Yes, substantially, on the recipe where we could check all four sizes at once. Pedigree Meat & Rice cost Rs. 172 a kilo in the 20 kg bag (Rs. 3,432) and Rs. 255 a kilo in the 1.2 kg bag (Rs. 306) - 48% more per kilo for the small pack. The 10 kg sat at Rs. 208 and the 3 kg at Rs. 234. On the Chicken & Vegetable recipe the ladder flattened: the 5.5 kg and the 10 kg were both Rs. 210 a kilo, so the saving is not automatic at every step.
We can report the pattern, not the reason. Across the 48 dry dog bags in this read the median displayed discount was 12% and the largest was 30%. The same morning, using the same scraper on the same site, ten other Flipkart shelves returned median badges of 79% (school bags), 72% (water purifiers), 70% (office chairs), 66.5% (water bottles), 62.5% (mixer grinders), 57% (trimmers and monitors), 55% (dumbbells), 49% (mattresses) and 46.5% (wifi routers). Pet food is the clear outlier, which is why this page is built on rates rather than badges.
No - and this matters. Flipkart displays one pooled rating count across every pack size of a recipe. All four Pedigree Meat & Rice bags in our read showed the identical 53,598 ratings, and all four Chicken & Vegetable bags the identical 80,699, despite selling at four different prices each. So a five-figure rating count on a 1.2 kg listing is not five figures of people reviewing that bag. Every card here says so.
This page cannot answer that and does not try to. We read prices, weights, badges and rating counts from Flipkart's own search tiles; nothing was bought, opened, weighed, analysed or fed to an animal. The search tiles publish no protein or fat percentages and no ingredient lists, so the words 'premium', 'high protein' and 'complete and balanced' on these cards are the listings' own printed text. For what to feed a particular dog, ask a vet - we are only telling you what a kilo costs.

























