Forty-seven printer listings read on one morning. The machines people have actually bought carry the smallest badges on the shelf. The biggest badges sit on listings with fewer than two hundred ratings and the words New Launch in the title.
We read forty-seven non-sponsored printer listings on amazon.in on 10 September 2026 and the badges are unusually well behaved: 1% to 50%, median 20%, only one stated MRP above twice the price. What is not well behaved is what the badges attach to. The four deepest discounts carry 47, 178, 187 and 41 ratings between them and mostly say New Launch. The four most-reviewed machines - 15,078, 13,084, 7,116 and 4,818 ratings - discount 1%, 21%, 18% and 7%. On this shelf the badge is a measure of newness, not of value.
Every price below was pulled from Amazon on September 10, 2026 and checked against the MRP on the listing. Stack them with the live codes on our Amazon coupons page, which the deals desk re-verifies daily.
Eight listings where the badges run 1% to 32%, the most-reviewed machine on the whole shelf is discounted by Rs. 46, and nothing on the page mentions what cartridges cost.
Rs. 2,525 for a print-only cartridge inkjet, 6% off a stated Rs. 2,695.
Why it earned its spot The floor of the aisle — and a Rs. 170 discount on it.
Rs. 3,599 for a colour print, copy and scan inkjet.
Why it earned its spot Rs. 1,074 above the print-only model, for a flatbed scanner.
15,078 ratings, and a Rs. 46 discount.
Why it earned its spot The shelf's most-bought machine carries its smallest badge.
Rs. 5,499 for a DeskJet all-in-one, 21% off a stated Rs. 6,980.
Why it earned its spot Exactly the median badge of this read, on the entry rung of HP's range.
Rs. 5,329 for a WiFi colour all-in-one, 24% off a stated Rs. 6,999.
Why it earned its spot Rs. 170 below the 2338 with a slightly deeper badge and a third of the ratings.
Rs. 5,999 at 32% off — and 41 ratings.
Why it earned its spot A third off, on a listing with fewer ratings than any other card here.
Rs. 6,999 against the same stated Rs. 8,860 as the card above.
Why it earned its spot Rs. 1,000 more than the 2931, from a list price identical to it.
Rs. 7,799 for the largest Ink Advantage here — and HP's own store wants Rs. 8,349.
Why it earned its spot The most expensive cartridge printer on the shelf, Rs. 550 below HP's own price.
Seven listings including two machines at exactly Rs. 11,999 whose badges differ by five points because their stated MRPs do.
Rs. 9,846 for a print-only EcoTank, 10% off.
Why it earned its spot The entry point of the technology that fixed printer running costs.
Rs. 10,999 for an ink tank that also scans and copies.
Why it earned its spot Rs. 1,153 above the print-only EcoTank, for a scanner and copier.
Rs. 11,999, 4.0 stars from 2,386 ratings, 20% off.
Why it earned its spot The best-evidenced machine in the middle of this shelf.
Rs. 11,999 at 25% off — with a tenth of the ratings of the Epson.
Why it earned its spot Identical price to the EcoTank above, five points deeper, 222 ratings against 2,386.
Rs. 11,599 for a print, scan and copy ink tank, 20% off.
Why it earned its spot The cheapest of the three Rs. 11,000-Rs. 12,000 tank all-in-ones.
Rs. 12,470 for a tank all-in-one with 7,116 ratings.
Why it earned its spot The second-most-reviewed machine in the read, at 18% off.
Rs. 14,399 and 13,084 ratings — the second-most-reviewed here.
Why it earned its spot Rs. 1,929 over the G2012, for wireless and 13,084 ratings.
Five listings: a 43% new name, a 33% new launch, and a 4.4-star Brother with 4,818 ratings discounted by seven percent.
Rs. 8,490 for a mono laser, 43% off a stated Rs. 14,990.
Why it earned its spot The second-deepest badge in the read — and 178 ratings behind it.
4.4 stars from 4,818 ratings — and a 7% badge.
Why it earned its spot The highest star average in the read, on one of its smallest discounts.
Rs. 14,999 at 33% off — and 187 ratings.
Why it earned its spot The deepest badge in the laser band, on a new-launch listing.
Rs. 14,699 on Amazon; Rs. 14,742 on hp.com. 31% off either way.
Why it earned its spot The same machine we read on HP's own store the day before, Rs. 43 cheaper.
Rs. 25,309 for a 34 ppm duplex laser MFP, 20% off.
Why it earned its spot The most expensive laser here, at exactly the shelf's median badge.
A single listing, and the only stated MRP in the read at more than twice the selling price.
Rs. 13,299 for a wireless colour tank all-in-one, 21% off.
Why it earned its spot HP's volume tank model, with 3,449 ratings behind it.
Rs. 27,369 against a stated Rs. 54,800 — the one 50% badge on the shelf.
Why it earned its spot The single listing here whose stated MRP is more than twice its price.
First: sort by ratings, not by discount. On this shelf they point in opposite directions, and the machine with the best average in the whole read carries the worst badge on it. Second: decide the technology before the price. Cartridge, ink tank and laser are three different running-cost models and the cheapest machine to buy is regularly the most expensive to own. Third: cross-check the manufacturer's own store - we found the same HP Ink Advantage 4388 at Rs. 7,799 here and Rs. 8,349 on hp.com in our HP India store read, and the LaserJet M208dw within Rs. 43 on both. Fourth: budget for the consumable at the same time as the machine, because nothing on an Amazon printer listing tells you what a page costs.
| Product | Sale price | MRP | Discount |
|---|---|---|---|
| Canon PIXMA TS207, Rs. 2 | Rs. 2,525 | Rs. 2,695 | 6% |
| Canon MG2570S, Rs. 3 | Rs. 3,599 | Rs. 3,895 | 8% |
| Canon PIXMA MG2577s, Rs. 3 | Rs. 3,829 | Rs. 3,875 | 1% |
| HP DeskJet Ink Advantage 2338, Rs. 5 | Rs. 5,499 | Rs. 6,980 | 21% |
| HP DeskJet 2820 WiFi, Rs. 5 | Rs. 5,329 | Rs. 6,999 | 24% |
| HP DeskJet 2931, Rs. 5 | Rs. 5,999 | Rs. 8,860 | 32% |
| HP Ink Advantage 2986, Rs. 6 | Rs. 6,999 | Rs. 8,860 | 21% |
| HP Ink Advantage 4388, Rs. 7 | Rs. 7,799 | Rs. 9,880 | 21% |
| Epson EcoTank L130, Rs. 9 | Rs. 9,846 | Rs. 10,999 | 10% |
| HP Smart Tank 523, Rs. 10 | Rs. 10,999 | Rs. 13,133 | 16% |
| Epson EcoTank L3211, Rs. 11 | Rs. 11,999 | Rs. 14,999 | 20% |
| HP Smart Tank 520, Rs. 11 | Rs. 11,999 | Rs. 15,980 | 25% |
| Brother DCP-T236 ink tank, Rs. 11 | Rs. 11,599 | Rs. 14,490 | 20% |
| Canon PIXMA G2012, Rs. 12 | Rs. 12,470 | Rs. 15,275 | 18% |
| Canon PIXMA G3000, Rs. 14 | Rs. 14,399 | Rs. 18,295 | 21% |
| Pantum P2210 mono laser, Rs. 8 | Rs. 8,490 | Rs. 14,990 | 43% |
| Brother HL-L2321D laser, Rs. 12 | Rs. 12,199 | Rs. 13,090 | 7% |
| HP 303dw laser, Rs. 14 | Rs. 14,999 | Rs. 22,500 | 33% |
| HP LaserJet M208dw, Rs. 14 | Rs. 14,699 | Rs. 21,416 | 31% |
| Brother DCP-L2640DW, Rs. 25 | Rs. 25,309 | Rs. 31,590 | 20% |
| HP Smart Tank 583, Rs. 13 | Rs. 13,299 | Rs. 16,938 | 21% |
| Canon MAXIFY GX4070, Rs. 27 | Rs. 27,369 | Rs. 54,800 | 50% |
On this shelf those two numbers point in opposite directions. The four deepest discounts in the read — 50%, 43%, 33% and 32% — sit on listings with 47, 178, 187 and 41 ratings. The four most-reviewed machines — 15,078, 13,084, 7,116 and 4,818 ratings — discount 1%, 21%, 18% and 7%. Most of the deep-badge listings carry “New Launch” in the title, which is Amazon's way of saying nobody has bought one yet. Every card here prints both figures so you can see which you are being sold.
They are three different running-cost models and comparing across them by sticker price is the most expensive mistake in this aisle. Cartridge inkjets on this shelf run Rs. 2,525 to Rs. 7,799 and drink cartridges. Ink tanks run Rs. 9,846 to Rs. 27,369 and take refill bottles. Mono lasers run Rs. 8,490 to Rs. 25,309 and take toner. A Rs. 2,525 cartridge printer can cost more over two years than a Rs. 11,999 ink tank, and the listing page will never tell you that.
This is the rare Amazon category where that check mostly passes. Across all forty-seven listings the median badge is 20% and only three sit above 35%. The single largest, a Canon MAXIFY at 50% off Rs. 54,800, is the only MRP here at more than twice the selling price, and we say so on its card. Compare that with the Amazon shelves where we have found MRPs at a hundred times the price, and this is what a functioning list price looks like.
Print speed, duplex, wireless, colour, scanner, ADF and page yields are copied from the listing title and bullet text as Amazon serves them. We did not buy, open, print from or measure anything, and no page-yield or speed figure here has been tested. Where Amazon publishes no running-cost figure — which is almost everywhere — the card says the consumable type instead of guessing at a cost per page.
In this read of forty-seven listings on 10 September 2026 the cheapest was a Canon PIXMA TS207 at Rs. 2,525, a print-only colour inkjet with no scanner and no wireless, shown at 6% off a stated Rs. 2,695. The cheapest machine that also scans and copies was a Canon MG2570S at Rs. 3,599, and the cheapest with wireless was an HP DeskJet at Rs. 5,329. Below about Rs. 8,000 every printer on this shelf is a cartridge machine, which means the purchase price is the smaller part of what it costs you. Prices change without notice.
Over any reasonable print volume, yes, and it is not close — but the machine costs more up front. On this shelf cartridge inkjets run Rs. 2,525 to Rs. 7,799 and ink tanks Rs. 9,846 to Rs. 27,369, so you are paying roughly Rs. 4,000 to Rs. 7,000 extra to start. You refill a tank from bottles instead of buying cartridges, and the cost per page falls by roughly an order of magnitude. If you print a handful of pages a month a cartridge machine is fine; past a few pages a week the tank pays for itself inside a year. Amazon publishes no cost-per-page figure on any listing here.
Because the percentage is calculated against a stated MRP the seller sets, and on this shelf the size of that gap tracks how new the listing is rather than how good the deal is. The 50% badge in this read sits on a listing with 47 ratings; the 43% and 33% badges carry 178 and 187 and both say “New Launch”. Meanwhile the four most-reviewed printers here — 15,078, 13,084, 7,116 and 4,818 ratings — show 1%, 21%, 18% and 7% off. Established listings do not need a badge. Read the selling price and the rating count together and ignore the percentage.
Laser if you print documents, inkjet if you print photographs, and the deciding factor is usually how often you print rather than what. Toner does not dry out between uses, which is what kills household inkjets left idle for weeks, and a toner cartridge lasts thousands of pages against an ink cartridge's hundreds. Mono lasers on this shelf start at Rs. 8,490 and the best-rated printer in the entire read is a Rs. 12,199 Brother laser at 4.4 stars from 4,818 ratings. Lasers here print black and white only; colour laser is a different and much more expensive category.
Sometimes, by small margins, and it is worth the two minutes to check. We read HP's own Indian store on 9 September 2026 and Amazon on 10 September, and three of the same models appear on both: the Ink Advantage 4388 at Rs. 7,799 on Amazon against Rs. 8,349 on hp.com, the Ink Advantage 2986 at Rs. 6,999 against Rs. 7,499, and the LaserJet M208dw at Rs. 14,699 against Rs. 14,742. Amazon was cheaper on all three, by Rs. 43 to Rs. 550. Warranty registration and service are identical either way; check the seller name on Amazon before ordering.





















