AJIO vs Nykaa Beauty Price September 2026: AJIO Wins 14 of 23

Neither site prints a pack size in its beauty listing titles, so a per-millilitre comparison is impossible and we have not attempted one. What we can do instead is match on the two things both sites do publish: the brand and the stated maximum retail price. Twenty-three brand-and-MRP combinations appear on both shelves. AJIO is cheaper on 14, Nykaa on 4, and 5 are priced identically to the rupee.

The gaps are mostly small. AJIO's biggest wins are Rs. 68 on a TRESEMME shampoo declaring Rs. 1,370, Rs. 65 on a Wella conditioner declaring Rs. 1,300 and Rs. 61 on a L'Oreal conditioner declaring Rs. 615. Nine of its fourteen wins are Rs. 20 or less.

Nykaa's four wins include the largest single gap in the whole comparison: a Pilgrim shampoo declaring Rs. 1,095 is Rs. 931 on AJIO and Rs. 756 on Nykaa - Rs. 175 apart. And where five pairs are identical to the rupee - two WishCare, two Minimalist and one Dove - the price is simply not a reason to choose either site.

Not one of the 284 AJIO listings we read publishes a rating average or a rating count. All 256 Nykaa listings do. That is not a gap in our reading - the same tool returns ratings from Myntra, Amazon and Flipkart on the same day - it is what each site chooses to display.

It changes what the price comparison is worth. Saving Rs. 17 on a Dove conditioner is real money, and on Nykaa that listing carries 4.4 from 59,262 ratings while the AJIO one carries nothing you can read. For a product you already know, that is a straightforward Rs. 17. For a product you are trying for the first time, you are choosing between a price and the only evidence on offer.

The counts on the Nykaa side are not small either. Dr. Sheth's serum carries 132,884 ratings, Minimalist's brightening serum 164,127, The Derma Co's face serum 89,882, and a TRESemmé shampoo 544,080. Four of the 23 matched pairs have six-figure rating counts on the Nykaa side and nothing at all on the AJIO side.

Brand-and-MRP is a proxy. Four listings in this read match on the full product name across both sites, and those split evenly - which is the honest check on the headline number above.

Dove's Peptide Bond Strength Shampoo is Rs. 713 on AJIO and Rs. 662 on Nykaa, both declaring Rs. 1,019 - Nykaa Rs. 51 cheaper. Wella's Fusion Intense Repair Conditioner is Rs. 1,170 on AJIO and Rs. 1,235 on Nykaa, both declaring Rs. 1,300 - AJIO Rs. 65 cheaper.

The fourth case is the most interesting and it is entirely an AJIO problem. L'Oreal's Hyaluron Pure 72H Rehydrating Conditioner appears twice on AJIO - at Rs. 419 and at Rs. 224 - under one identical product name, declaring Rs. 599 and Rs. 299. Nykaa lists it once, at Rs. 328. So AJIO is both Rs. 91 dearer and Rs. 104 cheaper than Nykaa on the same named product, depending which of its own two listings you land on. Neither AJIO listing states a size.

The headline discount numbers are close enough to be useless as a tiebreak. AJIO's median badge is 15 per cent against Nykaa's 13, and the largest stated MRP multiple is 2.50 times on AJIO against 2.08 on Nykaa - both tame by the standards of a marketplace shelf, where we found 4.74x on Myntra's eye makeup listings the same afternoon.

The price distributions differ more than the badges do. AJIO's median listing is Rs. 342 and Nykaa's is Rs. 406, and AJIO's floor is lower: Rs. 57 against Rs. 67. But AJIO's cheap end is partly an artefact of its own listing structure - the Rs. 57 listing carries the identical product name as one at Rs. 754, because the titles do not state pack sizes.

One thing both shelves share: neither publishes a pack volume in the listing title. On Myntra, which does, we found that the larger pack was cheaper per 100 ml in all six products listed in two sizes. Here that check simply cannot be run from the search page on either site.

A shared brand and a shared stated MRP is not a verified identical product. It is the closest match two sites allow when neither publishes a pack size, and we have labelled every table on this page accordingly. Two listings declaring Rs. 555 from Dove may be the same bottle or may be two products the brand prices alike; we did not open either.

Four pairs on this page do match on the full product name, and we have separated them out for exactly that reason. Everything else in the two big tables is a brand-and-MRP pair, and the honest reading is that it indicates a tendency rather than proving a like-for-like saving on any single line.

Nothing here was bought, opened, used or measured. Every price, MRP, star average and rating count is each retailer's own published figure on 24 September 2026, reproduced without adjustment. '72H', 'anti-hairfall', 'bond strength', 'intense repair', 'glycolic', 'peptide' and every other phrase is each listing's own title text, reproduced as printed and not verified.